How To Make A Sales Funnel For Gyms [September 2025 Update]

Fitness businesses face unique challenges in converting interested prospects into committed members who stay long-term. A well-designed sales funnel can help gym owners attract ideal clients, showcase their unique training approach, and convert free trials into monthly memberships. This guide will show you how to build, market, and implement a sales funnel specifically for your gym or fitness business.

If you're a gym owner or fitness entrepreneur looking to increase memberships and streamline your client acquisition process, there are several excellent platforms that can help you build effective fitness-focused sales funnels without requiring extensive technical knowledge.

The first step to making your gym sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on training clients and managing your facility. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your gym.

The Best Platforms For Gym Sales Funnels

When choosing a platform for your gym sales funnel, you need specific features that address the unique needs of fitness marketing. The ideal platform should include before/after showcasing capabilities, fitness assessment tools, trial offer promotion, and membership signup integration. It should also help you nurture leads who aren't ready to commit immediately. Based on these requirements, we've ranked the top 5 platforms for gym sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers fitness businesses a comprehensive solution with templates specifically designed for gym lead generation and member acquisition. Its drag-and-drop interface makes it easy to create multi-step funnels that showcase transformation stories, promote free trials, and convert prospects into members. ClickFunnels integrates with popular gym management software and payment processors while offering powerful follow-up capabilities. It provides a 14-day free trial to test all features.

2. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides gyms with highly customizable landing pages perfect for promoting specific fitness programs like weight loss challenges, strength training, or group classes. Its Smart Traffic feature automatically directs potential members to the landing page variant where they're most likely to convert based on their fitness goals. Unbounce excels at A/B testing different offers and messaging to optimize conversion rates.

3. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for gym lead generation. Its alert bars and pop-ups are effective for promoting limited-time offers like free trials or fitness challenges. Leadpages makes it easy to create lead magnets such as “Beginner's Workout Guides” or “Nutrition Plans” that provide value while capturing prospect information for follow-up.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows fitness businesses to create personalized landing pages for different workout programs or member segments. Its collaboration features make it easy for fitness teams to work together on campaign creation. Instapage's heatmap analytics help identify which fitness offers or transformations attract the most attention from potential members.

5. Optimizepress

Get started with Optimizepress (Subscription) 🚀

Optimizepress is a WordPress-based solution that offers gyms a versatile platform for creating fitness-focused sales funnels. Its integration with WordPress makes it ideal for gyms that already have WordPress websites. Optimizepress includes templates specifically designed for fitness professionals and membership sites.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for gym owners due to its fitness-specific templates, member acquisition focus, and powerful follow-up capabilities. While it requires a monthly investment, the potential return through converted memberships makes it worthwhile for growth-focused fitness businesses.

However, if you're working with a limited budget, Leadpages provides an excellent alternative with many essential features at a lower price point.

Now that we have identified our top choice, let's show you how to make a gym sales funnel using ClickFunnels.

How to Make a Sales Funnel for Gyms Using ClickFunnels

Building an effective gym sales funnel involves showcasing transformation results, addressing common fitness concerns, and providing a clear path to getting started. The following steps will guide you through making a funnel that converts fitness-curious prospects into committed members.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Gym's Unique Positioning

Before building your funnel:

Clarify your gym's unique training methodology or approach
Identify your ideal client demographic and fitness goals
Understand their primary fitness challenges and objections
Determine what motivates them to start (and continue) exercising
Compile your best client transformation stories and results
This clarity will guide your funnel messaging and offers

Step 3: Make Your Lead Generation Landing Page

Add a compelling headline addressing a specific fitness desire (e.g., “Lose 20 Pounds Without Giving Up Your Favorite Foods”)
Include a brief video showcasing your gym atmosphere and training style
Add before/after photos of real members with permission
Feature testimonials highlighting specific results and experiences
Offer a valuable lead magnet (workout guide, meal plan, or assessment)
Create a simple form to capture basic information and fitness goals
Include social proof elements like member counts, years in business, or certification badges

Step 4: Design Your Lead Magnet Delivery Page

After prospects submit their information:

Thank them for their interest in improving their fitness
Provide immediate access to your promised resource
Include a brief video expanding on their fitness goals and common obstacles
Add educational content showing your expertise and approach
Feature a limited-time trial offer (free week, discounted assessment, etc.)
Make it easy to claim the offer directly from this page
Add urgency elements like countdown timers or limited spots

Step 5: Build Your Fitness Assessment Funnel

Create an interactive experience that:

Asks about current fitness level, goals, and experience
Collects information about schedule availability and commitment level
Identifies potential limitations or special considerations
Provides immediate value through personalized recommendations
Sets expectations about the assessment process
Creates a clear path to scheduling their first visit
Captures additional contact information for follow-up

Step 6: Make Your Trial Offer Booking Page

Design a page that:

Outlines exactly what the trial includes (classes, coaching, etc.)
Shows the regular value compared to the special offer price
Explains what makes your gym different from competitors
Addresses common concerns (intimidation, not knowing what to do, etc.)
Includes FAQs about getting started
Features a simple scheduling calendar for their first visit
Adds testimonials specifically from beginners who were once hesitant

Step 7: Develop Your New Member Onboarding Sequence

Create a structured system for first-time visitors:

Pre-visit email with preparation instructions and what to expect
Warm welcome process for their first visit
Initial assessment and goal-setting procedure
Introductory session with minimal overwhelm
Immediate win experience to build confidence
Clear explanation of membership options
Smooth transition from trial to membership

Step 8: Implement Follow-up Email Sequences

Set up automated email campaigns for:

Trial users who haven't converted yet
Prospects who downloaded resources but didn't book trials
New members in their first 30 days (critical for retention)
Milestone celebrations and progress check-ins
Reengagement for members with declining attendance
Nutrition and lifestyle tips to support fitness goals
Community events and challenge announcements

Step 9: Make Segmented Program Funnels

Develop separate funnel paths for different fitness offerings:

Weight loss/body transformation programs
Strength and performance training
Group fitness classes
Personal training packages
Specialty programs (seniors, youth, pre/post-natal, etc.)
Each with tailored content, testimonials, and specific fitness outcomes

Step 10: Build Your Membership Conversion System

Design a streamlined process for converting trials to memberships:

Success session to review trial experience and results
Clear presentation of membership options and benefits
Handling of common objections with prepared responses
Easy sign-up process with digital contracts
Payment processing with secure autopay setup
New member welcome kit and orientation
Goal-setting session for long-term success

Step 11: Develop Referral Generation Funnels

Create systems for member referrals:

Success milestone celebrations that prompt referral conversations
Transformation recognition that increases member sharing
Structured referral programs with clear incentives
“Bring a friend” events and buddy workout opportunities
Social media sharing campaigns for member achievements
Testimonial collection and permission workflows
Community building activities that naturally increase referrals

Step 12: Measure, Test, and Optimize

Track key metrics to continuously improve performance:

Lead magnet download rates by type
Trial offer conversion percentages
Show rate for scheduled assessments
Trial-to-membership conversion rates
Member retention at 30, 60, and 90 days
Average member lifetime value
Cost per acquisition by marketing channel

By following these steps with ClickFunnels, gym owners can make an effective sales funnel that attracts qualified prospects, showcases transformation possibilities, converts trials into memberships, and maximizes retention through proper onboarding. This systematic approach not only increases member acquisition efficiency but also improves the quality of members through better targeting and expectation setting.