20 Best Modeling Agencies in New York City

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Modeling agencies are reputed companies that represent the best fashion models all over the world. They have a pool of the best male, female, kids, plus-size families, couples, and teenage models.

These agencies have strong relationships with successful brands in the fashion and entertainment industries. They have a team of creative directors and agents who choose the best models based on appearance, shape, size, race, and talent.

Contracts are important for these agencies to have long-lasting relationships with the models as they secure great opportunities in the fashion and entertainment industries.

New York City has a vibrant array of top modeling agencies that have a list of talented models, making it a very competitive market.

Fashion, film, movie, art, music, and corporate businesses need the help of modeling agencies to promote their products and services using the best faces in the industry.

It is important to develop trustworthy relationships with the modeling industry to get both national and international models to promote your products and services.

In this article, we have given a list of the top modeling agencies in New York City with the best portfolios of beautiful male, female, children, and other models and talents.

Most of these agencies have excellent contacts with businesses around the world, and they specialize in choosing the top models according to your business requirements.

A modeling agency is a company that represents models, helping them secure work in the fashion, advertising, and entertainment industries. They manage a model's career, negotiate contracts, and connect them with clients looking for talent for photo shoots, runway shows, commercials, and other media productions.

A modeling agency performs several key functions to help models build and manage their careers:

  1. Talent Scouting: They identify and recruit new models with potential.
  2. Representation: They represent models to clients, promoting their talents and negotiating contracts on their behalf.
  3. Career Management: They guide models in developing their careers, providing advice on branding, styling, and industry trends.
  4. Bookings: They secure jobs for models in various sectors, including fashion shows, photo shoots, advertising campaigns, and other media productions.
  5. Training and Development: They offer training sessions to help models improve their skills, such as posing, walking, and personal grooming.
  6. Marketing and Promotion: They market and promote models through various channels, including websites, social media, and industry events.
  7. Contract Negotiation: They handle the negotiation of contracts and ensure models receive fair compensation and favorable working conditions.
  8. Networking: They maintain industry connections with designers, photographers, casting directors, and other professionals to create opportunities for their models.
  9. Support Services: They provide additional support services, such as arranging travel and accommodation for assignments, legal advice, and personal development workshops.

When it comes to the world of modeling, understanding how much modeling agencies charge for their services can be crucial. Here's a detailed breakdown to help you navigate the pricing landscape.

Common Pricing Models:

  1. Hourly Rates: Some agencies charge an hourly rate, similar to consultants or lawyers. These rates can range from $50 to $500 per hour, depending on the agency's reputation, location, and the model's experience.
  2. Project-Based Pricing: Many modeling agencies offer project-based pricing, where you pay a flat fee for a specific job or project. This can range from a few hundred dollars for smaller gigs to several thousand dollars for larger, more complex projects.
  3. Monthly Retainers: For ongoing services, such as career management and regular bookings, some agencies offer monthly retainers. These retainers can range from a few hundred dollars to several thousand dollars per month, depending on the level of service and the model's career stage.
  4. Commission-Based Pricing: Most commonly, modeling agencies take a commission from the model's earnings. This commission typically ranges from 10% to 20% of the model's income from jobs secured by the agency.
  5. Value-Based Pricing: Some high-end agencies might use value-based pricing, where the fee is determined by the perceived value the agency brings to the model's career. This can involve a combination of fixed fees and performance-based bonuses.

Additional Costs:

  • Travel Expenses: If a modeling job requires travel, the agency might charge for travel expenses, including flights, accommodation, and per diem.
  • Portfolio Development: Costs for professional photography, portfolio creation, and comp cards are often borne by the model. These can range from $200 to $1,000 or more.
  • Training and Workshops: Agencies may offer or require participation in training sessions or workshops, which can cost anywhere from $100 to $500 per session.

Location-Based Pricing:

The cost of hiring a modeling agency can also vary significantly based on location:

  • Major Fashion Capitals: In cities like New York, Paris, and Milan, expect higher rates due to the high demand and prestige associated with these locations.
  • Secondary Markets: In cities like Los Angeles, London, and Tokyo, prices are generally lower than in the top-tier fashion capitals but still relatively high.
  • Smaller Markets: In smaller cities or regions, the costs can be significantly lower, making them more accessible for emerging models.

Conclusion:

Understanding the various pricing models and factors influencing costs can help aspiring models and clients make informed decisions when hiring a modeling agency. Always discuss and clarify the pricing structure upfront to avoid surprises and ensure that you are getting the best value for your investment.

Hiring a modeling agency can significantly enhance your business's marketing and advertising efforts. Here are several compelling reasons why you should consider working with a modeling agency:

1. Access to Professional Talent:

  • Diverse Portfolio: Modeling agencies have a diverse roster of professional models with various looks, styles, and expertise. This ensures you find the perfect match for your brand's image and campaign needs.
  • Quality Assurance: Agencies vet their models, ensuring they meet industry standards in professionalism, reliability, and appearance.

2. Time and Effort Savings:

  • Streamlined Process: Agencies handle the recruitment, screening, and booking of models, saving you valuable time and effort.
  • Coordination and Logistics: They manage all logistics, including travel, accommodation, and scheduling, allowing you to focus on the creative aspects of your project.

3. Expertise and Industry Knowledge:

  • Professional Guidance: Agencies provide expert advice on selecting the right models for your campaign, considering factors like target audience, brand identity, and market trends.
  • Trend Awareness: Agencies stay up-to-date with the latest industry trends and can recommend models who align with current market demands.

4. Comprehensive Services:

  • Additional Support: Many agencies offer additional services such as styling, makeup, and photography, providing a one-stop solution for your campaign needs.
  • Custom Solutions: They can tailor their services to meet your specific requirements, ensuring a personalized and effective campaign.

5. Risk Management:

  • Contracts and Agreements: Agencies handle all contractual matters, ensuring that both parties are protected and that terms are clear and fair.
  • Crisis Handling: In case of any issues, such as last-minute cancellations or conflicts, agencies have the experience and resources to manage and resolve them efficiently.

6. Enhanced Professionalism:

  • Reliability: Models from reputable agencies are known for their professionalism, punctuality, and ability to deliver high-quality work consistently.
  • Brand Representation: Professional models can enhance the perception of your brand, providing a polished and credible image.

7. Network and Connections:

  • Industry Contacts: Agencies have extensive networks within the fashion and advertising industries, which can open doors to collaborations and opportunities.
  • Event and Campaign Opportunities: They can connect you with other professionals, such as photographers, designers, and marketing experts, further enhancing your project.

8. Cost-Effectiveness:

  • Value for Money: While hiring an agency may seem costly upfront, the comprehensive services, expertise, and risk management they provide can result in long-term cost savings and higher returns on investment.

In summary, hiring a modeling agency can provide you with professional talent, save you time and effort, offer expert guidance, manage risks, enhance your brand's professionalism, and open doors to new opportunities. By leveraging their industry knowledge and networks, you can create more impactful and successful marketing and advertising campaigns.

  1. Identify Your Campaign Goals:
    • Determine the purpose of your campaign and the type of models you need (e.g., fashion, commercial, fitness).
  2. Set a Budget:
    • Outline your budget, including model fees, agency fees, and additional expenses like travel and accommodation.
  3. Research Potential Agencies:
    • Look for reputable agencies with strong industry presence and positive reviews.
  4. Check Specializations:
    • Ensure the agency specializes in the type of modeling you require.
  5. Review Agency Portfolios:
    • Examine the agencyโ€™s portfolio to see the diversity and quality of models they represent.
  6. Assess Model Professionalism:
    • Look at the modelsโ€™ previous work to gauge their professionalism and versatility.
  7. Evaluate Additional Services:
    • Find out if the agency offers extra services such as styling, makeup, photography, and production support.
  8. Check Client Support:
    • Consider the level of client support the agency provides, including communication and problem-solving.
  9. Verify Credentials:
    • Ensure the agency is licensed and adheres to industry standards and regulations.
  10. Review Contracts:
    • Carefully review the agencyโ€™s contracts and agreements, focusing on payment structures, usage rights, and cancellation policies.
  11. Schedule Initial Consultations:
    • Meet with potential agencies to discuss your needs, expectations, and campaign details.
  12. Evaluate Communication:
    • Assess the agencyโ€™s communication style and responsiveness during the initial consultation.
  13. Request Case Studies:
    • Ask for case studies or examples of similar campaigns the agency has handled.
  14. Seek Client Testimonials:
    • Request references from past clients to gain insights into their experience with the agency.
  15. Compare Pricing:
    • Ensure transparent pricing and compare the cost with the value of services offered.
  16. Assess Long-Term Potential:
    • Consider agencies open to long-term collaborations and capable of growing with your brand.
  17. Evaluate Flexibility:
    • Choose an agency that can adapt to your changing needs and market trends.
  18. Consider Location:
    • Factor in the agencyโ€™s location, as it can impact costs and convenience for shoots and meetings.
  19. Trust Your Instincts:
    • Choose an agency you feel comfortable with and confident in their ability to deliver results.
  20. Finalize Your Decision:
    • After thorough evaluation, select the agency that best aligns with your goals, budget, and expectations.

Agency Background and Experience

  1. How long have you been in the industry?
    • Understanding the agency's experience can give you insight into their expertise and industry connections.
  2. Can you provide examples of past campaigns similar to mine?
    • This helps you gauge their experience in handling campaigns like yours.
  3. Who are some of your notable clients?
    • Knowing their client base can indicate their reputation and reliability.

Models and Talent

  1. What types of models do you represent?
    • Ensure they have models that fit the requirements of your campaign.
  2. Can I see a portfolio of your models?
    • Reviewing portfolios will help you assess the quality and diversity of their talent.
  3. How do you select and train your models?
    • This shows the agencyโ€™s commitment to quality and professionalism.

Services and Capabilities

  1. What services do you offer besides providing models?
    • Check if they offer additional services like styling, makeup, and photography.
  2. Do you handle international bookings and travel arrangements?
    • Important if your campaign requires models to travel.
  3. How do you ensure models are a good fit for my brand?
    • Understand their process for matching models with brands.

Pricing and Contracts

  1. What are your pricing models?
    • Clarify if they charge hourly rates, project-based fees, or value-based pricing.
  2. Are there any hidden costs I should be aware of?
    • Ensure transparency in their pricing structure.
  3. Can you provide a detailed breakdown of costs?
    • This helps you understand exactly what you are paying for.

Communication and Support

  1. Who will be my main point of contact?
    • Knowing who youโ€™ll be communicating with can streamline the process.
  2. How do you handle client feedback and concerns?
    • Their approach to feedback indicates how they manage client relationships.
  3. How often will you provide updates on the progress of the campaign?
    • Regular updates are crucial for effective collaboration.

Legal and Ethical Considerations

  1. Do you have proper licensing and insurance?
    • This ensures they operate legally and can handle any unforeseen issues.
  2. How do you handle usage rights and model releases?
    • Clear agreements on usage rights prevent future disputes.
  3. What are your policies regarding model safety and well-being?
    • Ensuring the agency prioritizes the safety and well-being of their models is critical.

Reputation and Reviews

  1. Can you provide references or testimonials from past clients?
    • Speaking with past clients can give you insights into their reliability and service quality.
  2. What is your process for resolving disputes?
    • Understanding their dispute resolution process can prepare you for any potential issues.

By asking these questions, you can make a well-informed decision when choosing a modeling agency that best fits your needs and ensures a successful collaboration.

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Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients' business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients' objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.

Ranked: The Best Modeling Agencies In New York City

We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Skylar Modelling

Skylar Modelling

Founded Year: 2016

Website: skylarmodeling.com

Reputation Score: AA

About the Agency: Skylar Modeling is a top modeling agency in New York City, helping models with personalized guidance for showcasing their talents at Runway Walk and professional photoshoots.

They have a team of top model coaches who offer the best coaching to develop confidence and skills to succeed in the fashion industry.

The company specializes in offering both online programs and weekend classes for creating portfolio images and a range of looks, along with walking and posing practice.

Case Studies: Pending submission

2. Wilhelmina

Wilhelmina

Founded Year: 1967

Website: wilhelmina.com

Reputation Score: AA

About the Agency: Wilhelmina is a leading modeling agency in New York City, helping men and women become top models through their excellent model management services. They help in training models for sports, fitness, entertainment, and the music industry.

They maintain great partnerships with local model management firms to choose the best models for different fashion shows and corporate events.

Case Studies: Pending submission

3. Elite Models

Elite Models

Founded Year: 1972

Website: elitemodels.com

Reputation Score: AA

About the Agency: Elite Models is a popular modeling agency in New York City with a database of the best models categorized according to their height, weight, eye color, and shoe size, helping you choose the right models for your corporate events, fashion shows, photoshoots, and other events in the entertainment industry.

Case Studies: Pending submission

4. IMG Models

IMG Models

Founded Year: 1987

Website: imgmodels.com

Reputation Score: AA

About the Agency: IMG Models is a professional modeling agency in New York City with a pool of the best talented men and women models in the world. The company helps in developing the best models for different photoshoots, fashion shows, commercials, and advertisements.

Case Studies: Pending submission

5. VNY Models

VNY Models

Founded Year: 2001

Website: vnymodels.com

Reputation Score: AA

About the Agency: VNY Models is a top-notch modeling agency in New York City with a great reputation and track record for offering the best models in the entertainment industry.

The company has had great relationships with top fashion and modeling management agencies for over two decades. They help in developing sustainable careers for models with great creativity and innovation.

Case Studies: Pending submission

6. Ford Models

Ford Models

Founded Year: 1946

Website: fordmodels.com

Reputation Score: AA

About the Agency: Ford Models is a trusted modeling agency in New York City, offering professional men and women models for different photoshoots, fashion shows, and corporate events.

The company has a database of models and artists for different parts of the world. They make it easy for models to apply on their website to showcase their skills and qualifications.

Case Studies: Pending submission

7. Muse

Muse

Founded Year: 1996

Website: musenyc.com

Reputation Score: AA

About the Agency: Muse is a credible modeling agency in New York City with a wide database of male and female models for digital and creative ventures all over the world.

Models can apply based on interviews and submit their applications for the best model photoshoots and events.

Case Studies: Pending submission

8. Future Faces

Future Faces

Founded Year: 2011

Website: futurefacesnyc.com

Reputation Score: AA

About the Agency: Future Faces is a reliable modeling agency in New York City for finding the best child models for different corporate events, photoshoots, fashion shows, commercials, films, movies, and advertisements.

The company has a pool of babies, toddlers, boys, girls, teens, women, and men models of different ages, sizes, colors, and ethnicities to appear on campaigns and magazine covers.

Case Studies: Pending submission

9. Generation

Generation

Founded Year: 1984

Website: generationmm.com

Reputation Score: AA

About the Agency: Generation is a reputed modeling agency in New York City for finding the best boys and girls models for fashion shows, advertisements, and photoshoots.

The company has the best team of agents who work tirelessly to showcase these models in different popular magazines and advertising companies throughout the world.

Case Studies: Pending submission

10. EMG Models

EMG Models

Founded Year: 2010

Website: emgmodels.com

Reputation Score: AA

About the Agency: EMG Models is a prominent modeling agency in New York City with a database of the perfect women, men, kids, artists, and curvy models all over the world.

They have an international team of managers and agents who use their experience to get high-level shows for models in the fashion and entertainment industries.

Case Studies: Pending submission

11. State Management

State Management

Founded Year: 1947

Website: statemgmt.com

Reputation Score: AA

About the Agency: State Management is an excellent modeling agency in New York City with a pool of the best male and female models for showcasing in advertisements, commercials, movies, films, fashion shows, and magazine photoshoots.

They help aspiring men and women become models by submitting their online applications with beautiful photos to find the best opportunities in the entertainment industry.

Case Studies: Pending submission

12. ONE Management

ONE Management

Founded Year: 2001

Website: onemanagement.com

Reputation Score: AA

About the Agency: ONE Management is a distinguished modeling agency in New York City with a portfolio of the best male and female models in the city.

They represent the best-known names in the world and find highly qualified models for the art, music, film, television, and digital industries.

Case Studies: Pending submission

13. Nina Lubarda Model Management

Nina Lubarda Model Management

Founded Year: 2011

Website: ninalubarda.com

Reputation Score: AA

About the agency: Nina Lubarda Model Management is a dependable modeling agency in New York City with a database of the top-rated female and children models from all over the world.

They choose the best models for the luxury, international, fashion, entertainment, and creative industries.

Case Studies: Pending submission

14. DNA Model Management

DNA Model Management

Founded Year: 1996

Website: dnamodels.com

Reputation Score: AA

About the Agency: DNA Model Management is an innovative modeling agency in New York City with the best models for Instagram, Facebook, Twitter, and other social media platforms.

You can find both male and female models appearing on different videos, commercials, advertisements, films, and digital content.

Case Studies: Pending submission

15. DoT Models

DoT Models

Founded Year: 2016

Website: dotmodelmanagement.com

Reputation Score: AA

About the Agency: DoT Models is an esteemed modeling agency in New York City focused on representing unique male and female models and developing positive relationships with successful brands all over the world.

They showcase unique talents for different fashion shows, corporate events, commercials, and films.

Case Studies: Pending submission

16. Bella Agency

Bella Agency

Founded Year: 2004

Website: bellaagency.com

Reputation Score: AA

About the Agency: Bella Agency is a well-known modeling agency in New York City with a diverse pool of models and talents for print and commercial advertising.

They also have strong relationships with social media agencies and send their models to showcase different brands' strong social media presence.

Case Studies: Pending submission

17. Official Models

Official Models

Founded Year: 2022

Website: officialmodelsny.com

Reputation Score: AA

About the Agency: Official Models is an established modeling agency in New York City that has a unique approach to talent acquisition and development by operating with the talented profiles of models in the fashion industry.

They can help in showcasing both male and female models for fashion shows, editorial features, and advertising campaigns of top companies.

Case Studies: Pending submission

18. Ikon Models

Ikon Models

Founded Year: 1996

Website: ikonmodels.com

Reputation Score: AA

About the Agency: Ikon Models is a vibrant modeling agency in New York City with a database of the best women, plus-size men, kids, teens, family, and couple models. They give people the opportunity to become models by using their online application process and submitting photos.

Case Studies: Pending submission

19. Major Models

Major Models

Founded Year: 1999

Website: majormodel.com

Reputation Score: AA

About the Agency: Major Models is a stylish modeling agency in New York City serving the fashion and entertainment industries with their pool of highly talented models from all over the world.

They find the best photoshoots, commercials, editorial features, magazine covers, movies, and advertisements for different reputed companies by having successful relationships with global brands.

Case Studies: Pending submission

20. Next Management

Next Management

Founded Year: 1989

Website: nextmanagement.com

Reputation Score: AA

About the Agency: Next Management is a skilled modeling agency in New York City that connects top models and talents in the fashion and entertainment industries with the most prominent international brands.

They secure meaningful endorsements for their models and manage both newcomers and supermodels efficiently to create successful careers with global recognition.

Case Studies: Pending submission

Conclusion

Modeling agencies have access to thousands of popular male and female models who can showcase their talents at fashion shows, corporate events, editorial features, magazine covers, commercials, advertisements, films, and movie projects.

They can secure most promising job opportunities for models from world-class brands in the fashion and entertainment industry. Most of these agencies help models with their confidence, posture, and walking skills and do not charge any fees for application.

If you are an artist or a model in New York City, apply to the different modeling agencies on our list to land your dream job and create a successful modeling career.

Frequently Asked Questions

What is a modeling agency?

A modeling agency is an independent company that helps aspiring models and talents find good roles in events, advertisements, and commercials in the fashion and entertainment industries.

They also have good relationships with successful companies in these industries all over the world.

How does a modeling agency work?

A modeling agency will have a team of creative agents and directors who will choose the best models based on the applications through an online process. They will ask for photos and measurements of the male and female models applying on their agency website.

The members will choose models according to the requirements of different companies, directors, and producers.

How do I apply to a modeling agency?

The application process happens over the internet, where they will ask for photos and measurements along with other personal details. You can apply to as many agencies as you want, and they will qualify your application according to their requirements.

Some agencies will also drop models if they fail to get enough work or meet their contract stipulations.

How do I know if a modeling agency is interested in my profile?

Most modeling agencies will have an online screening process and ask for photos and measurements according to the requirements of the agency. The agency will send you an email or make a call if they choose your profile for any fashion event.

However there are several reasons for an agency to reject your profile. These include if they don't feel that you have the right look or won't get enough work. Many reputed agencies will not even sign newcomers, and they won't choose you if you fail to make an impression.

How do I choose a good modeling agency?

If you are a model or an artist looking for the best modeling agencies, it is important to check their online ratings and the reputation of the creative team before choosing to work with them.

Check the website to know whether they are legitimate, and avoid scam agencies with bad reputations and testimonials. Any legitimate modeling agency will not charge you for applying to be a model.