12 Best Media Buying Agencies in Los Angeles • Scottmax.com

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Media buying agencies have become popular in recent years as they can research, strategize, and negotiate buying media channels for promoting the products and services of small and large businesses.

This agency assists in placing advertisements in different formats on TV, radio, social media, display, digital, out-of-home, native, programmatic audio, and video channels.

Los Angeles has plenty of media buying agencies that can help startup companies and established brands promote their products and services through advertisements placed on the right media at the right time.

It is a budget-friendly option for companies to increase customer engagement, sales, and revenue.

Find a list of the best media buying agencies in Los Angeles to choose the right agency that can help you buy media spaces for advertising your brand's products and services.

A media buying agency specializes in purchasing advertising space across various media channels, including TV, radio, print, and digital. They optimize ad placements to reach the target audience effectively, ensuring cost-efficiency and maximizing return on investment (ROI) for clients.

A media buying agency helps place your ads in front of the right audience, ensuring your marketing efforts are effective and efficient. Here’s what they do:

Media Planning: Identify the best platforms and times to place your ads, ensuring your message reaches the right people at the right time.
Negotiation: Secure the best rates by negotiating with media vendors, helping you get the most out of your advertising budget.
Ad Placement: Ensure your ads appear in optimal locations across TV, radio, print, and online platforms to maximize visibility.
Campaign Management: Monitor and adjust your ad campaigns in real-time for optimal performance, making necessary tweaks to improve results.
Market Research: Analyze your target audience’s media consumption habits to tailor your campaigns for better engagement.
Budget Allocation: Distribute your advertising budget across various channels strategically to achieve the best possible return on investment.
Performance Tracking: Utilize analytics tools to track the effectiveness of your ads, providing insights into what’s working and what’s not.
Creative Coordination: Collaborate with creative teams to ensure your ads fit each media platform perfectly, maintaining consistency and appeal.
Post-Campaign Analysis: Provide detailed reports on your campaign’s performance, offering insights and recommendations for future campaigns.
Media Strategy Development: Develop a comprehensive media strategy that aligns with your overall marketing goals, ensuring all efforts are cohesive and targeted.

To better understand the distinction between a Media Buying Agency and an Advertising Agency, here’s a side-by-side comparison:

Media Buying Agency vs. Advertising Agency

Media buying agencies focus on purchasing ad space and time to maximize reach. Advertising agencies offer a comprehensive range of services to create and manage entire ad campaigns.

Services	Media Buying Agency	Advertising Agency
Media Planning	✔	✔
Negotiation and Purchase of Ad Space	✔	✔
Campaign Management	✔	✔
Budget Allocation	✔	✔
Performance Tracking	✔	✔
Market Research		✔
Creative Development		✔
Copywriting		✔
Branding		✔
Digital Marketing		✔
Social Media Marketing		✔
Public Relations		✔

In summary, while both agencies handle media planning and buying, media buying agencies specialize in optimizing the purchase of ad space and time, whereas advertising agencies provide a full suite of services to create and manage entire advertising campaigns.

When it comes to media buying agencies, pricing can vary significantly based on several factors. Here’s a breakdown of the costs you might expect when hiring a media buying agency:

Common Pricing Models:

Hourly Rates: Agencies may charge by the hour, with rates typically ranging from $50 to $300 per hour. The exact rate depends on the agency’s expertise and the complexity of the campaign.
Monthly Retainers: This model involves paying a fixed fee each month for a set range of services. Monthly retainers usually range from $1,500 to $10,000 or more, depending on the scope of work and the agency’s experience.

Average Costs:

Small to Medium Campaigns: For smaller campaigns or businesses with limited budgets, you can expect to pay between $1,000 to $5,000 per month.
Larger Campaigns: For more extensive advertising campaigns, the costs can range from $5,000 to $10,000 per month, or even higher depending on the campaign's scale and complexity.

Factors Influencing the Cost

Scope of Work: The breadth of services required, such as the number of ad placements, the diversity of media channels, and the duration of the campaign, can significantly affect the price.
Business Size: Larger businesses with more extensive advertising needs will typically incur higher costs.
Campaign Complexity: More complex campaigns involving multiple platforms and sophisticated targeting strategies will be more expensive.
Agency Expertise: Agencies with more experience and a proven track record of success may charge higher rates.
Target Audience: The specificity and size of the target audience can also influence costs, as reaching a more niche audience may require more specialized efforts.

By understanding these pricing structures and services, you can better navigate the costs associated with hiring a media buying agency and ensure you get the best value for your investment.

Hiring a media buying agency can significantly enhance the effectiveness of your advertising campaigns and streamline your marketing efforts. Here are some compelling reasons to consider partnering with a media buying agency:

Expertise and Experience:

Media buying agencies bring specialized knowledge and industry experience to the table. They understand the intricacies of various advertising platforms and know how to optimize your ad spend for maximum reach and impact.

Strategic Planning:

These agencies excel in developing comprehensive media strategies tailored to your business goals. They can identify the best channels, times, and ad placements to target your audience effectively.

Cost Efficiency:

By leveraging their relationships with media vendors, agencies can often negotiate better rates and added value for your ad placements. This can lead to significant cost savings and a better return on investment.

Access to Advanced Tools:

Media buying agencies have access to sophisticated tools and analytics platforms that provide deeper insights into campaign performance. This allows for real-time adjustments and data-driven decision-making.

Time Savings:

Managing media buys and advertising campaigns can be time-consuming. By outsourcing this task to an agency, you free up valuable time to focus on other aspects of your business.

Scalability:

Whether you’re running a small local campaign or a large-scale national campaign, media buying agencies have the resources and expertise to scale your efforts according to your needs.

Creative Expertise:

Many media buying agencies offer creative services, helping you design compelling ads that resonate with your target audience. This ensures that your advertising is not only strategically placed but also visually and emotionally engaging.

Performance Tracking and Optimization:

Agencies continuously monitor and analyze the performance of your campaigns. They make data-driven adjustments to optimize results, ensuring that your ad spend delivers the best possible outcomes.

Access to Market Insights:

Agencies stay updated with the latest market trends and consumer behaviors. They can provide valuable insights that help refine your marketing strategies and stay ahead of the competition.

Comprehensive Reporting:

Media buying agencies provide detailed reports on campaign performance, giving you clear visibility into how your ads are performing and where improvements can be made.

Conclusion

Hiring a media buying agency can provide your business with the expertise, tools, and strategies needed to maximize your advertising efforts. By leveraging their knowledge and resources, you can achieve more effective and efficient marketing campaigns that drive better results for your business.

Choosing the right media buying agency can significantly impact the success of your advertising campaigns. Here’s a step-by-step guide to help you make an informed decision:

Define Your Goals and Needs:

Clearly outline your advertising goals, target audience, budget, and key performance indicators (KPIs). Understanding your specific needs will help you find an agency that aligns with your objectives.

Research Potential Agencies:

Look for agencies with a proven track record in your industry. Check their websites, case studies, and client testimonials to gauge their experience and success in handling similar campaigns.

Evaluate Expertise and Experience:

Assess the agency’s expertise in media buying and their knowledge of various advertising platforms. Experienced agencies will have a deep understanding of the media landscape and can offer strategic insights.

Check Their Network and Relationships:

A good media buying agency will have strong relationships with media vendors, enabling them to negotiate better rates and secure prime ad placements. Inquire about their network and the benefits it can bring to your campaigns.

Consider Their Tools and Technology:

Ask about the tools and technologies the agency uses for media planning, buying, and analytics. Advanced tools can provide valuable data and insights to optimize your campaigns.

Review Their Creative Capabilities:

If you need creative services, ensure the agency has a strong creative team that can develop compelling ad content. Review their portfolio to see if their creative style aligns with your brand.

Assess Their Communication and Transparency:

Effective communication is crucial for a successful partnership. Choose an agency that is transparent, responsive, and willing to keep you informed throughout the campaign process.

Understand Their Pricing Model:

Different agencies have different pricing models, such as hourly rates, monthly retainers, or performance-based fees. Ensure you understand their pricing structure and that it fits within your budget.

Request Proposals and Conduct Interviews:

Request detailed proposals from shortlisted agencies outlining their approach, strategies, and estimated costs. Conduct interviews to discuss your goals, ask questions, and assess their compatibility with your business.

Check References:

Ask for references from previous clients and contact them to get firsthand feedback about the agency’s performance, reliability, and results.

Evaluate Their Reporting and Analytics:

Ensure the agency provides comprehensive reporting and analytics. This will help you track campaign performance, measure ROI, and make data-driven decisions.

Consider Their Cultural Fit:

A good cultural fit can lead to a more productive and enjoyable partnership. Choose an agency that understands your brand values and can work seamlessly with your team.

Experience and Expertise

How long have you been in the media buying industry?
What types of clients and industries do you typically work with?
Can you provide case studies or examples of successful campaigns?

Strategy and Approach

How do you develop and execute media buying strategies?
What tools and technologies do you use for media planning and buying?
How do you measure the success of a media buying campaign?

Services and Capabilities

What specific services do you offer?
Do you handle both traditional and digital media buying?
Can you manage multi-channel campaigns?

Pricing and Budget

What are your pricing models?
How do you ensure that the media buying is cost-effective?
Are there any additional costs we should be aware of?

Communication and Reporting

How frequently will you report on campaign performance?
What metrics and KPIs do you track and report?
How will we communicate throughout the campaign?

These questions will help you assess a media buying agency's experience, strategy, services, pricing, and communication, ensuring you make an informed decision.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
Limited Results: Presents evidence of incremental changes in performance metrics.
Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
Lackluster Results: Demonstrates minimal positive impact on performance metrics.
Communication Issues: Communicates sporadically, often with limited insights and updates.

Contents hide

Ranked: The Best Media Buying Agencies In Los Angeles

1. Branding Los Angeles

2. Wicked Bionic

3. The Pollack Group

4. Chuck Joe

5. Bloom Ads

6. ML Media Group

7. Wingman Media

8. Brightage

9. Single Grain

10. Good Kids

11. Media Matters Worldwide

12. Miller Ink

Conclusion

Frequently Asked Questions

Why hire a media buying agency?

What do media buying agencies do?

How do I choose a media buying agency?

What are the best channels for media buying?

What is the budget for media buying?

Ranked: The Best Media Buying Agencies In Los Angeles

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Branding Los Angeles

Founded Year: 2007

Website: brandinglosangeles.com

Reputation Score: AA

About the agency: Branding Los Angeles is a top media buying agency in Los Angeles, helping businesses market their products and services through advertisements on the best digital and traditional channels.

They have years of experience buying good media spaces for companies to deliver the right message at the right time to the right audience.

The company can integrate different channels to create more efficient online campaigns and optimize the strategies to get the best return on investment.

Case Studies: Pending submission

2. Wicked Bionic

Founded Year: 2015

Website: wickedbionic.com

Reputation Score: AA

About the agency: Wicked Bionic is a popular media buying agency in Los Angeles, providing integrated and multilingual media buying and placement services for small and large businesses.

The company excels in research, analysis, developing media relationships, optimizing, and reporting the media campaigns for promoting your products and services to the target audience.

They develop multilingual paid media campaigns with strategic messaging to increase customer engagement.

Case Studies: Pending submission

3. The Pollack Group

Founded Year: 1985

Website: pollackgroup.com

Reputation Score: AA

About the agency: The Pollack Group is a leading media buying agency in Los Angeles, experienced in placing advertisements at the right channels for boosting the visibility of your products and services among potential customers.

The company develops featured media campaigns with effective strategies for boosting the sales and revenue of your business. They can secure important television and radio placements, as well as websites, social media, and other digital channels.

Case Studies: Pending submission

4. Chuck Joe

Founded Year: 2016

Website: chuckjoe.co

Reputation Score: AA

About the agency: Chuck Joe is a skilled media buying agency in Los Angeles, helping small and large businesses reach the right audience and improve customer engagement through their media.

The company can buy different placements in radio, television, digital, and social media channels for promoting products and services. They can also increase conversion rates and customer loyalty by placing advertisements on the right channels at the right time.

Case Studies: Pending submission

5. Bloom Ads

Founded Year: 2008

Website: bloomads.com

Reputation Score: AA

About the agency: Bloom Ads is a professional media buying agency in Los Angeles that designs customized media plans with ad messaging, targeting, and campaign optimization strategies across multiple devices to increase customer engagement.

The company ensures that your customers receive customized, consistent interactions with your brand by placing the right advertisements on different platforms.

They offer social media, digital, TV, streaming TV, audio, print, out-of-home, influencer, and brand integration services across all media channels.

Case Studies: Pending submission

6. ML Media Group

Founded Year: 2018

Website: mlmediagroup.com

Reputation Score: AA

About the agency: ML Media Group is a premier media buying agency in Los Angeles, with experience and knowledge in buying placements in different digital, traditional, and broadcast channels.

They can help businesses place the right advertisements to market their products and services to the right audience at the right time. The company excels in buying media replacements on digital, TV, cable, radio, OTT, out-of-home, and social media channels.

Case Studies: Pending submission

7. Wingman Media

Founded Year: 2003

Website: wingmanmedia.com

Reputation Score: AA

About the agency: Wingman is a credible media buying agency in Los Angeles with a team of growth marketing experts who can run highly responsive media campaigns to maximize customer engagement and return on investment.

The company can buy the best placements for advertisements across digital, social media, broadcast TV, streaming audio, podcasts, and radio channels.

They have over 20 years of experience in planning data-driven media campaigns for companies to sell their products and services on different media.

Case Studies: Pending submission

8. Brightage

Founded Year: 2013

Website: brightage.com

Reputation Score: AA

About the agency: Brightage is a distinguished media buying agency in Los Angeles experienced in identifying the best paid digital advertising spaces for marketing your products and services to the right audience.

They can optimize campaigns to reach the audience through different media channels at the lowest prices. The company understands your business needs and develops the best media buying strategies to increase conversion rates, sales, and brand awareness.

Case Studies: Pending submission

9. Single Grain

Founded Year: 2009

Website: singlegrain.com

Reputation Score: AA

About the agency: Single Grain is an esteemed media buying agency in Los Angeles that boosts brand exposure through data-centric strategies to amplify your media spend and optimize the reach to get the best return on investment.

They understand your business requirements and provide insights to optimize the media plan for delivering your brand message and keeping you in the spotlight among target customers.

Their media buying services include comprehensive media planning, competitive market analysis, negotiations and media buying, campaign performance tracking, and continuous campaign optimization.

Case Studies: Pending submission

10. Good Kids

Founded Year: 2019

Website: https://www.goodkids.ca

Reputation Score: AA

About the agency: Good Kids is a reliable media buying agency in Los Angeles, helping small and large businesses promote their products and services by buying the best ad placements on different media channels.

The company excels at buying both traditional and digital media and creating data-driven strategies for boosting customer engagement, sales, and revenue. They can help you reach your audience by purchasing funnels with a unique approach at cost-effective prices.

Case Studies: Pending submission

11. Media Matters Worldwide

Founded Year: 2005

Website: mediamattersww.com

Reputation Score: AA

About the agency: Media Matters Worldwide is a dependable media buying agency in Los Angeles, offering a full suite of integrated media planning and buying services for increasing brand reach and awareness among target customers.

They specialize in buying media spaces across television, radio, direct mail, social media, paid search, print, out-of-home, display, and video channels.

The company develops practical strategies with customization based on audience and data to negotiate ad placements at the lowest prices.

Case Studies: Pending submission

12. Miller Ink

Founded Year: 2013

Website: miller-ink.com

Reputation Score: AA

About the agency: Miller Ink is an excellent media buying agency in Los Angeles, helping businesses amplify their message on different traditional broadcasting and digital channels by buying the best ad placements.

The company excels at negotiating cost-effective prices for buying placements for advertisements to promote the products and services and reach target customers.

Case Studies: Pending submission

Conclusion

Working with a bespoke media buying company can transform your advertising approach by propelling your business to promote your products and services and increase customer engagement.

With the right Los Angeles-based media buying agency, your business will successfully outshine competitors by ensuring your campaigns connect with the right audience at the right time.

Partner with the right media buying agency from our list to craft cost-effective and ROI-focused media strategies on different media channels.

Frequently Asked Questions

Why hire a media buying agency?

Hiring a media buying agency can successfully help in buying the best media outlets by negotiating the best rates to promote your products and services to the right audience at the right time. They have the best relationships with traditional broadcasting and digital media channels.

These agencies can buy placements for advertising your products and services and attracting potential customers from all over the world.

What do media buying agencies do?

Media buying agencies will have a team of strategists, marketing professionals, and advertisers who can develop the best media plans for buying specific ad spaces according to your marketplace, competitors, and target audience.

They can purchase ad placements on different platforms at cost-effective prices by negotiating with traditional digital and broadcast media channels.

How do I choose a media buying agency?

When you are choosing a media buying agency, you have to check their expertise in securing premium ad placements at the most cost-effective rates. They should specialize in purchasing, negotiating, and strategizing advertising spaces across various media platforms.

They should help businesses develop strong relationships with media outlets to gain a competitive advantage.

What are the best channels for media buying?

Media buying channels can vary according to your specific business objectives and target audience. There are different traditional channels like television, radio, and print, as well as digital platforms that include social media, search engines, and websites.

Each business can choose the most effective channels according to its market and competitors.

What is the budget for media buying?

The budget for media buying varies depending on your business size, marketing goals, and competitive landscape.

Most agencies will provide customized media buying strategies within a limited budget to get the best return on your investment. Get a free consultation to elevate your brand presence within a minimum budget.