18 Hairdressing Industry Statistics to Know

Ladies and gents gather ’round because we’re about to dive headfirst into the ever-evolving and fabulous world of hairdressing in 2023! Whether you’re a hair enthusiast, salon owner, or someone who loves keeping those locks in tip-top shape, you’re in for a treat.

From the jaw-dropping return of retro styles to the fascinating state-by-state price differences for haircuts, we’ve got 18 hairdressing industry stats to spill the beans on.

So grab your favorite hairstyling tools (or at least your reading glasses), and let’s get this stylish show on the road!

Hair salon industry statistics

In this section, we’re delving deep into the vibrant world of hair salons, exploring the latest insights and numbers that reveal the industry’s resilience and growth in 2023.

Market Size Surge

The U.S. hair salon industry experienced remarkable growth in 2022, with a market size of $48.3 billion.

This expansion is attributed to a surge in demand for diverse hair services, from trendy cuts to personalized coloring, making it clear that hair salons remain a central part of our grooming routines.

With consumers eagerly seeking out these services, the industry has cemented its position as an essential hub for personal style transformations, both big and small.

Copy Script to Clipboard Copy Code!

Post-Pandemic Growth

The hair salon industry’s remarkable 17% growth in 2022 is a testament to its resilience and adaptability.

Salons swiftly implemented safety measures and embraced innovative solutions to regain customers’ trust, ensuring that people could once again enjoy a slice of pampering and self-care.

This remarkable recovery demonstrates that hair salons aren’t just places for grooming; they’re also destinations for revitalization and self-expression.

Copy Script to Clipboard Copy Code!

Big Players

While the hair salon industry boasts a diverse mix of small and large operators, the 50 largest salon operators play a pivotal role in shaping trends and standards.

Their impact extends beyond revenue generation; they also drive innovation, often setting the pace for the industry’s evolving landscape.

As these key players continue innovating and adapting to consumer preferences, they inspire a creative and competitive spirit that benefits customers and smaller salons.

Copy Script to Clipboard Copy Code!

Income Breakdown

The majority of a salon’s income, a substantial 85%, is derived from cut, styling, and color services, indicating that personalized hairstyling remains the industry’s core focus.

However, the growing contribution of retail sales (8%) and care services (7%) shows a shift towards holistic customer care.

Salons are now not only places for immediate transformation but also destinations for hair product recommendations and comprehensive haircare services, enhancing their role in clients’ overall beauty routines.

Copy Script to Clipboard Copy Code!

State of the Hair Salon Industry in 2023

Discover how the hair salon landscape in 2023 is flourishing, with nearly a million registered salons, a diverse workforce, and varying costs for haircuts across U.S. states.

A Thriving Industry

As of 2022, the hair salon industry in the United States was bustling, with a whopping 994,285 registered hair salons. These establishments were collectively home to 1.33 million dedicated employees, each playing a vital role in shaping the nation’s style and grooming.

Copy Script to Clipboard Copy Code!

Diverse Stylist Demographics

Within this workforce, the hair styling profession appears to be predominantly a female-driven industry, with a remarkable 91% of hair stylists in the U.S. identifying as women.

This highlights the diversity and inclusivity of the industry, showcasing its capacity to empower individuals from various backgrounds.

Copy Script to Clipboard Copy Code!

Varied Earnings Potential

When it comes to earnings, the average hourly wage for a hair stylist in the United States stood at $18 as of December 2022.

However, it’s essential to note that this field offers a broad spectrum of incomes, ranging from $11.78 to $20.19 per hour.

This variance reflects the range of experience and expertise within the profession, offering opportunities for both budding talents and seasoned professionals.

Copy Script to Clipboard Copy Code!

Revenue Distribution

In the hair salon industry, beauty salons take center stage, accounting for a substantial 95% of the industry’s revenue. Barbershops, on the other hand, make up the remaining 5%.

This underlines the dominance of beauty salons in the grooming sector and their ability to cater to a wide array of client preferences and services, setting the industry’s standards and trends.

Copy Script to Clipboard Copy Code!

Top 5 Hair Trends Statistics

Hold onto your hairbrush because we’re about to unveil the hottest hair trends of 2023. From retro comebacks to the natural hair movement, we’ll break down the styles that are turning heads.

Nostalgic Styles Reign Supreme

Curtain bangs, shag cuts, and mullets strutted back into the limelight, proving that fashion truly comes full circle. Thanks to the style resurgence reported by StyleSeat, many of us channeled our inner ’70s and ’80s icons last year.

Copy Script to Clipboard Copy Code!

Natural Hair Movement’s Triumph

The natural hair movement continued its impressive journey in 2022, as Instagram proudly displayed with a staggering 34 million posts tagged under “natural hair.”

This vibrant online community celebrates the beauty of diverse, unaltered textures and inspires countless individuals to embrace their authentic selves.

Copy Script to Clipboard Copy Code!

Social Media’s Power for Professionals

Beauty and hair professionals have recognized the game-changing potential of a strong social media presence.

An impressive 78% of these experts agree that an active online presence can attract higher-paying clients. The digital landscape has become their canvas for showcasing their artistry and connecting with a global audience.

Copy Script to Clipboard Copy Code!

Haircuts at the Heart of Beauty Spending

When it comes to allocating their beauty budgets, nearly 1 in 4 Americans made haircuts and services their top priority in 2022, demonstrating just how essential maintaining a fresh, stylish look is to them.

It’s a testament to the significance of hair as a form of self-expression and confidence.

Copy Script to Clipboard Copy Code!

The Love Affair with Hair Color

About 70% of U.S. women invested in hair coloring and styling in 2022, showing that experimenting with hair hues remains a popular choice for personal reinvention. It’s not just a change in appearance; it’s a statement of individuality.

Copy Script to Clipboard Copy Code!

The Allure of Blonde Locks

No matter the country, women around the world leaned toward bleaching or dyeing their hair blonde more than any other color. Blonde tresses evidently have a universal charm that transcends borders, speaking to a timeless appeal.

Copy Script to Clipboard Copy Code!

Price Hike Due to Inflation

The cost of hair services saw a 5.16% increase in 2022 compared to 2021. This upward trend was largely attributed to rising inflation costs, impacting both the industry and the wallets of those seeking professional care.

As a result, customers and stylists had to adapt to changing economic landscapes while still pursuing their passion for hair and style.

Copy Script to Clipboard Copy Code!

Average Price of Popular Hair Services Statistics

Let’s talk dollars and cents in the world of hairstyling. Find out what it costs to get your hair cut, colored, or styled, and learn how prices can vary for different hair services.

Popular Hair Service Costs

When it comes to popular hair services, there’s a wide range of price tags. Here’s a quick rundown of the average costs according to StyleSeat:

  • Haircut: You can freshen up your look with a haircut, and it might set you back anywhere from $10 to $90, depending on where you go and what style you fancy.
  • Color Services: Coloring your hair to embrace a new hue typically falls in the ballpark of $75 to $200 or even higher, depending on the complexity of the coloring process.
  • Highlights: Adding some vibrant highlights to your hair can cost you anywhere from $20 to $200, making it a flexible choice for those looking to brighten their locks.
  • Brazilian Blowout: For those seeking silky, frizz-free hair, a Brazilian blowout ranges from $75 to $325, offering a range of pricing options to achieve those enviable tresses.
  • Faux Locs: To rock the trendy faux locs hairstyle, expect to pay between $130 and $800, reflecting the intricacy and length of this fashionable hairdo.
  • Silk Press: A sleek silk press to smoothen your hair typically ranges from $60 to $100, catering to those who love that glossy, straight look.
  • Perm: Curly hair enthusiasts can get a perm, which costs around $80 to $400, depending on your desired tightness and style.
Copy Script to Clipboard Copy Code!

State-by-State Variations for Haircuts

If you’re looking for a men’s haircut, the price can differ significantly from one state to another. Delaware takes the crown for the most expensive men’s haircut at $42, while West Virginia offers budget-friendly cuts at an average of just $15.

Copy Script to Clipboard Copy Code!

Women’s Haircuts across the States

When it comes to women’s haircuts, the difference in costs is equally fascinating. California tops the charts as the most expensive state to get a women’s haircut, with an average price of $93.

In contrast, Wyoming offers a more wallet-friendly option, with prices averaging around $17 – that’s 81% less than a cut in California. These variations reflect the diversity in salon pricing and local economies across the United States.

Copy Script to Clipboard Copy Code!


And there you have it, folks! As we wrap up our journey through the exciting world of hairdressing in 2023, one thing is clear: this industry knows how to keep things fresh and fabulous.

From those glamorous retro revivals to the power of social media for professionals, these statistics give us a glimpse into the trends and transformations shaping the world of hairstyling.

So whether you’re rocking those curtain bangs, flaunting your natural curls, or just looking for a great cut, the hairdressing scene is alive, kicking, and ready to make you look your absolute best!

Stay stylish and always remember, your hair is your canvas. What masterpiece will you create next?

Frequently Asked Question

1. What’s the average cost of a haircut in the U.S.?

The average cost of a haircut in the United States varies widely, typically ranging from $10 to $90. The price depends on factors like the location of the salon, the stylist’s experience, and the complexity of the haircut.

2. How much should I budget for hair coloring services?

Hair coloring services come with an average price tag of $75 to $200 or more, depending on the specific coloring technique and the salon’s pricing structure.

3. What’s the cost of adding highlights to my hair?

Adding highlights to your hair can range from $20 to $200, depending on the style and intricacy of your desired highlights.

4. What’s the price range for a Brazilian blowout?

For a Brazilian blowout, you can expect to pay anywhere from $75 to $325, with variations depending on factors like the salon’s reputation and your location.

5. How much does getting faux locs or a silk press cost?

Faux locs can range from $130 to $800, while a silk press typically costs $60 and $100. The final cost depends on factors such as the length and intricacy of the chosen hairstyle and the salon’s pricing structure.