How To Make A Sales Funnel For Local Business [September 2025 Update]

Local businesses face unique challenges in attracting customers from their immediate area and competing with both national chains and other local establishments. A well-designed sales funnel can help local businesses capture interested leads, showcase their unique local value, and convert more prospects into loyal customers. This guide will show you how to build, market, and implement a sales funnel specifically for your local business.

If you're a local business owner looking to increase foot traffic, phone calls, and appointments while building stronger community connections, there are several excellent platforms that can help you build effective location-focused sales funnels without requiring extensive technical knowledge.

The first step to making your local business sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're busy running day-to-day operations. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your local business.

The Best Platforms For Local Business Sales Funnels

When choosing a platform for your local business sales funnel, you need specific features that address the unique needs of location-based marketing. The ideal platform should include location targeting, local SEO capabilities, review showcasing, map integration, and scheduling or reservation tools. It should also help you capture lead information from people in your immediate service area. Based on these requirements, we've ranked the top 5 platforms for local business sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers local businesses a comprehensive solution with templates that can be customized for location-based marketing. Its drag-and-drop interface makes it easy to create multi-step funnels that highlight your local presence, showcase customer reviews, and capture contact information for follow-up. ClickFunnels integrates with appointment scheduling systems and CRM tools while offering powerful automation features. It provides a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for local business lead generation. Its alert bars and pop-ups are effective for promoting limited-time local offers, events, or promotions. Leadpages makes it easy to create lead magnets such as “Local Buyer's Guides” or “Community Resource Lists” that provide value while capturing visitor information for targeted local marketing.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides local businesses with highly customizable landing pages perfect for specific services or location-based offers. Its Smart Traffic feature automatically directs visitors to the landing page variant where they're most likely to convert based on their specific interests. Unbounce excels at A/B testing different local messaging and offers to optimize conversion rates.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows local businesses to create personalized landing pages for different neighborhoods or service areas. Its collaboration features make it easy for business teams to work together on local marketing campaigns. Instapage's heatmap analytics help identify which aspects of your local business presentation most resonate with potential customers.

5. Elementor

Get started with Elementor (Free Version Available) 🚀

Elementor provides WordPress users with a flexible platform to create custom local business funnels. Its map embedding, testimonial showcases, and location-specific content blocks are particularly suited for local marketing. The platform's free version offers sufficient functionality for many local businesses just getting started with digital marketing, with the Pro version adding features like popup builders and form widgets.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for local businesses due to its comprehensive approach combining lead capture, appointment scheduling, and follow-up marketing in one integrated system. While it requires a monthly investment, the potential return through consistent local lead generation makes it worthwhile for growth-focused local businesses.

However, if you're working with a limited budget, Elementor's free version provides an excellent starting point with many essential features for showcasing your local business.

Now that we have identified our top choice, let's show you how to make a local business sales funnel using ClickFunnels.

How to Make a Sales Funnel for Local Businesses Using ClickFunnels

Building an effective local business sales funnel involves highlighting your community presence while making it easy for nearby prospects to engage with your business. The following steps will guide you through making a funnel that converts local traffic into loyal customers.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Local Business Strategy

Before building your funnel:

Identify your primary service area (neighborhoods, zip codes, radius)
Clarify your unique local advantage over competitors
Understand common local customer pain points and needs
Determine your primary conversion goals (calls, visits, appointments)
Gather your best customer reviews and testimonials
This clarity will guide your local messaging and conversion focus

Step 3: Make Your Local-Focused Landing Page

Add a compelling headline highlighting your local presence and unique value
Include neighborhood-specific references in your copy
Add a prominent map showing your location with directions
Feature testimonials from local customers with neighborhood mentions
Include trust indicators like years in the community, local awards, or memberships
Offer a valuable local lead magnet (community guide, local discount, etc.)
Create a simple form to capture contact information and specific needs
Add your local phone number and business hours prominently

Step 4: Design Your Lead Magnet Delivery Page

After prospects submit their information:

Thank them for their interest in your local business
Provide immediate access to your promised resource
Include a brief video introducing your business and local team
Add content highlighting your community involvement or history
Feature a special first-time visitor offer or consultation
Make it easy to call, visit, or book directly from this page
Include additional local customer success stories

Step 5: Build Your Local Offer Redemption System

Create a process for converting leads to visits:

Digital offer claim or appointment booking capability
Clear instructions for redeeming in-store offers
Reminder systems for appointments or reservations
Mobile-friendly directions to your location
Preparation information for first visits or appointments
Follow-up sequences for no-shows or cancellations

Step 6: Make Your Appointment or Visit Booking Page

Design a page that:

Shows available times based on your business schedule
Includes simple booking functionality
Collects necessary pre-visit information
Sets expectations about what to bring or prepare
Features your local address with parking information
Sends automated confirmations and reminders
Makes it easy to reschedule if needed

Step 7: Develop Service/Product-Specific Funnels

Create separate funnel paths for different business offerings:

Primary products or services
Seasonal or special promotions
New customer specials
Loyalty or VIP programs
Each with tailored local messaging and specific conversion paths

Step 8: Implement Local Follow-up Sequences

Set up automated email campaigns that:

Welcome new subscribers with local business information
Share local customer stories and testimonials
Provide area-specific tips or resources
Promote seasonal or timely local offers
Invite engagement with your business's community activities
Include location-specific information in all communications

Step 9: Make Your Local Customer Retention System

Design processes for turning first-time visitors into regulars:

First visit follow-up with feedback requests
Thank you messages with return incentives
Local loyalty program enrollment
Birthday or anniversary recognition
Referral requests with neighbor-specific incentives
Regular local-focused check-ins and updates

Step 10: Build Your Local Community Engagement Strategy

Create systems for deepening local connections:

Community event announcements and invitations
Local charity or sponsorship highlights
Neighborhood news or updates (when relevant)
Customer spotlight features
Local business partnership promotions
Seasonal or holiday community engagement

Step 11: Measure, Track, and Optimize

Monitor key metrics to continuously improve performance:

Conversion rates by local traffic source
Lead-to-visit or appointment percentages
Cost per acquisition by neighborhood or zip code
Return visit frequency and customer lifetime value
Review generation and sentiment by local source
Referral rates from existing local customers

By following these steps with ClickFunnels, local businesses can make an effective sales funnel that attracts nearby prospects, showcases local value, streamlines the visit or booking process, and converts more inquiries into loyal repeat customers. This systematic approach helps local businesses compete effectively while building stronger community connections.