How To Make A Sales Funnel For Physical Product [September 2025 Update]

Physical product businesses face unique challenges in converting browsers into buyers and maximizing customer lifetime value. A well-designed sales funnel can help product-based businesses reduce cart abandonment, increase average order value, and create repeat customers. This guide will show you how to build, market, and implement a sales funnel specifically for your physical product business.

If you're a product creator, retailer, or e-commerce store owner looking to increase sales and build customer relationships, there are several excellent platforms that can help you build effective sales funnels without requiring extensive technical knowledge.

The first step to making your physical product sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on inventory, fulfillment, and product development. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your physical product business.

The Best Platforms For Physical Product Sales Funnels

When choosing a platform for your physical product sales funnel, you need specific features that address the unique needs of product-based businesses. The ideal platform should include product showcasing capabilities, upsell and cross-sell functionality, abandoned cart recovery, shipping integration, and inventory management. It should also help you build post-purchase relationships to encourage repeat business. Based on these requirements, we've ranked the top 5 platforms for physical product sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers physical product sellers a comprehensive solution with templates specifically designed for product sales. Its drag-and-drop interface makes it easy to create multi-step funnels with order bumps, one-click upsells, and cross-sell offers that can significantly increase average order value. ClickFunnels integrates with major shipping providers and payment processors while offering powerful post-purchase follow-up capabilities. It provides a 14-day free trial to test all features.

2. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides physical product businesses with highly customizable landing pages perfect for showcasing specific products or product lines. Its Smart Traffic feature automatically directs potential customers to the landing page variant where they're most likely to convert based on their interests. Unbounce excels at A/B testing different product presentations, offers, and messaging to optimize conversion rates.

3. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows physical product businesses to create personalized landing pages for different product categories or customer segments. Its collaboration features make it easy for marketing and product teams to work together on funnel creation. Instapage's heatmap analytics help identify which product features or images attract the most attention from potential customers.

4. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for physical product lead generation and sales. Its alert bars and pop-ups are effective for promoting limited-time offers, new product launches, or special discounts. Leadpages makes it easy to create lead magnets such as “Buying Guides” or “Product Comparison Checklists” that provide value while capturing prospect information for follow-up marketing.

5. Optimizepress

Get started with Optimizepress (Subscription) 🚀

Optimizepress is a WordPress-based solution that offers physical product businesses a versatile platform for creating product-focused sales funnels. Its integration with WordPress makes it ideal for businesses that already have WordPress websites. Optimizepress includes templates specifically designed for product showcases, countdown timers for limited offers, and order forms.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for physical product businesses due to its superior upsell and cross-sell capabilities, proven templates specifically for product sales, and powerful funnel metrics tracking. While it requires a monthly investment, the potential increase in average order value and conversion rates can quickly justify the cost.

However, if you're looking for a more budget-friendly option with solid landing page capabilities, Leadpages provides an excellent alternative at a lower price point.

Now that we have identified our top choice, let's show you how to make a physical product sales funnel using ClickFunnels.

How to Make a Sales Funnel for Physical Products Using ClickFunnels

Creating an effective physical product sales funnel involves showcasing your products effectively while maximizing order value and encouraging repeat purchases. The following steps will guide you through building a funnel that converts browsers into loyal customers.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Select a Product Sales Funnel Template

From your dashboard, choose a template designed specifically for physical products, such as the “Product Launch” or “Store” funnel templates.

Step 3: Make Your Product-Focused Landing Page

Add a compelling headline highlighting your product's primary benefit
Include high-quality product images from multiple angles
Add a product demonstration video showing the item in use
List the key features and benefits in scannable bullet points
Include trust indicators like satisfaction guarantees, free shipping offers, or return policies
Add customer testimonials with photos of real people using your product
Create a clear call-to-action button leading to your order page

Step 4: Design Your Order Form Page

Create a streamlined checkout process:

Display the product with a brief summary of key benefits
Show shipping options and delivery timeframes
Implement a progress indicator showing checkout steps
Include security badges and payment icons
Maintain consistent branding throughout the checkout process
Add an order bump for a complementary low-cost item
Ensure mobile-friendly form design for easy completion

Step 5: Set Up One-Click Upsells

Configure post-purchase upsells:

Offer complementary products that enhance the primary product
Create bundle deals for comprehensive product collections
Suggest quantity discounts for ordering multiple units
Enable one-click purchasing that doesn't require re-entering payment information
Design upsell pages explaining how products work together
Include customer success stories from using the combined products
Test different price points and offers to maximize acceptance

Step 6: Design Your Cross-Sell Page

Following the upsell opportunity:

Suggest related products that pair well with their purchase
Offer bundle deals with special pricing
Show “frequently bought together” items
Make it easy to add items to their existing order
Provide customer testimonials specific to the cross-sell products

Step 7: Make Your Thank You / Order Confirmation Page

After the purchase is complete:

Thank the customer and confirm their order details
Set expectations for shipping and delivery
Include tracking information or explain when it will be sent
Add additional value with complementary digital resources
Invite them to join your social media communities
Implement a referral program offer
Consider a limited-time special offer for their next purchase

Step 8: Set Up Email Follow-up Sequences

Create automated email sequences for:

Order confirmation and tracking information
Shipping and delivery updates
Product usage tips and best practices
Requests for product reviews after appropriate usage time
Cross-selling related products based on their purchase
Re-engagement campaigns for one-time buyers

Step 9: Implement Abandoned Cart Recovery

Set up systems to recover potentially lost sales:

Exit-intent popups offering a special discount
Automated email sequences for cart abandonment (1 hour, 24 hours, 72 hours)
SMS reminders for mobile shoppers (with permission)
Retargeting ads showing the abandoned products
Special offers for completing the purchase
FAQ addressing common purchase hesitations

Step 10: Launch, Monitor, and Optimize

Track key metrics to continuously improve performance:

Conversion rate at each funnel step
Average order value with and without upsells
Abandonment rates and recovery success
Product return rates
Customer acquisition cost
Customer lifetime value
Adjust product presentation, offers, and pricing based on data

By following these steps with ClickFunnels, physical product businesses can make an effective sales funnel that showcases products effectively, increases average order value through strategic upsells and cross-sells, reduces cart abandonment, and builds long-term customer relationships that drive repeat purchases.