How To Make A Sales Funnel For Web Design [October 2025 Update]

Web design businesses face unique challenges in client acquisition and project qualification. A well-structured sales funnel can help web designers attract ideal clients, showcase their expertise, and convert inquiries into profitable projects. This guide will show you how to build, market, and implement a sales funnel specifically for your web design business.

If you're a web designer or agency owner looking to generate consistent leads and streamline your client acquisition process, there are several excellent platforms that can help you build effective sales funnels without requiring extensive marketing expertise.

The first step to making your web design sales funnel is choosing the right platform. However, selecting from numerous options can be overwhelming, especially when you're focused on client work and design projects. Keep reading this guide to see our suggested picks and a step-by-step guide to making a sales funnel for your web design business.

The Best Platforms For Web Design Sales Funnels

When choosing a platform for your web design sales funnel, you need specific features that address the unique needs of creative service businesses. The ideal platform should include portfolio showcasing capabilities, interactive project assessment tools, client questionnaires, and scheduling integration. It should also help you qualify prospects based on budget, timeline, and project scope. Based on these requirements, we've ranked the top 5 platforms for web design sales funnels:

1. ClickFunnels

Get started with ClickFunnels (Free Trial) 🚀

ClickFunnels offers web designers a comprehensive solution with templates that can be customized to showcase your portfolio and design approach. Its drag-and-drop interface makes it easy to create multi-step funnels that qualify prospects, collect project requirements, and schedule consultations. ClickFunnels integrates with popular CRM systems and allows for client-specific secure areas for sharing design concepts. It offers a 14-day free trial to test all features.

2. Unbounce

Get started with Unbounce (Free Trial) 🚀

Unbounce provides web designers with highly customizable landing pages perfect for promoting specific design services like e-commerce websites, brand identities, or custom WordPress development. Its Smart Traffic feature automatically directs potential clients to the landing page variant where they're most likely to convert based on their specific needs. Unbounce excels at A/B testing different portfolio presentations and service offerings.

3. Elementor

Get started with Elementor (Free Version Available) 🚀

Elementor offers an ideal solution for web designers who want to showcase their WordPress expertise through their own funnel design. As a popular WordPress page builder, it allows you to demonstrate your design capabilities directly through the funnel itself. The platform includes portfolio widgets, testimonial carousels, and form builders specifically useful for web design businesses. The free version provides substantial functionality for getting started.

4. Leadpages

Get Started with Leadpages (Free Trial) 🚀

Leadpages offers user-friendly templates that web designers can quickly customize to match their brand aesthetic. Its alert bars and pop-ups are effective for promoting limited-time offers or design packages. Leadpages makes it easy to create lead magnets such as “Website Audit Checklists” or “UX Best Practices Guides” that demonstrate your expertise while capturing prospect information.

5. Instapage

Get started with Instapage (Free Trial) 🚀

Instapage allows web design agencies to create personalized landing pages for different service offerings and industry specializations. Its team collaboration features are particularly valuable for agencies where designers, developers, and project managers need to coordinate on client acquisition. Instapage's heatmap analytics help identify which portfolio elements or services attract the most attention from prospects.

Conclusion

After evaluating multiple platforms, Elementor stands out as the best choice for web designers due to its natural alignment with the industry, powerful portfolio showcasing capabilities, and the ability to demonstrate your design skills through the funnel itself. The free version provides substantial functionality, with the Pro version offering advanced features at a reasonable price point.

However, if you need a more comprehensive all-in-one solution with built-in payment processing and advanced automation, ClickFunnels offers these capabilities despite its higher price point.

Now that we have identified our top choice, let's show you how to make a web design sales funnel using Elementor.

How to Make a Sales Funnel for Web Design Using Elementor

Creating an effective web design sales funnel involves showcasing your portfolio while qualifying prospects and streamlining your client onboarding process. The following steps will guide you through building a funnel that attracts your ideal clients.

Step 1: Set Up WordPress and Install Elementor

If you don't already have WordPress installed, set it up on your hosting account and install the free Elementor plugin (or Elementor Pro for more advanced features).

Step 2: Map Out Your Funnel Structure

For web design businesses, an effective funnel typically includes:

Portfolio showcase landing page
Service specifics and pricing page
Project assessment questionnaire
Consultation booking page
Proposal delivery system
Client onboarding sequence

Step 3: Make Your Portfolio Showcase Landing Page

Using Elementor's drag-and-drop editor:

Add a compelling headline highlighting your unique design approach or specialization
Include a gallery of your best work with filtering options by industry or project type
Feature client testimonials with specific results achieved (increased conversions, traffic, etc.)
Add a simple form to capture initial interest or offer a website audit
Include trust indicators like design awards, certifications, or notable clients
Embed a short video introducing yourself and your design philosophy

Step 4: Design Your Services and Packages Page

Create a page that:

Clearly outlines your service offerings and specializations
Showcases tiered packages with transparent pricing when possible
Highlights the unique benefits of working with your design business
Addresses common client concerns and questions
Includes case studies demonstrating concrete results
Features a clear path to the next step in your funnel

Step 5: Build Your Project Assessment Questionnaire

Develop a form that:

Collects essential information about the prospect's business
Identifies their specific goals and challenges
Gathers technical requirements and preferences
Establishes budget range and timeline expectations
Asks about competitors and inspiration sites
Qualifies prospects based on your ideal client criteria

Step 6: Make Your Consultation Booking Page

Design a page that:

Explains what the consultation will cover
Sets expectations about the meeting format and duration
Embeds a scheduling tool (like Calendly or SimplyBook.me)
Includes preparation instructions for the prospect
Features additional social proof from similar clients
Addresses any concerns about commitment or next steps

Step 7: Develop Your Proposal System

Set up a streamlined process to:

Create and deliver professional proposals based on assessment information
Allow for online approval and digital signatures
Collect initial deposits securely
Establish project milestones and timelines
Set clear expectations about the design process

Step 8: Implement Email Follow-up Sequences

Create automated email sequences for:

New prospects who haven't completed the assessment
Qualified leads who haven't booked a consultation
Prospects who received proposals but haven't approved them
New clients entering the onboarding process
Post-project follow-up for testimonials and referrals

Step 9: Set Up Client-Specific Secure Areas

For active projects:

Create password-protected pages for sharing design concepts
Implement feedback systems for design iterations
Develop milestone approval processes
Create training resources for client website management

Step 10: Launch and Monitor Performance

Use analytics to track:

Portfolio engagement metrics
Assessment completion rates
Consultation booking conversion rates
Proposal acceptance percentages
Client acquisition costs by channel
Project profitability by lead source

By following these steps with Elementor, web design businesses can make an effective sales funnel that showcases their expertise, qualifies ideal clients, streamlines project initiation, and converts more inquiries into profitable design projects.