How To Make A Sales Funnel For Coworking

Coworking spaces face unique challenges in attracting members, showcasing their facilities, and converting tours into memberships in an increasingly competitive market. A well-designed sales funnel can help coworking operators generate consistent leads, effectively communicate their space's value, and convert more prospects into paying members. This guide will show you how to build, market, and implement a sales funnel specifically for your coworking business.

If you're a coworking space owner or community manager looking to increase occupancy and streamline your member acquisition process, there are several excellent platforms that can help you build effective coworking-focused sales funnels without requiring extensive technical knowledge.

The first step to making your coworking sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on space management and member experience. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your coworking space.

The Best Platforms For Coworking Sales Funnels

When choosing a platform for your coworking sales funnel, you need specific features that address the unique needs of workspace marketing. The ideal platform should include virtual tour capabilities, membership plan comparisons, tour scheduling, and community showcasing. It should also help you segment leads based on work style, space needs, and budget. Based on these requirements, we've ranked the top 5 platforms for coworking sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers coworking spaces a comprehensive solution with templates that can be customized for workspace marketing. Its drag-and-drop interface makes it easy to create multi-step funnels that showcase your space, collect visitor information, and schedule tours. ClickFunnels integrates with popular calendar tools and CRM systems while offering powerful automation features for prospect nurturing. It provides a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for coworking lead generation. Its alert bars and pop-ups are effective for promoting day passes, special offers, or open house events. Leadpages makes it easy to create lead magnets such as “Remote Work Guides” or “Productivity Tips” that provide value while capturing prospect information for your coworking space.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides coworking operators with highly customizable landing pages perfect for specific membership levels or target audiences like freelancers, startups, or remote workers. Its Smart Traffic feature automatically directs potential members to the landing page variant where they're most likely to convert based on their specific needs. Unbounce excels at A/B testing different space presentations and offers to optimize tour booking rates.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows coworking spaces to create personalized landing pages for different membership types or workspace configurations. Its collaboration features make it easy for coworking teams to work together on marketing materials. Instapage's heatmap analytics help identify which aspects of your space presentation most resonate with potential members.

5. Elementor

Get started with Elementor (Free Version Available) 🚀

Elementor provides WordPress users with a flexible platform to create custom coworking funnels. Its image galleries, testimonial showcases, and comparison tables are particularly suited for workspace marketing. The platform's free version offers sufficient functionality for many coworking spaces just getting started with digital marketing, with the Pro version adding features like popup builders and form widgets.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for coworking spaces due to its comprehensive approach combining space showcasing, tour scheduling, and lead nurturing in one integrated system. While it requires a monthly investment, the potential return through just one or two new memberships can easily justify the cost.

However, if you're working with a limited budget, Elementor's free version provides an excellent starting point with many essential features for showcasing your coworking space.

Now that we have identified our top choice, let's show you how to make a coworking sales funnel using ClickFunnels.

How to Make a Sales Funnel for Coworking Using ClickFunnels

Building an effective coworking sales funnel involves showcasing your space's unique atmosphere while guiding prospects toward touring and ultimately becoming members. The following steps will guide you through making a funnel that converts visitors into valued community members.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Coworking Space Positioning

Before building your funnel:

  • Clarify your space's unique value proposition and community focus
  • Identify your ideal member profiles (freelancers, startups, remote workers)
  • Understand their primary work challenges and needs
  • Determine your competitive advantages in your location
  • Gather testimonials and success stories from current members
  • This clarity will guide your funnel messaging and conversion approach

Step 3: Make Your Space Showcase Landing Page

  • Add a compelling headline highlighting your space's unique benefits
  • Include a virtual tour video or gallery showing your workspace in action
  • Add bullet points highlighting key amenities and community benefits
  • Feature member testimonials with specific work benefits they've experienced
  • Offer a valuable lead magnet (free day pass, workspace guide, etc.)
  • Create a simple form to capture basic information and workspace needs
  • Include trust indicators like partner logos, awards, or years in operation

Step 4: Design Your Lead Magnet Delivery Page

After prospects submit their information:

  • Thank them for their interest in your coworking space
  • Provide immediate access to your promised resource
  • Include additional information about your community and events
  • Add a brief video from the community manager or founder
  • Feature the various membership options with clear benefits
  • Offer a complimentary tour or day pass experience
  • Make it easy to schedule directly from this page

Step 5: Build Your Workspace Needs Assessment

Create an interactive experience that:

  • Asks about specific work requirements (desk type, privacy, hours)
  • Collects information about team size and growth plans
  • Identifies amenity priorities and deal-breakers
  • Gathers budget expectations and preferred commitment length
  • Provides immediate value through preliminary recommendations
  • Creates a natural transition to scheduling a tour
  • Captures additional contact information for follow-up

Step 6: Make Your Tour Booking Page

Design a page that:

  • Shows available tour times with a simple scheduling interface
  • Explains what to expect during the tour and its duration
  • Includes preparation suggestions for a productive visit
  • Features additional member success stories
  • Addresses common questions about the tour process
  • Offers incentives for completing the tour (trial day, coffee credit)
  • Makes the scheduling process simple and mobile-friendly

Step 7: Develop Membership-Specific Funnels

Create separate funnel paths for different membership types:

  • Hot desk / flexible seating options
  • Dedicated desk memberships
  • Private office spaces
  • Team/suite configurations
  • Virtual memberships
  • Each with tailored content, pricing, and specific benefits

Step 8: Implement Target Audience Funnels

Create specialized funnels for different member segments:

  • Freelancers and solopreneurs
  • Remote workers and distributed teams
  • Small businesses and startups
  • Enterprise satellite teams
  • Event space users
  • Each with relevant messaging, testimonials, and specific advantages

Step 9: Make Your Post-Tour Follow-up System

Design a process for converting tours to memberships:

  • Same-day tour follow-up with personalized notes
  • Custom membership proposal based on observed needs
  • Limited-time incentives for signing up (waived fees, free month)
  • Easy digital contract and payment processing
  • New member welcome and onboarding sequences
  • Introduction to community and resources
  • First-day preparation information

Step 10: Build Your Member Onboarding and Retention Funnel

Create systems for maximizing member experience:

  • New member orientation materials and checklists
  • Community introduction and connection opportunities
  • Workspace utilization tips and resources
  • Event calendar and participation encouragement
  • Regular check-ins and satisfaction monitoring
  • Upgrade and expansion opportunity identification
  • Renewal incentives and long-term commitment benefits

Step 11: Develop Your Referral Generation System

Design processes for leveraging existing members:

  • Member referral program with clear incentives
  • Guest pass distribution and tracking
  • Partner and neighbor cross-promotion
  • Community-led events and workshops
  • Success story and testimonial collection
  • Social media sharing and tagging incentives
  • Review generation for Google and specialized platforms

Step 12: Measure, Track, and Optimize

Monitor key metrics to continuously improve performance:

  • Virtual tour view to form completion rate
  • Lead magnet download percentages
  • Tour booking conversion rates
  • Tour show-up percentages
  • Tour-to-membership conversion ratio
  • Average member lifetime value
  • Cost per acquisition by marketing channel

By following these steps with ClickFunnels, coworking space operators can make an effective sales funnel that showcases their unique workspace, captures qualified leads, streamlines the tour process, and converts more prospects into paying members. This systematic approach helps maximize occupancy while ensuring good fit members who enhance the community atmosphere.