9 Best Marketing Consultants in Phoenix • Scottmax.com

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Navigating the marketing world can feel overwhelming, especially with all the trends and tactics that pop up daily. Whether you're a startup looking to make your mark or an established business aiming to revamp your strategies, having the right marketing consultant by your side can make all the difference.

These professionals bring a wealth of knowledge and experience, helping you cut through the noise and reach your target audience effectively. In Phoenix, you'll find some exceptional marketing consultants who are passionate about what they do and dedicated to helping businesses thrive.

A marketing consultant is your business’s temporary “marketing brain for sale.” They're experts you can tap into when you need serious strategic thinking but don't want to deal with an agency. They drop in, fix things, drive results, and leave. Simple.

You bring in a marketing consultant when you're at a crossroads—whether you’re hitting a growth ceiling, launching something new, or trying to figure out why your marketing ROI has tanked. It’s when you need a fresh pair of expert eyes to dig into your numbers, reposition your brand, or kick start growth. It’s not about getting basic advice—it’s about shaking things up to get you back on track.

In simple terms, hire an individual consultant when you need specialized, agile, and hands-on help. You’re not looking for a whole team to run things; you want one sharp mind to handle strategy. It’s perfect if you have an in-house team that can handle execution but needs a blueprint.

On the other hand, hire an agency if you need large-scale execution, like full content production, ongoing campaign management, or you just don't have the internal resources to handle any of the tactical work.

1. Day Rate

Pros:

Easy to Budget: You know exactly what you're paying for each day they work.
Flexible Engagement: Perfect if you’re looking for short-term help or need an expert for specific tasks without a long-term commitment.
High Focus: Consultants tend to be highly focused on your business since they’re being paid for every day they’re involved.

Cons:

Potential for Dragging Out Work: There’s a risk that a consultant might stretch the project longer than necessary to rack up more billable days.
No Guarantee of Results: Just because you’re paying for their time doesn’t mean you’re guaranteed tangible outcomes or solutions by the end of the day.

2. Retainer-Based

Pros:

Consistent Support: A retainer ensures that the consultant is available to you regularly, providing ongoing expertise for long-term projects.
Predictable Costs: You can budget for consulting services more easily since the fee is fixed monthly.
Priority Access: Consultants on a retainer are often more available, allowing businesses to address issues or strategy changes without delays.

Cons:

Unused Hours: If you don’t use the consultant’s time effectively, you’re still paying the full fee, even if the work slows down.
Commitment: Retainers can lock you into long-term agreements, which may not be ideal if your needs fluctuate or change unexpectedly.

3. Project-Based

Pros:

Clear Deliverables: You know exactly what you’re getting for the money. It’s a fixed price for a fixed outcome.
No Surprises: Unlike day rates, where costs can spiral, project-based pricing ensures you won’t suddenly be hit with extra charges mid-way through.
Incentivizes Efficiency: Consultants are motivated to get the project done well and quickly since they’ve already agreed to a set fee.

Cons:

Scope Creep: If the project changes or grows, you might end up paying more or not getting exactly what you need. Consultants might push back on additional requests that go beyond the initial agreement.
Limited Flexibility: If new insights or challenges pop up mid-project, it can be harder to pivot without renegotiating fees.

4. Performance-Based

Pros:

Results-Driven: You only pay for outcomes. This model aligns your goals with the consultant’s motivation—they win when you win.
Low Upfront Risk: There’s less financial risk because you don’t pay until results are delivered, making it an attractive option if you’re budget-conscious or want to minimize risk.

Cons:

Short-Term Focus: To hit those targets, consultants might cut corners or focus on quick wins rather than building long-term strategies that will benefit your business in the future.
Can Be Expensive: If they’re delivering huge results, you could end up paying significantly more than you would with a project or day rate model.
Harder to Track Success: Depending on how success is measured, it can get tricky to define what counts as a “win,” which may lead to disagreements down the line.

5. Value-Based

Pros:

Focus on ROI: The consultant’s fee is tied directly to the value they bring to your business, aligning their goals with your success.
Big Impact for High-Value Projects: This model works well when a consultant can deliver measurable, high-impact outcomes that generate substantial business growth.
Flexible for High-Performing Consultants: Consultants who know their worth can create more lucrative opportunities, which can lead to stronger results for your business.

Cons:

Hard to Define Value: It can be tricky to determine the exact value a consultant brings to your business, leading to disagreements or overestimations.
More Expensive for Large Projects: Since pricing is tied to the value provided, it can result in significantly higher fees for larger or more successful projects, which may strain smaller budgets.

6. Combination of Models

Sometimes, a mix of pricing models is the best approach. This gives you the flexibility to pay for both time and results, allowing you to minimize the risks tied to any single pricing model. By combining day rates, project-based fees, or performance incentives, you can create a customized payment structure that works best for both you and the consultant.

If You Think You Might Change Strategy Midway:

Go with Day Rate. This is your best option if you're expecting things to evolve as you go. If you’re unsure about the final direction or need room to pivot, paying per day allows you to adjust plans without getting locked into a rigid agreement. It’s perfect when you need flexibility, and your project scope isn’t set in stone.

If You Need Ongoing Support for Long-Term Strategy:

Go with Retainer-Based pricing. This model is perfect for businesses that need continuous, long-term marketing support. If you require consistent consulting services—whether it’s for managing campaigns, regular strategy updates, or monthly check-ins—a retainer offers both predictability and commitment. It’s great for building a solid relationship with your consultant, and you can ensure they’ll be available when you need them.

If You Have a Clear, Well-Defined Goal:

Go with Project-Based pricing. If you know exactly what you need, and you’re looking for a specific outcome—like a completed campaign strategy, SEO overhaul, or rebranding—this model is ideal. You pay once, and the job gets done (tactical side of course. You still need to execute the plan given!). No surprises. This is great for one-off projects where the scope won’t change much.

If You Want to Pay Based on Results:

Go with Performance-Based pricing. This is a solid choice if your focus is on measurable outcomes, like increasing sales, improving ROI, or saving money on your marketing spend. It's high-risk but high-reward. If you know exactly what success looks like (e.g., X% increase in conversions), and you want to pay based on hitting those goals, performance-based is the way to go.

If You Want to Pay Based on the Value Delivered:

Go with Value-Based pricing. If your project has a big potential upside, and you’re more concerned with the business impact rather than the hours worked, value-based pricing is a good fit. You’re paying for the results the consultant will bring, which makes this model perfect for high-impact, strategic work where the outcome will significantly influence your business. It's ideal when the consultant can directly tie their work to a large ROI for your company.

If You Want the Best of Both Worlds:

Consider a Combination of Models. If your situation is complex—maybe you need flexibility but also want to incentivize results—you can mix and match models. For example, start with a day rate for initial strategy work and then switch to performance-based for the execution. This way, you level out the risks and get the most value from your consultant.

Day Rate:

For smaller companies (under $10M in annual revenue), expect day rates between $800 to $2,500. However, if your company is pulling in tens or hundreds of millions in revenue, day rates can easily reach $5,000 to $10,000, depending on the consultant’s reputation and the complexity of the task. Larger companies will naturally attract consultants with deeper expertise, and that comes at a premium.

Retainer-Based:

For small to mid-sized businesses, monthly retainers can range from $2,000 to $10,000, depending on the services provided and the consultant’s expertise. For larger companies, or those needing more ongoing, hands-on support, retainers can climb to $20,000 to $50,000+ per month. Retainers are particularly common in long-term relationships where a consultant acts as an external CMO or continuous marketing strategist.

Project-Based:

Smaller businesses might see project fees ranging from $5,000 to $50,000, but if your business is doing $50M+ in revenue, consultants will scale their services accordingly. For large companies, project-based pricing can go upwards of $100,000 to $500,000 or more, depending on scope, industry, and market demands.

Performance-Based:

For smaller businesses, performance-based pricing typically falls in the 10-20% range of increased revenue or savings. However, for larger businesses with more complex KPIs, the consultant might negotiate a lower percentage but on a much higher volume. Think 5-10% on larger deals, especially if we’re talking about generating millions in new business.

Value-Based Pricing:

For small businesses, value-based pricing may start at $10,000 to $30,000+, depending on the projected ROI from the consultant’s work. Larger companies with higher stakes projects could see value-based fees ranging from $50,000 to $200,000+, especially when the consultant’s work could deliver significant business growth or save millions. The fee scales based on the perceived value and impact of the consultant’s contribution.

Combination of Models:

When mixing pricing models, the costs can vary significantly depending on the elements combined. For example, you might pay $2,000 to $5,000/day for initial strategy work and then layer in a 5-10% performance-based fee for measurable outcomes. Larger businesses combining these models could see day rates rise to $10,000 or more with performance fees or project fees scaling based on results or scope. This structure allows for a highly customizable payment plan depending on the needs of the business.

When you hire a consultant, you’re paying for clarity and results. Expect them to:

Dive deep into your current strategies and processes, find the leaks, and patch them up.
Give you a roadmap to fix your marketing—whether that’s building a better funnel, improving your brand positioning, or creating a data-driven ad strategy.
Keep it lean. No fluff, no bloated reports—just actionable insights and steps to get your marketing back in shape.

Identify the Problem

Ask yourself: Are you hitting a growth ceiling, launching something new, or struggling with ROI? Pinpoint the issue first.

Decide Between a Consultant or Agency

If you need strategy only, hire a consultant. If you need full execution (like running campaigns), go with an agency.

Choose Your Pricing Model

Go with day rate for short-term or flexible projects.
Choose a retainer if you need long-term, ongoing support.
Opt for project-based if you have a clear, one-off goal.
Pick performance-based if you want to pay only for results.

Find the Right Consultant

Look for someone with proven experience in solving your specific problem. Check their past work and testimonials.

Set Clear Expectations

Define the scope of work, timeline, and deliverables upfront. Make sure both parties are aligned on goals.

Monitor Results

Track the consultant’s impact on your business and adjust your plan if needed.

Our Rating Guidelines

AAA Rated Marketing Consultants only get this rank if we have sent a client previously and the client has given us positive feedback.

Works On: High-stakes projects for companies doing $50M+ in revenue. These consultants work with large marketing teams and handle multi-channel strategies across digital, traditional, and emerging platforms.
Delivers: Significant revenue growth, optimized processes, and a clear roadmap for scaling. They excel at breaking through growth ceilings and driving measurable results across the board.
Who Should Hire: Large, established businesses looking to elevate their marketing to the next level. If you need a consultant to overhaul or optimize a massive marketing operation, AAA-rated consultants are your go-to.

Works On: Medium to large projects for companies making $10M–$50M annually. They’re great at scaling up existing operations and improving multi-channel marketing efforts.
Delivers: Solid increases in leads, conversions, and overall marketing efficiency. They can optimize what you already have and help you expand into new marketing channels or audiences.
Who Should Hire: Mid-sized businesses that are growing steadily but need someone to take them up a notch. AA consultants can boost what’s working and fix what’s not.

Works On: Smaller-scale projects or ongoing work for businesses up to $10M in revenue. These consultants handle focused campaigns, such as improving SEO, social media, or paid advertising strategies.
Delivers: Steady, consistent growth in traffic, leads, and brand presence. They refine your marketing operations and help underperforming areas improve.
Who Should Hire: Small to mid-sized businesses that have some marketing presence but need someone to come in and optimize performance without overhauling the whole system.

Works On: Foundational marketing projects for startups and small businesses typically earning under $1M. They’ll work on everything from setting up your first SEO strategy to refining your social media presence.
Delivers: Noticeable improvements in visibility, lead generation, and audience engagement. They help you build a solid marketing foundation that you can grow from.
Who Should Hire: Small businesses and startups looking to establish or grow their online presence. They’re excellent for businesses needing direction and practical support to implement effective marketing strategies.

Works On: Strategic projects for new businesses or companies with an online presence that needs improvement. These consultants provide guidance, build strong marketing foundations, and help businesses develop a clear strategy.
Delivers: Strong brand presence, structured marketing plans, and effective online visibility. C-rated consultants are not just about social media—they can set you up with everything from website optimization to email marketing strategies.
Who Should Hire: Early-stage businesses, or those with an online presence needing clarity on what to do next. C-rated consultants are perfect for helping businesses understand how to grow from where they are and implement key strategies for success.

Contents hide

1. Day Rate

6. Combination of Models

Day Rate:

Combination of Models:

Identify the Problem

Decide Between a Consultant or Agency

Choose Your Pricing Model

Find the Right Consultant

Set Clear Expectations

2. Ron L.

Conclusion

Frequently Asked Questions

1. What qualifications should I look for in a marketing consultant?

2. How involved will I need to be in the marketing process with a consultant?

3. Can a marketing consultant help with digital marketing strategies?

4. How do I measure the success of a marketing consultant’s efforts?

5. Is hiring a marketing consultant worth the investment?

1. Dorothy Dowling

Reputation Score: AA

About the Consultant: Dorothy Dowling is a prominent marketing consultant based in Phoenix, Arizona, with over 35 years of experience in the industry. Renowned for her expertise in brand strategy, digital marketing, and consumer insights, Dorothy has helped a diverse range of clients develop effective marketing campaigns that drive engagement and foster brand loyalty.

Her ability to create data-driven strategies tailored to her clients' specific needs sets her apart in the competitive landscape of marketing consulting. Dorothy's approach combines creativity with analytical rigor, ensuring that campaigns are visually appealing and backed by solid research. She believes in the power of storytelling to connect brands with their audiences, often crafting narratives that resonate deeply with consumers.

Her strong communication skills and collaborative mindset make her a trusted partner for businesses looking to elevate their marketing efforts. With a proven track record of success, Dorothy Dowling is recognized as one of the top marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/dorothydowling/

2. Ron L.

Reputation Score: AA

About the Consultant: Ron L. is a distinguished marketing consultant based in Phoenix, Arizona. He brings over a decade of experience to the table. Known for his strategic prowess and innovative thinking, Ron specializes in digital marketing, brand positioning, and consumer engagement.

His approach revolves around creating customized marketing strategies that align with his clients' business goals while effectively reaching their target audiences. Ron's extensive background includes successful collaborations with startups and established brands, along with sports organisations, which has allowed him to adapt to varying needs and market conditions.

He excels in leveraging data analytics to inform decision-making, ensuring that every campaign is not only creative but also results-driven.

Ron is also committed to continuous learning and staying updated on industry trends, which enables him to provide cutting-edge solutions to his clients. With his proven track record and dedication to client success, Ron L. is recognized as one of the top marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/itsronli/

3. James Archer

Reputation Score: AA

About the Consultant: James Archer is a highly regarded marketing consultant located in Phoenix, Arizona, boasting over 25+ years of industry experience. Specializing in integrated marketing communications, digital strategy, and brand development, James has a proven ability to transform client visions into actionable marketing plans.

His approach is rooted in understanding the unique dynamics of each business, allowing him to create tailored solutions that resonate with target audiences and achieve measurable results. James is particularly adept at leveraging emerging technologies and platforms, ensuring that his clients stay ahead in a rapidly changing digital landscape. His strong analytical skills enable him to assess campaign performance meticulously, making data-driven adjustments to optimize outcomes continuously.

Known for his collaborative spirit and exceptional communication skills, James fosters lasting partnerships with his clients, confidently helping them navigate their marketing challenges. With his track record of success, James Archer stands out as one of the best marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/jamesarcher/

4. Michelle Brammer

Reputation Score: AA

About the Consultant: Michelle Brammer is an accomplished marketing consultant based in Phoenix, Arizona, with over a decade of experience driving impactful marketing strategies. Her expertise spans digital marketing, brand management, and strategic communications, allowing her to work with businesses across various industries.

Michelle's approach focuses on creating cohesive marketing strategies that align seamlessly with her clients' long-term goals, ensuring sustainable growth and brand loyalty. She is known for her creative problem-solving skills and data-driven approach, making her adept at identifying opportunities for optimization and growth.

Michelle’s commitment to ongoing education ensures that she stays ahead of industry trends, offering clients the most up-to-date solutions for their marketing challenges. Her emphasis on transparency and communication fosters trust and collaboration with her clients, making her a sought-after consultant in the Phoenix area.

With her broad expertise and proven results, Michelle Brammer has earned a reputation as one of the leading marketing consultants in the region. As an accomplished marketing consultant for B2B companies, she knows the ins and outs of marketing to and for businesses.

Contact Details: https://www.linkedin.com/in/michellebrammer/

5. Randy Phares

Reputation Score: AA

About the Consultant: Randy Phares is a seasoned marketing consultant based in Phoenix, Arizona, with over 25+ years of experience in the field. Renowned for his expertise in brand strategy, digital marketing, and customer engagement, Randy has successfully guided numerous clients in enhancing their marketing efforts and achieving their business objectives.

He excels in developing comprehensive marketing plans that leverage both traditional and digital channels, ensuring a well-rounded approach to audience outreach. Randy's commitment to understanding his clients' unique needs allows him to create targeted strategies that drive meaningful results.

He has worked on many consulting projects in India, Jamaica, Afghanistan, Latin America, Eastern and Western Europe, the USA, Canada, and more. His collaborative nature and strong communication skills foster effective partnerships, enabling clients to feel informed and involved throughout the marketing process.

Additionally, Randy emphasizes the importance of data analytics in measuring campaign success, providing clients with valuable insights for ongoing improvement. With a reputation for delivering exceptional service and results, Randy Phares is recognized as one of the top marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/randyphares/

6. Karen M. Pierce

Reputation Score: AA

About the Consultant: Karen M. Pierce is a distinguished marketing consultant based in Phoenix, Arizona, with over 20 years of experience in the marketing industry. Known for her expertise in integrated marketing strategy, brand development, and consumer insights, Karen has successfully guided numerous businesses in refining their marketing approaches and achieving sustainable growth.

Her focus on data-driven decision-making allows her to craft strategies that are not only creative but also grounded in solid market research. Karen's collaborative approach ensures that she works closely with her clients, helping them identify their unique challenges and goals. She excels in leveraging various marketing channels to create cohesive campaigns that drive engagement and conversion.

Her strong communication skills and dedication to client success have earned her a loyal client base and a reputation for delivering exceptional results. With her extensive knowledge and innovative mindset, Karen M. Pierce stands out as one of the top marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/karenmpierce/

7. Joe Laskowski

Reputation Score: A

About the Consultant: Joe Laskowski is a highly respected marketing consultant in Phoenix, Arizona, known for his innovative digital marketing and brand development approach. With over 10+ years of experience in the field, Joe specializes in creating comprehensive marketing strategies that help businesses enhance their online presence and engage effectively with their target audience.

His expertise spans various aspects of marketing, including social media management, search engine optimization, and content marketing. Joe takes a hands-on approach, working closely with clients to understand their unique challenges and goals.

His ability to analyze market trends and consumer behavior enables him to craft tailored strategies that drive measurable results.

Joe’s commitment to delivering high-quality service and fostering strong client relationships has earned him a reputation as one of the leading marketing consultants in Phoenix. His passion for helping businesses succeed makes him a valuable asset to any team looking to elevate their marketing efforts.

Contact Details: https://www.linkedin.com/in/joe-laskowski-b441645/

8. Andrew Smith

Reputation Score: A

About the Consultant: Andrew Smith is an accomplished marketing consultant based in Phoenix, Arizona, with over seven years of experience in the industry. He is known for his expertise in digital marketing, content strategy, and brand development.

Andrew works closely with businesses to identify their unique challenges and craft tailored marketing strategies that effectively engage their target audiences and drive growth.

His hands-on approach ensures that clients receive personalized attention and solutions that fit their specific needs. Andrew excels in utilizing data analytics and market research to inform his strategies, enabling clients to make informed decisions that maximize their marketing efforts.

His creativity and passion for storytelling shine through in every campaign he develops, allowing brands to connect with their audiences on a deeper level.

With a strong reputation for delivering results, Andrew Smith has established himself as one of the leading marketing consultants in Phoenix. As the host of his own podcast, he illuminates the marketing landscape.

Contact Details: https://www.linkedin.com/in/drewsmitty/

9. David Dahlberg

Reputation Score: A

About the Consultant: David Dahlberg is a talented marketing consultant located in Phoenix, Arizona, with over 10+ years of experience in the marketing landscape. He specializes in digital marketing strategies, social media management, and content creation, helping clients elevate their brand presence in an increasingly competitive market.

David's hands-on approach enables him to deeply understand his clients' needs and craft tailored marketing solutions that effectively engage target audiences. His ability to analyze market trends and consumer behavior ensures that his strategies are both relevant and impactful.

David is passionate about helping businesses grow by developing clear messaging and creative campaigns that resonate with customers. His collaborative mindset fosters strong relationships with clients, making them feel supported and informed throughout the marketing process. With a reputation for delivering effective results and innovative ideas, David Dahlberg is recognized as one of the best marketing consultants in Phoenix.

Contact Details: https://www.linkedin.com/in/daviddahlberg/

Conclusion

Finding the right marketing consultant can significantly impact your business's success, and Phoenix boasts some outstanding talent in this field. With experts like Michelle Brammer, David Dahlberg, and Karen M. Pierce, businesses can tap into a wealth of expertise tailored to their unique needs.

These professionals bring strategic insights and a genuine commitment to driving results for their clients. If you're ready to elevate your marketing efforts, reaching out to any of these consultants could be the first step toward achieving your goals!

Frequently Asked Questions

1. What qualifications should I look for in a marketing consultant?

When seeking a marketing consultant, it's essential to look for qualifications such as a degree in marketing, business, or a related field, along with relevant certifications.

Additionally, experience in your industry and a proven track record of successful campaigns are critical indicators of a consultant's capabilities.

2. How involved will I need to be in the marketing process with a consultant?

Your level of involvement will depend on your preferences and the consultant's approach. Many consultants will encourage regular communication and collaboration, ensuring you stay informed about strategies and progress. In contrast, others may take a more hands-off approach, requiring less day-to-day involvement.

3. Can a marketing consultant help with digital marketing strategies?

Most marketing consultants are well-versed in digital marketing strategies, including social media marketing, search engine optimization (SEO), email campaigns, and content marketing. They can help you create a comprehensive digital strategy tailored to your target audience and business objectives.

4. How do I measure the success of a marketing consultant’s efforts?

Various key performance indicators (KPIs), such as website traffic, conversion rates, and return on investment (ROI), can be used to measure the success of a marketing consultant's efforts.

Regular reports and updates from the consultant can help you track progress and understand the impact of their strategies on your business.

5. Is hiring a marketing consultant worth the investment?

Hiring a marketing consultant can be a worthwhile investment, especially if you lack in-house expertise or need a fresh perspective. Their specialized knowledge and experience can lead to improved marketing strategies, increased efficiency, and, ultimately, a higher return on your marketing efforts.