20 Best PR Agencies in Los Angeles

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A good Public Relations (PR) agency can help a business make or break it in the online world.

A business may indulge in the best social media practices, develop world-class products or services, and have an excellent team to back them up; however, with good public relations, it can be easier for the brand to find the right customers.

Los Angeles is a hub of PR brands, so finding the best brand for a business can be relatively easy. That being said, it is important to know about the best PR agencies in Los Angeles that can help elevate your business and improve your brand image.

By comparing a list of the best PR agencies in Los Angeles, a business can effectively find the right, most cost-effective one for their requirements.

Our Rating Guidelines

AAA Rated Agencies only get this rank if we have sent a client previously and the client has given us positive feedback.

An AAA-rated digital marketing agency demonstrates exceptional expertise, innovation, and results in the field of digital marketing. The agency consistently goes above and beyond to exceed client expectations and industry standards. To achieve this top rating, an agency must exhibit:

  1. Strategic Excellence: The agency devises comprehensive and customized digital marketing strategies that align with clients’ business goals. Strategies show deep understanding of the target audience, market trends, and competition.
  2. Innovative Approach: The agency consistently adopts and implements cutting-edge digital marketing techniques, leveraging emerging technologies and platforms to stay ahead of the curve.
  3. Proven Results: Demonstrates a track record of delivering tangible and measurable results, such as increased website traffic, engagement, conversions, and ROI for clients.
  4. Clear Communication: Maintains transparent and open communication with clients, providing regular updates, performance reports, and insights into ongoing campaigns.
  5. Multi-Channel Mastery: Exhibits proficiency across various digital marketing channels, including but not limited to SEO, SEM, content marketing, social media, email marketing, and influencer collaborations.
  6. Adaptability: Has the ability to adapt strategies quickly in response to changing market conditions, algorithm updates, and client needs.

An AA-rated digital marketing agency demonstrates excellent capabilities and consistently delivers strong results for clients. The agency excels in multiple areas of digital marketing and exhibits qualities such as:

  1. Strategic Proficiency: The agency develops effective digital marketing strategies that align with clients’ objectives and show a good understanding of target audiences.
  2. Effective Implementation: Successfully executes campaigns across various digital channels, showing proficiency in both paid and organic techniques.
  3. Measurable Outcomes: Provides clear evidence of positive outcomes, with data-backed improvements in key performance metrics.
  4. Communication: Maintains proactive communication, sharing progress reports, results, and recommendations on a regular basis.
  5. Diverse Skill Set: Demonstrates expertise in several digital marketing disciplines, adapting to new trends and platforms adequately.

An A-rated digital marketing agency performs well and delivers consistent results for clients. The agency meets the industry standards in various aspects, including:

  1. Strategic Planning: Develops solid digital marketing strategies that address client goals and align with target audience needs.
  2. Execution: Implements campaigns proficiently across multiple channels, driving moderate improvements in online presence and engagement.
  3. Measurable Progress: Presents evidence of positive shifts in relevant performance metrics.
  4. Communication: Maintains regular communication, sharing campaign updates and basic insights with clients.

A B-rated digital marketing agency offers satisfactory services, meeting the basic expectations of clients. The agency demonstrates competence in some areas but may lack consistency or innovation:

  1. Basic Strategy: Creates fundamental digital marketing plans that address client objectives, but may not exhibit exceptional creativity.
  2. Execution Capability: Implements campaigns adequately, resulting in modest improvements in online visibility and engagement.
  3. Limited Results: Presents evidence of incremental changes in performance metrics.
  4. Communication: Communicates periodically, sharing basic progress reports without in-depth analysis.

A C-rated digital marketing agency falls below industry standards in terms of service delivery and results. The agency may struggle with various aspects of digital marketing and might need substantial improvement in:

  1. Strategic Insight: Develops basic strategies that may not effectively align with client goals or target audiences.
  2. Execution Challenges: Struggles with consistent and effective campaign implementation, resulting in limited improvements.
  3. Lackluster Results: Demonstrates minimal positive impact on performance metrics.
  4. Communication Issues: Communicates sporadically, often with limited insights and updates.
Contents hide
Ranked: The Best PR Agencies In Los Angeles
1. Marketing Maven
2. Reputation Management Consultants
3. Society 22
4. Bastion Elevate
5. Miller Ink
6. Blaze PR
7. Avaans Media
8. Davies Public Affairs
9. White Bear
10. 9th Wonder
11. The Pollack Group
12. Sensis
13. FINN Partners
14. Zapwater Communications
15. Taylor and Co.
16. Firecracker
17. The Ascendant Group
18. Lucid Theory
19. Citizen Relations
20. Highwire
Conclusion
Frequently Asked Questions
What Is The Difference Between Public Relations And Advertising?
How Much Does It Cost To Hire A PR Agency In LA?
How Can A PR Agency Increase Sales, Revenue, And Leads For A Business?
Can PR Agencies Help Fix The Damaged Reputation Of A Brand?
How Can You Hire The Right PR Agency?

Ranked: The Best PR Agencies In Los Angeles

We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.

However, before you decide to go with anyone I recommend 2 things:

Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.

Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.

And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.

Look for long-term strategy, protecting your brand and clear timelines.

1. Marketing Maven

Marketing Maven

Founded Year: 2009

Website: marketingmaven.com

Reputation Score: AA

About The Agency: Marketing Maven is a strong contender in the PR industry, having been rated one of the top agencies in Los Angeles. This agency is well known for its expertise in SEO, media outreach, brand management, social media, and tradeshow support.

Marketing Maven has earned a lot of respect, awards, and national media coverage for its excellent work. With a flourishing team of natural storytellers, this agency has a way of weaving magic with its words and top-tier techniques to help a business grow.

Case Studies: Pending submission

2. Reputation Management Consultants

Reputation Management Consultants

Founded Year: 2009

Website: reputationmanagementconsultants.com

Reputation Score: AA

About The Agency: Reputation Management Consultants is a leading PR agency not only in Los Angeles but also worldwide. As its name suggests, this agency uses advanced SearchKnight technology to manage, build, and repair the online reputation of its clients.

Negative media coverage can rapidly disintegrate the reputation of a company. However, taking quick action using the right techniques can not only repair but also improve a brand’s credibility – which is exactly what Reputation Management Consultants do.

No wonder this agency has been ranked number 1 in Inc. magazine five years in a row.

Case Studies: Pending submission

3. Society 22

Society 22

Founded Year: 1999

Website: society22pr.com

Reputation Score: AA

About The Agency: Ranked as one of the best PR agencies in the US by DesignRush, Society 22 has gained immense traction in the industry since its inception. Currently, this agency is ranked as the top 5th entrepreneurial company in the US.

With a team of brilliant, creative minds driving the company, Society 22 has ensured that its clients get much more than what they ask for.

Their work with top clients such as RollingStone, Entrepreneur, Business Insider, and The Wall Street Journal has brought them massive recognition and multiple awards.

Case Studies: Pending submission

4. Bastion Elevate

Bastion Elevate

Founded Year: 2008

Website: bastionagency.com

Reputation Score: AA

About The Agency: Founded in 2008, Bastion Elevate is a highly popular PR agency in LA that is known for its positive outlook and attention to detail.

This agency understands that a great team creates a great company, hence, it takes time and effort to encourage and motivate its employees, teach them new skills, and encourage teamwork.

With a brilliant team to back them up, Bastion Elevate provides some of the best PR services in the industry. The agency has worked with top leaders in the industry, like AMP, 7-Eleven, and Air New Zealand.

Case Studies: Pending submission

5. Miller Ink

Miller Ink

Founded Year: 2013

Website: miller-ink.com

Reputation Score: AA

About The Agency: With a team of less than 50 brilliant minds, Miller Ink is a popular PR agency in Los Angeles. This agency deals with clients from varied industries such as small businesses, nonprofit industries, large businesses, legal assistance, and more.

Miller Ink has developed a highly unique and interesting concept known as “The Miller Ink Manifesto,” which elucidates everything the company believes in.

Its opening line – “Public Relations Is Dead” immediately catches the eye and intrigues readers to learn more. This is a brilliant tactic that shows audiences how the agency uses the right words to capture attention and encourage readers to get hooked on a business.

Case Studies: Pending submission

6. Blaze PR

Blaze PR

Founded Year: 1990

Website: blazepr.com

Reputation Score: AA

About The Agency: Using extremely creative narratives, innovative tactics, and brilliant strategies, Blaze has bagged some of the biggest leaders in the industry and has received several awards and accolades for their work.

Although Blaze works primarily with lifestyle brands, they have also worked with clients from other sectors, like Forbes, Bulldog Reporter, Los Angeles Times, People Magazine, etc.

The agency has appointed some of the most brilliant minds in the industry, creating a team of about 40 professionals who set the agency apart from its competitors.

Case Studies: Pending submission

7. Avaans Media

Avaans Media

Founded Year: 2008

Website: avaansmedia.com

Reputation Score: AA

About The Agency: Avaans is a Flemish word describing a person who has an advantage over others or is ahead of them. This PR agency in Los Angeles magnifies the importance of being different and unique and encouraging their team and clients to look into untapped territories in the industry.

Earning the title of the Number 1 Boutique Agency in Los Angeles, Avaans Media is a PR agency that businesses can trust.

Case Studies: Pending submission

8. Davies Public Affairs

Davies Public Affairs

Founded Year: 1982

Website: daviespublicaffairs.com

Reputation Score: AA

About The Agency: Whenever a business is facing any particularly tough or controversial challenge, it can always turn to Davies Public Affairs for help.

This agency has a reputation for dealing with especially challenging cases and turning them around to help the business gain back its positive image.

Due to their brilliant work, Davies Public Affairs is now known as one of the nation’s top 25 PR firms.

Case Studies: Pending submission

9. White Bear

White Bear

Founded Year: 2011

Website: whitebearpr.com

Reputation Score: AA

About The Agency: White Bear PR is widely known for its award-winning work with multiple big clients from varied industries. The agency has represented its clients at several ceremonies and major film festivals like Golden Globes, Emmys, The Oscars, etc.

Moreover, several of their clients are featured in top magazines like LA Times, Vanity Fair, Time Magazine, The New York Times, and many more. Some of the most creative heads in the industry ensure that White Bear produces some of the best work.

Case Studies: Pending submission

10. 9th Wonder

9th Wonder

Founded Year: 2018

Website: 9thwonder.com

Reputation Score: A

About The Agency: 9Th Wonder is a PR agency that understands that most of the market’s power lies in the parts that are ignored. Their team of highly intuitive and curious minds explores this growing market which they call “ConsumerX.”

Using the “power of difference,” this PR agency helps businesses reach out to the “outside-average” consumers and tap into a new market.

Case Studies: Pending submission

11. The Pollack Group

The Pollack Group

Founded Year: 1985

Website: pollackgroup.com

Reputation Score: A

About The Agency: A mid-sized agency that deals with public relations and communications of various businesses, The Pollack Group has been around for three decades. The agency consists of several creative individuals who help drive businesses to reach their full potential.

Using some of the most advanced technology and strategies, The Pollack Group has efficiently helped its clients launch new products and grow in the industry.

Case Studies: Pending submission

12. Sensis

Sensis

Founded Year: 1998

Website: sensisagency.com

Reputation Score: A

About The Agency: Employing highly creative marketing, Sensis has successfully been able to promote diversity and celebrate multiculturalism. The agency is known for its efforts in bringing together various cultures via efficient PR and marketing techniques.

Sensis helps businesses generate more leads and promote customer loyalty by providing specialized solutions to every problem in the book.

Case Studies: Pending submission

13. FINN Partners

FINN Partners

Founded Year: 2011

Website: finnpartners.com

Reputation Score: A

About The Agency: Voted 2023’s Best Large Agency to Work For, FINN Partners boasts of having some of the most creative and passionate employees in the industry.

Using a combination of specialized skills, informed strategy, intense creativity, and a hands-on attitude when dealing with clients, FINN Partners is one of the best PR agencies in Los Angeles for any business.

The agency places great importance on embracing difference and diversity, and its global employees strive to unify businesses across the globe by using the best practices in the industry.

Case Studies: Pending submission

14. Zapwater Communications

Zapwater Communications

Founded Year: 2005

Website: zapwater.com

Reputation Score: A

About The Agency: An award-winning PR agency based in Los Angeles, Zapwater Communications specializes in travel and lifestyle brands. The agency has won over 275 awards for its brilliant work with global clients, making it one of the most trusted and reliable agencies to work with.

Zapwater Communications holds the art of collaboration in high regard, ensuring that their team continually collaborates with clients and with each other to produce the best work in the industry.

Case Studies: Pending submission

15. Taylor and Co.

Taylor and Co.

Founded Year: 1994

Website: taylor-pr.com

Reputation Score: A

About The Agency: Businesses that are looking for a top-rated PR agency in Los Angeles can take a look at Taylor and Co. One of the primary assets that this agency has over its competitors is the editorial experience and product market expertise that the team has.

From enhanced promotion to writing services, social media programs, image and brand management, and strategic media relations, Taylor and Co. does it all with flamboyance.

Case Studies: Pending submission

16. Firecracker

Firecracker

Founded Year: 2004

Website: firecrackerpr.com

Reputation Score: A

About The Agency: Firecracker PR agency has one main motto – to get their clients known.

By using some of the highest PR techniques (a brilliant 5-step process called “Ignites”), SEO tactics, and combining the brains of their highly intelligent creative heads, this agency helps their clients’ brands get known quickly.

Some of their client’s website visits saw an exponential jump of 900%, leading to the agency becoming well-known and reliable in the industry.

Case Studies: Pending submission

17. The Ascendant Group

The Ascendant Group

Founded Year: 2004

Website: theascendantgroup.com

Reputation Score: A

About The Agency: A sWam-certified company, The Ascendant Group was founded in 2004. This agency is known for its out-of-the-box processes that have successfully helped several businesses reach new potentials.

With over 25 years of experience in the industry, The Ascendant Group has managed to stay up to date with the ever-changing market and its demands. Some of its services include design, brand creation and management, photography, PR, and many more.

Case Studies: Pending submission

18. Lucid Theory

Lucid Theory

Founded Year: 2020

Website: lucidtheory.com

Reputation Score: A

About The Agency: A relatively fresh entrant to the industry, Lucid Theory is a small yet impactful PR agency based in LA.

The brand motto is to “create content that gives back,” and they have managed to create positive ripples in the industry using some of the most imaginative storytelling techniques.

This agency has made conscious efforts to give back to its community by dedicating a percentage of its profits to empowering other businesses, uplifting communities, and helping global causes.

Case Studies: Pending submission

19. Citizen Relations

Citizen Relations

Founded Year: 2004

Website: citizenrelations.com

Reputation Score: A

About The Agency: With an unpretentious yet powerful name, Citizen Relations strives to create impactful messages that organically foster conversation.

The agency understands the importance of creating simple but profound ideas in peoples’ minds that leave a lasting impact, encouraging them to think more about a business and what it has to offer.

More often than not, this thought eventually leads to action, helping businesses gain more customers and grow in the industry.

Case Studies: Pending submission

20. Highwire

Highwire

Founded Year: 2008

Website: highwirepr.com

Reputation Score: A

About The Agency: An award-winning PR agency, Highwire was established in 2008 to help technology companies reach their business goals. In 2023, Highwire won the prestigious SABRE award of Digital Agency of The Year from Provoke Media.

Highwire has worked with several top leaders and big brands, helping them reach new heights in the industry. The agency uses advanced techniques and high-end technology to weave narratives that leave a lasting impact.

Case Studies: Pending submission

Conclusion

Getting in touch with the right PR agency can quite literally make or break a business’s image. Although Los Angeles has an abundance of PR agencies, it is important for a business to study the agency in-depth before hiring them.

Some of the important things to look out for include – the professionalism and reliability of the agency, their experience, the type of services they provide, and honest client reviews. One should also look out for fake reviews and ratings on the internet.

The best PR agency will ensure that a business’s public image and reputation are never put at stake. Using the best practices in the industry, the agency can help highlight the positive aspects of a brand and create customer loyalty organically.

Frequently Asked Questions

What Is The Difference Between Public Relations And Advertising?

Many businesses assume that paid marketing or advertising is the best way to reach out to audiences to capture their attention and retain them. While this may be true, simply using these methods is not enough.

Advertising and marketing are paid media, whereas Public Relations is earned media. It is a more organic way of capturing audiences and bringing awareness to customers and has a more lasting and impactful impression on them.

How Much Does It Cost To Hire A PR Agency In LA?

The cost of hiring a PR agency varies vastly depending on its popularity, the kind of services provided, hourly, weekly, monthly, or contract rates, the market, the audience, and the varying prices of different projects.

How Can A PR Agency Increase Sales, Revenue, And Leads For A Business?

Marketing, corporate stories, and media releases are some of the fastest and most efficient ways to induce customers to interact with a business. A good PR agency can help weave the right narrative and stories that enable new customers to interact with and form a connection with a business.

By doing so, the PR agency helps bring new customers to the business, retain old customers, and thus, increase sales, revenue, and leads.

Can PR Agencies Help Fix The Damaged Reputation Of A Brand?

One of the most unique and interesting benefits of hiring a good PR agency is that it not only builds and maintains the reputation of a brand, but can also help repair its damaged reputation.

Using advanced market research tools and PR tactics, a business can effectively repair its damaged or negative reputation in no time.

How Can You Hire The Right PR Agency?

While it is important to pursue any new PR agency you are interested in personally, it is vital to go through online reviews and ratings of the agency minutely. Many PR agencies also offer a free consultation session, which can help you better understand their strategies and methods.