How To Make A Sales Funnel For Dentist

Dental practices face unique challenges in patient acquisition and retention. A well-structured sales funnel can help dentists attract new patients, nurture relationships, and encourage regular visits while promoting higher-value treatments. This guide will show you how to build, market, and implement a sales funnel specifically for your dental practice.

If you're a dentist looking to grow your practice and streamline your patient acquisition process, there are several excellent platforms that can help you build effective dental-focused sales funnels without requiring extensive marketing expertise.

The first step to creating your dental practice sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on patient care. Keep reading this guide to see our suggested picks and a step-by-step guide to creating a sales funnel for your dental practice.

The Best Platforms For Dental Practice Sales Funnels

When choosing a platform for your dental practice sales funnel, you need specific features that address the unique needs of patient acquisition. The ideal platform should include appointment scheduling integration, HIPAA-compliant form capabilities, patient education content delivery, and the ability to showcase before/after results. It should also help you target specific procedures like teeth whitening, Invisalign, or dental implants. Based on these requirements, we've ranked the top 5 platforms for dental practice sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers dentists a comprehensive solution with pre-built templates designed specifically for patient acquisition. Its drag-and-drop interface makes it easy to create multi-step funnels that educate potential patients about procedures, capture their information, and guide them to schedule appointments. ClickFunnels integrates with most scheduling software and CRM systems dentists already use. It offers a 14-day free trial to test all features.

2. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides dentists with highly customizable landing pages perfect for promoting specific dental procedures. Its Smart Traffic feature automatically directs potential patients to the landing page variant where they're most likely to convert based on their demographics and behavior. Unbounce excels at A/B testing different offers and messaging to identify what resonates best with potential patients.

3. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates specifically designed for local service businesses like dental practices. Its alert bars and pop-ups are effective for promoting special offers like free consultations or discounted cleanings. Leadpages makes it easy to create lead magnets such as “5 Facts About Teeth Whitening” or “Guide to Choosing Between Implants and Bridges.”

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows dental practices to create personalized landing pages for different patient segments (family dentistry, cosmetic procedures, etc.). Its collaboration features make it easy for practice managers and dentists to work together on funnel creation. Instapage's heatmaps provide valuable insights into how potential patients interact with your pages.

5. Optimizepress

Get started with Optimizepress (Subscription) 🚀

Optimizepress is a WordPress plugin that offers dentists a versatile platform for creating dental marketing funnels. Its integration with WordPress makes it ideal for dental practices that already have WordPress websites. Optimizepress includes templates specifically designed for appointment booking and patient lead generation.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for dental practices due to its comprehensive feature set specifically designed for patient acquisition, built-in appointment scheduling integration, and proven templates for dental services. While it requires a monthly investment, the potential return through new patient acquisition and treatment upgrades makes it worthwhile for growth-focused practices.

However, if you're on a tighter budget, Leadpages offers a solid alternative with many of the essential features at a lower price point.

Now that we have identified our top choice, let's show you how to make a dental practice sales funnel using ClickFunnels.

How to Make a Sales Funnel for Dentists Using ClickFunnels

Creating an effective dental sales funnel involves balancing educational content with compelling offers that encourage potential patients to take the first step. The following steps will guide you through building a funnel that attracts ideal patients to your practice.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Select a Dental-Specific Funnel Template

From your dashboard, choose from pre-built dental practice templates like “New Patient Acquisition” or “Cosmetic Dentistry Lead Generation.”

Step 3: Customize Your Lead Capture Page

  • Add a compelling headline addressing a common dental concern (e.g., “Transform Your Smile in Just One Visit”)
  • Include before/after images of actual patients (with proper consent)
  • Add social proof elements like “Trusted by X,XXX Local Patients”
  • Create a simple form requesting only essential information
  • Offer a valuable incentive (free consultation, discounted cleaning, or oral health guide)
  • Ensure your practice's contact information and location are prominently displayed

Step 4: Design Your Thank You/Value Page

After potential patients submit their information:

  • Thank them for their interest
  • Provide immediate value through educational content about proper oral care
  • Set expectations for next steps (“Our office will call within 24 hours to schedule your visit”)
  • Include a map to your office location
  • Add a video tour of your practice or a welcome message from the dentist
  • Showcase patient testimonials highlighting positive experiences

Step 5: Set Up Appointment Scheduling Integration

Connect your practice management software to:

  • Allow patients to self-schedule appointments
  • Send automated appointment confirmations
  • Implement reminder sequences to reduce no-shows
  • Include pre-appointment preparation instructions

Step 6: Create Procedure-Specific Pages

For higher-value treatments like implants, veneers, or orthodontics:

  • Explain the procedure in simple, non-technical language
  • Address common concerns and fears
  • Outline the benefits and expected outcomes
  • Include pricing information or financing options
  • Feature before/after galleries
  • Add FAQs to preemptively answer common questions

Step 7: Implement Follow-up Sequences

Set up automated email sequences for:

  • New patient welcome series with practice information
  • Appointment reminders with preparation instructions
  • Post-appointment care instructions
  • Preventive care reminders at appropriate intervals
  • Birthday and holiday greetings to maintain connection

Step 8: Create Referral Generation Pages

Develop pages specifically designed to:

  • Thank existing patients for their trust
  • Offer incentives for referrals
  • Make it easy to share your practice with friends and family
  • Capture referred leads effectively

Step 9: Test Your Entire Funnel

Before launching:

  • Test all forms and appointment scheduling functionality
  • Ensure HIPAA compliance across all data collection points
  • Verify mobile responsiveness for all pages
  • Check email deliverability
  • Test the patient journey from initial click through appointment booking

Step 10: Launch and Monitor Performance

Use ClickFunnels' analytics to track:

  • Landing page conversion rates by procedure type
  • Cost per new patient acquisition
  • Show rate for booked appointments
  • Conversion rates to higher-value procedures
  • Patient lifetime value
  • Referral program effectiveness

By following these steps with ClickFunnels, dental practices can create an effective sales funnel that attracts new patients, educates them about available procedures, and converts them into long-term patients while maximizing the value of each patient relationship.