20 Best Social Media Agencies in New York City
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Social media is one of the most effective marketing channels for businesses to attract potential customers and increase their brand awareness.
In this digital world, it is important to connect with your viewers by creating viral content on different social media platforms and converting them into paying consumers.
New York City is one of the most happening business markets in the world. Businesses in this city should directly promote their products and services on different social media platforms like Instagram, Facebook, LinkedIn, Snapchat, and TikTok to reach a wider audience.
If you are looking for a well-reputed social media agency in New York to create social media campaigns, browse through our list of the best social media agencies in New York City to find the right agency.
You will get the contact details and reputation score of each of the agencies to determine the right one according to your business goals.
A social media agency is a specialized company that manages and optimizes an organization’s social media presence. These agencies develop and execute strategies to engage with target audiences, grow followers, and achieve business goals through platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and more. They offer a range of services, including content creation, community management, paid social advertising, and analytics to enhance a brand’s visibility and interaction on social media.
A social media agency offers a range of services to help businesses enhance their online presence and achieve their marketing goals. Here are some key activities they engage in:
Strategy Development: They create comprehensive social media strategies tailored to your business goals and target audience.
Content Creation: Agencies produce engaging and relevant content, including posts, images, videos, and stories, to capture audience interest.
Social Media Management: They manage your social media accounts, ensuring consistent posting and timely responses to comments and messages.
Community Engagement: Agencies foster relationships with your audience by interacting with followers, answering questions, and encouraging discussions.
Paid Advertising: They develop and manage social media ad campaigns to boost visibility, drive traffic, and generate leads.
Analytics and Reporting: Agencies track and analyze the performance of your social media efforts, providing insights and recommendations for improvement.
Influencer Collaboration: They identify and collaborate with influencers to expand your reach and credibility within your target market.
Crisis Management: Agencies handle negative comments or PR issues on social media to protect and maintain your brand’s reputation.
By leveraging these services, social media agencies help businesses grow their online presence, engage with their audience, and achieve their marketing objectives.
To better understand the distinction between a social media agency and a digital marketing agency, here’s a side-by-side comparison:
Social Media Agency vs. Digital Marketing Agency
Social media agencies specialize in managing and optimizing a business’s presence on social media platforms. Digital marketing agencies provide a broader range of online marketing services beyond social media.
| Services | Social Media Agencies | Digital Marketing Agencies |
|---|---|---|
| Social Media Strategy | ✔ | ✔ |
| Content Creation | ✔ | ✔ |
| Community Management | ✔ | ✔ |
| Social Media Advertising | ✔ | ✔ |
| Influencer Marketing | ✔ | ✔ |
| Analytics & Reporting | ✔ | ✔ |
| Search Engine Optimization (SEO) | ✔ | |
| Pay-Per-Click (PPC) Advertising | ✔ | |
| Email Marketing | ✔ | |
| Content Marketing | ✔ | |
| Website Design & Optimization | ✔ |
In summary, while both agencies offer services related to social media, social media agencies focus exclusively on social media platforms, whereas digital marketing agencies cover a wider range of online promotional strategies and services.
Alright, let’s break it down. If you’re thinking about hiring a social media agency, the costs can vary a lot depending on what you need and the agency’s expertise. Here’s the lowdown on what you can expect to pay:
1. The Big Picture
Social media is growing like crazy. With new platforms popping up and more people using social media to discover and decide on purchases, having a solid social media presence is more important than ever. So, agencies are stepping up their game, and that’s reflected in their pricing.
2. Pricing Models
Hourly Rates
- Range: $50 to $150 per hour
- Why: This is a flexible option if you need help every now and then or have a small project. It’s straightforward – you pay for the hours worked.
Monthly Retainers
- Range: $1,500 to $25,000 per month
- Why: For ongoing social media management, this is the go-to model. You pay a fixed amount each month for a package of services like content creation, posting, and managing your community.
Project-Based Fees
- Range: $5,000 to $30,000 per project
- Why: Perfect for one-time campaigns or specific projects. Agencies estimate the total hours, costs, and add their profit margin.
Performance-Based Fees
- Percentage: 10% to 20% of revenue generated or conversions
- Why: You pay based on the results, like the number of conversions or revenue generated. Usually, there’s an upfront fee plus a performance bonus.
3. What Affects the Cost?
Scope of Services
What you’re paying for makes a big difference. Here are some common services:
- Social Media Advertising: Creating and managing ads to ensure your money is well spent.
- Content Creation: Crafting engaging posts, graphics, and videos that resonate with your audience.
- Community Management: Responding to comments and messages to build a positive community.
- Tools and Analytics: Using software to schedule posts, track performance, and analyze audience behavior.
So, there you have it. Whether you’re a small business or a large corporation, understanding these pricing models can help you choose the right social media agency for your needs. It’s all about finding the right balance between cost and value to boost your online presence.
Hiring a social media agency can be a game-changer for your business. Here’s why you should consider bringing in the pros:
Expertise and Experience
- In-depth Knowledge: Social media agencies are staffed with experts who live and breathe social media. They know the ins and outs of various platforms, the latest trends, and best practices to maximize engagement.
- Proven Strategies: Agencies have tried-and-true strategies to boost your brand’s presence and can quickly adapt to changes in social media algorithms.
Time-Saving
- Focus on Your Core Business: Managing social media can be incredibly time-consuming. By hiring an agency, you free up time to focus on what you do best – running your business.
- Consistency: Agencies ensure that your social media accounts are active and engaging, posting regularly to keep your audience engaged.
Access to Advanced Tools
- Analytics and Reporting: Agencies use advanced tools to track and analyze your social media performance. They provide detailed reports that help you understand what’s working and what’s not.
- Scheduling Tools: With the help of scheduling tools, agencies can plan your social media calendar in advance, ensuring a steady stream of content.
Creative Content Creation
- Professional Quality: Agencies have teams of designers, writers, and videographers who can create high-quality, engaging content tailored to your brand.
- Fresh Perspectives: They bring fresh ideas and creativity to your social media strategy, keeping your content varied and interesting.
Effective Ad Management
- Targeted Campaigns: Social media agencies can create highly targeted ad campaigns to reach your ideal audience, driving traffic and conversions.
- Optimized Spending: They manage your ad spend effectively, ensuring you get the best return on investment.
Crisis Management
- Quick Response: In the event of a social media crisis, agencies are equipped to handle negative feedback or PR issues quickly and professionally.
- Reputation Management: They help maintain your brand’s reputation by monitoring and responding to mentions and reviews.
Keeping Up with Trends
- Stay Current: Social media trends change rapidly. Agencies stay on top of these changes and adapt your strategy accordingly.
- Platform Updates: They are always aware of new features and updates on social platforms, leveraging them to benefit your business.
Measurable Results
- Goal Setting: Agencies help you set clear, measurable goals for your social media efforts.
- Performance Tracking: They track your progress against these goals and adjust strategies as needed to ensure success.
Cost-Effective
- Maximize Budget: While it may seem like an added expense, hiring a social media agency can actually save you money by maximizing your marketing budget and increasing your return on investment.
- Avoid Costly Mistakes: Their expertise helps you avoid common social media pitfalls that can cost you time and money.
In short, a social media agency brings expertise, creativity, and efficiency to your social media efforts, helping you build a strong online presence and achieve your business goals.
Choosing the right social media agency can make a significant difference in your online presence and business growth. Here’s a detailed, step-by-step guide to help you find the best one:
Identify Your Goals: Determine what you want to achieve with a social media agency, such as increasing engagement, growing followers, or driving website traffic.
Set Your Budget: Establish how much you can afford to spend on social media services each month. This helps narrow down your options and ensures you find an agency that fits your financial capabilities.
Research Potential Agencies: Look for reputable social media agencies online, read reviews, and ask for recommendations from peers or industry contacts. Create a list of potential agencies to consider.
Check Their Portfolio: Review the agency’s portfolio to see their past work. Look for diversity in projects and quality in design, creativity, and execution. Make sure they have experience in the areas you need help with.
Evaluate Their Experience: Ensure the agency has experience in your industry. This ensures they understand your market and target audience, making their strategies more effective.
Read Client Testimonials: Look at reviews and testimonials from past clients. Pay attention to feedback about their reliability, creativity, and results. This gives you an idea of what to expect.
Understand Their Services: Make sure the agency offers the services you need, such as content creation, ad management, community engagement, and analytics.
Assess Their Creativity: Look at the originality and innovation in their work. A good social media agency should bring fresh ideas and unique solutions to the table.
Check Their Process: Ask about their process from strategy development to execution and reporting. Ensure it aligns with your expectations and business needs.
Meet the Team: Get to know the team members who will be working on your project. Assess their expertise, creativity, and how well you communicate with them.
Request a Proposal: Ask for a detailed proposal outlining their strategies, timelines, and expected outcomes. This will give you a clear idea of what to expect and how they plan to achieve your goals.
Evaluate Their Tools: Inquire about the tools and technologies they use for content scheduling, social listening, and analytics. Ensure they have access to the latest and most effective tools.
Check Their Reporting: Make sure they provide regular updates and reports on your campaigns. These should include detailed analytics and insights to measure performance and inform strategy adjustments.
Understand Their Pricing Structure: Clarify their pricing model. Whether it’s a monthly retainer, project-based fee, or performance-based pricing, ensure it fits your budget and provides good value.
Look for Transparency: Ensure the agency is transparent about their processes and results. They should be open to discussing their strategies, sharing insights, and addressing any concerns you may have.
Schedule a Consultation: Have a consultation call to discuss your needs and expectations. This is a good opportunity to assess their communication style, responsiveness, and enthusiasm for your project.
Evaluate Their Cultural Fit: Ensure the agency’s values and working style align with yours. A good cultural fit can lead to a more productive and harmonious partnership.
Ask About Long-Term Strategy: Ensure the agency is committed to long-term optimization and continuous improvement. Ask how they plan to evolve your strategy as your business grows.
Consider Their Flexibility: Make sure the agency can adapt to your changing needs and provide scalable solutions as your business evolves.
Review Their Contract: Carefully read the contract terms. Ensure there are no hidden fees and that the terms are favorable to you. Clarify any points before signing.
By following these steps, you can find a social media agency that will help you achieve your business objectives and enhance your social media efforts.
What is your experience in our industry?
- Understand if they have worked with clients similar to your business, which can help in developing effective strategies.
Can you provide case studies or examples of past work?
- Request to see their previous campaigns and the results they achieved to gauge their expertise and effectiveness.
What services are included in your social media management package?
- Clarify what specific services you will be getting, such as content creation, ad management, community engagement, and analytics.
How do you develop your social media strategies?
- Ask about their process for creating strategies tailored to your business goals and target audience.
What tools do you use for social media management and analytics?
- Inquire about the tools they utilize to manage campaigns, schedule posts, track performance, and generate reports.
How do you measure success and ROI?
- Find out which metrics they use to evaluate the success of social media campaigns and how they report on these metrics.
Can you explain your process for content creation and approval?
- Understand how they create content, get it approved, and ensure it aligns with your brand’s voice and goals.
What is your approach to community management?
- Ask about their methods for engaging with followers, responding to comments and messages, and managing online communities.
How do you handle paid social media campaigns?
- Learn about their experience with paid advertising on social media platforms and how they optimize these campaigns for better results.
What is your process for crisis management and dealing with negative feedback?
- Ensure they have a plan in place for handling any negative comments or potential crises on social media.
How often will you provide updates and reports?
- Clarify the frequency and format of performance reports and updates on your social media activities.
Can you provide references from past or current clients?
- Request references to speak with other clients about their experiences and satisfaction with the agency’s services.
What is your pricing structure?
- Understand their pricing model, whether it’s hourly, monthly retainer, or project-based, and ensure it aligns with your budget.
Do you offer any additional services, such as influencer marketing or SEO?
- Inquire about other services they might provide that could complement your social media strategy.
How do you stay updated with the latest social media trends and algorithm changes?
- Ensure they are proactive in keeping up with changes in the social media landscape to maintain the effectiveness of their strategies.
What will the onboarding process look like?
- Ask about the steps they take to onboard new clients and how they plan to get up to speed with your business.
Who will be our main point of contact?
- Identify the person or team responsible for managing your account and ensure clear communication channels.
How do you tailor your approach for different social media platforms?
- Understand how they customize strategies for platforms like Facebook, Instagram, LinkedIn, Twitter, and others based on their unique characteristics and audience.
What are your contract terms and termination policies?
- Clarify the length of the contract, renewal terms, and the process for terminating the agreement if necessary.
How do you ensure the security and confidentiality of our data?
- Ensure they have measures in place to protect your sensitive information and maintain confidentiality.
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Our Rating Guidelines
Ranked: The Best Social Media Agencies In New York City
We’ve shortlisted the best ones for you and made it easy to only contact AAA or AA-rated agencies.
However, before you decide to go with anyone I recommend 2 things:
Either use our agency finder above. Use our expertise and let us help you find the ideal agency for you, from our worldwide contact database.
Or, if you are sure you’d like a local agency, set up meetings with the highly-rated agencies on this list, and test them for clear expectations from you/clear customer qualifications, clear onboarding process, clear long-term focused objectives, and clear communication.
And most important, don’t fall for short-term hacks some poor quality agencies try to sell you on.
Look for long-term strategy, protecting your brand and clear timelines.
1. Darling
Founded Year: 2008
Website: darling.nyc
Reputation Score: AA
About the agency: Darling is a top social media agency in New York City, connecting businesses with people from all over the world to promote their products and services and build loyal communities.
The company excels at creating the best social media strategies for businesses to gain attention from millions of users on different social media platforms. They work with different partners on TikTok and Facebook to meet the needs of potential customers using the latest trends.
Case Studies: Pending submission
2. Thrive
Founded Year: 2005
Website: thriveagency.com
Reputation Score: AA
About the agency: Thrive is a leading social media agency in New York City, using different social media channels to market the production services of different businesses and attract potential customers.
They have a team of social media specialists who develop different strategies and social media campaigns to attract the target audience. The company offers social media marketing, social media management, social media advertising, and social media brand management services.
They use different social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok.
Case Studies: Pending submission
3. Chatter Buzz Media
Founded Year: 2012
Website: chatterbuzzmedia.com
Reputation Score: AA
About the Agency: Chatter Buzz Media is a trusted social media agency in New York City, helping businesses grow their social media audiences by posting engaging content on different social media channels.
The company helps in creating social media profiles, maintaining and optimizing them according to the interests of the target audience. It helps boost customer engagement and revenue through social media strategies.
Case Studies: Pending submission
4. NuStream
Founded Year: 2010
Website: nustreammarketing.com
Reputation Score: AA
About the agency: NuStream is a dependable social media agency in New York City, offering professional social media services for brand management at cost-effective prices.
The company can build the best social media strategies according to the target audience interests, demographics, and behaviors to boost brand visibility and customer engagement.
They help in developing a good social media presence by showcasing your products and services on different social media platforms such as Facebook, Snapchat, Twitter, etc. to increase your return on investment.
Case Studies: Pending submission
5. Agency Platform
Founded Year: 2003
Website: agencyplatform.com
Reputation Score: AA
About the agency: Agency Platform is a cost-effective social media agency in New York City. It helps businesses build a strong social media presence and elevate their brand visibility among their target audience.
The company provides social media packages at different prices to suit every business budget. Their social media services include social media profile creation with bios and artwork and posting on different social media channels to get better customer engagement.
Case Studies: Pending submission
6. Jives Media
Founded Year: 2012
Website: jivesmedia.com
Reputation Score: AA
About the agency: Jives Media is an excellent social media agency in New York City that targets potential customers with relevant social media content to help businesses create a strong online presence.
The company helps in advertising your products and services on different social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram, to connect with potential customers.
Case Studies: Pending submission
7. Aum Core
Founded Year: 2002
Website: aumcore.com
Reputation Score: AA
About the agency: Aum Core is a talented social media agency in New York City that helps businesses attract new customers through different social media strategies.
They create unique relationships between potential customers and the brand by showcasing their products and services on different social media channels to increase their brand awareness and conversion rates.
The different social media services include social media strategy and planning, social media marketing, social media profile audit, social media tracking setup, social media analysis, social media content strategy development, social media ad posts, social media market research, and viral social media content creation.
Case Studies: Pending submission
8. Golden Web Media
Founded Year: 2017
Website: goldenwebmedia.com
Reputation Score: AA
About the Agency: Golden Web Media is a popular social media agency in New York City that engages brands with their customers by posting unique content on different social media platforms.
They have social media packages for different prices, which include an account manager, a graphic designer, and unique content to post on several social media platforms such as Facebook and Instagram.
Case Studies: Pending submission
9. Amsive
Founded Year: 1980
Website: amsive.com
Reputation Score: AA
About the agency: Amsive is a professional social media agency in New York City that helps businesses create social communities by posting unique content tailored to their audience and growing their online presence on different social media platforms.
They have social media experts who can optimize the performance of different social media campaigns through testing and analytics to turn visitors into loyal customers. The company specializes in creating organic content and paid social media strategies to deliver better social outcomes.
Case Studies: Pending submission
10. Main Street ROI
Founded Year: 2010
Website: mainstreetroi.com
Reputation Score: AA
About the agency: Main Street ROI is a reputed social media agency in New York City that provides social media marketing services for small business owners, managers, and consultants.
The company helps create a good first impression on your potential customers through targeted social media campaigns that help promote your products and increase your sales.
They offer monthly management and one-time project services for managing your accounts on different social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
Case Studies: Pending submission
11. Creative House
Founded Year: 2012
Website: creativehouse.marketing
Reputation Score: AA
About the agency: Creative House is a skilled social media agency in New York City that creates innovative social media campaigns and strategies for attracting potential customers to small and large businesses.
The company specializes in social media strategies to boost user engagement and promote products and services on different social media platforms.
Case Studies: Pending submission
12. Spherical
Founded Year: 2011
Website: spherical.co
Reputation Score: AA
About the agency: Spherical is a reliable social media agency in New York City that enhances the customer experience through relevant and engaging content posts on different social media platforms for businesses to create a strong online presence across all mediums.
They have a team of social media strategists who create organic social content and social campaigns to drive engagement, follower growth, and conversion rates by creating a good social media community.
The company provides social media marketing and management for several luxury brands in and around the city.
Case Studies: Pending submission
13. BD Grow
Founded Year: 2022
Website: bdgrow.com
Reputation Score: AA
About the agency: BD Grow is a credible social media agency in New York City that helps businesses grow their online reputation and presence through organic social media content and campaigns.
They help attract potential customers by developing customized social media campaigns by recognizing the target audience’s behavior and demographics.
They identify the right potential audience, schedule social media campaigns regularly, and monitor the performance to optimize it according to the business goals.
Case Studies: Pending submission
14. PBJ Marketing
Founded Year: 2012
Website: pbjmarketing.com
Reputation Score: AA
About the Agency: PBJ Marketing is an esteemed social media agency in New York City that maximizes the social reach of brands by creating original content to increase their online following and reputation.
Their social media strategies help with social engagement and marketing their products and services through different social media platforms.
The company creates high-quality social media campaigns and posts them regularly to create a better brand identity among potential audiences.
Case Studies: Pending submission
15. SocialQ
Founded Year: 2011
Website: socialq.us
Reputation Score: A
About the Agency: SocialQ is an innovative social media agency in New York City offering social media strategy and management services with a team of creative experts who can influence your target audience through interesting and creative social media campaigns.
They can improve your online branding presence and analyze your target audience data to create the best campaigns for marketing your products and services.
Case Studies: Pending submission
16. Lounge Lizard
Founded Year: 1998
Website: loungelizard.com
Reputation Score: A
About the agency: Lounge Lizard is a unique social media agency in New York City, creating organic and engaging content to communicate with the target audience on different social media platforms.
Develop the best social media strategies according to your audience demographics and behaviors to convert them into potential customers.
The company provides the following social media services: brand strategy, creative content, competitor analysis, influencer marketing, community management, scheduled posting, and ad strategy management.
Case Studies: Pending submission
17. Amra & Elma
Founded Year: 2013
Website: amraandelma.com
Reputation Score: A
About the agency: Amra & Elma is a top-notch social media agency in New York City specializing in social media management services for boosting the target audience for brands on all popular social media channels like Facebook, TikTok, and Instagram.
They develop engaging content and social media campaigns to boost your brand identity and customer engagement.
The company offers social media community management services to optimize sales and revenue by promoting your products and services on the most optimal platforms and budget.
Case Studies: Pending submission
18. Full Funnel Growth
Founded Year: 2015
Website: ffg.digital
Reputation Score: A
About the agency: Full Funnel Growth is a prominent social media agency in New York City with a team of social media specialists creating customized campaigns on different social media channels tailored to your audience.
They can market your products and services using relevant social media strategies on Facebook, Instagram, LinkedIn, TikTok, Snapchat, and YouTube to get the best return on investment.
Their social media strategies include campaign strategy, creative design and testing, experiments, audience segmentation, copy creation, optimization, and reporting.
Case Studies: Pending submission
19. Marketing Blink
Founded Year: 2015
Website: marketingblink.com
Reputation Score: A
About the Agency: Marketing Blink is a renowned social media agency in New York City that creates customized social media marketing strategies for branches to create a strong online presence and convert website visitors into potential customers.
They have the ability to create custom campaigns to promote products and services on different social media platforms to increase conversion rates and brand visibility.
The company specializes in providing budget-friendly social media packages for small, medium, and large enterprises at cost-effective prices.
Case Studies: Pending submission
20. Pollack Group
Founded Year: 1985
Website: pollackgroup.com
Reputation Score: A
About the agency: Pollack Group is a well-known social media agency in New York City, specializing in social media management services for small and large businesses.
The company creates organic and paid social media campaigns to catch the attention of potential customers. They promote the products and services of brands on different social media platforms.
Case Studies: Pending submission
Conclusion
Social media has become one of the quintessential marketing tools for online business in the digital world. Brands can no longer be passive, as they need original content to connect with potential customers and convince them to buy the products and services.
Working with a social media agency can increase your brand reach and expand your audience base through optimized social media strategies and marketing techniques.
Choose a reputed social media agency from our list to optimize your online presence and increase your brand value on different social media platforms.
Frequently Asked Questions
Social media platforms have become one of the fastest-growing advertising mediums for attracting plenty of people worldwide. It is important for businesses to boost their customer engagement by targeting the right audience on different social media platforms.
Social media agencies create strong online visibility by promoting your products and services via different social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Social media agencies have a team of experts who can analyze your business market to understand your target customers and their behavior and create relevant content to attract their attention.
They create profiles on different social media platforms and promote your products and services to help you grow your audience and exhibit a strong online presence.
It is important to do your research on different social media companies to make sure that they are best suited for your needs. Check the online reviews, ratings, testimonials, and their different clients to understand the experience and reputation of the company.
Get a free consultation to learn about the budget and the different services provided according to your business market.
Social media is a cost-effective marketing strategy for online businesses to increase their visibility and online following.
There are many social media networks that can help connect brands with users across the world by promoting their products and services using traditional and digital advertisements.
These agencies have the ability to incorporate your marketing strategy and optimize it according to your target audience’s behaviors and demographics. They can track the performance of the social media campaigns and improve your return on investment.
Social media agencies provide different budget-friendly packages to suit different types of businesses.
Most of these companies suggest a minimum daily advertising spend for promoting your products and services and slowly start increasing your budget according to the return on investment.