20 Best Email Marketing Agencies in New York City
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Email marketing has become one of the most important tools for small and large businesses to connect with the right audience at the right time by delivering their brand message through creative, personalized emails.
Companies can send targeted messages and promotional contents to existing and new customers by email, improving their sales, revenue, and leads.
New York City has plenty of email marketing agencies that have a team of marketing experts who create captivating email marketing campaigns through automation to capture the attention of targeted customers.
These agencies can identify your business goals, target audience behaviors, and set up marketing emails for increasing customer base, loyalty, and engagement.
In this article, you will find a list of the best email marketing agencies in New York City that can promote your products and services through targeted email campaigns to increase your website traffic and drive sales.
An email marketing agency is a specialized firm that helps businesses plan, create, and execute email marketing campaigns. These agencies use targeted strategies to send personalized and engaging emails to a company's subscriber list, aiming to increase brand awareness, drive customer engagement, and boost sales. Services typically include email design, content creation, list management, automation, analytics, and reporting to ensure that campaigns are effective and yield a high return on investment (ROI).
An email marketing agency offers a variety of services to help businesses effectively reach and engage their audience through email campaigns. Here’s what they typically do:
- Strategy Development:
- Create a tailored email marketing strategy based on your business goals, target audience, and industry best practices.
- Email Design:
- Design visually appealing and responsive email templates that align with your brand identity.
- Content Creation:
- Write compelling and relevant email copy, including subject lines, body content, and calls to action.
- List Management:
- Manage your email subscriber list by segmenting it based on demographics, behavior, and preferences to ensure targeted messaging.
- Automation:
- Set up automated email sequences, such as welcome series, cart abandonment emails, and re-engagement campaigns.
- Personalization:
- Use data to personalize emails with the recipient’s name, past purchase history, and other relevant information to increase engagement.
- A/B Testing:
- Conduct A/B tests to determine the most effective email designs, content, and send times.
- Campaign Execution:
- Schedule and send emails according to the strategy, ensuring they reach the right audience at the right time.
- Analytics and Reporting:
- Track and analyze the performance of email campaigns, including open rates, click-through rates, conversions, and ROI.
- Compliance:
- Ensure that all emails comply with legal regulations such as GDPR and CAN-SPAM, and follow best practices for email deliverability.
- Optimization:
- Continuously optimize email campaigns based on performance data to improve engagement and results.
By offering these services, an email marketing agency helps businesses effectively communicate with their audience, build relationships, and drive sales through strategic and well-executed email campaigns.
To better understand the distinction between an email marketing agency and a digital marketing agency, here’s a side-by-side comparison:
Email Marketing Agency vs. Digital Marketing Agency
Email marketing agencies specialize in creating, managing, and optimizing email campaigns to engage subscribers and drive conversions.
Digital marketing agencies offer a broader range of online marketing services to enhance overall digital presence and performance.
| Services | Email Marketing Agencies | Digital Marketing Agencies |
|---|---|---|
| Email Campaign Strategy | ✔ | ✔ |
| Email Design and Content | ✔ | ✔ |
| List Management | ✔ | |
| Automation and Personalization | ✔ | |
| A/B Testing | ✔ | ✔ |
| Campaign Execution | ✔ | |
| Analytics and Reporting | ✔ | ✔ |
| SEO | ✔ | |
| PPC Advertising | ✔ | |
| Social Media Marketing | ✔ | |
| Content Marketing | ✔ | |
| Web Design and Development | ✔ | |
| Influencer Marketing | ✔ |
In summary, while both types of agencies offer email marketing services, email marketing agencies focus exclusively on optimizing email campaigns and subscriber engagement. In contrast, digital marketing agencies provide a comprehensive suite of online marketing services, including SEO, PPC, social media, content marketing, and more, to improve the overall digital presence of a business.
So, you're curious about how much email marketing agencies charge? Let's break it down. The cost can vary widely depending on the type of service you need and the pricing model the agency uses. Here’s a detailed look at the numbers and what you can expect.
Average Cost Per Email
Email marketing agencies typically charge between $250 to $700 per email. This cost usually includes:
- Email Marketing Strategy
- Copywriting
- Design
- Implementation
Popular Pricing Structures
- Per Hour: Rates range from $120 to $250 per hour. This model is less common and can get expensive quickly.
- Per Project: Common for setting up automated email sequences. Costs can range from $3,000 to $6,000 for a set of automated emails like welcome series, cart abandonment, and post-purchase sequences.
- Retainer Service: Monthly retainer fees range from $2,500 to $7,500, usually covering 10-15 emails per month. Some agencies may also charge a setup fee.
- Revenue Share: Agencies may take a percentage of the revenue generated from email campaigns. This model aligns the agency's success with your revenue growth.
Factors Influencing Pricing
Several factors can influence how much an email marketing agency charges:
Company Size:
- Larger agencies with more resources charge more.
- Smaller agencies or freelancers may offer lower rates but might lack the same level of service.
Email Marketing Software:
- The choice of software can impact costs.
- Popular platforms and their starting prices:
- Klaviyo: $20/month
- Omnisend: $16/month
- Drip: $19/month
- Hubspot: $45/month
- ActiveCampaign: $9/month
- Mailchimp: $9.99/month
Email Campaign Frequency:
- The more emails you send, the higher the cost.
- Each email involves copywriters, designers, editors, and implementation teams.
Email List Size:
- Larger email lists require more management and higher software costs.
- The size of your subscriber list directly impacts the pricing.
Additional Services
Email marketing agencies often provide additional services which can affect pricing:
- Design: Customized email designs as your business grows.
- Other Digital Marketing Services: Social media marketing, full marketing strategy plans, SMS marketing, sales funnel creation, web design, etc.
Summary
Understanding the costs associated with hiring an email marketing agency helps you budget effectively and choose the right agency for your needs. Rates can vary based on the complexity of your project, the expertise of the agency, and your specific goals. By evaluating these factors, you can find an email marketing agency that fits your budget and helps drive your business growth.
Hiring an email marketing agency can provide numerous benefits for your business. Here’s why you should consider it:
Expertise and Experience
Email marketing agencies bring specialized knowledge and years of experience to the table. They understand the best practices for crafting engaging emails, segmenting lists, and optimizing campaigns for maximum effectiveness.
High-Quality Content
Creating compelling email content that resonates with your audience can be challenging. An email marketing agency has skilled copywriters and designers who can produce high-quality, persuasive emails that drive engagement and conversions.
Time and Resource Efficiency
Managing email campaigns can be time-consuming. By outsourcing this task to an agency, you free up your time and resources to focus on other important aspects of your business. The agency handles everything from strategy and design to execution and analysis.
Advanced Tools and Technologies
Email marketing agencies have access to advanced tools and technologies for email automation, personalization, and analytics. These tools can be expensive and complex to use, but agencies can leverage them effectively to improve your campaign performance.
Improved Deliverability
Ensuring that your emails reach the inbox and not the spam folder is crucial. Email marketing agencies are well-versed in deliverability best practices and can help maintain your sender reputation, ensuring your emails reach your subscribers.
Data-Driven Insights
Agencies use data and analytics to track the performance of your email campaigns. They provide detailed reports and insights, helping you understand what’s working and what’s not. This data-driven approach allows for continuous optimization and better results.
Personalization and Segmentation
Personalized and segmented emails perform better than generic ones. An email marketing agency can help you segment your list and personalize your emails based on customer behavior and preferences, leading to higher engagement rates.
Scalability
As your business grows, your email marketing needs will evolve. An email marketing agency can scale your campaigns up or down based on your changing needs, ensuring you always have the right level of support.
Compliance
Email marketing agencies are knowledgeable about legal regulations such as GDPR and CAN-SPAM. They ensure that your campaigns comply with these laws, helping you avoid potential fines and legal issues.
In summary, hiring an email marketing agency provides expertise, high-quality content, efficiency, advanced tools, improved deliverability, data-driven insights, personalization, scalability, and compliance. It’s a smart investment that can significantly enhance your email marketing efforts and drive business growth.
Choosing the right email marketing agency can significantly impact your business's success. Here’s a detailed, step-by-step guide to help you find the best one:
- Identify Your Goals: Determine what you want to achieve with an email marketing agency, such as increasing open rates, improving click-through rates, or boosting overall conversions.
- Set Your Budget: Establish how much you can afford to spend on email marketing services each month. This helps narrow down your options and ensures you find an agency that fits your financial capabilities.
- Research Potential Agencies: Look for reputable email marketing agencies online, read reviews, and ask for recommendations from peers or industry contacts. Create a list of potential agencies to consider.
- Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution. Make sure they have experience in the areas you need help with.
- Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience, making their strategies more effective.
- Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results. This gives you an idea of what to expect.
- Understand Their Services: Make sure the agency offers the services you need, such as strategy development, email design, content creation, list management, automation, and analytics.
- Assess Their Creativity: Look at the originality and innovation in their work. A good email marketing agency should bring fresh ideas and unique solutions to the table.
- Check Their Process: Ask about their process from strategy development to execution and reporting. Ensure it aligns with your expectations and business needs.
- Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
- Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect and how they plan to achieve your goals.
- Evaluate Their Tools: Inquire about the tools and technologies they use for email automation, personalization, and analytics. Ensure they have access to the latest and most effective tools.
- Check Their Reporting: Make sure they provide regular updates and reports on your campaigns. These should include detailed analytics and insights to measure performance and inform strategy adjustments.
- Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget and provides good value.
- Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies, sharing insights, and addressing any concerns you may have.
- Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style, responsiveness, and enthusiasm for your project.
- Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive and harmonious partnership.
- Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement. Ask how they plan to evolve your strategy as your business grows.
- Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business evolves.
- Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you. Clarify any points before signing.
By following these steps, you can find an email marketing agency that will help you achieve your business objectives and enhance your email marketing efforts.
Relevant Background
- Do you have experience working in our industry?
- Can you provide case studies or examples of your work with similar clients?
Services and Processes
- What specific email marketing services do you offer?
- How do you develop your email marketing strategies?
- Which tools and technologies do you use for email automation, personalization, and analytics?
- Do you offer related services like content creation, list management, or CRM integration?
The Project
- Who will be working on our project, and what are their roles?
- How will you identify the key areas that need improvement in our current email marketing strategy?
- What is your approach to creating and executing email campaigns?
- How do you incorporate data and analytics into your strategy?
Communication and Reporting
- How often will we have meetings to discuss progress and strategy?
- What are your preferred communication channels (email, phone, video calls)?
- How often will we receive performance reports, and what information will be included?
Pricing and Contract
- What is your pricing structure?
- Are there any additional costs we should be aware of?
- Can you provide a detailed proposal outlining your services, timelines, and costs?
Client Relationship
- How do you ensure your work aligns with our business goals and brand values?
- Can you provide references from current or past clients?
- What is your process for handling feedback and revisions?
Long-Term Strategy
- How do you plan for long-term optimization and continuous improvement?
- What do you see as the most significant opportunities for improving our email marketing efforts?
By asking these key questions, you can ensure that you choose an email marketing agency that aligns with your goals, has a proven track record, and can deliver the results you’re looking for.
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Our Rating Guidelines
Ranked: The Best Email Marketing Agencies In New York City
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Avex
Founded Year: 2015
Website: avexdesigns.com
Reputation Score: AA
About the agency: Avex is an email marketing agency in New York City that personalizes and measures the performance of their email campaigns in real time to express your brand message to the right target audience at the right time.
They customize automated email campaigns and deliver hyper-personalized emails to increase customer retention. The company has a team of copywriters and strategists who can elevate your email campaigns with a data-driven approach to maximize lifetime value and customer engagement.
Case Studies: Pending submission
2. Chatter Buzz
Founded Year: 2011
Website: chatterbuzzmedia.com
Reputation Score: AA
About the agency: Chatter Buzz is a leading email marketing agency in New York City, creating advanced email strategies with personalization to help reach your target customers with your brand message.
The company helps build good relationships with customers through personalized emails. They can help deliver the right content to the right person through their effective email campaign strategies.
Case Studies: Pending submission
3. Gold Chip Digital Marketing
Founded Year: 2021
Website: goldchip.io
Reputation Score: AA
About the agency: Gold Chip Digital Marketing is a skilled email marketing agency in New York City that helps businesses get promising leads through their email marketing services at cost-effective prices.
The company has a team of email marketing experts who can develop captivating campaigns that deliver the right message to the right people through emails.
Their email marketing services include email marketing strategy creation, audience determination, drip campaigns, email automation, and a/b testing.
Case Studies: Pending submission
4. Verbsz Marketing
Founded Year: 2017
Website: verbszmarketing.com
Reputation Score: AA
About the agency: Verbsz Marketing is a professional email marketing agency in New York City that helps businesses reach more customers with custom email marketing campaigns that expand their brand reach.
The company optimizes the email campaigns to attract more online visitors through personalized emails.
Case Studies: Pending submission
5. No Good
Founded Year: 2017
Website: nogood.io
Reputation Score: AA
About the agency: No Good is a trusted email marketing agency in New York City, boosting customer retention rates and brand visibility through their customized email campaigns.
The company captivates the target audience with personalized emails to strengthen relationships and increase its customer base. They have a team of email marketing experts who craft hyper-relevant emails that increase leads and drive conversions.
Case Studies: Pending submission
6. Big Drop
Founded Year: 2012
Website: bigdropinc.com
Reputation Score: AA
About the agency: Big Drop is a reliable email marketing agency in New York City that helps businesses acquire more customers through their email marketing services that deliver relevant information to a large audience.
They have talented marketing experts who create successful email campaigns with the best content to expand your business and get more customers.
Case Studies: Pending submission
7. Full Funnel Growth
Founded Year: 2015
Website: ffg.digital
Reputation Score: AA
About the agency: Full Funnel Growth is a credible email marketing agency in New York City that specializes in customer retention with personalized email marketing services.
They have a team of email marketing specialists who built automated email campaigns with tailored messages to attract potential customers.
The company also helps in maximizing your conversion rates and revenue growth by experimentally testing, analyzing, and optimizing the different email campaigns.
Case Studies: Pending submission
8. JUICE
Founded Year: 2017
Website: thinkjuice.com
Reputation Score: AA
About the agency: Juice is an innovative email marketing agency in New York City that creates high-quality email marketing campaigns for businesses to connect with their target audience effectively.
Create personalized emails by promoting your products and services to encourage customers to make purchases and increase your sales and revenue. The company can optimize its email marketing strategies to increase customer loyalty and engagement.
Case Studies: Pending submission
9. Alluria Creatives
Founded Year: 2022
Website: allurianyc.com
Reputation Score: A
About the agency: Alluria Creatives is a dependable email marketing agency in New York City, designing high-quality email marketing campaigns to increase brand awareness among your target audience.
The company has a team of email marketing experts who ensure that your messages reach the right people at the right time through personalized emails.
Case Studies: Pending submission
10. Power Digital Marketing
Founded Year: 2012
Website: powerdigitalmarketing.com
Reputation Score: A
About the agency: Power Digital Marketing is a distinguished email marketing agency in New York City that develops email marketing strategies and automations to increase sales and customer loyalty for your business.
The company develops and implements full-service email marketing strategies according to your target audience's behavior and builds trustworthy relationships with customers.
They only send personalized emails that attract your audience and encourage them to invest in your products and services.
Case Studies: Pending submission
11. Solution Flows
Founded Year: 2016
Website: solutionflows.com
Reputation Score: A
About the agency: Solution Flows is a popular email marketing agency in New York City with a dedicated team of email marketing experts who have great expertise in creating personalized email programs to achieve your business goals.
The company helps in creating personalized emails with automation to reach your message to the target audience. Their email marketing process includes email marketing analysis, strategy development, implementation, and optimization to get the highest return on investment.
Case Studies: Pending submission
12. D&S Agency
Founded Year: 2014
Website: dsagencyny.com
Reputation Score: A
About the agency: D&S Agency is a premier email marketing agency in New York City, boosting your brand visibility and customer loyalty through their email marketing services.
The company has a team of qualified experts who develop interesting, personalized emails with the best content to impress your target audience and make them buy your products and services.
Case Studies: Pending submission
13. Storm Brain
Founded Year: 2001
Website: stormbrain.com
Reputation Score: A
About the agency: Storm Brain is a reputed email marketing agency in New York City with a team of email marketing experts who design creative email campaigns to leave lasting impressions on your target customers.
They have a development team that specializes in personalizing the emails to attract potential audiences and make them buy your products and services.
Case Studies: Pending submission
14. A&A Group
Founded Year: 2017
Website: aa-grp.com
Reputation Score: A
About the agency: A&A Group, a renowned email marketing agency in New York City, delivers your brand messages directly and effectively with compelling emails to the right audience at the right time.
The company helps in designing and developing email marketing strategies according to your target audience's interests and optimizing them for maximum results.
Case Studies: Pending submission
15. Pulse Creative
Founded Year: 2004
Website: pulse-creative.com
Reputation Score: A
About the agency: Pulse Creative is a sophisticated email marketing agency in New York City that excels at creating personalized email messages to capture the interest of your target audience.
The company helps in developing high-quality email campaigns and optimizes them to make sure that the right message is received to boost customer engagement.
Case Studies: Pending submission
16. Succeedo
Founded Year: 2022
Website: succeedodm.com
Reputation Score: A
About the agency: Succeedo is a vibrant email marketing agency in New York City, helping businesses of all sizes grow online through their effective email marketing services.
The company has a team of email marketing experts who create personalized email campaigns to reach new customers and increase sales and revenue. They can increase your customer base by sending the right messages at the right time.
Case Studies: Pending submission
17. LocaliQ
Founded Year: 2018
Website: localiq.com
Reputation Score: A
About the agency: LocaliQ is a top-notch email marketing agency in New York City that creates targeted email marketing campaigns to increase brand awareness, drive traffic, and promote your products and services.
They build unique email marketing strategies according to your business goals and targeted audience by researching demographics, interests, and behaviors. They improve your email campaigning results by optimizing them according to the customers.
Case Studies: Pending submission
18. Lounge Lizard
Founded Year: 1998
Website: loungelizard.com
Reputation Score: A
About the agency: Lounge Lizard is a well-known email marketing agency in New York City, helping large and small businesses increase their brand awareness and customer retention rates through their targeted email marketing services.
The company develops different email marketing strategies according to your business goals and target audience to increase conversion rates and sales.
Their email marketing services include email research, lead generation, content development, email design, email campaign implementation, tracking, retargeting, and optimization.
Case Studies: Pending submission
19. Think Work Media
Founded Year: 2010
Website: thinkworkmedia.com
Reputation Score: A
About the agency: Think Work Media is an esteemed email marketing agency in New York City that engages existing customers with creative emails with personalization to increase customer loyalty and retention.
They develop amazing email strategies to deliver brand messages to the target customers and make them interested in your products and services.
The company also optimizes the email campaigns to be effective among the target customers to improve your conversion rates, sales, and revenue.
Case Studies: Pending submission
20. Arktop Marketing
Founded Year: 2014
Website: arktop.com
Reputation Score: A
About the agency: Arktop Marketing is an established email marketing agency in New York City, helping businesses directly connect with their target audience through personalized emails.
The company excels at sending emails for new updates on product sales and conveying brand messages to target customers easily. They have expertise in leading email platforms and creating the best email campaigns according to your business goals.
Case Studies: Pending submission
Conclusion
Email marketing is one of the best strategies to reach and connect with your target audience in a personalized way to increase sales at an affordable cost.
It is important to work with a reputed email marketing agency to develop customized email campaigns to deliver the right message to the right audience at the right time.
They can help drive sales and boost customer engagement and retention rates through their email marketing services. Partner with one of the email marketing agencies on our list to increase your brand awareness through personalized emails.
Frequently Asked Questions
Why is email marketing important for a successful business?
Email marketing helps deliver messages to the target audience, increasing brand visibility. It is one of the most effective marketing techniques for businesses to create strategic email campaigns based on their target audience's interests. This can help boost customer loyalty and engagement.
What are the benefits of email marketing?
Email marketing allows businesses to directly connect with their target audience and promote their products and services through compelling stories and creative email campaigns.
It increases sales along the way by implementing different email marketing strategies according to the behavior of the target audience and converting them into potential customers.
How do I choose an email marketing agency?
When you are choosing an email marketing agency for your business, it is important to check the different email marketing platforms. They have expertise in creating effective campaigns with automation and personalization.
Make sure they have a team of email marketing experts who know about analyzing your customer’s behavior and business goals to develop personalized email messages to reach the right audience.
Read the online reviews and testimonials to understand their ability to create innovative email campaigns and targeted messages to attract the target customers. Make sure they have transparent pricing options.
What are the different types of email marketing campaigns that agencies will provide?
The most common email marketing campaigns provided by email marketing agencies include welcome emails to new subscribers, newsletter emails for promoting your products, lead nurturing emails, promotional emails about new offers, seasonal marketing emails to drive engagement and sales, transactional emails for notifications, and confirmation emails.
Is email marketing an affordable option?
Email marketing is one of the most cost-effective marketing techniques for small and large businesses to connect with a wider audience around the globe.
It helps in writing, drafting, scheduling, and sending emails to different customers and captivating their attention to buy your products and services within a limited budget.