22 Best Free Online Marketing Courses

Learning Online Marketing?

Online you can learn it for free with excellent, high-quality courses at all levels.

Here are:

Our Favorite Free Online Marketing Courses

Viral Marketing and How to Craft Contagious Content

Viral Marketing and how to Craft Contagious Content

This course is in English and has subtitles in 8 different languages. You have probably wondered why some products become exceeding popular and why some do not, why some ideas catch fire and others do not, or why some videos for example become great hits why others do not get out the starting blocks? In this course you will find out how things catch fire on the web and helps you apply these ideas to explode your ideas, brand or product through your marketing. Through this course you will also find out how to increase your influence, generate more exposure and how to use social networks to spread information and generate more influence. The lecturer draws on principles from his book “Contagious: Why Things Catch On”. This will help you define successful strategies to create your own viral marketing so your marketing campaigns will become more shareable on the social media platforms and elsewhere. The real importance of this course is that by the end of it you will have a deeper understanding of how to create contagious content, build stickier messages and get your products and ideas to come alive. The course covers: What Makes Ideas Sticky, How Social Influence Shapes Behaviour, the Power of Word of Mouth, and finally Social Networks

Skills Acquired: Social Network, Viral Marketing, Marketing, and Marketing Strategy

Duration: Approx 4 hours over 4 weeks. Rating: 4.8/98%

What are the Top Free Online Marketing Courses

After much research on all online Marketing Courses on offer, we have found the top 22 Marketing courses to make it easier for you to choose

22 Content Marketing Course: Get Certified in Content Marketing

Content Marketing

The course is in English with subtitles in 3 other languages, This certification course is free from Hubspot and will provide you with the essentials to become an effective content marketer, in which you will learn a content creation framework to produce consistently effective content. You will learn to generate content that will be appreciated by humans and its search engines will love, while becoming a stronger and more strategic marketer. The goal of the course is to get you started with Content Marketing, and once you have watched the class videos you will prepare with the study guide. Thereafter, take the exam. On successfully passing the exam you will become officially Content Marketing Certified, with a badge and certificate. This course covers: The Power of Storytelling, Building a Content Creation Framework, Planning a Long Term Content Strategy, Generating Content Ideas, Creating Quality Blog Content that your audience loves to read and share, How Hubspot uses Blogging to Rank High on Google, Extending the Value Of Your Content through repurposing, Creating Topic Clusters and Pillar Pages, How to create a successful Video Marketing Strategy, Building a Guest Blogging Strategy Powered by SEO, How to Effectively Promote Content, and finally Measuring and Analyzing Your Content. Skills Acquired: Content Marketing, and Search Engine Optimization,

Duration: Approx 6.12 hours – 12 Lessons, 54 videos, 11 quizzes, 

21 Social Media Marketing Course: Get Certified in Social Media Strategy

Social Media Marketing

The course is in English and has subtitles in 2 other languages. This is a free certification course provided by Hubspot and has been newly updated to assist you in generating conversation around your business, to build loyalty, and to attract new partners and customers. This course is said to be the only Social Media course needed. Creating a solid Social Media strategy will greatly enhance all other inbound marketing efforts and build brand awareness, facilitate referrals and attract buyers. This course is going to teach you to develop engaging and effective social Media strategy, build an inbound social media strategy to enhance your bottom line as well as captivate your customers and expand your business and career through the power of social media. This course is ideal for Social Media Marketers, Marketing Managers, and aspiring Marketers. This course covers: Developing a Social Media Strategy, Social Media Listening and Monitoring, Building a Content Strategy for Social Media, Extending Your Reach on Social Media, Using Social Media to Build one-to-one relationships, introduction to Social Media Advertising, Measuring Your Social Return on Investments and finally Essentials for Continued Success with Social Media. Skills Acquired: Strategy for Social Media, Social Listening, Social Content Creation, Digital Advertising, and Social Media. Duration: Approx 4.05 hours – 8 Lessons, 38 videos, 29 quizzes

20 Instagram Training Course: Learn How to Use Instagram for Marketing

Instagram for Marketing

This course is in English. This free Hubspot course will teach you how to use Instagram effectively so that you can use it successfully. The course will show you how to work out an Instagram Marketing Strategy that will make your company’s presence grow in leaps and bounds. You will learn the ins and outs of creating a successful Instagram strategy and how to develop and analysis your content and finally how to go about promoting the content using Instagram ads. The goal of the course is to get you to invest in yourself and your career by learning a highly sort- after skill in digital and social media marketing. The curriculum covers: The Elements of a Successful Instagram Marketing Strategy Creating remarkable Instagram Content, How to get more Instagram Followers, Setting Up your Instagram Ads, Creating remarkable Instagram Ad Content, and finally Analyzing Your Instagram Ads.

Skills Acquired: Social Media, Instagram. Duration: Approx 2 .30 hours – 6 Lessons, 21 videos, 6 quizzes

19 Digital Business Marketing with Easil

Digital Business Marketing with Easil

This is a beginner friendly course in English using split-screen videos with no downloads required. YOu are required to have Easil which is an excellent tool for small business and professionals wishing to advertise themselves on Social Media. By the close of this project you will be an effective user of Easil to digitally promote and advertise your business and brand on Social Media. You will have created a Facebook ad and Facebook cover using Easil combined with templates to create designs from scratch. Due to the amount of content and information in social Media it is becoming increasingly important to draw attention to your products and services within a lean budget to cut through the noise and he bustle. Easil is a web based all-in-one tool to create visual content online, and it is FREE. You will easily create and use creative edits with online tools while marketing your business. Easil however is all that you require to complete this project as it gives you all the tools your require to create an organized and appealing design ad with a variety of options for sharing and collaborating. You will taught step wise to create a free Easil account and navigate it, modify a template to create a Facebook cover, apply graphic design skills to develop a logo, and further you will design a Facebook ad and learn how to include and edit photos with Easil. Skills Acquired: Business, Social Media, Marketing, and Graphic Design. Duration: Approx 2 hours

18 Create Digital Marketing Visualization in Python

Create Digital Marketing Python

This intermediate level course is in English with an instruction split-screen video. No need to download. Being able to visualize data is becoming a highly sort after skill mainly within digital marketing is becoming expansive, so explaining what needs to be done with this data, through well designed visualizations gives keen insight into the customer base and what they are looking for in the products and services provided. This project will teach the creation of tables, line graphs, bar charts, and scatter plots. During the course you will be coached each visualization and you will learn Python syntax and other helpful Python skills. Step-by-step you will be shown how to load data into Python, then build a table and construct a line graph, create digital marketing visualizations in Python. You will then b taught to build a bar graph and visualize data with a scatter plot to create digital marketing visualizations so that well guided decisions can be made. Skills Acquired: Python Programming, Market Research, Data Analysis, Matplotlib, and Numpy. Duration: Approx 1 – 2 hours

17 Master The Art of Digital Marketing with Canva

Digital Marketing with Canva

This course is in English with an instruction in split-screen video with no downloads required. On completion of this project you will have all the Canva tools you require to begin marketing your business. You will have created your business logo, business cards, and a business launch ad with a call to action. The process of learning through this course will have you tapping into your creative side picking the perfect aesthetics to appeal to your direct target market and to share your vision with the world. This is an excellent course for those planning to start their own business or want to refresh their brand image. You will learn step-by-step to create a Canva account and to navigate it, creating a logo and business card design. You will then create a business launch ad with a call to action and you will be shown how to save your logo and add to download onto social media through Canva. 

Skills Acquired: Canva, Marketing, Digital Marketing, and Graphic Design. Duration: Approx 2 hours

16 Create Digital Marketing Campaign Dashboards in Tableau

Digital Marketing Campaign Dashboards in Tableau

The course is in English and instruction is by split-screen video. This is an intermediate level course with no downloads required. If data merely remains in Tableau form as a matrix of numbers the data itself may be important but it will seem to have little relevance without some form of interpretation. One of the most powerful tools that makes data readily understood is by making a dashboard. Tableau comes to the rescue in that the dashboards are easy to create, highly interactive and customizable. This video will teach you how to create a digital marketing dashboard, and as you progress you will learn techniques applicable to business outside of digital marketing as well. You will create a number of different types of graphs including dual-axis line graphs, geovisualizations and word maps. In conclusion you will combine these charts into a dashboard after which have some highly sort after skills. Step-by-step you will learn how to get started with Tableau, how to load your data and create a big number visualization. Then you will do a practice activity creating digital marketing dashboards and create a special Viz. Finally, you will combine the charts into a dashboard and then create a complete digital marketing campaign dashboard. Skills Acquired: Business Analytics, Market Analysis, Digital Marketing, Marketing, and Data Visualization (DataViz). Duration: Approx 1 – 2 hours

15 Analyze Digital Marketing Spend in Tableau

Digital Marketing Spend Analysis in Tableau

This course is an intermediate level course in English with instruction via split-screen video. Tableau is considered to be the premier data visualization program and their recently launch public version grants users the ability to create dynamic data visualizations free of cost. This project will teach you how to create an account and how to upload and work with data sets, analyzing market spend within Tableau. This tool has applications not only in marketing, but also in fields of finance, operations, sales, and many others. A step-by-step process takes you through understanding Tableau, crating a profile in Tableau public, mastering the sheets page, understanding digital marketing metrics and finally analyzing digital marketing metrics. Skills Acquired: Business Analytics, Marketing, Marketing Analytics, Business Intelligence, and Data Visualization. Duration: Approx 2 hours. Rating: 3.0

14 Influencer Marketing Strategy

Influencer Marketing Strategy

This is an intermediate level course in English with subtitles in 8 different languages. Influencer marketing engages internal and industrial experts who have active networks to help you achieve measurable goals for your business. The course focuses on strategy and there might not be a common thread Influencer marketing strategy template but what you will learn is how to create one for a diverse portfolio of B2B, B2C, and non-profits using 2 step flow model of communication. This course is also focused on tactics as strategy without tactics will not work. The final project for the course creates a means of entering social media Influencer strategy. This final project provides you with a portfolio to demonstrate your mastery of these new skills. The syllabus includes: Influencer Marketing Strategy, Content Marketing Strategy, How to find Influencers, How to engage with Influencer, How to measure Influencer marketing success and finally, Putting together your Influencer campaign.

Skills Acquired: Influencer Marketing, Marketing, Content Marketing, Strategy, and Campaigns

Duration: Approx 23 hours over 6 weeks. Rating: 4.4/93%

13 Digital Marketing Capstone

Digital Marketing Capstone

This is a beginner level course in English with subtitles in 8 different languages. By doing this course you will get hands on experience in creating a digital marketing plan for a fictitious company. In the previous 6 courses of the Digital Marketing Specialization you created strategies to identify a company’s objectives, research alternatives to reach the customer and propose a multi-channel digital marketing plan. In this course you will execute a campaign using online simulations. You will be reviewing the products, pricing, margins, historical sales to create a targeted ad campaign after researching keywords for the products being sold. Further, the basics of landing page design and search engine optimization (SEO) will be looked at and you will thereafter create and carry out an email campaign. Once theses campaigns are completed your key performance indicators (KPI’S) like revenue, profit, traffic, and conversions. Please note that you will get a second opportunity to redo the campaign, with improved strategies in place and so improve KPI’S. The course covers: Module 1, Client/Brand Analysis; Module 2, The Consumer Decision Journey; Module 3, Collect and Analyze Data; Module 4, The Channel and Content Strategy; Module 5, Test and Control Plan and finally Module 6, Final Digital Marketing Plan Submission. The course is conducted by means of videos, readings and quizzes. Skills Acquired: Digital Marketing, Marketing Analytics, Marketing Plan, Search Advertising, and Marketing Performance Measurement and Management

Duration: Approx 13 hours over 6 weeks. Rating: 4.5/94%

12 Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

This is a beginner level course in English and no prior experience is required. Artificial Intelligence is universal and harnessing the power gives businesses and marketers huge growth potential and the possibilities of enhanced marketing through AI are constantly expanding. The question is how businesses can use these tools to drive the success and sustain competitive advantage and what are the challenges that they face as they implement AI into their marketing strategy. This course will teach you about the digital transformation in marketing and you will explore the 3 fundamental forces enabling AI in marketing strategies, and these are Algorithms, Networks, and Data. You will observe real examples of success like Ford, Netflix, and Washington Post who all used AI to conquer their competition in new and creative ways. The course consist of: What is AI?,Networks and Network Effects, Data Driven AI and AI Relationship moments. Skills Acquired: Business Model, Digital Marketing, Network Effects, Marketing Strategy, and Customer Engagement. Duration: Approx 11 hours over 4 weeks. Rating: 4.5

11 Use Mailchimp to Build an E-mail Marketing Campaign

Email Marketing using Mailchimp

This course is in English and is a beginner level with an instruction of a split-screen. You are required to have a foundational knowledge of digital marketing. No download is required for the course. You will be using a free version of Mailchimp online. By the end of the project you will have created a custom email for a business marketing campaign and create an interactive email complete with a call to action. You will set up an email campaign as just one of several marketing campaign tools that are available in Mailchimp. Step-by-step you will be introduced to Mailchimp and create an account, tour Mailchimp and set your audience. You will create an email campaign and design and edit until complete thereafter you will sent your campaign. Skills Acquired: Design, Digital Marketing, Marketing, Email and Business. Duration: Approx 2 hours. Rating: 4.5

10 The Strategy of Content Marketing

The Strategy of Content Marketing

This course is in English with subtitles in 9 different languages. It is an intermediate level course. The core strategies used by content marketers to acquire and keep customers profitably is what you will learn. The course focuses on how you will develop, organize, and implement a content marketing strategy, how you will analyze and measure the effectiveness of the marketing and you will learn to write absorbing content, how to use a strategic framework for writing, and finally how to build your brand and authority through your content marketing. Finally, you will build your own brand through content marketing using the ideas and tools you have learnt on this course. His course covers: The Content Marketing Ecosystem. The Strategic Context (The 7A Framework), Mapping the Journey: Crafting a content Marketing Strategy, The strategic Types of Content, and finally Managing Your Content. The course instruction is through video, readings and quizzes. Skills Acquired: Management, Content Management, Copy Writing, and Writing. Duration: Approx 19 hours over 5 weeks. Rating: 4.5/97%

09 Brand Marketing and SEO Tools using Wix

Brand Marketing 

This course is in English and is a beginner level with instruction through split-screen video. There are no prerequisites for this course. Wix’s website builder, branding, and marketing tools together with their SEO tools have become very widely used and through this application you will be designing a company brand. Wix is a free platform used to build websites that combines many designs with simple editing features. This platform can assist you to develop your brand through a wide variety of marketing tools which form part of their platform. Wix capability includes designing logos, or business cards, sending informative and creative emails or just creating posts for social media. The SEO tools will help you to create greater visibility on search engines. Step[by-step the course will take you through creating a Wix account and website, creating a company logo, creating a social media post, creating a video for social media and finally, managing your websites SEO. Skills Acquired: Brand Marketing, Web Marketing, Brand Design, and Search Engine optimization (SEO)

Duration: Approx 2 hours. Rating: 4.6

08 Measure a Marketing Strategy using Facebook Insights

Marketing Strategy Facebook

This course is a beginner level in English and the medium of instruction is by a split-screen video. NO downloads are required and no previous experience is needed. You will gain a deeper knowledge of ways to enhance your Facebook Marketing Strategies which will improve your Facebook Insight. You will see how to go about incorporating marketing strategies to enhance your analytics and you will develop more skill and knowledge in the sue of Facebook insights to track and measure your strategic marketing ethics. With this knowledge you will more easily adapt and update your strategies as a direct result of your insight metrics to get the most out of your Facebook strategy. A step-by-step look at the course will show you the benefits of including Facebook it your corporate communication plan and you will learn how to set up your Facebook page. You will become au fait with insights and develop an understanding of how they can work for you. Further, you will distinguish between your Facebook page insights and your audience insights, how to develop marketing strategies that influence your page insights and finally, you will understand how to get the most information from the data insights. Skills Acquired: Marketing, research, and Strategy. Duration: Approx 2 hours

Rating: 4.6

07 Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

Fundamentals of Sales and Marketing 

The course is in English with subtitles in 10 different languages. This is 1 of 10 course in the Goldman Sachs 10,000 Women collection to assist entrepreneurs who wish to take their business to the next level. You will develop your marketing strategy and build your brand while your business grows. A range of marketing tools and how to use analytics as a measure of your business success will be explored. You will be taught comprehensively about the marketing and sales cycle and how tot use these tools to develop your marketing plans and sales process. Your understanding of how to choose the correct marketing tools to reach your target market and how an effective marketing plan can convert into sales and revenue for your business will be addressed. You can take a very flexible view regarding this learning experience and have the freedom to take any course or combination of courses to suit your individual journey. However, and exploration of all 10 courses will give you the key elements of your business on all areas and you will develop a through plan for your businesses growth. Skills Acquired: Market Research, Marketing Strategy Development, Value Proposition Analysis, and Brand Identity and Management. Duration: Approx 4 hours in 1 week. Rating: 4.6/99%

06 Digital Marketing Strategy with Goldman Sachs 10,000 Women

Digital Marketing Strategy

This course is in English. This introduction to digital marketing focusing on social media campaigns and forms part of the Goldman Sachs 10,000 Women course collection. You will learn excellent advice for effective digital marketing campaign and how to plan and evaluate social media campaigns to broaden your business opportunities. You will look at the planning process of a social media campaign and how to use paid, earned, and owned media in your digital marketing together with the role of influences in your marketing. Further, you will explore viral marketing, paid search, website placement, and other digital marketing tools and techniques to create a successful marketing campaign. This course is 1 of 3 courses complementing the 10,000 women core collection. 

Skills Acquired: Analytics, Marketing Design,and Digital Marketing. Duration: Approx 3 hours in 1 week. Rating: 4.7

05 Marketing Design with Easil

Marketing Design with Easil

The course is in English and is a beginner level course. The medium of instruction is via a split-screen video. No downloads are required and everyone is welcome to take the course. Easil allows for the creation for the creation of informative eye catching designs to market products, events and services. This user-friendly platform, know for their “drag-and-drop” features gives you a lot of artistic licence to customize your ads to meet your marketing needs. A library of free templates creates ads and marketing campaigns with the greatest of ease. Social media’s influence and presence is somewhat overwhelming so you need to create a very strong social media presence when advertising your company. This platform will assist to ensure your target markets engagement and keep your customers updated on all your latest activities and news. This project will be used to create social media posts to boast your presence and increase viewer interaction. Additionally, a customer loyalty punch card will be designed so that customers can keep track of their purchases and rewards. Easil encourages you to explore your creativity. Step-by-step you will be shown how toc create a gree Easil account, how to create a brand kit, and explore templates, to create a Facebook post and a Instagram Post from scratch and finally, how to design customer loyalty card. Skills Acquired: Marketing, Marketing Design, Social Media Marketing, Targeted advertising, and Social Media. Duration: Approx 2 hours. Rating: 4.7

04 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications

This course is in English with subtitles in 9 different languages. You will learn about the key pillar in the marketing mix known as a marketing communication campaign and how to use it effectively and give your product or service the push it need. The course discusses the most important issues when planning and evaluating marketing communication strategies and their activities. You will learn to combine theories and models with practical information to make excellent communication decisions. Upon completion of this course you will be in a position to use integrated marketing communications (IMC) to create valuable brands and to win your consumers. The course will cover expert interviews from international marketing firms and interesting case studies, and you will be prepared with knowledge to secure correct decisions in communications and the placement of advertising and digital marketing. The course covers 4 modules: What is IMC?, IMC Planning Process, Advertising Management and Design, and finally Marketing Communication Mix. Skills Acquired: Advertising, Integrated Marketing Communications, Market Communications, and Marketing

Duration: Approx 11 hours over weeks. Rating: 4.7/96%

03 An Introduction to Consumer Neuroscience & Neuromarketing

An Introduction to Consumer Neuroscience & Neuromarketing

This course is a beginner level course in English with subtitles in 8 different languages. The way we decide and what we pay attention to, and how our initial responses affect our final decisions is subjective and to the extent that these processes are actually unconscious cannot be reflected in any reports. Through this course you will gain an understanding of some of the most basic methods in the fields of consumer neuroscience and neuromarketing. You will consider methods employed and what they mean and discover the basic brain mechanisms in consumer choice and how to stay updated. You will also survey the current and future uses of neuroscience in business. The modules include: What is Neuromarketing all about, Attention and Consciousness, Sensory Neuromarketing, Emotions and feelings, Wanting and Liking, Learning and Memory, and finally Neuroethics and Consumer aberrations. Skills Acquired: Consumer Behavior, Marketing, Consumer Neuroscience and Neuromarketing. Duration: Approx 26 hours over 6 weeks. Rating: 4.7/96%

02 Introduction to Marketing

Introduction to Marketing

This course is in English and has subtitles in 9 different languages. The 3 topics that are essential to customer loyalty are: Branding, Customer focus, and practical go-to-market strategies. You will learn in the branding section that brand equity is key to keeping customers in a world where new start ups are constantly coming onto the market. Building a secure customer is crucial to business success. Customer focus however, is focused on your customers needs and not necessarily on the service level. Your go-to-market strategies that will be covered in the course derives from a need to understand what drives customer influence and to see how these are used in your business before making an investment. The course covers: Week 1 – Branding: Marketing Strategy and Brand Positioning, Week 2 – Customer Centricity: The Limits of Product-Centric thinking and the Opportunities and Challenges of Customer Centricity, Week 3 – Go-To-Market Strategies: Communication Strategy and Fundamentals of Pricing, Week 4 – Branding: Effective Brand Communication Strategies and Repositioning Strategies, Week 5 – Applied Marketing which is optional. The medium of instruction is by means of videos and readings. Skills Acquired: Positioning Marketing, Marketing, Marketing Strategy, and Customer Satisfaction. Duration: Approx 10 hours over 5 weeks. Rating: 4.8/97%

01 Viral Marketing and How to Craft Content

Viral Marketing and How to Craft Contagious Content

This course is in English and has subtitles in 8 different languages. You have probably wondered why some products become exceeding popular and why some do not, why some ideas catch fire and others do not, or why some videos for example become great hits why others do not get out the starting blocks? In this course you will find out how things catch fire on the web and helps you apply these ideas to explode your ideas, brand or product through your marketing. Through this course you will also find out how to increase your influence, generate more exposure and how to use social networks to spread information and generate more influence. The lecturer draws on principles from his book “Contagious: Why Things Catch On”. This will help you define successful strategies to create your own viral marketing so your marketing campaigns will become more shareable on the social media platforms and elsewhere. The real importance of this course is that by the end of it you will have a deeper understanding of how to create contagious content, build stickier messages and get your products and ideas to come alive. The course covers: What Makes Ideas Sticky, How Social Influence Shapes Behaviour, the Power of Word of Mouth, and finally Social Networks

Skills Acquired: Social Network, Viral Marketing, Marketing, and Marketing StrategyDuration: Approx 4 hours over 4 weeks. Rating: 4.8/98%