How To Make A Sales Funnel For Financial Advisor

Financial advisors face unique challenges in client acquisition, particularly in building trust and demonstrating expertise in a highly regulated industry. A well-designed sales funnel can help advisors attract qualified prospects, nurture relationships, and convert them into long-term clients. This guide will show you how to build, market, and implement a compliant sales funnel specifically for your financial advisory practice.

If you're a financial advisor looking to grow your client base while maintaining regulatory compliance, there are several excellent platforms that can help you build effective sales funnels without requiring extensive marketing expertise.

The first step to creating your financial advisory sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you need to ensure compliance with financial regulations. Keep reading this guide to see our suggested picks and a step-by-step guide to creating a sales funnel for your financial advisory practice.

The Best Platforms For Financial Advisor Sales Funnels

When choosing a platform for your financial advisory sales funnel, you need specific features that address the unique needs of financial services. The ideal platform should include compliance-friendly templates, secure form collection capabilities, content management for educational resources, and integration with CRM systems common in financial services. It should also help you segment prospects by investment goals, risk tolerance, and portfolio size. Based on these requirements, we've ranked the top 5 platforms for financial advisor sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers financial advisors a comprehensive solution with customizable templates that can be tailored to comply with financial regulations. Its drag-and-drop interface makes it easy to create multi-step funnels that establish credibility, segment prospects by financial goals, and guide qualified leads to schedule consultations. ClickFunnels integrates with popular CRM systems used by financial advisors and includes compliance features like customizable disclaimers. It offers a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates specifically designed for financial professionals. Its alert bars and pop-ups are effective for promoting financial webinars, educational resources, or free financial health checks. Leadpages makes it easy to create lead magnets such as “Retirement Readiness Calculator” or “Estate Planning Checklist” that demonstrate value while capturing prospect information compliantly.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides financial advisors with highly customizable landing pages perfect for promoting specific financial services like retirement planning, wealth management, or estate planning. Its Smart Traffic feature automatically directs potential clients to the landing page variant where they're most likely to convert based on their demographic information and financial interests. Unbounce's compliance-friendly templates include necessary disclaimer sections and regulatory information.

4. Optimizepress

Get started with Optimizepress (Subscription) 🚀

Optimizepress provides financial advisors with a WordPress-based solution for creating compliant marketing funnels. Its templates can be easily adapted for financial services marketing, and its integration with WordPress makes it suitable for advisors who already have WordPress websites. Optimizepress includes form builders and landing page templates that can be customized with appropriate disclaimers and disclosures.

5. HubSpot

Get started with HubSpot (Free Version Available) 🚀

HubSpot provides financial advisors with a comprehensive marketing platform that includes landing pages, email automation, and CRM integration. Its strength lies in the ability to track prospect interactions across multiple touchpoints, which is particularly valuable for the longer sales cycles common in financial services. HubSpot's form builder includes field options specifically designed for financial qualification questions.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for financial advisors due to its balance of compliance-friendly features, customization options, and proven templates for financial services. While it requires a monthly investment, the potential return through qualified client acquisition makes it worthwhile for growth-focused advisory practices.

However, if you're already using HubSpot for your CRM needs, their marketing tools offer a seamless integration that may justify staying within their ecosystem despite some limitations in funnel design flexibility.

Now that we have identified our top choice, let's show you how to make a financial advisor sales funnel using ClickFunnels.

How to Make a Sales Funnel for Financial Advisors Using ClickFunnels

Creating an effective sales funnel for your financial advisory practice involves balancing educational content with appropriate calls to action while maintaining regulatory compliance. The following steps will help you build a funnel that establishes trust and converts qualified prospects.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Select a Compliant Funnel Template

From your dashboard, choose from pre-built financial service templates or modify a professional services template to meet compliance requirements.

Step 3: Create Your Educational Lead Magnet Page

  • Add a compelling headline addressing a common financial concern (e.g., “Discover If You're On Track For Retirement”)
  • Include professional imagery that resonates with your target demographic
  • Add credibility indicators like certifications, years of experience, and firms you've worked with
  • Create a simple form capturing essential information and basic financial situation data
  • Offer a valuable lead magnet (retirement calculator, investment guide, or financial planning checklist)
  • Include all necessary compliance disclosures and disclaimers at the bottom of the page

Step 4: Design Your Value Delivery Page

After prospects submit their information:

  • Thank them for their interest
  • Provide immediate value with the promised resource
  • Include a brief video introducing yourself and your approach to financial planning
  • Set expectations for next steps
  • Add social proof through client testimonials (following regulatory guidelines for testimonial use)
  • Include a secondary CTA for scheduling a consultation

Step 5: Build Your Financial Assessment Page

For prospects ready to engage further:

  • Create a more detailed questionnaire about financial goals, current portfolio, risk tolerance, and timeline
  • Explain how this information will help you provide personalized guidance
  • Be transparent about how their information will be used and protected
  • Offer the option to schedule a consultation to discuss results

Step 6: Set Up Your Consultation Booking Page

Design a page that:

  • Explains what the consultation will cover
  • Sets expectations about the meeting format and duration
  • Embeds a scheduling tool that integrates with your calendar
  • Asks pre-meeting questions to make the consultation more valuable
  • Includes directions to your office or instructions for virtual meetings

Step 7: Implement Compliant Email Sequences

Set up automated email sequences that:

  • Deliver lead magnets with additional educational content
  • Nurture prospects with value-first financial insights
  • Share market updates or relevant financial planning tips
  • Address common objections to working with a financial advisor
  • Include all required disclosures and opt-out mechanisms
  • Send appointment reminders and preparation instructions

Step 8: Create Segment-Specific Funnels

Develop separate funnel paths for different client segments:

  • Pre-retirees concerned about having enough saved
  • Business owners looking for succession planning
  • High-net-worth individuals focused on legacy planning
  • Young professionals starting their investment journey
  • Customize messaging and offers for each segment

Step 9: Set Up Compliance Safeguards

Before launching:

  • Ensure all disclaimers and disclosures are properly placed
  • Verify that testimonials follow regulatory guidelines
  • Confirm all claims about performance or services are compliant
  • Create an approval workflow for funnel content if needed
  • Document your marketing materials as required by regulations

Step 10: Launch and Monitor Performance

Use ClickFunnels' analytics to track:

  • Lead magnet download rates
  • Assessment completion rates
  • Consultation booking conversion rates
  • Email sequence engagement
  • Cost per qualified lead
  • Conversion to AUM or revenue

By following these steps with ClickFunnels, financial advisors can create an effective and compliant sales funnel that attracts qualified prospects, demonstrates expertise, and converts them into long-term clients while maintaining regulatory compliance.