20 Best Media Buying Agencies in Chicago • Scottmax.com

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Media buying has grown rapidly in recent years due to the development of digital, print, social media, broadcasting, and marketing channels. Small and large businesses use these platforms to advertise their products and services to connect with a larger audience.

Chicago has plenty of media buying agencies that buy the right placements for advertising your products and services to increase brand awareness and connect with the target audience effectively.

They have a team of advertising experts who can create customized media strategies and publish the best ads that resonate with your consumers.

In this article, you can find a list of the top media buying agencies in Chicago with a great reputation for buying the best advertising placements on TV, radio, out-of-home social media, and digital platforms at the lowest prices possible.

A media buying agency specializes in purchasing advertising space across various media channels, including TV, radio, print, and digital. They optimize ad placements to reach the target audience effectively, ensuring cost-efficiency and maximizing return on investment (ROI) for clients.

A media buying agency helps place your ads in front of the right audience, ensuring your marketing efforts are effective and efficient. Here’s what they do:

Media Planning: Identify the best platforms and times to place your ads, ensuring your message reaches the right people at the right time.
Negotiation: Secure the best rates by negotiating with media vendors, helping you get the most out of your advertising budget.
Ad Placement: Ensure your ads appear in optimal locations across TV, radio, print, and online platforms to maximize visibility.
Campaign Management: Monitor and adjust your ad campaigns in real-time for optimal performance, making necessary tweaks to improve results.
Market Research: Analyze your target audience’s media consumption habits to tailor your campaigns for better engagement.
Budget Allocation: Distribute your advertising budget across various channels strategically to achieve the best possible return on investment.
Performance Tracking: Utilize analytics tools to track the effectiveness of your ads, providing insights into what’s working and what’s not.
Creative Coordination: Collaborate with creative teams to ensure your ads fit each media platform perfectly, maintaining consistency and appeal.
Post-Campaign Analysis: Provide detailed reports on your campaign’s performance, offering insights and recommendations for future campaigns.
Media Strategy Development: Develop a comprehensive media strategy that aligns with your overall marketing goals, ensuring all efforts are cohesive and targeted.

To better understand the distinction between a Media Buying Agency and an Advertising Agency, here’s a side-by-side comparison:

Media Buying Agency vs. Advertising Agency

Media buying agencies focus on purchasing ad space and time to maximize reach. Advertising agencies offer a comprehensive range of services to create and manage entire ad campaigns.

Services	Media Buying Agency	Advertising Agency
Media Planning	✔	✔
Negotiation and Purchase of Ad Space	✔	✔
Campaign Management	✔	✔
Budget Allocation	✔	✔
Performance Tracking	✔	✔
Market Research		✔
Creative Development		✔
Copywriting		✔
Branding		✔
Digital Marketing		✔
Social Media Marketing		✔
Public Relations		✔

In summary, while both agencies handle media planning and buying, media buying agencies specialize in optimizing the purchase of ad space and time, whereas advertising agencies provide a full suite of services to create and manage entire advertising campaigns.

When it comes to media buying agencies, pricing can vary significantly based on several factors. Here’s a breakdown of the costs you might expect when hiring a media buying agency:

Common Pricing Models:

Hourly Rates: Agencies may charge by the hour, with rates typically ranging from $50 to $300 per hour. The exact rate depends on the agency’s expertise and the complexity of the campaign.
Monthly Retainers: This model involves paying a fixed fee each month for a set range of services. Monthly retainers usually range from $1,500 to $10,000 or more, depending on the scope of work and the agency’s experience.

Average Costs:

Small to Medium Campaigns: For smaller campaigns or businesses with limited budgets, you can expect to pay between $1,000 to $5,000 per month.
Larger Campaigns: For more extensive advertising campaigns, the costs can range from $5,000 to $10,000 per month, or even higher depending on the campaign's scale and complexity.

Factors Influencing the Cost

Scope of Work: The breadth of services required, such as the number of ad placements, the diversity of media channels, and the duration of the campaign, can significantly affect the price.
Business Size: Larger businesses with more extensive advertising needs will typically incur higher costs.
Campaign Complexity: More complex campaigns involving multiple platforms and sophisticated targeting strategies will be more expensive.
Agency Expertise: Agencies with more experience and a proven track record of success may charge higher rates.
Target Audience: The specificity and size of the target audience can also influence costs, as reaching a more niche audience may require more specialized efforts.

By understanding these pricing structures and services, you can better navigate the costs associated with hiring a media buying agency and ensure you get the best value for your investment.

Hiring a media buying agency can significantly enhance the effectiveness of your advertising campaigns and streamline your marketing efforts. Here are some compelling reasons to consider partnering with a media buying agency:

Expertise and Experience:

Media buying agencies bring specialized knowledge and industry experience to the table. They understand the intricacies of various advertising platforms and know how to optimize your ad spend for maximum reach and impact.

Strategic Planning:

These agencies excel in developing comprehensive media strategies tailored to your business goals. They can identify the best channels, times, and ad placements to target your audience effectively.

Cost Efficiency:

By leveraging their relationships with media vendors, agencies can often negotiate better rates and added value for your ad placements. This can lead to significant cost savings and a better return on investment.

Access to Advanced Tools:

Media buying agencies have access to sophisticated tools and analytics platforms that provide deeper insights into campaign performance. This allows for real-time adjustments and data-driven decision-making.

Time Savings:

Managing media buys and advertising campaigns can be time-consuming. By outsourcing this task to an agency, you free up valuable time to focus on other aspects of your business.

Scalability:

Whether you’re running a small local campaign or a large-scale national campaign, media buying agencies have the resources and expertise to scale your efforts according to your needs.

Creative Expertise:

Many media buying agencies offer creative services, helping you design compelling ads that resonate with your target audience. This ensures that your advertising is not only strategically placed but also visually and emotionally engaging.

Performance Tracking and Optimization:

Agencies continuously monitor and analyze the performance of your campaigns. They make data-driven adjustments to optimize results, ensuring that your ad spend delivers the best possible outcomes.

Access to Market Insights:

Agencies stay updated with the latest market trends and consumer behaviors. They can provide valuable insights that help refine your marketing strategies and stay ahead of the competition.

Comprehensive Reporting:

Media buying agencies provide detailed reports on campaign performance, giving you clear visibility into how your ads are performing and where improvements can be made.

Conclusion

Hiring a media buying agency can provide your business with the expertise, tools, and strategies needed to maximize your advertising efforts. By leveraging their knowledge and resources, you can achieve more effective and efficient marketing campaigns that drive better results for your business.

Choosing the right media buying agency can significantly impact the success of your advertising campaigns. Here’s a step-by-step guide to help you make an informed decision:

Define Your Goals and Needs:

Clearly outline your advertising goals, target audience, budget, and key performance indicators (KPIs). Understanding your specific needs will help you find an agency that aligns with your objectives.

Research Potential Agencies:

Look for agencies with a proven track record in your industry. Check their websites, case studies, and client testimonials to gauge their experience and success in handling similar campaigns.

Evaluate Expertise and Experience:

Assess the agency’s expertise in media buying and their knowledge of various advertising platforms. Experienced agencies will have a deep understanding of the media landscape and can offer strategic insights.

Check Their Network and Relationships:

A good media buying agency will have strong relationships with media vendors, enabling them to negotiate better rates and secure prime ad placements. Inquire about their network and the benefits it can bring to your campaigns.

Consider Their Tools and Technology:

Ask about the tools and technologies the agency uses for media planning, buying, and analytics. Advanced tools can provide valuable data and insights to optimize your campaigns.

Review Their Creative Capabilities:

If you need creative services, ensure the agency has a strong creative team that can develop compelling ad content. Review their portfolio to see if their creative style aligns with your brand.

Assess Their Communication and Transparency:

Effective communication is crucial for a successful partnership. Choose an agency that is transparent, responsive, and willing to keep you informed throughout the campaign process.

Understand Their Pricing Model:

Different agencies have different pricing models, such as hourly rates, monthly retainers, or performance-based fees. Ensure you understand their pricing structure and that it fits within your budget.

Request Proposals and Conduct Interviews:

Request detailed proposals from shortlisted agencies outlining their approach, strategies, and estimated costs. Conduct interviews to discuss your goals, ask questions, and assess their compatibility with your business.

Check References:

Ask for references from previous clients and contact them to get firsthand feedback about the agency’s performance, reliability, and results.

Evaluate Their Reporting and Analytics:

Ensure the agency provides comprehensive reporting and analytics. This will help you track campaign performance, measure ROI, and make data-driven decisions.

Consider Their Cultural Fit:

A good cultural fit can lead to a more productive and enjoyable partnership. Choose an agency that understands your brand values and can work seamlessly with your team.

Experience and Expertise

How long have you been in the media buying industry?
What types of clients and industries do you typically work with?
Can you provide case studies or examples of successful campaigns?

Strategy and Approach

How do you develop and execute media buying strategies?
What tools and technologies do you use for media planning and buying?
How do you measure the success of a media buying campaign?

Services and Capabilities

What specific services do you offer?
Do you handle both traditional and digital media buying?
Can you manage multi-channel campaigns?

Pricing and Budget

What are your pricing models?
How do you ensure that the media buying is cost-effective?
Are there any additional costs we should be aware of?

Communication and Reporting

How frequently will you report on campaign performance?
What metrics and KPIs do you track and report?
How will we communicate throughout the campaign?

These questions will help you assess a media buying agency's experience, strategy, services, pricing, and communication, ensuring you make an informed decision.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
Limited Results: Presents evidence of incremental changes in performance metrics.
Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
Lackluster Results: Demonstrates minimal positive impact on performance metrics.
Communication Issues: Communicates sporadically, often with limited insights and updates.

Contents hide

Ranked: The Best Media Buying Agencies In Chicago

1. TEC Direct Media

2. AdTime Marketing

3. Tower Media

4. Connections Marketing

5. Davis Harrison Dion

6. Cramer-Krasselt

7. eBizUniverse

8. 9Rooftops

9. MPI

10. Youtech Agency

11. VisualFizz

12. GRP Media

13. Timberlake Media

14. Cooperate Marketing

15. Remnant Agency

16. Manifest

17. Thematic Campaigns

18. Fortress Consulting Group

19. LoSasso

20. NOTICE Agency

Conclusion

Frequently Asked Questions

What is media buying?

How do I work with a media buying agency?

What are the different media-buying advertising channels?

What are the benefits of media buying?

How do media buying agencies help with the advertising budget?

Ranked: The Best Media Buying Agencies In Chicago

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. TEC Direct Media

Founded Year: 2001

Website: tec-direct.com

Reputation Score: AA

About the agency: TEC Direct Media is a top media buying agency in Chicago, specializing in online and offline media spaces for promoting your products and services.

The company excels at buying advertising spaces on digital, TV, radio, out-of-home and print media channels at cost-effective prices. They build digital media plans to improve customer engagement across different media channels by creating lasting impressions on the target customers.

Case Studies: Pending submission

2. AdTime Marketing

Founded Year: 2015

Website: adtimemarketing.com

Reputation Score: AA

About the agency: AdTime Marketing is a leading media buying agency in Chicago that implements customized media buying strategies according to your business goals and target audience by buying advertising spaces on digital and social media channels.

They have a team of digital media experts who can customize different strategies and market your products and services through advertisements on television, print, radio, email, out-of-home, and digital channels.

Case Studies: Pending submission

3. Tower Media

Founded Year: 1991

Website: towermedia.com

Reputation Score: AA

About the agency: Tower Media is a top-notch media buying agency in Chicago that builds customized advertising plans according to your business requirements.

They manage media buying on a daily basis, choose appropriate channels for promoting your products and services, and optimize the advertising campaigns to get a better return on your investment.

The company buys different advertising spaces in bulk and allocates the advertisements in a streamlined manner to capture the attention of your target audience.

Case Studies: Pending submission

4. Connections Marketing

Founded Year: 2009

Website: connectionsmarketing.com

Reputation Score: AA

About the agency: Connections Marketing is a dependable media buying agency in Chicago, helping businesses reach their target audience through digital, print, TV, radio, and social media channels at cost-effective prices.

They develop different media strategies according to your business objectives to meet your advertising goals. The company specializes in handling the negotiation process to buy different advertising spaces within your budget. They help in getting your brand visible on local and international TV, print, radio, and digital channels.

Case Studies: Pending submission

5. Davis Harrison Dion

Founded Year: 1979

Website: dhdchicago.com

Reputation Score: AA

About the agency: Davis Harrison Dion is a distinguished media buying agency in Chicago with a team of experienced professionals who can negotiate advertising spaces on different media channels to popularize your brand globally.

The company can advertise your products and services on broadcast TV, out-of-home radio, digital, and social media channels. They excel in negotiations with different media organizations to get the best advertising spaces within your budget.

Case Studies: Pending submission

6. Cramer-Krasselt

Founded Year: 1898

Website: c-k.com

Reputation Score: AA

About the agency: Cramer-Krasselt is a reliable media buying agency in Chicago with an experienced team of media professionals who can negotiate with media companies to advertise your products and services to gain brand awareness among target customers.

The company focuses on human-centric negotiations and strategy development to match your budget and business objectives. They can advertise your products and services on digital print TV, radio, and social media channels at cost-effective prices.

Case Studies: Pending submission

7. eBizUniverse

Founded Year: 2007

Website: ebizuniverse.com

Reputation Score: AA

About the agency: eBizUniverse is a credible media buying agency in Chicago experienced in identifying appropriate media channels to promote your products and services to build brand awareness.

They develop customized media campaigns according to your target audience's behavior and advertising budget. They can execute and monitor the performance of different ad campaigns on digital, print, broadcast, and social media channels.

Case Studies: Pending submission

8. 9Rooftops

Founded Year: 2020

Website: 9rooftops.com

Reputation Score: AA

About the agency: 9RoofTops is a trusted media buying agency in Chicago. It provides strategic, transparent advertising campaigns for businesses to promote their products and services to the right audience at the right time.

The company provides traditional and digital media strategies according to your business objectives and target audience requirements within your budget.

Case Studies: Pending submission

9. MPI

Founded Year: 1976

Website: mpiadv.com

Reputation Score: AA

About the agency: MPI is a premier media buying agency in Chicago, maximizing your advertising money by negotiating the lowest possible prices for promoting your products on digital print, radio, television, and social media channels.

The company excels at securing the best possible placement for promoting your products and services to increase brand awareness among target customers. They help both small and large businesses allocate their advertising spend effectively across all media channels.

Case Studies: Pending submission

10. Youtech Agency

Founded Year: 2012

Website: youtechagency.com

Reputation Score: AA

About the agency: Youtech Agency is a professional media buying agency in Chicago that helps businesses generate revenue by placing advertisements in the right spots on different digital print, broadcast TV, and out-of-home channels.

They can take your businesses to the next level by building brand awareness by conveying your brand message to the right audience at the right time. The company specializes in creating customized advertising campaigns and negotiating the lowest prices for buying advertising spaces within your budget.

Case Studies: Pending submission

11. VisualFizz

Founded Year: 2016

Website: visualfizz.com

Reputation Score: AA

About the agency: VisualFizz is a popular media buying agency in Chicago that develops multi-channel media campaigns for small and large businesses to increase brand awareness and promote their products and services to the right audience at the right time.

The company has a team of creative media advertisers who can buy the right placements on different media channels at cost-effective prices. They deliver the best return on investment on your advertising spend by choosing the right places to convey your brand message.

Case Studies: Pending submission

12. GRP Media

Founded Year: 1996

Website: grpmedia.com

Reputation Score: AA

About the agency: GRP Media is a renowned media buying agency in Chicago, specializing in buying advertising placements on different media channels by negotiating the lowest prices possible for their clients.

They can buy spaces on paid media, including digital, TV, broadcasting, radio, and social media channels. The company can deliver the highest return on investment on your advertising spend by helping you promote your products and services across all marketing channels.

Case Studies: Pending submission

13. Timberlake Media

Founded Year: 1990

Website: timberlakemedia.com

Reputation Score: AA

About the agency: Timberlake Media is a reputed media buying agency in Chicago that provides customized media strategies for startups and established brands to advertise their production services and connect with the target audience effectively.

They keep up with the latest trends across all media channels to connect your audience to your brand messages. They provide media buying services on traditional media, digital media, TV, radio, print, and out-of-home channels.

Case Studies: Pending submission

14. Cooperate Marketing

Founded Year: 2017

Website: cooperatemarketing.com

Reputation Score: AA

About the agency: Cooperate Marketing is an established media buying agency in Chicago that identifies the best advertising placements for your business to connect with your target audience.

They have expert media professionals who can place the right advertisements to convey your brand message to the right audience. The company has experience negotiating prices with the media channels to optimize the advertisements within your budget.

Case Studies: Pending submission

15. Remnant Agency

Founded Year:

Website: theremnantagency.com

Reputation Score: AA

About the agency: Remnant Agency is an esteemed media buying agency in Chicago, focusing on TV, radio, and digital media advertising services. We buy the best placements for small and large businesses at cost-effective prices.

The company excels at creating a mass return on investment by developing ROI-focused marketing strategies according to the business objectives and budget.

Case Studies: Pending submission

16. Manifest

Founded Year: 2001

Website: manifest.com

Reputation Score: A

About the agency: Manifest is an excellent media buying agency in Chicago, helping businesses engage with their audiences through their media buying services across all paid media channels.

The company specializes in buying media placements for finance, real estate, technology, health care, and insurance companies. They provide customized media strategies according to your business objectives and target audience to convey your message through advertisements on different media channels.

Case Studies: Pending submission

17. Thematic Campaigns

Founded Year: 1985

Website: thematiccampaigns.com

Reputation Score: A

About the agency: Thematic Campaigns is an innovative media buying agency in Chicago with over three decades of experience in buying advertising placements for companies to connect with their target audience.

They help businesses create memorable messages and convey them by placing advertisements on different paid media channels. The company has a team of media professionals who can negotiate for the right spots at the lowest prices to match your budget requirements.

Case Studies: Pending submission

18. Fortress Consulting Group

Founded Year: 2009

Website: gofortress.com

Reputation Score: A

About the agency: Fortress Consulting Group is a vibrant media buying agency in Chicago with a team of experienced media professionals who can negotiate the prices for placing your advertisements on the best media channels at cost-effective prices.

The company has experience in creating, executing, and optimizing customized media strategies for conveying your message to the right audience at the right time. They can buy advertising placements on TV, radio, newspapers, magazines, and digital and social media channels.

Case Studies: Pending submission

19. LoSasso

Founded Year: 1989

Website: losasso.com

Reputation Score: A

About the agency: LoSasso is a unique media buying agency in Chicago that amplifies your brand among target customers to create the best engagement and get the most return on your investment.

They place the right advertisements on different social media and digital media channels to promote your products and services. The company has a fully integrated team of professionals who can develop strategies and negotiate the best prices within your budget.

Case Studies: Pending submission

20. NOTICE Agency

Founded Year: 2006

Website: noticeagency.com

Reputation Score: A

About the agency: Notice Agency is a skilled media buying agency in Chicago, delivering better reach and engagement among target customers for brands within a reasonable budget.

The company can buy the best advertisement placements for your company to convey your brand message to the right audience at the right time. They are excellent at buying advertising placements on digital out-of-home, radio, television, and social media channels.

Case Studies: Pending submission

Conclusion

Working with an effective media buying agency can help boost brand awareness, sales, and revenue by promoting your products and services on popular broadcast digital and social media channels.

These agencies have the ability to stay on top of the latest trends and design the advertisements according to your consumer behavior patterns to make your advertising campaigns a grand success.

Choose a reputed media buying agency from our list to advertise your products and services and get the maximum return on your investment.

Frequently Asked Questions

What is media buying?

Media buying is the process of strategically choosing the best spaces for advertising your products and services to attract potential customers.

Paid advertisements will appear on different digital, website, television, radio, social media, print, and broadcast channels.

How do I work with a media buying agency?

It is important for businesses to choose their marketing and advertising objectives first before choosing to work with a media buying agency. Know your audience's behavior and interests to design advertisements to capture their attention.

Get your brand media strategies ready and estimate a budget for choosing different advertising channels. Execute and monitor different advertising campaigns, and allow the media and agency to negotiate the lowest prices.

Get insights and measure the performance of the advertising campaigns from the experts.

What are the different media-buying advertising channels?

Startups and established brands can advertise on different media buying channels such as television, radio, magazines, newspapers, streaming TV, broadcast TV, outdoor advertising, display ads, audio and video ads, websites, and social media platforms.

What are the benefits of media buying?

Media buying is one of the most effective marketing tools for businesses to establish a strong online presence and connect with customers from different parts of the world.

Placing the right advertisements on different channels can boost your brand awareness among target customers. It can help in increasing conversion rates, customer engagement, and customer retention rates.

How do media buying agencies help with the advertising budget?

Media buying agencies have great relationships with different media channels, and they have the ability to negotiate with these personnel to buy different media advertising spaces within your budget.

They can negotiate on behalf of the client and choose the advertising spaces on digital, print, broadcast TV, radio, and out-of-home channels at the lowest prices possible.