20 Best PR Agencies in New York City
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Public relations (PR) agencies are one of the most powerful tools for increasing brand visibility among target audiences through effective PR strategies and media relations.
They can transform a low-key brand into one of the most popular organizations by creating the most successful relationships between the brand and media personnel in their industry.
New York City is one of the best places to find highly reputed public relations firms that have great experience in offering media relations, reputation management, crisis management, and PR strategies for startups, mediums, and large enterprises all over the world.
These agencies provide cost-effective solutions for improving popularity among potential customers by marketing your products and services through traditional, digital, and social media channels.
Find a list of the top PR agencies in New York City to choose the right agency for creating awareness and improving your marketing goals.
A Public Relations (PR) agency is a firm that helps organizations manage their public image and communicate effectively with their target audiences. They work to build and maintain a positive reputation for their clients through various strategies, including media relations, content creation, event planning, crisis management, and social media engagement. PR agencies aim to shape public perception, promote a brand, and manage any potential negative publicity to ensure the client's message reaches the right audience in the best possible way.
A PR agency provides a range of services to help organizations manage their public image and communications. Here are some of the primary functions:
Media Relations: PR agencies build and maintain relationships with journalists, bloggers, and influencers to secure positive coverage for their clients in various media outlets.
Content Creation: They produce press releases, articles, blog posts, social media content, and other materials to promote the client's message and enhance their public image.
Crisis Management: PR agencies develop strategies to handle negative publicity and mitigate the impact of crises on the client's reputation.
Event Planning: They organize events such as product launches, press conferences, and promotional activities to generate media attention and public interest.
Brand Building: PR agencies work to create and strengthen the client's brand identity, ensuring consistent messaging across all platforms.
Social Media Management: They manage the client's social media presence, engaging with followers and creating content that supports the client's communication goals.
Influencer Outreach: PR agencies identify and collaborate with influencers who can promote the client's products or services to a broader audience.
Market Research: They conduct research to understand public opinion and the effectiveness of communication strategies, providing insights to improve future campaigns.
Internal Communications: PR agencies assist with communication strategies within the organization to ensure employees are informed and aligned with the company’s goals and values.
Reputation Management: They monitor public perception and take proactive steps to build and maintain a positive reputation for their clients.
By offering these services, PR agencies help organizations effectively communicate with their target audiences, manage their reputation, and achieve their communication goals.
Understanding how much a PR agency charges can be quite complex, as several factors influence the final price tag. Here's a detailed look into what you can expect when budgeting for PR services.
Factors Influencing PR Agency Costs
- Requirements: The specific needs of your PR campaign, including the level of engagement, target audience, and campaign complexity, heavily impact the cost.
- Publication Selection: High-profile publications like The New York Times or Forbes command higher fees.
- Level of Engagement: More hands-on support and frequent updates increase costs.
- Target Audience and Reach: Niche markets or specific demographics might require more tailored messaging, increasing the overall cost.
- Complexity of the Campaign: Campaigns that cover multiple markets or require rapid responses to issues are more expensive.
- Industry/Niche: Different industries have varying cost structures. For example, technology and healthcare industries generally incur higher PR costs due to their complexity and regulatory requirements.
- Agency Reputation and Expertise: Established agencies with a strong track record charge higher fees. Agencies like Weber Shandwick or Edelman charge premiums for their extensive experience and global reach.
- Experience and Track Record: Agencies with decades of experience and a proven track record of successful campaigns often charge higher fees due to their deep understanding and established media connections.
- Location: PR agencies in major cities like New York, Los Angeles, and San Francisco charge higher fees due to higher operational costs and demand.
PR Agency Pricing Models:
PR Agency Hourly Rates
- PR agencies often charge hourly rates for ad hoc or project-based work.
- Hourly rates range from $100 to $300 per hour.
- Example: A mid-sized PR agency might charge $150 per hour for media outreach services.
PR Agency Cost Per Month
- Many agencies offer retainer agreements with fixed monthly fees.
- Retainer fees range from $2,000 to $20,000 per month.
- Example: A boutique PR agency might charge $5,000 per month for comprehensive media relations and social media management.
PR Agency Packages
- Some agencies offer bundled pricing for comprehensive PR solutions.
- Packages range from $5,000 to $50,000+ per month.
- Example: A PR agency might offer a basic package at $5,000 per month for media outreach and content creation.
Customized Pricing
- Customized pricing allows clients to tailor services to their specific needs.
- This flexible model helps clients invest in areas aligning with their priorities and goals.
Estimated PR Agency Costs by Industry
| Industry/Niche | Estimated PR Agency Cost |
|---|---|
| Local Businesses | $1,000 – $5,000 per month |
| Nonprofits | $500 – $3,000 per month |
| Education | $2,000 – $8,000 per month |
| Retail | $1,500 – $6,000 per month |
| Technology | $5,000 – $20,000+ per month |
| Healthcare/Pharmaceuticals | $4,000 – $15,000+ per month |
| Luxury/Fashion | $5,000 – $25,000+ per month |
| Entertainment | $3,000 – $15,000+ per month |
| Finance/Banking | $3,000 – $12,000+ per month |
| Real Estate | $2,000 – $10,000+ per month |
| Food and Beverage | $1,500 – $7,000+ per month |
| Travel and Hospitality | $2,500 – $10,000+ per month |
| Automotive | $3,000 – $12,000+ per month |
| Legal | $2,500 – $10,000+ per month |
| Beauty and Wellness | $1,500 – $10,000+ per month |
| Sports | $3,000 – $12,000+ per month |
Conclusion
PR agency costs vary widely based on multiple factors including your industry, campaign complexity, agency reputation, and location. Understanding these factors can help you better allocate your budget and make an informed decision when hiring a PR agency. Whether you are a small local business or a large multinational corporation, there are PR solutions tailored to meet your specific needs and financial constraints.
Hiring a PR agency can be a game-changer for your business. Here’s why:
- Expertise and Experience: PR agencies bring a wealth of knowledge and experience in managing public relations. They have seasoned professionals who know the ins and outs of media relations, crisis management, and brand positioning.
- Media Connections: Established PR agencies have strong relationships with journalists, editors, and influencers. These connections can help secure valuable media coverage that you might not be able to achieve on your own.
- Strategic Planning: PR agencies develop comprehensive PR strategies tailored to your business goals. They analyze your target audience, identify key messages, and craft campaigns that resonate with your audience.
- Crisis Management: In times of crisis, a PR agency can be your best ally. They are skilled in managing negative publicity, mitigating damage, and maintaining your brand’s reputation.
- Time and Resource Efficiency: Managing PR in-house can be time-consuming and resource-intensive. By outsourcing to a PR agency, you can focus on your core business activities while the experts handle your public relations.
- Creative Campaigns: PR agencies are adept at creating innovative and engaging campaigns. They bring fresh ideas and perspectives that can enhance your brand’s visibility and appeal.
- Measurable Results: PR agencies provide detailed reports and analytics to measure the effectiveness of your PR campaigns. They track key metrics, such as media coverage, social media engagement, and website traffic, to demonstrate ROI.
- Consistency: Maintaining a consistent brand image across various channels is crucial. PR agencies ensure that your messaging is cohesive and aligned with your brand’s identity.
- Market Insights: PR agencies have a deep understanding of market trends and consumer behavior. They provide valuable insights that can inform your marketing and business strategies.
- Increased Credibility: Positive media coverage and third-party endorsements enhance your brand’s credibility. PR agencies help you build a strong, trustworthy reputation in the eyes of your target audience.
In summary, hiring a PR agency can provide your business with the expertise, connections, and strategic approach needed to elevate your brand, manage your reputation, and achieve your business goals. Whether you’re launching a new product, handling a crisis, or looking to enhance your brand’s visibility, a PR agency can be a valuable partner in your success.
Choosing the best PR agency for your business is a crucial decision that can significantly impact your brand's reputation and success. Here’s a step-by-step guide to help you make an informed choice:
1. Define Your Goals
- Identify Your Needs: Determine what you want to achieve with your PR efforts. Are you looking to build brand awareness, manage a crisis, or launch a new product?
- Set Clear Objectives: Establish specific, measurable goals for your PR campaigns.
2. Research Potential Agencies
- Industry Experience: Look for agencies with experience in your industry. They will have a better understanding of your market and audience.
- Client Testimonials and Case Studies: Review client testimonials and case studies to gauge the agency’s success with similar projects.
3. Evaluate Their Services
- Comprehensive Services: Ensure the agency offers a full range of PR services, including media relations, content creation, crisis management, and social media strategy.
- Customization: Check if they provide tailored strategies based on your unique needs rather than a one-size-fits-all approach.
4. Assess Their Reputation
- Media Relationships: Inquire about their connections with journalists, editors, and influencers. Strong media relationships can lead to better coverage.
- Awards and Recognition: Look for any industry awards or recognition the agency has received.
5. Meet the Team
- Expertise and Experience: Meet the team members who will be handling your account. Ensure they have the expertise and experience required for your projects.
- Cultural Fit: Assess whether the team’s working style and values align with your company culture.
6. Review Their Strategy
- Approach and Methodology: Understand their strategic approach and how they plan to achieve your PR goals.
- Measurement and Reporting: Ask about their methods for measuring success and providing regular reports on campaign performance.
7. Consider Their Communication
- Transparency and Responsiveness: Evaluate how transparent and responsive they are during the initial communication. This is indicative of how they will handle your account.
- Client Communication: Determine how they will keep you informed about progress and updates.
8. Budget and Pricing
- Cost Structure: Understand their pricing model—whether they charge hourly rates, monthly retainers, or project-based fees.
- Value for Money: Ensure their services align with your budget while still providing value.
9. Check References
- Client References: Ask for references from current or past clients to get insights into their experience and satisfaction with the agency’s services.
10. Shortlist and Compare
- Create a Shortlist: Narrow down your choices to a few agencies that meet your criteria.
- Compare Proposals: Review and compare proposals from the shortlisted agencies, focusing on their strategies, services, and pricing.
11. Evaluate Their Digital Presence
- Online Presence: Check their website, blog, and social media profiles to evaluate their digital presence and expertise.
- Content Quality: Assess the quality of their content and thought leadership in the PR industry.
12. Understand Their Crisis Management Skills
- Crisis Handling: Ensure the agency has a proven track record in handling PR crises effectively.
- Proactive Measures: Inquire about their approach to crisis prevention and management.
13. Assess Their Creativity
- Innovative Campaigns: Look at examples of their past campaigns to evaluate their creativity and ability to think outside the box.
14. Legal and Ethical Considerations
- Compliance: Ensure the agency complies with industry regulations and ethical standards.
- Transparency: Check their transparency in dealing with clients and media.
15. Make Your Decision
- Trust Your Instincts: After thorough evaluation, trust your instincts and choose the agency that feels like the best fit for your business.
- Sign a Clear Contract: Ensure the contract clearly outlines the scope of work, deliverables, timelines, and payment terms.
By following these steps, you can find a PR agency that not only meets your needs but also becomes a valuable partner in achieving your business goals.
When hiring a PR agency, it's essential to ask the right questions to ensure they are the best fit for your business. Here are key questions categorized for a comprehensive evaluation:
Agency Experience and Expertise
- What industries do you specialize in?
- Understanding their industry experience helps gauge their expertise in your specific market.
- Can you provide examples of successful campaigns for similar clients?
- Case studies and examples can give insights into their approach and effectiveness.
Services and Capabilities
- What PR services do you offer?
- Ensure they offer the full range of services you need, from media relations to crisis management.
- Do you offer customized PR strategies?
- Check if they tailor their strategies to your unique needs rather than offering one-size-fits-all solutions.
Media Relationships and Reach
- What kind of media relationships do you have?
- Strong relationships with journalists and media outlets can lead to better coverage.
- Can you provide examples of media placements you've secured for other clients?
- This can give you an idea of their ability to get your brand in front of the right audience.
Team and Resources
- Who will be working on our account?
- Understand the team structure and meet the people who will directly handle your PR.
- What is the experience level of the team members?
- Ensure the team has the necessary expertise and experience.
Strategy and Execution
- What is your approach to developing a PR strategy?
- Learn about their process for creating and implementing PR campaigns.
- How do you measure the success of a PR campaign?
- Ensure they have clear metrics and KPIs to track and report on campaign performance.
Communication and Reporting
- How often will we receive updates and reports?
- Regular communication and transparent reporting are crucial for effective collaboration.
- How do you handle crisis communication?
- Understanding their crisis management capabilities is essential for safeguarding your brand's reputation.
Costs and Budget
- What are your pricing models?
- Clarify whether they charge hourly rates, monthly retainers, or project-based fees.
- Can you provide a detailed proposal with cost estimates?
- Ensure their pricing aligns with your budget and understand what you are paying for.
Client References and Testimonials
- Can you provide references from current or past clients?
- Speaking with their clients can give you insights into their reliability and performance.
Flexibility and Customization
- How flexible are your services to adapt to changing needs?
- Ensure they can adapt their strategies and services as your business needs evolve.
Legal and Ethical Considerations
- Do you comply with industry regulations and ethical standards?
- Ensure they adhere to legal and ethical guidelines in their PR practices.
Additional Services
- Do you offer integrated marketing services, such as content marketing or social media management?
- Check if they can provide a holistic approach to your marketing and PR needs.
Long-Term Vision
- What is your vision for our brand's long-term PR strategy?
- Understand their strategic outlook and how they plan to support your brand over time.
Success Stories and Challenges
- Can you share a story of a challenging campaign and how you handled it?
- This can give you an idea of their problem-solving skills and resilience.
By asking these questions, you can thoroughly evaluate potential PR agencies and choose one that aligns with your business goals and values.
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Our Rating Guidelines
Ranked: The Best PR Agencies In New York City
We've shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you'd like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don't fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Team Lewis
Founded Year: 1995
Website: teamlewis.com
Reputation Score: AA
About the agency: Team Lewis is a top PR agency in New York City, specializing in communication and PR marketing strategies for businesses to protect their individual brand and profile.
The company has a team of copywriters and media strategists who will develop customized PR services for managing their reputation and creating strong relationships with media and other influencers in the market.
The different PR services provided by the company include executive profiling, storytelling media management, analyst relations, speaking engagements, and corporate communications.
Case Studies: Pending submission
2. Reputation Rhino
Founded Year: 2011
Website: reputationrhino.com
Reputation Score: AA
About the agency: Reputation Rhino is a leading PR agency in New York City with an extraordinary team of talented public relations specialists who help maintain the reputation of small and large businesses.
The company excels at creating the best reputation for your business among your target audience by using positive PR and marketing solutions. They provide customized solutions for both businesses and individuals to generate more leads and improve customer loyalty.
Case Studies: Pending submission
3. 5W PR
Founded Year: 2003
Website: 5wpr.com
Reputation Score: AA
About the agency: 5W PR is a credible PR agency in New York City, partnering up with established and emerging companies to help them achieve their strategic PR goals.
The company is focused on creating lasting relationships with media personnel and other influencers in the industry to improve the communications and marketing potential of these brands.
Their PR services include corporate communications, reputation management, CSR, sustainability communications, influencer marketing, public affairs, government relations, and crisis communications.
Case Studies: Pending submission
4. Goldman McCormick PR
Founded Year: 2010
Website: goldmanmccormick.com
Reputation Score: AA
About the agency: Goldman McCormick is a trusted PR agency in New York City, specializing in traditional and social media public relations services.
The company specializes in press conferences, traditional media relationships, media recognition, legal PR, press releases, crisis PR, and reputation management.
Case Studies: Pending submission
5. RLM PR
Founded Year: 1991
Website: rlmpr.com
Reputation Score: AA
About the Agency: RLM PR is a top-notch PR agency in New York City with great expertise and knowledge in traditional and unconventional media relationships.
They develop the best PR trends for marketing your products and services and creating a good reputation among your target audience.
They have a team of strategists and media professionals who can help with owned media, traditional media, social media, influencer marketing, and media relationships.
Case Studies: Pending submission
6. JMG Public Relations
Founded Year: 2015
Website: jmgpublicrelations.com
Reputation Score: AA
About the Agency: JMG Public Relations is a distinguished PR agency in New York City, helping small and large businesses get visibility among their target audience through their customized PR services.
They have an excellent team of media professionals who can develop the best strategies and PR campaigns for promoting your brand and measuring its performance to optimize it and achieve your business goals.
The different services provided by the company include social media consulting, content creation, brand communication, strategic partnerships, media relations, and events.
Case Studies: Pending submission
7. Bella Public Relations
Founded Year: 2002
Website: bellapr.com
Reputation Score: AA
About the Agency: Bella Public Relations is an excellent PR agency in New York City with an excellent team of media professionals and influencers who can help in creating strong brand visibility and reputation for businesses in the region.
They specialize in fashion, healthcare, beauty, entertainment, and lifestyle industries. The company communicates the brand message in a creative way to attract the right audience and improve your marketing and PR goals.
Case Studies: Pending submission
8. Channel V Media
Founded Year: 2008
Website: channelvmedia.com
Reputation Score: AA
About the agency: Channel V Media is a creative PR agency in New York City that helps businesses in the fields of retail, finance, climate, technology, food, and beverage gain plenty of reputation from their target audience.
They have a team of media specialists who can communicate the brand message clearly to the audience through digital, traditional, and social media to increase brand visibility.
Case Studies: Pending submission
9. FischTank PR
Founded Year: 2016
Website: fischtankpr.com
Reputation Score: AA
About the agency: FischTank PR is a dependable PR agency in New York City with the experience to manage and execute the best PR campaigns for businesses to gain a good reputation and brand visibility among the relevant audience.
They help companies in different industries such as technology, finance, real estate, construction, public affairs, government, healthcare, life sciences, sports, and entertainment.
The company can connect you with the reporters, journalists, influencers, and media professionals in your industry to help you create a strong reputation in the market.
Case Studies: Pending submission
10. Zebra Public Relations
Founded Year: 2014
Website: zebrapublicrelations.com
Reputation Score: AA
About the agency: Zebra Public Relations is a popular PR agency in New York City, offering affordable PR marketing strategies for companies to establish a strong reputation and credibility among potential customers.
They can develop strategies according to your business requirements and also promote your services through traditional and digital media. The different PR services provided by the company include development and strategy, consulting services, and media communications.
Case Studies: Pending submission
11. KMR Communications
Founded Year: 1998
Website: kmrcommunications.com
Reputation Score: AA
About the Agency: KMR Communications is a professional PR agency in New York City, helping both national and international businesses gain attention by developing good relationships with the media personnel in their industry.
Their PR services include beauty, health, medical, lifestyle, and fitness industries. They are a boutique-style agency that helps businesses create strong reputations and relationships with journalists, strategists, and marketing professionals in their field.
Case Studies: Pending submission
12. Exclusive PR Solutions
Founded Year: 2014
Website: exclusiveprs.com
Reputation Score: AA
About the agency: Exclusive PR Solutions is an experienced PR agency in New York City that specializes in PR and marketing services for small and large businesses to create a strong reputation in their industry.
They create meaningful relationships between the brand and the media personnel as well as help in crisis management to keep their brand credibility strong among the target customers.
The company specializes in developing PR campaigns for print, digital, websites, audio, and video channels at the best prices to suit your budget.
Case Studies: Pending submission
13. MST Creative PR
Founded Year: 2002
Website: mstcreativepr.com
Reputation Score: AA
About the Agency: MST Creative PR is a skilled PR agency in New York City, helping small and large businesses get proper media coverage through their effective PR campaigns.
They work with the top journalists, marketing professionals, and social media influencers to help brands gain credibility for promoting their products and services among target audiences.
Case Studies: Pending submission
14. Gotham PR
Founded Year: 2002
Website: gothampr.com
Reputation Score: AA
About the agency: Gotham PR is an innovative PR agency in New York City that is fabulously helping businesses create a strong brand position and reputation and gain visibility among relevant audiences.
The company excels at crafting unique PR campaigns and strategies for popularizing your brand, products, and services. They increase sales and profits for businesses by providing huge media coverage, analyzing the performance of the campaigns, and reporting to get maximum results.
Case Studies: Pending submission
15. Apples & Oranges PR
Founded Year: 2011
Website: applesandorangespr.com
Reputation Score: AA
About the agency: Apples & Oranges PR is an esteemed PR agency in New York City that connects brands to the best media professionals in the industry through effective PR campaigns and creative messaging services.
They offer PR services for health and wellness, lifestyle, technology, food and beverage, and non-profit organizations.
The company specializes in understanding consumer behavior and developing the best PR strategies for promoting your products and services to the right audience.
Case Studies: Pending submission
16. Dukas Linden Public Relations
Founded Year: 2002
Website: dlpr.com
Reputation Score: AA
About the agency: Dukas Linden Public Relations is an established PR agency in New York City that connects businesses with the media through their result-driven communications and PR strategies.
The different PR services the company offers include strategy and positioning, media relations, media training, digital and social media strategies, content development, transaction communications, crisis management, public speaking support, and reputation management.
Case Studies: Pending submission
17. Pace Public Relations
Founded Year: 2010
Website: pacepublicrelations.com
Reputation Score: AA
About the agency: Pace Public Relations is a unique PR agency in New York City, specializing in communications and PR strategies for businesses to create a strong impact on their target audience.
They can help businesses develop strong relationships with the influencers, journalists, and media professionals in the industry by maximizing their media exposure.
The companies can help businesses achieve their PR goals by promoting their brand services and products on print, radio, television, the web, digital, and social media platforms.
Case Studies: Pending submission
18. AMWPR
Founded Year: 1997
Website: amwpr.com
Reputation Score: AA
About the agency: AMW PR is a prominent PR agency in New York City that develops the best communication strategies for brands to create a strong impression on their target audience.
They can create great exposure for your brand by popularizing your products and services on the best traditional and digital media channels.
Their PR services include media outreach, media monitoring, crisis management, media training, reputation management, influencer marketing, and thought leadership.
Case Studies: Pending submission
19. Small Girls PR
Founded Year: 2010
Website: smallgirlspr.com
Reputation Score: AA
About the agency: Small Girls PR is a reputed PR agency in New York City that develops the best PR strategies and media relationships for startups, mediums, and large organizations in the area.
Their PR services include communication strategies, media relations, influencer marketing, affiliate marketing, strategic partnerships, and experiential production.
Case Studies: Pending submission
20. Clover PR
Founded Year: 2013
Website: wearecloverpr.com
Reputation Score: AA
About the agency: Clover PR is a well-known PR agency in New York City, helping small and large businesses in the beauty, health, and wellness industries connect with the best media professionals and the public through their effective PR campaigns and strategies.
They can increase your brand visibility by promoting your products and services to the target audience on different digital, traditional, and social media platforms.
Case Studies: Pending submission
Conclusion
Working with a PR agency can help both new and existing businesses attract investors and generally create a positive image among the public by maximizing media coverage and popularizing your products and services through different media channels.
An experienced PR agency will create a smooth path for the brand to create lasting impressions on customers by creating successful partnerships with media professionals, journalists, and influencers in their industry.
Browse through our list to find a full-service PR agency for increasing your circle of influencers, handling crisis situations effectively, and elevating your brand to the next level.
Frequently Asked Questions
What is a PR agency?
Public relations agencies are one of the best companies for businesses to develop great relationships and strategic communication processes for building good relationships with the public media and other organizations in their industry.
These agencies can help boost brand visibility and credibility by popularizing their products and services through different media channels.
How do you hire a PR agency for your business?
Setting your objectives and budget before researching PR firms in your city is important. Write a list of questions to ask about the agency and have meetings to set expectations and also find out about the services the company can provide for your business industry.
Check the online reviews and ratings, and also read the testimonials to understand how they have helped their previous clients with their PR strategies and developed strong relationships with media personnel.
What are the benefits of working with the PR agency?
PR agency can give you access to years’ worth of relationships by building strong connections with your industry's prime media personnel and influencers.
They can amplify marketing efforts by connecting you with traditional digital and social media channels to increase the target audience's visibility.
The company has a team of marketing professionals who can manage all your PR goals and also help you have a stable reputation by managing your resources and campaigns during emergencies.
What do PR agencies do for my business?
PR agencies can take your brand to the next level by fully understanding your business objectives and creating successful relationships with the media and the brand.
They can increase your return on investment by running successful PR strategies on social media and digital platforms.
The company has experienced professionals who can promote your products and services on radio, television, print, websites, Facebook, Twitter, Instagram, and other social media channels.
How much do PR agencies charge?
The pricing structure of the PR agency will differ from one to another based on the business niche, audience, market, and also the price of the project.
Many agencies will help develop good media relations and also promote your services through print, digital, and social media channels. It depends on your budget for promoting your business and creating strong credibility among the target audience on different platforms.