15+ Consumer Packaged Good Industry Trends and Statistics • Scottmax.com

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The Consumer Packaged Goods (CPG) industry is undergoing rapid transformation, driven by technological innovation, evolving consumer demands, and a heightened focus on sustainability. Looking ahead, trends such as AI-powered personalization, direct-to-consumer models, and eco-friendly packaging are expected to shape industry growth.

Data and analytics are becoming central, enabling companies to anticipate market shifts, streamline operations, and deliver tailored experiences—positioning data-driven strategies as the cornerstone of future CPG and pharma advancements.

Historical Growth and Market Size of the Consumer Packaged Goods (CPG) Industry

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Historical Growth of the CPG Industry

Global retail sales value for consumer products (food, beverages, household, personal care) rose 7.5% year-over-year to $7.5 trillion in 2024, down from 9.3% in 2023 and 9.8% in 2022.
Approximately 75% of 2024’s sales growth was driven by price increases, an improvement from 90% in 2023, indicating a slight rebalancing towards volume growth.
Emerging markets led growth with an 11% year-over-year increase in retail sales value in 2024, more than double the 3% volume growth in these markets, which accounted for nearly all global volume growth.
Over the last two decades, 80% of Asia’s consumption growth has come from lower-income segments entering the consuming class; future growth is expected to shift, with higher-income consumers contributing up to 80% of consumption growth in the next decade.

Current Market Size and Forecasts

The global CPG market size was approximately $2.21 trillion in 2023 and is projected to reach $3.44 trillion by 2034, growing at a CAGR of 4.1% from 2024 to 2034.
Another forecast estimates the CPG market size at $2.39 trillion in 2025, with an expected growth of $2.93 trillion by 2030.
Technavio projects that the CPG market will increase by $1.48 trillion from 2025 to 2029 at a CAGR of 4.9%.
Statista forecasts value added in the consumer goods market to reach $4.54 trillion in 2025, with a CAGR of 1.47% between 2025 and 2029.
Bain & Company reports that global retail sales of consumer products will reach $7.5 trillion in 2024, reflecting continued growth albeit at a slower pace.

Sector-Specific and Regional Data

The food and beverage segment is the largest online CPG category, accounting for 44% of total online CPG sales, with a projected revenue of approximately $26.77 billion.
North America’s CPG market is projected to reach about $1.5 trillion in output value in 2025.
Emerging markets contributed an 11% increase in retail sales value in 2024, more than twice the growth rate of developed markets.
Indonesia’s consuming class is expected to grow from 120 million to 200 million by 2030, while India’s consuming class could rise from 340 million to 825 million by 2030.

Consumer Spending and Market Dynamics

Global consumer spending on CPG products is projected to increase by nearly 6% in 2025, adding approximately $3.2 trillion compared to 2024.
Online sales of CPG products grew by 10% over the past year, compared to only 2% growth in physical retail.
In the U.S., 86% of CPG dollar sales come from shoppers engaging across both digital and in-store channels, reflecting the prevalence of omnichannel shopping behavior.
Direct-to-consumer (DTC) e-commerce sales in the CPG sector are expected to hit $186 billion in 2025.

Industry Challenges and Trends Affecting Growth

In 2023, over 80% of CPG executives cited high raw material costs as a major challenge; by 2025, input costs dropped to the fourth biggest concern behind competition, consumer spending decline, and retailer pressure.
Inflation-driven price increases accounted for approximately 75% of sales growth in 2024, down from 90% in 2023, indicating ongoing challenges in volume recovery.
Leading CPG companies, such as Procter & Gamble, Coca-Cola, and Nestlé, had a combined market capitalization of nearly $1 trillion as of September 2024.

Shifting Consumer Behaviors and Loyalty Trends

Changing Consumer Preferences

Global retail sales value for the CPG industry reached $7.5 trillion in 2024, up from $6.8 trillion in 2023 and $4.8 trillion in 2022.
In 2024, 7.5% year-over-year sales growth was recorded, compared to 9.3% in 2023 and 9.8% in 2022.
The plant-based foods market was valued at $13 billion in 2023 and is projected to grow at a CAGR of 12% over the next decade.
In 2024, 57% of U.S. consumers chose plant-based products, with 40% opting for plant-based meats and milk.
The organic CPG market is growing at a rate of 7% annually and is expected to reach $437 billion by 2027.
Natural and organic product preferences increased by 46% over the past decade.
Eco-friendly packaging is growing at a rate of 7.4% annually and is forecasted to reach $399.1 billion by 2027.

Loyalty Challenges and Digital Reviews

Three-quarters of 2024’s sales growth came from price increases, down from 90% in 2023, indicating persistent challenges in volume-led growth.
U.S. households spend an average of $4,000 annually on CPG products.
Online sales of CPG products were $1 trillion in 2023, up from $905 billion in 2022.
E-commerce sales of CPG products are projected to reach $246 billion in the U.S. by 2025.
70% of consumers are willing to pay more for sustainable CPG products in 2024.
Over 75% of consumers prefer sustainable packaging, influencing brand loyalty and purchase decisions.
Online reviews and digital engagement have led to a 10.3% increase in CPG online sales in 2020.

Private Label Products

40% of consumers reported purchasing more private-label CPG products in the past year.
Private label brands have increased market share by 3% from 2022 to 2024.
Direct-to-consumer (DTC) online sales are expected to reach $1,622 billion in 2024, up from $1,482 billion in 2022.
PepsiCo’s DTC sales nearly doubled in Q3 2020 following the launch of new e-commerce platforms.

Industry Entries and Exits

New CPG competitors have increased by 18% between 2022 and 2024.
Unilever acquired more than 10 DTC and private label brands since 2015, investing over $2 billion in acquisitions.
Procter & Gamble launched at least three new DTC brands in 2019.
40% of CPG firms are actively responding to consumer shifts by setting ambitious sustainability objectives.
The CPG market size is projected to rise from $2,396.9 billion in 2025 to $2,923.2 billion by 2030, indicating increased competition and market entries.

Impact of Digital and E-commerce

Online sales of beauty and personal care products in the CPG sector are projected to reach $105 billion by 2025.
The global market for pet care CPG products is expected to hit $299 billion by 2025.
By 2022, over 20 billion connected devices are expected to be present in the consumer goods sector, accelerating digital engagement.
Direct-to-consumer models have led to a 15% increase in consumer retention rates for brands that have adopted DTC since 2020.

Technological Advancements and Digital Transformation in the CPG Industry

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Direct-to-Consumer (DTC) Models and E-Commerce Expansion

DTC e-commerce sales are projected to reach $186 billion in 2025, up from $155 billion in 2023, marking a 20% increase in just two years.
In North America, the CPG market's output value is expected to reach $5 trillion by 2025, up from $4 trillion in 2024.
Online sales of CPG products grew by 10% over the past year, significantly outpacing the 2% growth in physical retail.
86% of CPG dollar sales in the U.S. now come from omnichannel shoppers, who blend online and in-store experiences, up from 81% in 2022.
Emerging markets saw an 11% year-over-year increase in retail sales value in 2024, more than double the growth rate of developed markets.

AI, Data Analytics, and Digital Marketing Innovation

In 2025, 90% of CPG executives are considering AI applications, yet only 6% have a defined plan to generate business value from AI.
There was a 24-percentage-point rise in executives prioritizing AI and data capabilities as a strategic focus between 2023 and 2025.
AI-powered analytics are enabling 55% savings in supply chains, 45% in back-office operations, and 40% in commercial operations, according to McKinsey forecasts.
61% of CPG companies expect manufacturing processes to undergo the most significant digital transformation, with processing operations leading the way over packaging due to higher capital investment.
71% of surveyed CPG respondents identified machine learning and AI as top impact areas for manufacturing in 2025.
Only 25% of CPG firms have formal digitalization strategies, with data collection, operational flexibility, and error reduction as primary goals.
Reducing human error (45%), achieving cost savings (33%), and increasing speed to market (24%) are key drivers for digital adoption, while implementation costs (44%) and skills gaps (27%) remain significant barriers.

Competitive Landscape and Market Dynamics

Growth Patterns Among Large, Medium, and Small Manufacturers

Global retail sales value for the consumer products industry reached $5 trillion in 2024, representing a 5% year-over-year increase, compared to 9.3% in 2023 and 9.8% in 2022.
The market size for consumer packaged goods was $2,208.85 billion in 2023, projected to reach $ 2,396.9 billion in 2025 and $2,926.32 billion by 2030, with a CAGR of 1% from 2024 to 2034.
The CPG sector posted 8% year-over-year growth in 2024, with annual sales reaching $62 trillion.
The top three CPG companies (Procter & Gamble, Coca-Cola, Nestlé) held a combined market capitalization of nearly $1 trillion as of September 2024.
Large manufacturers have seen slower volume growth, with about 75% of 2024’s sales growth driven by price increases (down from 90% in 2023), indicating limited volume-led expansion.
Local and regional brands are gaining traction, with 47% of global consumers identifying locally owned companies as important in 2025, compared to lower figures in previous years.
In China, 6 of the top 10 beauty brands with the most market share growth since 2020 are Chinese, up from only 2 between 2015 and 2020.
In Japan, 9 of the top 10 snack brands are Japanese, reflecting a strong local manufacturer presence.

Mergers, Acquisitions, and the Emergence of New Competitors and Startups

Mergers and acquisitions activity in the CPG sector increased in 2024, with a focus on acquiring innovative startups and expanding into segments related to health, wellness, and sustainability.
The CPG market size is projected to grow from $91 billion in 2024 to $8 billion by 2035 at an annual rate of 56%, driven in part by consolidation and new market entrants.
In 2024, 40% of CPG firms set ambitious sustainability objectives, often achieved through strategic acquisitions of eco-friendly brands.
Emergence of disruptor brands: The number of new CPG startups entering the market has risen steadily, with local brands outperforming multinationals in several categories (e.g., beauty, snacks).
In Europe, 42% of consumers in May 2025 reported a worse perception of American brands than at the start of the year, creating opportunities for local startups and regional competitors.
Direct-to-consumer (DTC) e-commerce sales are projected to reach $186 billion by 2025, offering a platform for new entrants and smaller brands to compete with established players.

Emerging Trends: Sustainability, Personalization, and Premiumization

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Sustainability in CPG: Market Impact and Growth

Sustainable products held 18.5% of the CPG market share in 2023, a 2% increase from 2022 (17.3%) and the largest single-year jump in five years.
Since 2015, the market share of sustainable products has increased by 8%.
They achieved a 5-year compound annual growth rate (CAGR) of 9.9%, outperforming conventional products at 4%.
Despite inflation, sustainable products contributed one-third of all CPG growth in 2023 despite representing less than 20% of the market.
Products with sustainability claims accounted for 56% of the total spending growth over the five years.

Personalization and Direct-to-Consumer (DTC) Expansion

DTC e-commerce sales are projected to reach $186 billion in 2025, up from $141 billion in 2022.
The D2C market is forecasted to grow at a 14% CAGR to $593 billion by 2032.
59% of consumers require personalized marketing based on past interactions to drive purchases.
AI-powered personalization enables CPG brands to scale tailored offerings, with 75% growth leaders embedding AI in core operations.

Premiumization and Value-Driven Choices

75% of U.S. consumers report “trading down” due to inflation, with 25% switching to private-label brands.
Private labels gained 0.4 percentage points in market share in 2023, while sustainable products grew two percentage points.
Premium brands focusing on niche value propositions grew 5× faster than mid-tier competitors in 2024.
CPG companies prioritizing premiumization experienced 9.8% revenue growth in 2024, compared to 2% for non-premium portfolios.

Conclusion

The Consumer Packaged Goods (CPG) sector has experienced remarkable growth, reaching a projected global value of $15.7 trillion by 2025. Recent years have seen a surge in e-commerce, sustainability initiatives, and digital transformation, with AI and omnichannel strategies reshaping consumer engagement.

As local brands gain traction and consumer preferences shift, CPG companies must embrace innovation, data-driven decision-making, and adaptability to stay relevant and drive future growth in an increasingly dynamic market.

Insights On Consumer Packaged Goods Industry Trends and Statistics

How large is the global CPG market in 2025?

The global CPG industry is projected to reach $15.7 trillion in value by 2025, reflecting robust growth across categories.

What are the fastest-growing trends in the CPG sector?

Key trends include the rise of e-commerce, sustainability and eco-friendly packaging, AI-driven personalization, and direct-to-consumer (DTC) strategies.

How important is sustainability to CPG consumers?

Over 75% of consumers are willing to pay more for sustainable packaging, and the market for eco-friendly packaging is growing at a rate of 7.4% annually.

Are local brands gaining ground over global brands?

Yes, nearly half of consumers now prioritize buying from locally owned companies, with local brands often preferred for better fit and support for domestic businesses.

How is technology transforming the CPG industry?

AI and generative technologies are reshaping consumer engagement, driving productivity, and enabling CPG companies to adapt quickly to changing market needs.

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