15 Best Market Research Agencies in Sacramento

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Market research is one of the important aspects of any business to attract potential customers and stay ahead of their competitors in their particular industry. Conducting strong market research helps in understanding the current trends in your industry and also the opinions and behavior of your customers for launching new products and services that will spike the interest of your potential customers and make purchases boosting your sales and revenue.

Sacramento is one of the popular cities in California that has growing trends in different industries like technology, real estate, digital marketing, and automobiles.

With plenty of small and large businesses looking to attract potential customers from different parts of the world, there are many market research companies in Sacramento that provide exceptional market research services to collect the data-driven information you need to make informed decisions in boosting your marketing and sales strategies.

If you have an online business in Sacramento, California, and are looking to conduct market research properly to expand your business both locally and internationally, you can find the best market research agencies in Sacramento in the list below to make the best business decisions.

These Agencies have a team of reputed market researchers who will directly use relevant market research methods, including primary and secondary research processes, for gathering insights about your business and target audience.

A market research agency is a specialized firm that helps businesses gather, analyze, and interpret data about their market, customers, competitors, and overall industry. These agencies use various methodologies to provide insights that guide strategic decisions, marketing efforts, product development, and more. By understanding market trends, consumer behavior, and competitive dynamics, businesses can make informed decisions to drive growth and profitability. Market research agencies offer services such as surveys, focus groups, data analysis, and competitive analysis to deliver actionable insights.

A market research agency provides comprehensive services to help businesses understand their market, customers, and competition. Here are the primary functions:

  1. Market Analysis: Agencies conduct in-depth analysis of the market landscape, identifying trends, opportunities, and threats.
  2. Consumer Research: They gather data on consumer preferences, behaviors, and attitudes through surveys, interviews, and focus groups.
  3. Competitive Analysis: Agencies analyze competitors to understand their strategies, strengths, and weaknesses.
  4. Data Collection: They use various methods such as online surveys, phone interviews, and face-to-face interactions to collect relevant data.
  5. Data Analysis: Agencies analyze the collected data using statistical tools to extract meaningful insights.
  6. Reporting and Insights: They provide detailed reports and actionable insights to guide business strategies and decision-making.
  7. Product Testing: Agencies conduct tests to gauge consumer reaction to new products or services.
  8. Brand Research: They assess brand perception and awareness among target audiences.
  9. Market Segmentation: Agencies identify distinct market segments to tailor marketing efforts effectively.
  10. Customer Satisfaction Studies: They measure customer satisfaction and loyalty to help improve products and services.

Understanding the cost of hiring a market research agency can be crucial for budgeting and making informed decisions. Here’s a breakdown of what you can expect when it comes to the costs associated with market research services:

Common Pricing Models

  1. Hourly Rate: Ideal for smaller projects or businesses with limited budgets, hourly rates can vary widely based on the agency’s location and expertise. Expect rates to range from $100 to $300 per hour.
  2. Project-Based Pricing: This model provides a fixed price for specific research projects. It’s suitable for well-defined tasks and offers clarity on costs upfront. Typical project-based fees can range from $5,000 to $50,000, depending on the complexity and scope.
  3. Retainer: For ongoing research needs, agencies may offer a retainer model where clients pay a monthly fee for a set number of hours or services. Retainers can range from $2,000 to $10,000 per month, depending on the services included.
  4. Performance-Based Pricing: Some agencies may offer performance-based pricing, where fees are tied to specific outcomes or metrics. This model can be beneficial for clients as it aligns the agency’s incentives with the success of the campaign, but it is less common and can be more complex to manage.

Factors Influencing Costs

  1. Project Scope and Complexity: Larger and more complex projects require more resources, expertise, and time, leading to higher costs. A simple survey might cost a few thousand dollars, while an in-depth multi-phase research project could reach up to $50,000 or more.
  2. Research Methods: Different methods come with different price tags. Online surveys are generally less expensive than in-depth interviews or focus groups. Adding AI-driven insights or advanced analytics can also increase costs.
  3. Sample Size: The number of participants or respondents needed for your research impacts the overall cost. Larger sample sizes typically require more resources and can significantly raise the price.
  4. Geographic Location: The location of the market research agency can affect pricing. Agencies in major cities or high-cost regions may charge more to cover their expenses. Offshore or nearshore agencies might offer more competitive rates.
  5. Agency Reputation and Experience: Established agencies with a strong track record and specialized expertise often charge higher fees. While smaller or newer agencies might offer lower rates, they may not have the same level of experience or resources.

Average Costs

  • Simple Online Surveys: $5,000 – $15,000
  • Focus Groups: $10,000 – $30,000
  • In-Depth Interviews: $15,000 – $40,000
  • Comprehensive Market Research Studies: $20,000 – $50,000+

Additional Considerations

  • Ongoing Maintenance and Support: Some agencies offer ongoing support and updates, which can add to the overall cost. This might be part of a retainer or an additional service.
  • Custom Reporting: Tailored reports and presentations that provide detailed insights and recommendations can also increase the cost.

Understanding these cost structures and factors can help you budget effectively for your market research needs. By choosing the right pricing model and clearly defining your project scope, you can find a market research agency that fits your budget and delivers valuable insights for your business.

Hiring a market research agency can be a game-changer for your business. Here’s why:

  1. Expertise and Experience: Market research agencies have specialized skills and extensive experience in gathering and analyzing data. They know the best methodologies to use for different types of research, ensuring you get accurate and actionable insights.
  2. Objective Perspective: An external agency can provide an unbiased viewpoint, which is crucial for obtaining reliable data. They are not influenced by internal company politics or preconceived notions.
  3. Time and Resource Efficiency: Conducting market research in-house can be time-consuming and resource-intensive. Agencies have the tools and manpower to handle large-scale research efficiently, allowing your team to focus on other critical business activities.
  4. Access to Advanced Tools and Techniques: Market research agencies have access to the latest technologies and methodologies for data collection and analysis. This means you benefit from cutting-edge insights without having to invest in expensive tools yourself.
  5. In-Depth Analysis: Agencies provide comprehensive analysis and detailed reports, helping you understand complex data and make informed decisions. Their expertise in interpreting data ensures you get the most value out of the research.
  6. Competitive Advantage: Understanding market trends, customer preferences, and competitor strategies gives you a significant edge. An agency can help you identify opportunities and threats, enabling you to stay ahead in your industry.
  7. Customized Research Solutions: Market research agencies can tailor their services to meet your specific needs, whether you need a detailed competitor analysis, customer satisfaction survey, or product feasibility study.
  8. Cost-Effective: While there is an upfront cost, the insights gained can lead to better decision-making, which can save money and increase revenue in the long run. Avoiding costly mistakes and capitalizing on market opportunities can more than justify the investment.
  9. Global Reach: If your business operates internationally, agencies have the capabilities to conduct research across different markets and geographies, providing you with a global perspective.
  10. Focus on Core Business: By outsourcing your market research, you can concentrate on your core business activities, improving overall productivity and efficiency.

In essence, a market research agency can provide you with the insights, expertise, and strategic direction needed to make informed decisions and drive your business forward.

Choosing the best market research agency for your needs can significantly impact the quality and relevance of the insights you receive. Here’s a step-by-step guide to help you make the right choice:

Define Your Objectives:

  • Clearly outline what you want to achieve with the market research. Are you looking to understand customer preferences, explore new markets, or evaluate a product’s feasibility? Knowing your goals will help you find an agency with the right expertise.

Identify Your Budget:

  • Determine how much you’re willing to spend on the research. Having a clear budget in mind will help you narrow down your options and ensure you get the best value for your money.

Evaluate Expertise and Experience:

  • Look for agencies with a proven track record in your industry. Check their portfolio, case studies, and client testimonials to gauge their experience and success in handling similar projects.

Check Methodologies:

  • Understand the research methodologies the agency uses. Ensure they employ both qualitative and quantitative methods suitable for your research objectives. The right mix of methodologies can provide comprehensive insights.

Assess Communication and Reporting:

  • Effective communication is crucial. Ensure the agency provides regular updates and detailed reports. Ask for sample reports to see if their presentation style matches your preferences.

Consider Technological Capabilities:

  • Ensure the agency uses advanced tools and technologies for data collection and analysis. This can significantly enhance the accuracy and depth of the insights.

Verify Credentials:

  • Check if the agency has any certifications or affiliations with professional organizations. This can be an indicator of their commitment to high standards and continuous improvement.

Request Proposals:

  • Ask for detailed proposals from shortlisted agencies. Compare their approaches, timelines, and costs. A well-detailed proposal can give you a good sense of how they plan to tackle your research needs.

Evaluate Flexibility and Customization:

  • Ensure the agency is willing to customize their approach to meet your specific needs. They should be flexible and open to adjusting their methodologies and processes based on your requirements.

Review Client References:

  • Speak to past clients to get firsthand feedback on the agency’s performance, reliability, and quality of insights. This can provide valuable insights into what it’s like to work with them.

Check for Cultural Fit:

  • Ensure the agency understands your company’s culture and values. A good cultural fit can lead to better collaboration and more meaningful insights.

Consider Location:

  • Depending on your needs, you might prefer an agency that is local or has a strong understanding of your target market’s geographical nuances. However, many agencies can work effectively remotely, so weigh the pros and cons.

Understand Their Analytical Approach:

  • Inquire about how the agency interprets data and derives insights. Their analytical approach should align with your expectations for depth and relevance.

Evaluate Their Problem-Solving Skills:

  • Discuss potential challenges and how the agency plans to address them. Their problem-solving abilities can be a good indicator of their expertise and reliability.

Consider Long-Term Partnership Potential:

  • If you foresee ongoing research needs, evaluate the agency’s potential as a long-term partner. Consistency and understanding of your business can lead to more valuable insights over time.

By following these steps, you can choose a market research agency that not only meets your immediate needs but also provides strategic insights to help you make informed business decisions.

When hiring a market research agency, asking the right questions can help you assess their capabilities, methodologies, and fit for your project. Here are key questions to consider:

Relevant Background

  1. Experience in Your Industry:
    • Have you conducted research in our industry before?
    • Can you provide case studies or examples of similar projects?
  2. Client References:
    • Can you provide references from previous clients?
    • What kind of feedback do you typically receive from clients?

Company Services and Processes

  1. Research Methodologies:
    • What research methodologies do you specialize in?
    • How do you decide which methodologies to use for a project?
  2. Technology and Tools:
    • What tools and technologies do you use for data collection and analysis?
    • Do you have access to any proprietary tools or databases?
  3. Customization and Flexibility:
    • How do you customize your research approach to meet specific client needs?
    • Can your methodologies be adjusted based on our evolving needs?
  4. Reporting and Insights:
    • How do you report your findings? Can we see a sample report?
    • Do you provide actionable insights and recommendations based on the data?

The Project

  1. Project Timeline:
    • What is the typical timeline for a project like ours?
    • How do you manage deadlines and ensure timely delivery?
  2. Team Expertise:
    • Who will be working on our project, and what are their qualifications?
    • Can we meet the team members who will be involved in our research?
  3. Communication and Updates:
    • How frequently will we receive updates on the progress of the research?
    • What communication channels will you use to keep us informed?
  4. Data Privacy and Security:
    • How do you ensure the privacy and security of the data collected?
    • Are there any certifications or protocols you follow for data protection?

Costs and Contract Terms

  1. Pricing Structure:
    • What is your pricing model (hourly, project-based, retainer, performance-based)?
    • Can you provide a detailed breakdown of the costs?
  2. Budget Flexibility:
    • How flexible are you with adjusting the scope of work to fit our budget?
    • Are there any additional costs we should be aware of?
  3. Contract Terms:
    • What are your standard contract terms and conditions?
    • How do you handle potential changes or extensions to the project scope?

Performance and Results

  1. Success Metrics:
    • How do you measure the success of a research project?
    • What key performance indicators (KPIs) do you use?
  2. Post-Project Support:
    • Do you offer any post-project support or follow-up services?
    • How do you handle requests for additional analysis or insights after the project is completed?

By asking these questions, you can better evaluate the market research agency’s ability to deliver high-quality, actionable insights tailored to your specific needs.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.
Contents hide
Ranked: The Best Market Research Agencies in Sacramento
1. Research America
2. Elliot Benson
3. AdInfusion
4. JD Franz Research
5. JSR Strategies
6. Wilson Research Group
7. Fiorente Global
8. Sacramento Market Research
9. Track Opinion
10. 3fold Communications
11. Opinions LTD
12. Foss Marketing Group
13. Invision
14. MARKETLINK
15. Fieldwork
Conclusion
Frequently Asked Questions
1. What will the market research agency do?
2.What are the types of market research?
3. Why should your business work with the market research agency?
4. How do you do market research for a business?
5. What are the common advantages of conducting market research?

Ranked: The Best Market Research Agencies in Sacramento

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Research America

Research America

Founded Year: 2014

Website: researchamericainc.com

Reputation Score: AA

About the Agency: Research America is a top market research agency in Sacramento, California, helping businesses grow by identifying the marketing trends in their industry with their sophisticated market research services at affordable prices.

The company helps gather valuable information and data about a particular brand, product, or service and generates reports with numerous data and numbers to help make informed decisions about creating new products and services that will attract the right audience at the right time to expand their business in different parts of the world.

They have a team of experienced market researchers who will conduct in-depth analysis using market research surveys, feedback forms, discussions, online meetings, interviews, and focus groups to tap into the minds of your customers and analyze their behavior, interests, expectations, and demographics.

As one of the best market research companies in Sacramento, California, they will help in building a complete picture for the business about their competitors, marketplace, industry, and customers by creating a customized market research survey using the latest qualitative and quantitative methodologies according to their business needs.

Case Studies: Pending submission

2. Elliot Benson

Elliot Benson

Founded Year: 1995

Website: elliottbenson.com

Reputation Score: AA

About the Agency: Elliot Benson is a leading market research agency in Sacramento, California, offering exceptional market research services for small, medium, and large businesses in the region to help them make the best decisions about creating new products and services that truly resonate with their target audience.

The company has expertise in conducting qualitative and quantitative research for organizations to gather deep insights about their customer behavior, demographics, and expectations for increasing their brand visibility, attracting new qualified leads, and staying ahead of the competition by making them a leader in their industry.

Their qualitative methods include in-person conversations, focus groups, online group calls, one-on-one interviews, usability tests, and interviews, while their quantitative methods include direct and personal communication, telephone surveys, mock trials, online interviews, and product testing.

They have decades of experience in offering the best market research services for businesses in this region and generate reports using valuable data and information from their research process to make sure that they provide the right suggestions for the brand to help them achieve maximum customer satisfaction.

Case Studies: Pending submission

3. AdInfusion

AdInfusion

Founded Year: 2010

Website: adinfusion.com

Reputation Score: AA

About the Agency: AdInfusion is a reputed market research agency in Sacramento, California, offering excellent market research services for startup companies, medium enterprises, and established organizations to help them create the best products and services that will truly attract the right audience at the right time for increasing their sales and revenue.

The company will help in conducting in-depth examinations about your competitors, marketplace trends, and customer behavior to help you understand clearly your audience expectations and behavior to make adjustments for your marketing and sales strategies for generating more qualified leads and turning them into paying customers.

Their marketing research team will conduct different surveys, online interviews and telephonic discussions to identify the opinions about your product ls and services among your target audience and also get feedback from different people through one-on-one conversations, personal interviews, and group discussions to develop a customer insight report about your brand.

They will help in creating the best marketing strategies that meet your business goals, customer expectations, and competitors for gaining an edge in your industry by attracting potential customers from different parts of the world to increase your brand visibility, sales, and revenue.

Case Studies: Pending submission

4. JD Franz Research

JD Franz Research

Founded Year: 1981

Website: jdfranz.com

Reputation Score: AA

About the Agency: JD Franz Research is a trusted market research agency in Sacramento, California, helping individuals, small, medium, and large organizations and businesses across different industries with their experience and skills in market research services for over 40 years.

The company works closely with your team to understand your competitors, marketplace trends, and industry requirements to gather insights about your target audience and customers’ behavior by using different qualitative and quantitative research methods to help you make the right decisions to improve your brand visibility, qualified leads, sales, and revenue.

Their market research team has great experience in conducting online surveys, focus group design, in-person conversations, telephone interviews, and email questionnaires for collecting valuable data and information about your customer’s opinions on your brand products and services.

They will also help in using the data and insights to generate timely reports through a content analysis and reporting process and will create the best strategic recommendations for your business that truly resonate with your audience and help you gain a competitive edge in your industry.

Case Studies: Pending submission

5. JSR Strategies

JSR Strategies

Founded Year: 2019

Website: jsr-strategies.com

Reputation Score: AA

About the Agency: JSR Strategies is a credible market research agency in Sacramento, California, that uses comprehensive market research methodology and analytic tools for gathering information about your brand products and services from both local and global audiences to help you make good decisions to improve your brand recognition and marketing opportunities in your industry.

The company has years of experience in understanding your customer behavior, interest, and requirements by conducting online and offline research using different methods such as questionnaires, interviews, surveys, discussions, and focus groups to meet your business goals and customer expectations.

They will also help you to test different products and services among your target audience to help you choose the right marketing strategies, products, and services that will attract more potential customers for your business to increase your sales and revenue for the long term.

Their market research experts will consider a lot of strategic options for finding insights and opinions about your brand products and services from different audiences and generate timely reports to help you make the best decisions that will help in expanding your business across horizons.

Case Studies: Pending submission

6. Wilson Research Group

Wilson Research Group

Founded Year: 1992

Website: wilsonresearch.com

Reputation Score: AA

About the Agency: Wilson Research Group is a reliable market research agency in Sacramento, California, crafting excellent market research services to develop customized reports about a brand’s product services and the opinions of their customers for making the right decisions about marketing strategies to increase sales and revenue.

The company will help in conducting qualitative and quantitative research to collect data and information about a particular brand to help make the best decisions about introducing new products or services in the market and analyze how it will impress the target audience and make them stand out from the crowd in their particular industry.

Their market research services include survey preparation, sample development, questionnaire design, product testing, database optimization, online report management, offline data analysis, and special report generation to meet your business goals and budget.

The market researchers also specialize in conducting research among local and international audiences, product rankings competition analysis, brand studies, media studies, market trends, product awareness, customer retention, service customer satisfaction analysis, and advertising effectiveness.

Case Studies: Pending submission

7. Fiorente Global

Fiorente Global

Founded Year: 2017

Website: fiorenteglobal.com

Reputation Score: AA

About the Agency: Fiorente Global is a dependable market research agency catering to the needs of businesses of all sizes in different industries in Sacramento, California, by offering the best market research services to help them make the best decisions for improving their brand visibility, customer engagement, and conversion rates.

The company offers a variety of market research solutions according to your specific project needs by conducting online surveys, questionnaires, interviews, telephone conversations, feedback forms, and in-person discussions to help you understand your products, services, and brand involvement in your marketplace for attracting potential customers.

Their market research team dig deep into the data collected to understand the opinions and viewpoints of different audiences to develop the best reports and give you the right strategies through multiple touchpoints for helping you achieve your business goals for increasing your sales and revenue.

They can elevate your online presence and help you stand out from your competition by providing customer insights and reports using multiple resources to establish strong relationships with your existing and new customers and also create the best products and services for growing more in your industry.

Case Studies: Pending submission

8. Sacramento Market Research

Founded Year: 1989

Website: sacramentomarketresearch.com

Reputation Score: AA

About the Agency: Sacramento Market Research is a distinguished market research agency in Sacramento, California, developing excellent market research services for companies and organizations looking to improve their brand visibility and customer satisfaction to outrank their competitors and build more customer base.

The company provides the best market research solutions for businesses to develop strong relationships with their customers and also know more about how their products abd services are impacting the target audience and tweak the marketing strategies for achieving more business sales and revenue.

Their market research services include market landscaping, focus group facilities, brand messaging, strategic consulting, presentation and reporting to customize the projects, and comprehensive market research planning and preparation according to your business goals and budget for conducting both local and national research.

Their market research team also has great experience conducting qualitative and quantitative research using interviews, online surveys, questions, telephone conversations, in-person discussions, and one-on-one conversations to understand more about your brand products and services and also get customer feedback for developing high-quality marketing strategies for driving website visitors into the sales and conversion funnel.

Case Studies: Pending submission

9. Track Opinion

Track Opinion

Founded Year: 2009

Website: trackopinion.com

Reputation Score: AA

About the Agency: Track Opinion is a dedicated market research agency in Sacramento, California, providing high-quality customer insights about their brand products and services by creating the best quality and quantitative market research methods for sensing the interest of their target audience.

The company has great expertise in using different market research methods for creating the best marketing and sales strategies for businesses across different verticals to help them gain more potential customers who are genuinely interested in buying their products and services and increase their sales and revenue.

Their market research team uses elaborate qualitative market research methods like group interviews, online surveys, and group discussions to understand industry standards, marketing trends, and customer behavior, along with quantitative market research processes like programming, data processing, and reporting for understanding the opinions of your target customers within a shorter period.

They will use the collected data and analyze the entire information for sending timely reports with different metrics, graphs, and tables to help you understand your market and target audience in a better way and make the best decisions that will help in taking your business to the next level and impressing your stakeholders.

Case Studies: Pending submission

10. 3fold Communications

3fold Communications

Founded Year: 2004

Website: 3foldcomm.com

Reputation Score: A

About the Agency: 3fold Communications is a dynamic market research agency in Sacramento, California, that specializes in providing the best market research services for businesses to understand their competitors, marketplace strengths, and target audiences in a better way to create the right marketing and sales strategies for attracting more potential customers and boosting their sales and revenue.

The company can understand your unique needs and create the right market research analysis to provide the best insights by conducting deep consumer research using different qualitative and quantitative methods like online surveys, questions, quizzes, polls and interviews along with group discussions and focus groups.

They will use the consumer research data to know the impact of your brand on the existing and potential customers and also generate more qualified leads by boosting your brand visibility by developing the right marketing strategies that can spike the interest of your customers to buy your products and services both locally and globally.

Their market research specialists will send timely reports with accurate information and data collected by providing different market research methods according to your business objectives and budget to help you understand your consumers in a better way and generate the best return on your investment in all your sales marketing and conversion funnels.

Case Studies: Pending submission

11. Opinions LTD

Opinions LTD

Founded Year: 1998

Website: opinionsltd.com

Reputation Score: A

About the Agency: Opinions LTD is a prolific market research agency in Sacramento, California, offering transparent market research services with a personal touch for businesses across different industries to help them understand their competitors, marketplace trends, and target audience by providing high-quality data collection and analysis services.

The company has a team of highly experienced market research professionals who can help with project management, market research design, survey programming, fieldwork research transcripts, and data analysis for providing customized reports that allow you to understand your brand products and service performance across the marketplace in different locations.

They will work side by side with your team to develop the best market research methods, including qualitative and quantitative research using questionnaires, polls, online surveys, interviews, telephone discussions in person conversations, one-on-one sessions, and group discussions to collect maximum data about your product or service to help you make the right decisions for enhancing your marketing and sales potential.

Their cost-effective and accurate market research solutions can help in developing comprehensive marketing and sales strategies for your business with great efficiency to boost your brand visibility, customer engagement, organic traffic, and website ranking to generate better ROI.

Case Studies: Pending submission

12. Foss Marketing Group

Foss Marketing Group

Founded Year: 2001

Website: fossmg.com

Reputation Score: A

About the Agency: Foss Marketing Group is a renowned market research agency in Sacramento, California, providing excellent market research services for small companies, large organizations, and established corporations in different industries to help them make informed decisions about introducing new products or services into the marketplace and gain more qualified leads and customers for their business.

The company offers competitor and industry research to track your competitors and understand the latest market and industry trends to help you stay ahead of the competition by expanding your online presence on different digital and social media platforms.

Their market research team will conduct both primary and secondary market research processes that include the qualitative and quantitative research methods of online surveys, group discussions, focus groups, interviews online reviews, telephone discussions, one-on-one interactions, and in-person conversations.

They will help in generating customized reports about the data collected through several market research processes and use the best analytical methods to help you create tailored marketing and sales strategies for boosting your customer engagement, website rankings, and conversion rates that can generate a higher return on your investment.

Case Studies: Pending submission

13. Invision

Invision

Founded Year: 2007

Website: invisionbcr.com

Reputation Score: A

About the Agency: Invision is a versatile market research agency in Sacramento, California, offering the best market research services for organizations across different industries to establish a strong online presence and attract potential customers by implementing the right marketing strategies that will help boost their sales and revenue.

The company has great expertise in conducting competitor research to understand how you can outperform your competitors by gathering data about their performance in the marketplace by implementing the best market research methods that use the right research processes to help you generate more qualified leads for your business.

They will develop intensive market research methods for gathering different data and information about a particular brand, products or service and develop comprehensive reports by processing the entire data to help you make better decisions about implementing accurate marketing and sales strategies for your business.

Their market research specialists provide actionable growth strategies by designing the best reports based on the data collected to help sell your products and services to target audiences across the United States and internationally to enhance your online presence, brand visibility, and recognition.

Case Studies: Pending submission

14. MARKETLINK

MARKETLINK

Founded Year: 2003

Website: marketlinkaec.com

Reputation Score: A

About the Agency: MARKETLINK is a top-notch market research agency in Sacramento, California, helping businesses navigate in the marketplace and effectively outshine their competitors by providing efficient market research services at cost-effective prices.

The company conducts market research for different organizations to determine how their products and services are affecting the target audience and whether they are interested in making purchases for boosting their sales and revenue with in-depth analysis that offers critical insights to make informed decisions.

Market research services include position analysis of targeted market, geographic, and industry analysis, client perception services, competitive strategy analysis, and strategy research to pull the best data about a brand and make internal decisions in the marketing and sales funnel for generating maximum visibility and customer engagement.

They will send timely reports based on your business requirements and insights about the market sector to help you increase your positioning, website rankings on different search engine platforms and attract potential customers from a broader market.

Case Studies: Pending submission

15. Fieldwork

Fieldwork

Founded Year: 2012

Website: fieldwork.com

Reputation Score: A

About the Agency: Fieldwork is a trustworthy market research agency in Sacramento, California, offering exceptional market research solutions for small and large businesses to help them stay up to date about their marketing trends, customer expectations, and competitors for attracting potential customers both locally and internationally.

The company can collect information about its target audience by using qualitative and quantitative research through both online and offline ways using interviews, group discussions, telephone conversations, online surveys, and focus groups for gathering and providing valuable insights about a particular brand product or service.

Their team of market research and technology experts has great experience with traditional focus group settings and managing both mobile and in-person research at different facilities across the United States to help you gain insights about creating the best marketing and sales strategies for boosting your brand visibility, recognition, and customer engagement.

They will make the market research methods more comfortable for both the clients and the respondents by implementing the best recruiting and technology across different virtual and online facilities for gathering the best insights that will truly help the organizations to improve their services and products for gaining new qualified leads and more website rankings.

Case Studies: Pending submission

Conclusion

Market research has become one of the best ways to collect data about a particular brand, product or service to know more about the opinions and ideas of the competitors, marketplace clients, and customers. Working with a market research agency can help in collecting potential information from the target audience using primary and secondary research methods from participants both online and offline.

If you are eager to understand how to run a successful business by knowing more about your customers, competitors and industry, you have to choose the best market research agency in Sacramento, California, to expand your business and develop your marketing strategies for boosting your sales and revenue.

Frequently Asked Questions

1. What will the market research agency do?

A market research agency will conduct in-depth research about your brand, products, and services along with your competitors and marketplace trends to gain information for implementing the right marketing and sales strategies to attract potential customers from all over the world.

They will collect the data and process it using different analytical methods to send you timely reports to help you make the best decisions in expanding your business both locally and globally.

2.What are the types of market research?

The most common type of market research includes qualitative or quantitative research that will help in collecting valuable information about a particular brand and its competitors as well as the customers.

Qualitative data is collected from participants through focus groups and interviews, while quantitative data depends on a wide range of people randomly answering questionnaires and surveys both online and offline.

3. Why should your business work with the market research agency?

Any online business looking to outshine their competitors and sustain in the marketplace for a long time must work with a market research agency to collect valuable information about their products and services from customers and also know the advantages and disadvantages to make up the right marketing and sales strategies that will help in taking their business to the next level.

Most market research agencies will have reputed professionals who can help you make the best-educated decisions based on valuable data collected through different offline and online research methods. They can also predict the data insights to help you make the best future decisions for increasing your business marketing and revenue opportunities.

4. How do you do market research for a business?

Most market research agencies will first work closely with your team to understand your business objectives and marketing goals and will then perform primary and secondary research to understand your competitors, industry, customers and marketplace trends.

They will perform extensive research by conducting online surveys, questionnaires, interviews, telephonic conversations, and focus groups to understand the business performance for different parameters and record the data for analysis to help you make the best decisions.

5. What are the common advantages of conducting market research?

If you are looking to collect valuable information about your brand by implementing the right market research study, it will guarantee that you will be able to understand your industry and market requirements in a much better way by gathering information about the market size, latest trends, demographics of your customers, and industry expectations.

Once you understand the insights from your customers, it can help you in designing the marketing and sales strategies for boosting your website rankings, sales customer engagement, and revenue.