7 Best Market Research Agencies in Fresno

The #1 Could Be Yours. We’ll Review Your Agency And Rank You On This List.
To Apply:

Get Listed

Market research is important for businesses to gather the latest data about their industry and consumers to define the best marketing strategies that can grow their business and generate more sales and revenue. Market research agencies provide you with essential information about your competitors and existing products to help companies make the best decisions.

Fresno has reputed market research agencies with extensive experience collecting information through quantitative and qualitative research methods. These agencies can help you determine your customers’ right choices and opinions to create new products and services.

In this article, we have created a list of the best market research agencies in Fresno, California, to help businesses reduce risk by determining product features, pricing, and promotions from the outset. These agencies can also improve customer satisfaction by making informed decisions about creating new products and services.

A market research agency is a specialized firm that helps businesses gather, analyze, and interpret data about their market, customers, competitors, and overall industry. These agencies use various methodologies to provide insights that guide strategic decisions, marketing efforts, product development, and more. By understanding market trends, consumer behavior, and competitive dynamics, businesses can make informed decisions to drive growth and profitability. Market research agencies offer services such as surveys, focus groups, data analysis, and competitive analysis to deliver actionable insights.

A market research agency provides comprehensive services to help businesses understand their market, customers, and competition. Here are the primary functions:

  1. Market Analysis: Agencies conduct in-depth analysis of the market landscape, identifying trends, opportunities, and threats.
  2. Consumer Research: They gather data on consumer preferences, behaviors, and attitudes through surveys, interviews, and focus groups.
  3. Competitive Analysis: Agencies analyze competitors to understand their strategies, strengths, and weaknesses.
  4. Data Collection: They use various methods such as online surveys, phone interviews, and face-to-face interactions to collect relevant data.
  5. Data Analysis: Agencies analyze the collected data using statistical tools to extract meaningful insights.
  6. Reporting and Insights: They provide detailed reports and actionable insights to guide business strategies and decision-making.
  7. Product Testing: Agencies conduct tests to gauge consumer reaction to new products or services.
  8. Brand Research: They assess brand perception and awareness among target audiences.
  9. Market Segmentation: Agencies identify distinct market segments to tailor marketing efforts effectively.
  10. Customer Satisfaction Studies: They measure customer satisfaction and loyalty to help improve products and services.

Understanding the cost of hiring a market research agency can be crucial for budgeting and making informed decisions. Here’s a breakdown of what you can expect when it comes to the costs associated with market research services:

Common Pricing Models

  1. Hourly Rate: Ideal for smaller projects or businesses with limited budgets, hourly rates can vary widely based on the agency’s location and expertise. Expect rates to range from $100 to $300 per hour.
  2. Project-Based Pricing: This model provides a fixed price for specific research projects. It’s suitable for well-defined tasks and offers clarity on costs upfront. Typical project-based fees can range from $5,000 to $50,000, depending on the complexity and scope.
  3. Retainer: For ongoing research needs, agencies may offer a retainer model where clients pay a monthly fee for a set number of hours or services. Retainers can range from $2,000 to $10,000 per month, depending on the services included.
  4. Performance-Based Pricing: Some agencies may offer performance-based pricing, where fees are tied to specific outcomes or metrics. This model can be beneficial for clients as it aligns the agency’s incentives with the success of the campaign, but it is less common and can be more complex to manage.

Factors Influencing Costs

  1. Project Scope and Complexity: Larger and more complex projects require more resources, expertise, and time, leading to higher costs. A simple survey might cost a few thousand dollars, while an in-depth multi-phase research project could reach up to $50,000 or more.
  2. Research Methods: Different methods come with different price tags. Online surveys are generally less expensive than in-depth interviews or focus groups. Adding AI-driven insights or advanced analytics can also increase costs.
  3. Sample Size: The number of participants or respondents needed for your research impacts the overall cost. Larger sample sizes typically require more resources and can significantly raise the price.
  4. Geographic Location: The location of the market research agency can affect pricing. Agencies in major cities or high-cost regions may charge more to cover their expenses. Offshore or nearshore agencies might offer more competitive rates.
  5. Agency Reputation and Experience: Established agencies with a strong track record and specialized expertise often charge higher fees. While smaller or newer agencies might offer lower rates, they may not have the same level of experience or resources.

Average Costs

  • Simple Online Surveys: $5,000 – $15,000
  • Focus Groups: $10,000 – $30,000
  • In-Depth Interviews: $15,000 – $40,000
  • Comprehensive Market Research Studies: $20,000 – $50,000+

Additional Considerations

  • Ongoing Maintenance and Support: Some agencies offer ongoing support and updates, which can add to the overall cost. This might be part of a retainer or an additional service.
  • Custom Reporting: Tailored reports and presentations that provide detailed insights and recommendations can also increase the cost.

Understanding these cost structures and factors can help you budget effectively for your market research needs. By choosing the right pricing model and clearly defining your project scope, you can find a market research agency that fits your budget and delivers valuable insights for your business.

Hiring a market research agency can be a game-changer for your business. Here’s why:

  1. Expertise and Experience: Market research agencies have specialized skills and extensive experience in gathering and analyzing data. They know the best methodologies to use for different types of research, ensuring you get accurate and actionable insights.
  2. Objective Perspective: An external agency can provide an unbiased viewpoint, which is crucial for obtaining reliable data. They are not influenced by internal company politics or preconceived notions.
  3. Time and Resource Efficiency: Conducting market research in-house can be time-consuming and resource-intensive. Agencies have the tools and manpower to handle large-scale research efficiently, allowing your team to focus on other critical business activities.
  4. Access to Advanced Tools and Techniques: Market research agencies have access to the latest technologies and methodologies for data collection and analysis. This means you benefit from cutting-edge insights without having to invest in expensive tools yourself.
  5. In-Depth Analysis: Agencies provide comprehensive analysis and detailed reports, helping you understand complex data and make informed decisions. Their expertise in interpreting data ensures you get the most value out of the research.
  6. Competitive Advantage: Understanding market trends, customer preferences, and competitor strategies gives you a significant edge. An agency can help you identify opportunities and threats, enabling you to stay ahead in your industry.
  7. Customized Research Solutions: Market research agencies can tailor their services to meet your specific needs, whether you need a detailed competitor analysis, customer satisfaction survey, or product feasibility study.
  8. Cost-Effective: While there is an upfront cost, the insights gained can lead to better decision-making, which can save money and increase revenue in the long run. Avoiding costly mistakes and capitalizing on market opportunities can more than justify the investment.
  9. Global Reach: If your business operates internationally, agencies have the capabilities to conduct research across different markets and geographies, providing you with a global perspective.
  10. Focus on Core Business: By outsourcing your market research, you can concentrate on your core business activities, improving overall productivity and efficiency.

In essence, a market research agency can provide you with the insights, expertise, and strategic direction needed to make informed decisions and drive your business forward.

Choosing the best market research agency for your needs can significantly impact the quality and relevance of the insights you receive. Here’s a step-by-step guide to help you make the right choice:

Define Your Objectives:

  • Clearly outline what you want to achieve with the market research. Are you looking to understand customer preferences, explore new markets, or evaluate a product’s feasibility? Knowing your goals will help you find an agency with the right expertise.

Identify Your Budget:

  • Determine how much you’re willing to spend on the research. Having a clear budget in mind will help you narrow down your options and ensure you get the best value for your money.

Evaluate Expertise and Experience:

  • Look for agencies with a proven track record in your industry. Check their portfolio, case studies, and client testimonials to gauge their experience and success in handling similar projects.

Check Methodologies:

  • Understand the research methodologies the agency uses. Ensure they employ both qualitative and quantitative methods suitable for your research objectives. The right mix of methodologies can provide comprehensive insights.

Assess Communication and Reporting:

  • Effective communication is crucial. Ensure the agency provides regular updates and detailed reports. Ask for sample reports to see if their presentation style matches your preferences.

Consider Technological Capabilities:

  • Ensure the agency uses advanced tools and technologies for data collection and analysis. This can significantly enhance the accuracy and depth of the insights.

Verify Credentials:

  • Check if the agency has any certifications or affiliations with professional organizations. This can be an indicator of their commitment to high standards and continuous improvement.

Request Proposals:

  • Ask for detailed proposals from shortlisted agencies. Compare their approaches, timelines, and costs. A well-detailed proposal can give you a good sense of how they plan to tackle your research needs.

Evaluate Flexibility and Customization:

  • Ensure the agency is willing to customize their approach to meet your specific needs. They should be flexible and open to adjusting their methodologies and processes based on your requirements.

Review Client References:

  • Speak to past clients to get firsthand feedback on the agency’s performance, reliability, and quality of insights. This can provide valuable insights into what it’s like to work with them.

Check for Cultural Fit:

  • Ensure the agency understands your company’s culture and values. A good cultural fit can lead to better collaboration and more meaningful insights.

Consider Location:

  • Depending on your needs, you might prefer an agency that is local or has a strong understanding of your target market’s geographical nuances. However, many agencies can work effectively remotely, so weigh the pros and cons.

Understand Their Analytical Approach:

  • Inquire about how the agency interprets data and derives insights. Their analytical approach should align with your expectations for depth and relevance.

Evaluate Their Problem-Solving Skills:

  • Discuss potential challenges and how the agency plans to address them. Their problem-solving abilities can be a good indicator of their expertise and reliability.

Consider Long-Term Partnership Potential:

  • If you foresee ongoing research needs, evaluate the agency’s potential as a long-term partner. Consistency and understanding of your business can lead to more valuable insights over time.

By following these steps, you can choose a market research agency that not only meets your immediate needs but also provides strategic insights to help you make informed business decisions.

When hiring a market research agency, asking the right questions can help you assess their capabilities, methodologies, and fit for your project. Here are key questions to consider:

Relevant Background

  1. Experience in Your Industry:
    • Have you conducted research in our industry before?
    • Can you provide case studies or examples of similar projects?
  2. Client References:
    • Can you provide references from previous clients?
    • What kind of feedback do you typically receive from clients?

Company Services and Processes

  1. Research Methodologies:
    • What research methodologies do you specialize in?
    • How do you decide which methodologies to use for a project?
  2. Technology and Tools:
    • What tools and technologies do you use for data collection and analysis?
    • Do you have access to any proprietary tools or databases?
  3. Customization and Flexibility:
    • How do you customize your research approach to meet specific client needs?
    • Can your methodologies be adjusted based on our evolving needs?
  4. Reporting and Insights:
    • How do you report your findings? Can we see a sample report?
    • Do you provide actionable insights and recommendations based on the data?

The Project

  1. Project Timeline:
    • What is the typical timeline for a project like ours?
    • How do you manage deadlines and ensure timely delivery?
  2. Team Expertise:
    • Who will be working on our project, and what are their qualifications?
    • Can we meet the team members who will be involved in our research?
  3. Communication and Updates:
    • How frequently will we receive updates on the progress of the research?
    • What communication channels will you use to keep us informed?
  4. Data Privacy and Security:
    • How do you ensure the privacy and security of the data collected?
    • Are there any certifications or protocols you follow for data protection?

Costs and Contract Terms

  1. Pricing Structure:
    • What is your pricing model (hourly, project-based, retainer, performance-based)?
    • Can you provide a detailed breakdown of the costs?
  2. Budget Flexibility:
    • How flexible are you with adjusting the scope of work to fit our budget?
    • Are there any additional costs we should be aware of?
  3. Contract Terms:
    • What are your standard contract terms and conditions?
    • How do you handle potential changes or extensions to the project scope?

Performance and Results

  1. Success Metrics:
    • How do you measure the success of a research project?
    • What key performance indicators (KPIs) do you use?
  2. Post-Project Support:
    • Do you offer any post-project support or follow-up services?
    • How do you handle requests for additional analysis or insights after the project is completed?

By asking these questions, you can better evaluate the market research agency’s ability to deliver high-quality, actionable insights tailored to your specific needs.

Why spend hours looking for the right agency when you can do it in just 2 minutes? Seriously, our Free Agency Finder is here to save you all that time and effort.

Here’s the Deal:

  1. Quick Survey: Answer a few questions about what you’re looking for. It takes no time at all.
  2. Perfect Matches: We’ll find agencies that fit exactly what you need.
  3. No Stress: Skip the hassle and let us handle the search. Plus, it’s completely free—no hidden costs.

Ready to find the perfect agency without all the fuss? Click the button below and give it a try.

Agency Finder

Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.
Contents hide
Ranked: The Best Market Research Agencies in Fresno
1. Paul McDougal Marketing
2. En Fuego Media
3. Nichols Research
4. Nettra Media
5. JP Marketing
6. Ipsos
7. Catalyst
Conclusion
Frequently Asked Questions
1. What is market research?
2. Why is market research important?
3. What are the types of market research?
4. How can market research benefit businesses?
5. Who needs market research?

Ranked: The Best Market Research Agencies in Fresno

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Paul McDougal Marketing

Paul McDougal Marketing

Founded Year: 2006

Website: pmmarcom.com

Reputation Score: AA

About the agency: Paul McDougal Marketing is a top market research agency in Fresno. It helps businesses gather insights about their competitors and target audience to make the best decisions for growing their business. The company has extensive experience using different market research methods to collect information and data about the latest trends in the industry.

These include focus group interviews, questionnaires, online surveys, and feedback forms that could potentially help businesses choose the right marketing strategies. The team of market researchers can generate reports by analyzing and tracking the data to create new products and services that can generate more sales and revenue for your business.

Case Studies: Pending submission

2. En Fuego Media

En Fuego Media

Founded Year: 2020

Website: enfuegomedia.com

Reputation Score: AA

About the Agency: En Fuego Media is a leading market research agency in Fresno with a dedicated team of market researchers and industry experts focused on collecting data about a specific product, service, or industry. The company will help in collecting information by interviewing people in person or through online surveys, video calls, and telephone calls to ask about their opinions and views about your industry.

They can also conduct different tests and analyses of information to help businesses make the perfect marketing decisions to outshine their competitors. Their professionals will send you timely reports by analyzing and tracking the entire market research method for information.

Case Studies: Pending submission

3. Nichols Research

Nichols Research

Founded Year: 1978

Website: nicholsresearch.com

Reputation Score: AA

About the agency: Nichols Research is a popular market research agency in Fresno, delivering trusted market research strategies and insights for businesses in different industries. The company specializes in using the latest tools in the market research process to conduct qualitative and quantitative research.

They can deliver a market research strategy tailored to your business by conducting focus groups, interviews, surveys, questionnaires, and testing methods. Their team of experts can recruit people from hard-to-reach markets to collect data and facilitate measurable results.

Case Studies: Pending submission

4. Nettra Media

Nettra Media

Founded Year: 2012

Website: nettramedia.com

Reputation Score: AA

About the Agency: Nettra Media is a professional market research agency in Fresno that provides cost-effective market research solutions for small and large businesses. The company can conduct deep market research through interviews, telephone calls, online surveys, questionnaires, and feedback forms.

They can collect data and use the information about a particular brand, industry, or product to help companies make the best decisions for growing their business. The team of market researchers can analyze the data using different analytical methods and provide the right marketing strategies and solutions for businesses to generate more sales and revenue.

Case Studies: Pending submission

5. JP Marketing

JP Marketing

Founded Year: 1994

Website: jpmktg.com

Reputation Score: AA

About the Agency: JP Marketing is a renowned market research agency in Fresno that brings your brand ideas to life by providing strategic information about your particular industry. The company has great experience analyzing the latest trends in a particular industry to help companies create new products and services that can attract the attention of their potential audience.

They can use focus groups, interviews, questionnaires, surveys, and online calls to collect feedback from customers and the general public. Their professionals are helpful in researching consumer data to reach the right audience through the most efficient mediums.

Case Studies: Pending submission

6. Ipsos

Ipsos

Founded Year: 1975

Website: ipsos.com

Reputation Score: AA

About the Agency: Ipsos is a reputed market research agency in Fresno. It helps businesses build their online marketing strategies through its market research services. The company conducts online assessments and interviews to gather information about a particular industry, product, or service.

They will learn about the latest trends in your industry and give you information for making the best decisions about creating new services to attract more potential customers. Their team of marketing experts will provide impactful insights that can accelerate the brand’s growth.

Case Studies: Pending submission

7. Catalyst

Catalyst

Founded Year: 2011

Website: teamcatalyst.com

Reputation Score: AA

About the agency: Catalyst is a credible market research agency in Fresno that provides strategic insights for small, medium, and large businesses in the region. They are well versed in the ever-changing market landscape and will make recommendations that fit your budget and drive awareness.

The company will collect information by researching your competitors, industry trends, and target audience using several market research methods. Their professionals have the experience to generate reports by collecting and streamlining the data to help you choose the best strategies to grow your sales and revenue.

Case Studies: Pending submission

Conclusion

Market research is an important component that summarizes the research findings and insights. It gives you a clear picture of the market and its trends, consumer behavior, and the overall competitive landscape.

Work with a professional market research agency in Fresno to understand your current marketplace and customers with the valuable insights provided by the experienced market research professionals.

Frequently Asked Questions

1. What is market research?

Market research is the process of gathering data and insights about a particular business industry or customers for an organization to help them make informed decisions about their sales and marketing strategies.

2. Why is market research important?

Market research is important for businesses because it can help them launch a new product or service or identify the best areas for marketing their brand to acquire more potential customers.

3. What are the types of market research?

There are two types of important market research methods: primary and secondary. Primary research involves identifying competitors and industries and collecting customer information about their opinions on your products and services.

Secondary research involves quantitative research, which uses online surveys and interviews, and qualitative research, which focuses on testing methods and focus groups.

4. How can market research benefit businesses?

Market research can help you analyze key trends and predict how the market will change to create new products and services to attract potential customers. It helps keep your brand above the competition and mitigate any risks associated with launching new products or services that result in poor performance or profits.

This is one of the most valuable tools for understanding your existing customers and catering to their needs to improve their satisfaction levels.

5. Who needs market research?

Any online business looking to establish a strong authority in a particular industry or to promote a new product or service to global customers can use the help of market research services.