18 Best Media Buying Agencies in New York City

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Media buying agencies belong to the advertising category of businesses that help in marketing the products and services of different businesses to the target audience on different media channels.

These include traditional, programmatic, digital, social, out-of-home, print, and streaming.

New York City has plenty of media buying agencies that provide the best services to buy different media channels at cost-effective prices.

They help small and large businesses reach their target audience through their effective media buying campaigns.

Find the top media buying agencies in New York City from the list below to choose the right agency for your business. These agencies have the best media buying capabilities in the city to help you get different channels at the lowest prices.

Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.
Contents hide
Ranked: The Best Media Buying Agencies In New York City
1. Criterion Global
2. Cross Media
3. R/GA
4. Major Tom
5. A&A Group
6. Branding New York City
7. Chief Media
8. Ai Media Group
9. Good Apple
10. Innovision Advertising
11. Modco Media
12. Resolution Media
13. MAXBURST
14. Sosemo
15. D&S Agency
16. Markacy
17. Wayne’s World Media
18. Amra & Elma
Conclusion
Frequently Asked Questions
What is media buying?
Why hire a media buying agency?
How do I choose a media buying agency?
What are the benefits of working with the media buying agency?
How much do media buying agencies charge?

Ranked: The Best Media Buying Agencies In New York City

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Criterion Global

Criterion Global

Founded Year: 2009

Website: criterionglobal.com

Reputation Score: AA

About the Agency: Criterion Global is a top media buying agency in New York City that delivers cost-effective media buying services for small and large companies all over the world.

Their media buying services include digital, traditional, and emerging media for improving brand awareness and advertising the products and services of different brands.

Case Studies: Pending submission

2. Cross Media

Cross Media

Founded Year: 2000

Website: xmedia.com

Reputation Score: AA

About the Agency: Cross Media is a leading media buying agency in New York City, providing full-funnel media buying services with holistic strategies.

Media buying services include cross-channel buying, holistic measurements, international coordination, media service, procurement consulting, audience management, market intelligence, and performance marketing.

Case Studies: Pending submission

3. R/GA

R/GA

Founded Year: 1977

Website: rga.com

Reputation Score: AA

About the Agency: R/GA is a popular media buying agency in New York City specializing in media buying services for popularizing the products and services of businesses across different platforms.

They help buy the best digital and traditional media channels for creating good customer relationships and improving customer loyalty.

Case Studies: Pending submission

4. Major Tom

Major Tom

Founded Year: 2018

Website: majortom.com

Reputation Score: AA

About the agency: Major Tom is a professional media buying agency in New York City, helping businesses boost their growth with strategic paid media campaigns. Through extensive research, they will determine the best digital and social media channels to promote your brand.

The company optimizes media campaigns according to your target audience and improves brand visibility through well-researched strategic media plans and buying options.

Case Studies: Pending submission

5. A&A Group

A&A Group

Founded Year: 2007

Website: aa-grp.com

Reputation Score: AA

About the agency: A&A Group is a skilled media buying agency in New York City, offering effective media placements and good advertising strategies for businesses to improve their qualified leads.

They have a good team of media professionals who develop the best strategies and also understand the importance of promoting the products and services on different media networks for attracting potential customers.

Case Studies: Pending submission

6. Branding New York City

Branding New York City

Founded Year: 2007

Website: brandingnycity.com

Reputation Score: AA

About the Agency: Branding New York City is a trusted media buying agency in New York City, skillfully helping with media services by designing customized plans to grow your brands and reach your target audience.

They market your products and services by buying the best media channels and optimizing the advertisements to ensure optimal results.

Case Studies: Pending submission

7. Chief Media

Chief Media

Founded Year: 2001

Website: chiefmedia.com

Reputation Score: AA

About the agency: Chief Media is a reputed media buying agency in New York City that creates the strongest integrated media services for driving your customers to buy your products and services and also establishes performance metrics to optimize the campaigns.

They have great experience advertising your products and services on digital media to convey your brand message to the target audience effectively.

Case Studies: Pending submission

8. Ai Media Group

Ai Media Group

Founded Year: 2008

Website: aimediagroup.com

Reputation Score: AA

About the Agency: Ai Media Group is a distinguished media buying agency in New York City with an experienced team of media buying professionals who can optimize your campaigns and maximize your budget to deliver the best return on investment.

They develop optimized media strategies to promote your products and services on different media channels through creative campaigns.

Case Studies: Pending submission

9. Good Apple

Good Apple

Founded Year: 2008

Website: goodapple.com

Reputation Score: AA

About the agency: Good Apple is a reliable media buying agency in New York City that shamelessly helps small and large businesses promote their products and services through customized cross-channel solutions.

They can buy different media channels on social, programmatic, out-of-home, and television media to help you reach your target customers.

Case Studies: Pending submission

10. Innovision Advertising

Innovision Advertising

Founded Year: 2012

Website: innovisionadvertising.com

Reputation Score: AA

About the agency: Innovision Advertising is a renowned media buying agency in New York City, specializing in traditional and digital media buying services.

They can buy channels like broadcast TV, cable TV, radio, newspapers, magazines, outdoor, cinema, and direct mail for traditional media.

And for digital media, they help with display, native, mobile, household IP targeting, search engine optimization, video and OTT, online, audio, and social media services.

Case Studies: Pending submission

11. Modco Media

Modco Media

Founded Year: 1991

Website: modcomedia.com

Reputation Score: AA

About the agency: Modco Media is a credible media buying agency in New York City, covering all media channels for promoting the products and services of small and large businesses.

They can buy media channels from TV, outdoor, print, radio, programmatic, social media, and direct mail.

Case Studies: Pending submission

12. Resolution Media

Resolution Media

Founded Year: 2003

Website: resolutionagency.com

Reputation Score: AA

About the agency: Resolution Media is a premier media buying agency in New York City, understanding the importance of promoting products and services on different channels to improve brand awareness.

The company excels at providing holistic marketing solutions and 360-degree media services, including media buying and activation, to improve the performance of brands and attract potential customers.

Case Studies: Pending submission

13. MAXBURST

MAXBURST

Founded Year: 2007

Website: maxburst.com

Reputation Score: AA

About the agency: MAXBURST is an excellent media buying agency in New York City, offering optimal media buying services for small and large businesses at the lowest rates.

They buy media according to the brand market and study the target demographics and key performance indicators to choose the superior media channels for promoting your products and services.

Their media buying services include TV, traditional and internet radio, outdoor displays, newspapers, magazines, and direct mail.

Case Studies: Pending submission

14. Sosemo

Sosemo

Founded Year: 2012

Website: sosemo.com

Reputation Score: AA

About the Agency: Sosemo is a dependable media buying agency in New York City, increasing brand awareness by targeting the right audience through different media channels.

Their media buying services include media scheduling, fee negotiation, campaign development, management, and performance reporting to maximize the return on investment.

Case Studies: Pending submission

15. D&S Agency

D&S Agency

Founded Year: 2014

Website: dsagencyny.com

Reputation Score: AA

About the Agency: D&S Agency is a top-notch media buying agency in New York City, offering outstanding media buying services to meet the needs of small and large businesses.

The company has a team of qualified experts who can buy different media channels according to your market and target audience.

Case Studies: Pending submission

16. Markacy

Markacy

Founded Year: 2017

Website: markacy.com

Reputation Score: AA

About the Agency: Markacy is a unique media buying agency in New York City, specializing in cross-channel strategies for improving your revenue and potential customers.

They can buy media channels across different platforms, including Facebook, TikTok, Pinterest, Google, Bing, Yahoo, TV, radio, direct mail, print media, out-of-home, traditional, and programmatic.

Case Studies: Pending submission

17. Wayne’s World Media

Wayne's World Media

Founded Year: 2010

Website: waynesworldmedia.com

Reputation Score: AA

About the Agency: Wayne’s World Media is a well-known media buying agency in New York City, offering the best media buying services for brands of all sizes.

They can buy media channels for advertising your products: traditional, online, digital, programmatic, social, out-of-home, and streaming.

They have a team of experts who do competitive analysis, media negotiations, placements, and analyze the performance of the campaigns and advertisements to customize them according to your target audience.

Case Studies: Pending submission

18. Amra & Elma

Amra & Elma

Founded Year: 2010

Website: amraandelma.com

Reputation Score: AA

About the agency: Amra & Elma is a prominent media buying agency in New York City, specializing in advertising and buying media channels to promote your products and services.

They develop the best advertising campaigns on social media sites such as Facebook, Instagram, TikTok, Pinterest, Twitter, and Snapchat to improve your brand identity and get more customers.

Case Studies: Pending submission

Conclusion

Media buying agencies help improve brand awareness and connect with potential customers by advertising your products and services on different media channels.

They develop the best advertisement campaigns on websites like Facebook, Twitter, LinkedIn, TikTok, newspapers, magazines, TV, radio, and other streaming channels.

Choose a reputed media buying agency from our list to work with your brand to boost sales, revenue, and website traffic.

Frequently Asked Questions

What is media buying?

Media buying agencies identify and purchase ad spaces on different media channels, including traditional digital and social media.

They have a team of marketing specialists who can negotiate the fees for promoting your products on different channels and help you save money and time by buying these spaces at the lowest cost.

Why hire a media buying agency?

It is important to work with media buying agencies to develop your marketing relationships and maximize the value of your investment through negotiating with different media channels for promoting your products and services.

They get the best slots at affordable prices to boost customer engagement and plan campaigns for maximum returns.

How do I choose a media buying agency?

It is important to choose reputed media buyers who can understand your business objectives and allocate budgets for buying the best spaces on different media channels.

Check the different clients they have worked with and the camping updates to understand their capabilities in finding the right spots for promoting your business.

Read the online reviews and also understand the different results produced by the brand along with the media that teams use to improve conversion rates.

What are the benefits of working with the media buying agency?

Media buying agencies understand your business market and do the necessary research about your target audience to create the best campaigns and find the best spaces on different media channels.

They understand your budget, create allowances according to your business objectives, and have a backup plan when negotiating the price with the different media. They help boost your lead generation and get more exposure for your budget.

How much do media buying agencies charge?

Media buying agencies charge clients based on the percentage of the media spend and total expenditures for buying channels on traditional digital and social media.

Some agencies will charge you based on the number of hours of the campaign, while others can also charge you monthly by generating reports.