Swipe right, match, chat, and maybe find ‘the one’—welcome to the world of dating apps! If there’s one thing that’s been a constant through the twists and turns of the past few years, it’s our love affair with swiping left and right.
The dating app landscape has evolved, adapted, and thrived, even when the world around us felt like it was on a rollercoaster ride.
So, whether you’re a seasoned swiper or just curious about what’s new in the dating app cosmos, let’s explore the Top 75 Dating App Statistics that are making waves this year!
Let’s kick off with a global perspective! Dive into the numbers that paint a vivid picture of the online dating industry’s growth and resilience, even amidst a global pandemic.
Amidst the pandemic, the online dating industry has not only survived but thrived, in stark contrast to many other sectors.
2017 to 2023
The global online dating industry saw impressive growth, from $779 million in 2017 to a remarkable $2.23 billion, defying expectations.
Industry experts predict continued growth, with an estimated revenue of $3.592 billion by the end of 2025, reflecting an impressive Compound Annual Growth Rate (CAGR) of 8.26%.
Global User Surge
There were approximately 219.7 million online dating site or app users worldwide. This figure has risen to 234.1 million, and it’s expected to reach a substantial 276.9 million by 2023.
In the United States, online dating has become the norm for around 30.4 million users, and this number is projected to grow to 35 million by 2024.
Have you ever wondered where dating apps have the most hearts aflutter? These stats reveal the top five countries where online dating has made its mark, showing just how pervasive the digital quest for love has become.
With a user penetration rate of 18.4%, the United States leads the pack in online dating engagement.
Close behind is the United Kingdom, boasting a user penetration rate of 16.9%.
Belgium holds a strong presence with a user penetration rate of 15.9%.
The Netherlands follows closely with a user penetration rate of 15.8%.
Luxembourg rounds out the top 5 with a user penetration rate of 15.1%.
Love isn’t just in the air; it’s in the bank! Discover the countries where love has a financial footprint, as we delve into the top five nations driving revenue in the online dating sphere.
Not only a leader in user penetration but also in revenue, the United States tops the chart with a staggering $1.43 billion in online dating revenue.
India shows remarkable growth, coming in second with an impressive $1.28 billion in revenue.
China’s online dating industry is strong, generating $1.07 billion in revenue.
Japan follows with $273 million in revenue, indicating a solid presence in the market.
The United Kingdom also makes a strong showing in the revenue department, bringing in $232 million.
Top Apps by Paying Customers Statistics
Who’s leading the charge in the dating app arena when it comes to paying customers? Find out which platforms have captured hearts (and wallets) with this intriguing data.
Leads with a whopping 51% of paying customers, making it a heavyweight in the industry.
Comes in second with 32%, showcasing its strong appeal among users.
Secures a solid third position with 31% of paying customers.
Not far behind, eharmony claims 28% of paying users, emphasizing its significance in the market.
Holds a respectable fifth place with 24% of users opting for paid services.
Ever wondered which dating apps are making the biggest splash in app stores? Uncover the monthly download figures and see who’s winning the popularity contest.
Tops the charts with an impressive 6.44 million monthly downloads.
Follows closely behind with 3.29 million monthly downloads, showing its popularity.
Maintains a strong presence with 1.8 million monthly downloads.
Gains attention with 867.5 thousand monthly downloads.
Shows promise with 554.65 thousand monthly downloads.
Visits to dating sites paint a revealing picture of user engagement. Discover which platforms are attracting millions, giving us a glimpse into the dating app ecosystems.
Reigns supreme with a remarkable 192.5 million monthly visits.
Plenty of Fish
Holds a strong position with 103.8 million monthly visits.
Remains popular with 59.1 million monthly visits.
Follows closely with 53.8 million monthly visits.
Sustains a substantial user base with 34.9 million monthly visits.
Match.com, one of the pioneers of online dating, has a story to tell. Delve into the numbers that illustrate its reach among U.S. adults and its place in the hearts of online daters.
7% of all U.S. adults had used Match.com as of April 2020.
- Age Group 18-29: 4% of U.S. adults between the ages of 18 and 29 were users of Match.com.
- Age Group 30-44: 11% of U.S. adults in the 30 to 44 age bracket had used Match.com.
- Age Group 45-54: 2% of U.S. adults aged 45 to 54 were users of Match.com.
- Age Group 55-64: 6% of U.S. adults between the ages of 55 and 64 had used Match.com.
- Age Group 65+: 6% of U.S. adults aged 65 and above were users of Match.com.
A closer look at how online dating shifted during the pandemic. These stats unravel the intriguing behaviors and perceptions that emerged as we navigated the new normal.
Approximately 9% of males and 3% of females in the United States were using a dating app or website.
Usage by Age Group
- Age Group 18-29: 8% of U.S. adults in this age range were using online dating sites and apps.
- Age Group 30-44: 10% of U.S. adults in the 30 to 44 age bracket were using online dating services.
- Age Group 45-54: 4% of U.S. adults aged 45 to 54 were using online dating platforms.
- Age Group 55-64: 4% of U.S. adults aged 55 to 64 were using online dating sites and apps.
- Age Group 65 and up: 2% of U.S. adults aged 65 and above were using online dating services.
In terms of ideology, 11% of online daters identified as Liberals, 6% identified as Conservatives, and 2% identified as Moderates.
Postgraduate daters constituted the largest segment at 10%. Those with bachelor’s degrees made up 8% of online daters, while only 5% of those with no college degrees used online dating platforms.
Hispanics were the largest ethnic group on online dating sites, accounting for 11% of all users. African Americans followed closely at 9%, Whites at 5%, and other ethnicities made up 8%.
Only 6% of people with incomes under $50,000 used dating apps in 2020. For those in the income brackets of $50,000-$100,000 and over $100,000, 5% and 8% of them, respectively, engaged in online dating.
Who are the users behind Match.com profiles? Get acquainted with the demographics and preferences of Match.com’s digital love-seekers.
Approximately 7% of U.S. adults used Match.com during the COVID-19 pandemic. Among these users, about 9% were males, and 4% were females.
Usage by Age Group
- Age Group 18-29: 4% of U.S. adults in this age range used Match.com in 2020.
- Age Group 30-44: 4% of U.S. adults in the 30 to 44 age bracket were Match.com users
- Age Group 45-54: 2% of U.S. adults aged 45 to 54 used Match.com.
- Age Group 55-64: 6% of U.S. adults aged 55 to 64 were Match.com users.
- Age Group 65 and up: 6% of U.S. adults aged 65 and above used Match.com.
9% of Gen Xers and 8% of Millennials were Match.com users. However, only 2% of Boomers and 3% of Gen Zers were using the platform.
Match.com users varied by education level, with 31% of postgraduates, 6% of those with bachelor’s degrees, and 5% of those with no college education using the platform.
When it came to ideology, approximately 7% of both conservatives and liberals used Match.com. In contrast, only 1% of those who identified as Moderates were on the platform.
About 12% of Hispanics were Match.com users, leading in ethnicity usage. African Americans followed this at 8% and Whites at 6%. Users from other ethnicities made up 8% of the platform’s user base.
Match.com usage showed income-related disparities, with 15% of individuals earning $100,000 and up using the platform. About 5% of those with incomes under $50,000 and 6% of those with incomes ranging from $50,000 to $100,000 were Match.com users.
Explore the unique characteristics of eharmony users, from age groups to political ideologies, and see what sets this dating platform apart.
Usage by Age Group
- Age Group 18-29: 4% of U.S. adults in this age range used eharmony.
- Age Group 30-44: 7% of U.S. adults in the 30 to 44 age bracket were eharmony users in 2020.
- Age Group 45-54: 3% of U.S. adults aged 45 to 54 used eharmony.
- Age Group 55-64: 4% of U.S. adults aged 55 to 64 were eharmony users.
- Age Group 65 and up: 3% of U.S. adults aged 65 and above used eharmony.
7% of Millennials, 5% of Gen X, 3% of Gen Z, and 1% of Boomers used eharmony.
eharmony users varied by education level, with approximately 9% of U.S. adults with postgraduate degrees, 5% of those with bachelor’s degrees, and 3% of those with no college degrees using the platform.
Ideology-wise, an estimated 6% of U.S. adults who identify as Conservatives and about 5% who identify as Liberals used eharmony. Only 2% of those who identify as Moderates were users.
Among different ethnicities, about 12% of U.S. adults of Hispanic descent used eharmony. This was followed by 9% of African Americans, 3% of Whites, and 7% of individuals from other races.
Income-wise, around 11% of U.S. adults with incomes in the bracket of $100,000 or more used eharmony. Those in the income brackets under $50,000 and $50,000-$100,000 accounted for 4% to 3% of their respective populations of eharmony users.
General Profiles of Bumble Users Statistics
Bumble users have their own distinct profiles. Find out who they are, what they’re looking for, and what makes them tick in the world of online dating.
Approximately 8% of U.S. adults used Bumble. Among these users, about 10% were males, and 6% were females.
Usage by Age Group
- Age Group 18-29: 13% of U.S. adults in this age range used Bumble.
- Age Group 30-44: 10% of U.S. adults in the 30 to 44 age bracket were Bumble users.
- Age Group 45-54: 4% of U.S. adults aged 45 to 54 used Bumble.
- Age Group 55-64: 4% of U.S. adults aged 55 to 64 were Bumble users.
15% of Gen Zers, 10% of Millennials, and 9% of Gen Xers used Bumble.
In terms of ideology, 10% of people who identify as Conservatives and 10% who identify as Liberals used Bumble. In contrast, only 3% of those who identify as Moderates were users.
Education-wise, 9% of U.S. adults with bachelor’s degrees, 7% with postgraduate degrees, and 8% with no college degrees used Bumble.
Among different ethnicities, 13% of African Americans, 7% of Whites, and 10% of individuals of Hispanic descent used Bumble. Additionally, 13% of individuals from other races were Bumble users.
In terms of income, approximately 13% of U.S. adults earning $100,000 or more annually were active users of Bumble. For those in the income brackets under $50,000 and $50,000-$100,000, 7% and 8% respectively used the platform.
OkCupid users are a diverse bunch. Discover their age, political leanings, and more, as we delve into the vibrant world of OkCupid.
Approximately 9% of U.S. adults were OkCupid users. Among these users, about 11% were males, and 6% were females.
Usage by Age Group
- Age Group 18-29: 14% of U.S. adults in this age range used OkCupid.
- Age Group 30-44: 10% of U.S. adults in the 30 to 44 age bracket were OkCupid users.
- Age Group 45-54: 2% of U.S. adults aged 45 to 54 used OkCupid.
- Age Group 55-64: 5% of U.S. adults aged 55 to 64 were OkCupid users.
- Age Group 65 and up: 2% of U.S. adults aged 65 and above used OkCupid.
18% of Gen Zers, 9% of Millennials, 8% of Gen Xers, and 1% of Boomers were using OkCupid.
In terms of ideology, 10% of Conservatives and 10% of Liberals were on the OkCupid platform. However, only 1% of Moderates were users.
Education-wise, 11% of people with postgraduate degrees used OkCupid. About 9% of people with no college degrees and 7% of those with bachelor’s degrees were on the platform.
Among different ethnicities, 17% of African Americans, 17% of Hispanics, and 7% of Whites in America were OkCupid users. Additionally, 13% of individuals from other races were also subscribed to the online dating service.
Income-wise, more or less 11% of people with incomes of $100,000 and up were OkCupid users. About 10% of people with incomes of $50,000-$100,000 and 8% with incomes under $50,000 were also on the platform.
Tinder, the household name in dating apps, draws a varied crowd. Uncover the demographics and preferences that make Tinder the go-to app for many.
Approximately 13% of U.S. adults were using Tinder. Among these users, about 17% were males, and 7% were females.
Usage by Age Group
- Age Group 18-24: 15% of U.S. adults in this age range used Tinder.
- Age Group 30-44: 19% of U.S. adults in the 30 to 44 age bracket were Tinder users.
- Age Group 45-54: 8% of U.S. adults aged 45 to 54 used Tinder.
- Age Group 55-64: 6% of U.S. adults aged 55 to 64 were Tinder users. (No data available for U.S. adults aged 65+.)
16% of Gen Zers, 17% of Millennials, 13% of Gen Xers, and 2% of Boomers were Tinder users.
In terms of ideology, 16% of people who identify as Liberal and 13% who identify as Conservatives were on Tinder. However, only 7% of Moderates were users.
Education-wise, 11% of people with no college degrees, 16% with bachelor’s degrees, and 15% with postgraduate degrees were Tinder users.
Among different ethnicities, 18% of people of Hispanic descent, 11% of Whites, and 11% of African Americans were Tinder users. Additionally, 24% of people of ethnicities other than those mentioned were Tinder users.
Statistics of adaptation of Dating Apps During the COVID-19 Pandemic
In the face of a pandemic, dating apps evolved. Explore how user behavior shifted, from increased messaging to the newfound importance of mask-wearing, in this dynamic section.
Increased Messaging on Tinder
In response to the pandemic, Tinder users sent 52% more messages compared to the start of the lockdown in early March. Conversations increasingly revolved around topics related to COVID-19.
Masks as a Compatibility Criterion
Mask-wearing habits became a prominent topic on Tinder, with users discussing and considering mask-wearing as a criterion for compatibility. The mentions of ‘mask’ on the platform significantly increased, up 10 times.
Creative Online Dating Practices
Lockdowns and social distancing measures led to creative online dating practices. On Tinder, there was a 5x increase in mentions of “Animal Crossing” in user bios, indicating shared interests and connections through gaming. Gen Z users had twice as many Animal Crossing mentions compared to Millennials.
Increased Swipe Activity
Browsing and swiping on Tinder became a major way to socialize during lockdowns. Gen Z saw a 67% increase in swipe volume, and for Tinder members below 25, swipe volume increased by 39%.
Changes on OkCupid
OkCupid users also adapted to the new normal. There was a substantial increase (more than 900%) in social profiles mentioning “social distancing” and “coronavirus.”
OkCupid experienced a 10% increase in matches and a 20% increase in conversations. Additionally, there was a 30% increase in sent messages and a 40% increase in intro messages. Overall, discussions related to the lockdown contributed to higher engagement on the platform.
In a world where connection is king, dating apps have emerged as the matchmakers of the digital age.
As we’ve journeyed through the complexities of a pandemic-altered reality and embraced new ways of finding love, these apps have not only weathered the storm but have thrived in unexpected ways.
From the surge in online dating activity during lockdowns to the intriguing dynamics of user perceptions and behaviors, the dating app landscape in 2023 is as dynamic as ever.
We’ve witnessed the evolution of virtual dates, the rise of creative activities, and ongoing debates about the safety and success of online relationships.
The online dating industry has seen significant growth and adaptation amidst the pandemic. Usage surged, with more people turning to dating apps for connection. Features like virtual dating and discussions about safety measures became commonplace.
Users sent more messages, focused on mask-wearing habits, and engaged in creative activities like gaming. Gen Z users, in particular, saw a surge in swipe activity.
Perceptions of safety vary by age, with older generations expressing more concerns. Younger adults, while generally open to online dating, still have reservations.
A majority of Americans believe that relationships that start online can be just as successful as in-person ones. However, a significant portion remains skeptical, and a smaller group sees online relationships as even more successful.