How To Make A Sales Funnel For Car Sales [August 2025 Update]

Automotive dealerships and car sales professionals face unique challenges in lead generation and customer acquisition in today's digital marketplace. A well-designed sales funnel can help dealerships attract qualified prospects, showcase inventory, and convert more leads into test drives and purchases. This guide will show you how to build, market, and implement a sales funnel specifically for your automotive business.

If you're a car dealer, sales manager, or automotive marketing professional looking to increase qualified leads and sales, there are several excellent platforms that can help you build effective automotive-focused sales funnels without requiring extensive technical knowledge.

The first step to making your car sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on managing inventory and serving customers. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your automotive business.

The Best Platforms For Car Sales Funnels

When choosing a platform for your automotive sales funnel, you need specific features that address the unique needs of vehicle marketing. The ideal platform should include vehicle showcase capabilities, financing calculators, trade-in valuation tools, and test drive scheduling functionality. It should also help you segment leads based on vehicle preferences, budget range, and purchase timeline. Based on these requirements, we've ranked the top 5 platforms for car sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers automotive dealerships a comprehensive solution with templates that can be customized for vehicle sales. Its drag-and-drop interface makes it easy to create multi-step funnels that showcase inventory, collect prospect information, and schedule test drives. ClickFunnels integrates with popular CRM systems and includes form builders that can be configured for detailed vehicle preferences. It provides a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for automotive lead generation. Its alert bars and pop-ups are effective for promoting special offers, vehicle launches, or limited-time promotions. Leadpages makes it easy to create lead magnets such as “Car Buying Guides” or “Trade-In Value Calculators” that provide value while capturing prospect information for follow-up.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides dealerships with highly customizable landing pages perfect for specific vehicle models, promotions, or customer segments. Its Smart Traffic feature automatically directs potential car buyers to the landing page variant where they're most likely to convert based on their vehicle interests. Unbounce excels at A/B testing different vehicle presentations and offers to optimize lead generation rates.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows automotive businesses to create personalized landing pages for different vehicle categories or customer demographics. Its collaboration features make it easy for marketing and sales teams to work together on campaign creation. Instapage's heatmap analytics help identify which aspects of your vehicle presentation most resonate with potential buyers.

5. Optimizepress

Get started with Optimizepress (Subscription) 🚀

Optimizepress provides WordPress users with a flexible platform for creating automotive sales funnels. Its templates can be easily adapted for vehicle marketing, and its integration with WordPress makes it suitable for dealerships that already have WordPress websites. Optimizepress includes templates specifically designed for product showcasing and appointment booking.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for automotive sales funnels due to its comprehensive approach combining vehicle showcasing, lead qualification, and test drive scheduling in one integrated system. While it requires a monthly investment, the potential return through even one additional vehicle sale per month can easily justify the cost.

However, if you're working with a limited budget, Leadpages provides an excellent starting point with many essential features at a lower price point.

Now that we have identified our top choice, let's show you how to make a car sales funnel using ClickFunnels.

How to Make a Sales Funnel for Car Sales Using ClickFunnels

Building an effective automotive sales funnel involves showcasing vehicles effectively while qualifying leads to ensure you're focusing on serious buyers. The following steps will guide you through making a funnel that converts browsers into buyers.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Automotive Sales Strategy

Before building your funnel:

Identify your primary vehicle categories or focus (new, used, luxury, etc.)
Clarify your unique dealership value proposition
Determine your geographic service area
Gather vehicle imagery and video content
Compile customer testimonials and reviews
This clarity will guide your funnel design and qualification process

Step 3: Make Your Vehicle Showcase Landing Page

Add a compelling headline highlighting your dealership's unique advantages
Include a gallery of featured vehicles with high-quality images
Add a brief video showcasing your dealership and inventory
Feature customer testimonials with specific buying experiences
Include trust indicators like dealership awards, certifications, and years in business
Offer a valuable lead magnet (car buying guide, maintenance tips, etc.)
Create a simple form to capture basic information and vehicle interests
Add your location and service area information

Step 4: Design Your Lead Magnet Delivery Page

After prospects submit their information:

Thank them for their interest
Provide immediate access to your promised resource
Include additional information about your dealership's approach
Add educational content about the car buying process
Feature specific vehicles based on their indicated interests
Offer a specific next step (inventory search, trade valuation, test drive)
Make it easy to take action directly from this page

Step 5: Build Your Vehicle Preference Assessment

Create an interactive experience that:

Asks about specific vehicle preferences (type, make, model, features)
Collects budget range and financing needs
Gathers information about trade-in vehicles if applicable
Determines purchase timeline and urgency
Provides immediate value through personalized recommendations
Creates a natural transition to inventory browsing or test drive scheduling
Captures detailed contact information for follow-up

Step 6: Make Your Inventory Search and Selection Page

Design a user-friendly vehicle browsing experience:

Include filtering options based on preferences
Display vehicle specifications and features clearly
Show high-quality images from multiple angles
Include video walkarounds when available
Display transparent pricing and payment information
Feature vehicle history reports for used inventory
Make it easy to save favorites or request more information
Include clear calls-to-action for next steps

Step 7: Create Your Test Drive Booking Page

Develop a streamlined scheduling system:

Explain the test drive process and what to expect
Allow selection of preferred vehicles to drive
Include a simple calendar booking interface
Collect necessary information like driver's license details
Send automatic confirmations and reminders
Provide dealership location and directions
Include preparation recommendations

Step 8: Implement Follow-up Sequences

Set up automated email campaigns for:

Initial inquiry follow-up with personalized vehicle suggestions
Test drive reminders and preparation information
Post-test drive feedback and next steps
Special offers based on viewed inventory
Educational content about financing options
Vehicle comparison information for considered models
Re-engagement for leads who haven't responded

Step 9: Develop Vehicle-Specific Funnels

Create separate funnel paths for different inventory segments:

New vehicle models
Used/certified pre-owned inventory
Luxury vehicles
Trucks and SUVs
Eco-friendly/electric vehicles
Special offers and clearance models
Each with tailored content, specifications, and targeted messaging

Step 10: Make Your Financing Pre-Qualification Process

Design a system that helps prospects understand their options:

Simple credit application forms
Payment calculator tools
Financing option comparisons
Trade-in value estimators
Down payment guidance
Special financing program information
Clear next steps for formal applications

Step 11: Build Your Purchase Facilitation System

Create processes for moving from interest to purchase:

Digital deal creation capabilities
Document preparation checklists
Deposit collection methods
Delivery scheduling options
New owner orientation resources
Warranty and protection plan information
Post-purchase follow-up processes

Step 12: Measure, Track, and Optimize

Monitor key metrics to continuously improve performance:

Lead form conversion rates by traffic source
Lead quality by form type and vehicle interest
Test drive show rates
Lead-to-purchase conversion percentages
Average days from lead to purchase
Cost per lead and cost per acquisition
Return on marketing investment by campaign

By following these steps with ClickFunnels, automotive dealerships can make an effective sales funnel that showcases inventory effectively, qualifies leads for serious buying intent, streamlines the test drive process, and converts more prospects into vehicle purchasers. This systematic approach not only increases sales efficiency but also improves the customer buying experience from first click to vehicle delivery.