19 Best Media Buying Agencies in Charlotte

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Media buying enables businesses to reach their target audiences for an affordable price by placing the right advertisements on different traditional, digital, and social media platforms. It can boost your online presence and start promoting your brand by making your ads appear in the right place at the right time.

Media buying agencies in Charlotte, North Carolina, can help businesses implement successful media buying plans and placements and provide guidance on any digital marketing or advertising activity.

These agencies will negotiate the lowest prices for media spaces and implement the best media campaigns to get a good return on your advertising spend.

In this article, you can find a list of the top media buying agencies in Charlotte to manage, monitor, analyze, and adjust offline and online ads to optimize their performance for increasing your brand visibility.

A media buying agency specializes in purchasing advertising space across various media channels, including TV, radio, print, and digital. They optimize ad placements to reach the target audience effectively, ensuring cost-efficiency and maximizing return on investment (ROI) for clients.

A media buying agency helps place your ads in front of the right audience, ensuring your marketing efforts are effective and efficient. Here’s what they do:

  1. Media Planning: Identify the best platforms and times to place your ads, ensuring your message reaches the right people at the right time.
  2. Negotiation: Secure the best rates by negotiating with media vendors, helping you get the most out of your advertising budget.
  3. Ad Placement: Ensure your ads appear in optimal locations across TV, radio, print, and online platforms to maximize visibility.
  4. Campaign Management: Monitor and adjust your ad campaigns in real-time for optimal performance, making necessary tweaks to improve results.
  5. Market Research: Analyze your target audience’s media consumption habits to tailor your campaigns for better engagement.
  6. Budget Allocation: Distribute your advertising budget across various channels strategically to achieve the best possible return on investment.
  7. Performance Tracking: Utilize analytics tools to track the effectiveness of your ads, providing insights into what’s working and what’s not.
  8. Creative Coordination: Collaborate with creative teams to ensure your ads fit each media platform perfectly, maintaining consistency and appeal.
  9. Post-Campaign Analysis: Provide detailed reports on your campaign’s performance, offering insights and recommendations for future campaigns.
  10. Media Strategy Development: Develop a comprehensive media strategy that aligns with your overall marketing goals, ensuring all efforts are cohesive and targeted.

To better understand the distinction between a Media Buying Agency and an Advertising Agency, here’s a side-by-side comparison:

Media Buying Agency vs. Advertising Agency

Media buying agencies focus on purchasing ad space and time to maximize reach. Advertising agencies offer a comprehensive range of services to create and manage entire ad campaigns.

ServicesMedia Buying AgencyAdvertising Agency
Media Planning
Negotiation and Purchase of Ad Space
Campaign Management
Budget Allocation
Performance Tracking
Market Research
Creative Development
Digital Marketing
Social Media Marketing
Public Relations

In summary, while both agencies handle media planning and buying, media buying agencies specialize in optimizing the purchase of ad space and time, whereas advertising agencies provide a full suite of services to create and manage entire advertising campaigns.

When it comes to media buying agencies, pricing can vary significantly based on several factors. Here’s a breakdown of the costs you might expect when hiring a media buying agency:

Common Pricing Models:

  1. Hourly Rates: Agencies may charge by the hour, with rates typically ranging from $50 to $300 per hour. The exact rate depends on the agency’s expertise and the complexity of the campaign.
  2. Monthly Retainers: This model involves paying a fixed fee each month for a set range of services. Monthly retainers usually range from $1,500 to $10,000 or more, depending on the scope of work and the agency’s experience.

Average Costs:

  • Small to Medium Campaigns: For smaller campaigns or businesses with limited budgets, you can expect to pay between $1,000 to $5,000 per month.
  • Larger Campaigns: For more extensive advertising campaigns, the costs can range from $5,000 to $10,000 per month, or even higher depending on the campaign’s scale and complexity.

Factors Influencing the Cost

  1. Scope of Work: The breadth of services required, such as the number of ad placements, the diversity of media channels, and the duration of the campaign, can significantly affect the price.
  2. Business Size: Larger businesses with more extensive advertising needs will typically incur higher costs.
  3. Campaign Complexity: More complex campaigns involving multiple platforms and sophisticated targeting strategies will be more expensive.
  4. Agency Expertise: Agencies with more experience and a proven track record of success may charge higher rates.
  5. Target Audience: The specificity and size of the target audience can also influence costs, as reaching a more niche audience may require more specialized efforts.

By understanding these pricing structures and services, you can better navigate the costs associated with hiring a media buying agency and ensure you get the best value for your investment.

Hiring a media buying agency can significantly enhance the effectiveness of your advertising campaigns and streamline your marketing efforts. Here are some compelling reasons to consider partnering with a media buying agency:

Expertise and Experience:

  • Media buying agencies bring specialized knowledge and industry experience to the table. They understand the intricacies of various advertising platforms and know how to optimize your ad spend for maximum reach and impact.

Strategic Planning:

  • These agencies excel in developing comprehensive media strategies tailored to your business goals. They can identify the best channels, times, and ad placements to target your audience effectively.

Cost Efficiency:

  • By leveraging their relationships with media vendors, agencies can often negotiate better rates and added value for your ad placements. This can lead to significant cost savings and a better return on investment.

Access to Advanced Tools:

  • Media buying agencies have access to sophisticated tools and analytics platforms that provide deeper insights into campaign performance. This allows for real-time adjustments and data-driven decision-making.

Time Savings:

  • Managing media buys and advertising campaigns can be time-consuming. By outsourcing this task to an agency, you free up valuable time to focus on other aspects of your business.


  • Whether you’re running a small local campaign or a large-scale national campaign, media buying agencies have the resources and expertise to scale your efforts according to your needs.

Creative Expertise:

  • Many media buying agencies offer creative services, helping you design compelling ads that resonate with your target audience. This ensures that your advertising is not only strategically placed but also visually and emotionally engaging.

Performance Tracking and Optimization:

  • Agencies continuously monitor and analyze the performance of your campaigns. They make data-driven adjustments to optimize results, ensuring that your ad spend delivers the best possible outcomes.

Access to Market Insights:

  • Agencies stay updated with the latest market trends and consumer behaviors. They can provide valuable insights that help refine your marketing strategies and stay ahead of the competition.

Comprehensive Reporting:

  • Media buying agencies provide detailed reports on campaign performance, giving you clear visibility into how your ads are performing and where improvements can be made.


Hiring a media buying agency can provide your business with the expertise, tools, and strategies needed to maximize your advertising efforts. By leveraging their knowledge and resources, you can achieve more effective and efficient marketing campaigns that drive better results for your business.

Choosing the right media buying agency can significantly impact the success of your advertising campaigns. Here’s a step-by-step guide to help you make an informed decision:

Define Your Goals and Needs:

  • Clearly outline your advertising goals, target audience, budget, and key performance indicators (KPIs). Understanding your specific needs will help you find an agency that aligns with your objectives.

Research Potential Agencies:

  • Look for agencies with a proven track record in your industry. Check their websites, case studies, and client testimonials to gauge their experience and success in handling similar campaigns.

Evaluate Expertise and Experience:

  • Assess the agency’s expertise in media buying and their knowledge of various advertising platforms. Experienced agencies will have a deep understanding of the media landscape and can offer strategic insights.

Check Their Network and Relationships:

  • A good media buying agency will have strong relationships with media vendors, enabling them to negotiate better rates and secure prime ad placements. Inquire about their network and the benefits it can bring to your campaigns.

Consider Their Tools and Technology:

  • Ask about the tools and technologies the agency uses for media planning, buying, and analytics. Advanced tools can provide valuable data and insights to optimize your campaigns.

Review Their Creative Capabilities:

  • If you need creative services, ensure the agency has a strong creative team that can develop compelling ad content. Review their portfolio to see if their creative style aligns with your brand.

Assess Their Communication and Transparency:

  • Effective communication is crucial for a successful partnership. Choose an agency that is transparent, responsive, and willing to keep you informed throughout the campaign process.

Understand Their Pricing Model:

  • Different agencies have different pricing models, such as hourly rates, monthly retainers, or performance-based fees. Ensure you understand their pricing structure and that it fits within your budget.

Request Proposals and Conduct Interviews:

  • Request detailed proposals from shortlisted agencies outlining their approach, strategies, and estimated costs. Conduct interviews to discuss your goals, ask questions, and assess their compatibility with your business.

Check References:

  • Ask for references from previous clients and contact them to get firsthand feedback about the agency’s performance, reliability, and results.

Evaluate Their Reporting and Analytics:

  • Ensure the agency provides comprehensive reporting and analytics. This will help you track campaign performance, measure ROI, and make data-driven decisions.

Consider Their Cultural Fit:

  • A good cultural fit can lead to a more productive and enjoyable partnership. Choose an agency that understands your brand values and can work seamlessly with your team.

Experience and Expertise

  1. How long have you been in the media buying industry?
  2. What types of clients and industries do you typically work with?
  3. Can you provide case studies or examples of successful campaigns?

Strategy and Approach

  1. How do you develop and execute media buying strategies?
  2. What tools and technologies do you use for media planning and buying?
  3. How do you measure the success of a media buying campaign?

Services and Capabilities

  1. What specific services do you offer?
  2. Do you handle both traditional and digital media buying?
  3. Can you manage multi-channel campaigns?

Pricing and Budget

  1. What are your pricing models?
  2. How do you ensure that the media buying is cost-effective?
  3. Are there any additional costs we should be aware of?

Communication and Reporting

  1. How frequently will you report on campaign performance?
  2. What metrics and KPIs do you track and report?
  3. How will we communicate throughout the campaign?

These questions will help you assess a media buying agency’s experience, strategy, services, pricing, and communication, ensuring you make an informed decision.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.

Ranked: The Best Media Buying Agencies in Charlotte

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. BRK Marketing

BRK Marketing

Founded Year: 1991

Website: brkmarketing.com

Reputation Score: AA

About the agency: BRK Marketing is a top media buying agency in Charlotte, facilitating your media planning, buying, placement, and management of ad fulfillments and vendor relationships. The company has experience managing the media buying campaigns and processes of small and large businesses in different industries.

They can choose the right ad placements on traditional digital and social media platforms to increase your brand’s popularity among target customers. Their experts will analyze your competitor’s marketplace and target audience to place the right advertisements on TV, radio, digital, and social media channels.

Case Studies: Pending submission

2. Eyemark Media

Eyemark Media

Founded Year: 2015

Website: eyemarkmedia.com

Reputation Score: AA

About the Agency: Eyemark Media is a leading media buying agency in Charlotte, helping businesses buy ad placements in broadcast, direct, and print media channels. They have a team of media buying experts who can negotiate the prices for buying different ad placements.

The company will analyze your competitors and target audience to place the right advertisements to generate more qualified leads. Their team can provide camping for different traditional, digital, and social media channels.

Case Studies: Pending submission

3. The Agency Marketing Group

The Agency Marketing Group

Founded Year: 2011

Website: gettheagency.com

Reputation Score: AA

About the agency: The Agency Marketing Group is a trusted media buying agency in Charlotte that negotiates fiercely for rates, ad placement, and opportunities that consistently add value far beyond the purchase price.

They use their knowledge and experience to get your brand the optimal placement for your target audience. The company can buy placements on TV, radio, print, outdoor, and direct mail advertising channels.

Case Studies: Pending submission

4. Ashland Advertising

Ashland Advertising

Founded Year: 2008

Website: ashlandadvertising.com

Reputation Score: AA

About the agency: Ashland Advertising is a skilled media buying agency in Charlotte that helps small and large businesses place the right advertisements on different media channels. The company has experience in buying the right advertising placements for companies to market their products and services.

Their experts can help in developing the right campaigns by analyzing your audience, business niche, and competitors. The company will create, optimize, and monitor the performance of the campaigns to generate new leads and maximize conversion rates.

Case Studies: Pending submission

5. Union


Founded Year: 2002

Website: union.co

Reputation Score: AA

About the agency: Union is a credible media buying agency in Charlotte with proven media buying experience and knowledge to develop custom plans built to improve your ROI.

Their team of campaign managers will actively purchase and place your media on multiple channels. They can track, measure, and optimize the campaigns to identify opportunities that improve campaign performance.

Case Studies: Pending submission

6. Brandon


Founded Year: 2015

Website: thebrandonagency.com

Reputation Score: AA

About the agency: Brandon is a popular media buying agency in Charlotte that develops fully customized media plans and buys for small and large businesses. They can buy ad placements on traditional media channels like radio, broadcast television, cable, print, and out-of-home.

The company also has experience in digital and retail media buying that drives conversions and traffic to the highest possible levels. Media buying campaigns are versatile and economical for fetching good profits on your advertising spend.

Case Studies: Pending submission

7. Mythic


Founded Year: 2012

Website: mythic.us

Reputation Score: AA

About the Agency: Mythic is a reliable media buying agency in Charlotte that provides cost-effective buying plans for paid, owned, or earned media. They can help brands find the perfect placement for their advertisements for marketing their products and services.

The company has experience in negotiating the right prices for ad placement on different media channels. Their media buying team can create and optimize the perfect campaigns for boosting customer engagement and conversion rates.

Case Studies: Pending submission

8. Wray Ward

Wray Ward

Founded Year: 1977

Website: wrayward.com

Reputation Score: AA

About the agency: Wray Ward is a professional media buying agency in Charlotte, helping businesses increase their brand visibility and reach through their media buying services. They can collect all the data on buying trends and execute media campaigns to perfection, maximizing the success of your advertising process.

Their team will help in planning and outlining the campaigns for different media channels and negotiating the prices for a variety of media spaces. The company has a high level of technical expertise in media execution platforms and ad exchanges.

Case Studies: Pending submission

9. 54 Brands

54 Brands

Founded Year: 1985

Website: 54brands.com

Reputation Score: AA

About the Agency: 54 Brands is a distinguished media buying agency in Charlotte that gets your message in front of the right audience through different media channels. They know how to plan and negotiate media platforms to buy the best spaces for placing your advertisements.

The company will develop media strategies for optimizing current campaigns or building go-to-market strategies for attracting new customers. Their media buying experts will assist in promoting your products and services on traditional, digital, and social media platforms.

Case Studies: Pending submission

10. Well-Run Media + Marketing

Well-Run Media + Marketing

Founded Year: 2013

Website: well-runmedia.com

Reputation Score: AA

About the agency: Well-Run Media + Marketing is a dependable media buying agency in Charlotte that can advertise on traditional media like radio, television, or print; direct mail; and social media. The company can also help with Google, geofencing, or a retargeting campaign to get the most out of your advertising spend.

They can offer a new perspective on your marketing objectives and strategies to generate more revenue from your advertising spend. Their team has spent many years establishing long-standing relationships with different media vendors.

Case Studies: Pending submission

11. CGR Creative

CGR Creative

Founded Year: 2002

Website: cgrcreative.com

Reputation Score: AA

About the agency: CGR Creative is a reputed media buying agency in Charlotte that amplifies your brand’s reach through print ads, TV commercials, and radio. They develop unique tracking approaches and campaigns to glean tangible ROI impacts.

Their marketing managers report back into campaigns to continue optimizing the performance of conversion funnels. The company also specializes in digital media buying and develops a formal strategy that guides audience targeting and ad placements in the right media channels.

Case Studies: Pending submission

12. Spark Strategic Ideas

Spark Strategic Ideas

Founded Year: 2008

Website: sparkstrategicideas.com

Reputation Score: A

About the agency: Spark Strategic Ideas is a unique media buying agency in Charlotte that can help businesses find placements on traditional digital and social media platforms. The company excels at buying on traditional media channels like radio, TV, print, and outdoor to increase your brand’s visibility among your target audience.

They can also develop campaigns on digital media platforms to increase your organic traffic and maximize conversion rates. Their marketing experts will help in popularizing your brand on social media platforms by placing the right advertisements to attract the right audience at the right time.

Case Studies: Pending submission

13. Birdsong Gregory

Birdsong Gregory

Founded Year: 2001

Website: birdsonggregory.com

Reputation Score: A

About the agency: Birdsong Gregory is a dynamic media buying agency in Charlotte, helping businesses market their products and services by placing the right advertisements on different media channels.

They have a team of media buying experts who can analyze your target audience behavior and competitors to buy the right placements on different advertising mediums. The company has experience in negotiating prices and buying placements for your advertisements at the lowest cost on traditional digital and social media channels.

There, experts can optimize the performance of the campaigns and report periodically to get the best return on your advertising spend.

Case Studies: Pending submission

14. Little Red Bird

Little Red Bird

Founded Year: 2008

Website: littleredbird.com

Reputation Score: A

About the agency: Little Red Bird is a creative media buying agency in Charlotte that helps businesses reach target audiences on different media channels by buying the right advertisement spaces without breaking the bank.

They can help with advertising on traditional digital and social media platforms to attract customers and build their customer base strongly. The company will help in negotiating the right prices for different media channels to place advertisements for promoting your products and services.

Their media buying experts will analyze your competition and target audience to choose the right media channels for gaining more customers by driving traffic to your website.

Case Studies: Pending submission

15. Greenspon Advertising

Greenspon Advertising

Founded Year: 2004

Website: greensponadvertising.com

Reputation Score: A

About the agency: Greenspon Advertising is a vibrant media buying agency in Charlotte that provides you with the strategies, positioning, and assets to build a brand that speaks to your customers.

They have had great experience in media buying for more than a decade, where they can attract potential customers by placing the right advertisements on different media channels.

The company will negotiate the best prices for finding the right placements for promoting your products and services. The experts will choose the right advertising spend and optimize the campaigns to generate a higher return on your investment.

Case Studies: Pending submission

16. White Advertising

White Advertising

Founded Year: 1991

Website: whiteadv.com

Reputation Score: A

About the agency: White Advertising is a knowledgeable media buying agency in Charlotte that has a unique perspective on how media strategies work for different types of businesses. They can successfully access inventory from various media outlets and negotiate the best rates for their clients in traditional and digital advertising media.

Their media buyers are experts when it comes to making your media campaigns run smoothly. The company will methodically and insightfully plan your campaigns to help you reduce ad waste and improve response.

Case Studies: Pending submission

17. Luquire


Founded Year: 2021

Website: luquire.com

Reputation Score: A

About the agency: Luquire is an esteemed media buying agency in Charlotte that can uncover the media habits of your actual customers to engage them with precision across your media buys.

The company excels at establishing relationships with platforms and vendors and also helps negotiate and activate media buys. They can integrate data from multiple platforms to properly plan your media campaigns and also measure media effectiveness.

Case Studies: Pending submission

18. Impact Marketing Partners

Impact Marketing Partners

Founded Year: 2006

Website: impactmarketingpartners.com

Reputation Score: A

About the Agency: Impact Marketing Partners is a premier media buying agency in Charlotte that has relationships with most major media companies and their stakeholders. They have experience placing your commercials and messages on platforms like print, outdoor, radio, TV, digital, and out of home.

Their team can place ads in the right spaces at the right times and frequencies so that the right audiences can see them. The company builds relationships with publishers to secure an ad space and choose the best time to display it.

Case Studies: Pending submission

19. Wolf Advertising

Wolf Advertising

Founded Year: 2017

Website: thewolfadvertising.com

Reputation Score: B

About the agency: Wolf Advertising is an excellent media buying agency in Charlotte, helping businesses increase their brand visibility by placing advertisements in the right places.

The company has the experience to set your budget, target audience, and desired metrics for your media buying campaign. They can customize algorithms for each media buying setting to suit your objectives. Their team will use specialized tools to track the performance of the media buying process.

Case Studies: Pending submission


Media buying places relevant, targeted ads to increase conversion rates, increase sales, and promote brand awareness. Work with a professional media buying agency in Charlotte to place your brand advertisements on radio, TV, newspapers, magazines, programmatic, digital, and social media channels at cost-effective prices.

Frequently Asked Questions

1. Why do you need a media buying agency?

If you own an online business and are looking to popularize your brand, products, or services using advertisements, you must work with a media buying agency to find the right media spaces.

They will help you choose the best advertising placements on traditional, digital, and social media channels at the lowest rates.

2. What does a media buying agency do?

Media buying agencies build relationships with publishers to secure an ad space and choose the best time to display it on a variety of channels. These include TV, radio, newspapers, magazines, out-of-home, outdoor, digital, and social media platforms.

3. How do I hire the best media buying agency?

Check the reputation and experience of the company in buying media spaces on different mediums. They must have experienced media buyers who can negotiate with the companies to place advertisements for your brand at the lowest cost possible.

Read the online reviews and understand whether they have a good network of media channels to buy the most popular advertising spots for your business.

4. What are the benefits of working with a media buying agency?

When you work with a media buying agency, they become the point of contact for all of the media sales representatives. They will handle all the calls and negotiations.

Professional media buyers understand the market, pricing, and cost because they have established long-standing relationships with different media vendors. The agency can offer a fresh and unbiased perspective on your marketing objectives.

5. What is the cost of working with a media buying agency?

The cost of working with a media buying agency will vary according to your advertising placements on different media channels.

Traditional media, digital media, and social media advertising spaces charge differently. Most agencies can charge an hourly rate or project-based fees, depending on your media buying campaigns.