How To Make A Sales Funnel For Retail Stores [September 2025 Update]

Retail businesses face unique challenges in attracting customers, driving foot traffic, and increasing online-to-offline conversions in an increasingly digital marketplace. A well-designed sales funnel can help retail stores capture local interest, showcase inventory, and convert browsing shoppers into paying customers. This guide will show you how to build, market, and implement a sales funnel specifically for your retail business.

If you're a retail store owner or marketing manager looking to increase store visits and sales while building customer loyalty, there are several excellent platforms that can help you build effective retail-focused sales funnels without requiring extensive technical knowledge.

The first step to making your retail sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on inventory management and customer service. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your retail store.

The Best Platforms For Retail Store Sales Funnels

When choosing a platform for your retail sales funnel, you need specific features that address the unique needs of brick-and-mortar businesses with online presence. The ideal platform should include product showcasing capabilities, local targeting options, in-store event promotion, and special offer delivery. It should also help you track online-to-offline conversions and build your customer database. Based on these requirements, we've ranked the top 5 platforms for retail store sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers retailers a comprehensive solution with templates that can be customized for both product sales and store visit promotions. Its drag-and-drop interface makes it easy to create multi-step funnels that showcase featured merchandise, collect customer information, and promote in-store events or specials. ClickFunnels integrates with email marketing platforms and CRM systems while offering powerful automation features for customer follow-up. It provides a 14-day free trial to test all features.

2. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates ideal for retail lead generation and promotion. Its alert bars and pop-ups are effective for promoting seasonal sales, new arrivals, or in-store events. Leadpages makes it easy to create lead magnets such as “Style Guides” or “Product Lookbooks” that provide value while capturing customer information for marketing.

3. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides retailers with highly customizable landing pages perfect for specific product lines, seasonal collections, or special promotions. Its Smart Traffic feature automatically directs potential customers to the landing page variant where they're most likely to convert based on their interests. Unbounce excels at A/B testing different product presentations and offers to optimize conversion rates.

4. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows retail businesses to create personalized landing pages for different product categories or customer segments. Its collaboration features make it easy for retail marketing teams to work together on campaign creation. Instapage's heatmap analytics help identify which products or offers attract the most attention from potential customers.

5. Elementor

Get started with Elementor (Free Version Available) 🚀

Elementor provides WordPress users with a flexible platform to create custom retail funnels. Its product showcase features, gallery displays, and countdown timers are particularly suited for retail promotions. The platform's free version offers sufficient functionality for many retail stores just getting started with digital marketing, with the Pro version adding features like popup builders and advanced form widgets.

Conclusion

After evaluating multiple platforms, ClickFunnels stands out as the best choice for retail stores due to its comprehensive approach combining product showcasing, customer capture, and promotion capabilities in one integrated system. While it requires a monthly investment, the potential return through increased foot traffic and sales can quickly justify the cost.

However, if you're working with a limited budget or already have a WordPress website, Elementor's free version provides an excellent starting point with many essential features for showcasing your retail products and promotions.

Now that we have identified our top choice, let's show you how to make a retail store sales funnel using ClickFunnels.

How to Make a Sales Funnel for Retail Stores Using ClickFunnels

Building an effective retail sales funnel involves bridging the online-to-offline gap while capturing customer information for ongoing marketing. The following steps will guide you through making a funnel that drives both immediate sales and long-term customer relationships.

Step 1: Sign Up for ClickFunnels

Create your account and take advantage of the 14-day free trial to explore all features before committing.

Step 2: Define Your Retail Store Strategy

Before building your funnel:

Clarify your store's unique value proposition and target customer
Identify your geographical service area for local targeting
Determine your key product categories or signature items
Gather high-quality product images and customer testimonials
Plan your promotional calendar and special events
This clarity will guide your funnel design and messaging strategy

Step 3: Make Your Store Showcase Landing Page

Add a compelling headline highlighting your store's unique appeal
Include a gallery of featured products or collections with high-quality images
Add a brief video store tour or behind-the-scenes content
Feature customer testimonials with specific shopping experiences
Include store location with map and hours prominently
Offer a valuable lead magnet (discount code, style guide, etc.)
Create a simple form to capture name, email, and shopping preferences
Add social proof like years in business, customer counts, or awards

Step 4: Design Your Lead Magnet Delivery Page

After visitors submit their information:

Thank them for their interest in your store
Provide immediate access to your promised offer or resource
Include additional featured product showcases
Add compelling reasons to visit your physical location
Feature any current in-store specials or events
Make it easy to get directions or store information
Include social sharing options to extend your reach

Step 5: Build Your Online-to-Offline Bridge

Create clear pathways to physical visits:

Exclusive in-store redemption offers
Online reservation with in-store pickup options
Virtual shopping appointments with staff
In-store event registration
Personal shopping or styling services
Store visit scheduling with specialized staff
Each with clear benefits for visiting in person

Step 6: Make Your Special Promotion Funnels

Design seasonal or special event campaigns:

New collection or product launch announcements
Holiday or seasonal sale promotions
Store anniversary or milestone celebrations
Exclusive shopping events or hours
Trunk shows or vendor demonstrations
Flash sales or limited-time offers
Each with dedicated landing pages and urgency elements

Step 7: Develop Your Customer Segmentation System

Create targeted experiences for different customer types:

First-time visitors vs. returning customers
Product category preferences and interests
Purchase history and average spend
Geographic proximity to store
Special occasion shoppers
Style preferences or brand affinities
Each with personalized messaging and offers

Step 8: Implement Follow-up Sequences

Set up automated email campaigns for:

New subscriber welcome with store introduction
Post-visit thank you messages with feedback requests
Product care information and styling tips
New arrival notifications based on preferences
Special occasion reminders (birthdays, anniversaries)
Re-engagement for lapsed customers
VIP previews and exclusive offers

Step 9: Make Your In-Store Event Promotion System

Create dedicated funnels for:

Product demonstrations or workshops
Style shows or fashion events
Meet-the-designer or expert visits
Customer appreciation events
Charity or community shopping events
Sale previews or early access opportunities
Each with registration capability and attendance reminders

Step 10: Build Your Loyalty and Retention Program

Design systems for maximizing customer lifetime value:

Points accumulation and reward redemption
VIP tier progression and benefits
Birthday or anniversary recognition
Early access to sales or new products
Customer appreciation perks
Friend referral incentives
Personalized recommendations based on purchase history

Step 11: Create Your Cross-Sell and Upsell Funnels

Develop strategies for increasing average transaction value:

Complementary product recommendations
Complete-the-look or collection promotions
Premium alternative suggestions
Bundle or package deals
Add-on services or product care items
Exclusive limited-edition offerings
Each with clear value messaging and urgency

Step 12: Measure, Track, and Optimize

Monitor key metrics to continuously improve performance:

Online-to-offline conversion rates
Lead capture cost by marketing channel
Email engagement metrics
Promotion redemption percentages
Average transaction value from funnel-sourced customers
Customer acquisition cost vs. lifetime value
Return on ad spend by campaign and funnel type

By following these steps with ClickFunnels, retail stores can make an effective sales funnel that bridges the online-to-offline gap, drives store visits, increases sales, and builds a valuable customer database for ongoing marketing. This systematic approach helps brick-and-mortar retailers compete effectively in the digital marketplace while leveraging their physical presence as a competitive advantage.