18 SaaS Industry Statistics To Know

Hey there, fellow tech enthusiasts and business buffs! If you’re anything like us, you’ve probably heard the buzz around SaaS – the superhero of the software world. But wait, do you know just how massive the SaaS industry is becoming?

We’ve dived into the numbers, crunched the stats, and boy, do we have a rollercoaster of insights for you! So grab your virtual seatbelt and join us on this wild ride as we unveil “18 SaaS Industry Statistics To Know.”

Get ready for a casual chat about skyrocketing growth, mind-blowing adoption rates, and the fascinating trends reshaping the business landscape. Let’s dive in, shall we?

General Saas Industry Statistics

Dive into the beating heart of the SaaS universe with these General SaaS Industry Statistics. From the geographical stronghold of the United States to the market cap giants like Salesforce, get ready for a casual exploration of the key players and global landscape shaping the software game.

SaaS Worldwide: Where in the World is SaaS?

So, you know that crazy world of SaaS (Software as a Service)? Well, turns out, a whopping 56.67% of SaaS companies worldwide call the good ol’ United States home sweet home.

That’s right, out of the 30,000 SaaS companies hanging out on this planet, a cool 17,000 are chilling in the U.S. of A. The UK and Canada are kind of the runners-up in this global SaaS race with a cozy 2,000 companies each. Germany, France, and India are no slouches either, sporting 1,000 SaaS enthusiasts each.

CountryNumber of SaaS Companies
United States17,000
United Kingdom2,000

Dolla Dolla Bills, Y’all! The U.S. SaaS Market

Hold on to your seats – the SaaS industry in the United States is like a financial powerhouse, boasting a whopping $108.4 billion market value. And guess what? By 2025, it’s predicted to skyrocket to $225 billion. That’s some serious cash!

The U.S. SaaS Heavy Hitters

Ever wondered who the big shots are in the U.S. SaaS playground? Salesforce.com Inc. takes the crown with a jaw-dropping market cap of $183.07 billion (as of March 2023).

Right on its heels are Adobe Inc. with $152.37 billion, Intuit Inc. with $114.13 billion, and Shopify Inc. with $55.08 billion. Talk about some big numbers! Fun fact: Salesforce went from $161 billion to $251 billion between January 2020 and September 2021. That’s a whole lot of growth.

SaaS Apps Galore

Now, let’s talk software. As of 2021, companies globally are like kids in a candy store, averaging a sweet 110 SaaS applications per organization.

That’s a huge leap from the 2015 days when companies were keeping it chill with just 8 apps. In 2016, they upped the ante to 12 apps, and now? Well, it’s a whopping 110! The SaaS world just keeps on growing.

General Saas Adoption Statistics

Curious about how businesses are embracing the SaaS revolution?

Unearth the secrets of SaaS Adoption Statistics, where 99% of companies are set to join the SaaS party by 2023, while others are diving headfirst into a world where dynamic pricing rules and churn rates tell tales of customer loyalty challenges.

The 99% Club: Everyone’s Invited!

Guess what? By the end of 2023, it’s like a SaaS party where 99% of companies are on the guest list. That’s right – whether you’re a big shot or a small fry, you’re probably getting cozy with one or more SaaS solutions. It’s like the cool kid in school that everyone wants to hang out with.

SaaS Aficionados: The 38% Crew

Some companies are not just dipping their toes; they’re diving headfirst into the SaaS pool. A whopping 38% of companies are practically living and breathing SaaS. It’s not just a tool; it’s a lifestyle. Can you imagine running your whole show on SaaS? Well, they can, and they do!

The Grand SaaS Migration: 86% Have Plans

Hold on tight because the grand migration is on the horizon. A staggering 86% of organizations have spilled the beans – they’re planning to move all their apps to SaaS after the mystical year of 2022.

It’s like they’ve got a SaaS roadmap, and they’re following it to the letter. Watch out, traditional software – the SaaS wave is coming for you!

Small but Mighty: 78% of Small Businesses are on Board

Don’t let size fool you! When it comes to SaaS, small businesses are not playing around. A solid 78% of these small wonders have invested in SaaS options. It’s like David taking on Goliath, but in the world of software.

Saas Company Statistics

Step into the boardrooms and financial landscapes of SaaS giants with these Saas Company Statistics.

From the prowess of Salesforce and Adobe to the spending habits of SaaS companies on customer acquisition, discover the financial dynamics and strategic maneuvers defining the success stories in the industry.

Pricing Magic: 98% Positive Vibes

Ever heard of dynamic pricing? Well, SaaS businesses are all over it, and guess what – 98% of them are singing its praises.

Dynamic pricing is like the jazz of the SaaS world – it’s all about flexibility, adapting to the market, and hitting the right notes to maximize those revenues. It’s not a one-size-fits-all – it’s more like a tailored suit for your pricing strategy.

Marketing SaaS Wonderland: 7,000 Companies!

Marketing, meet SaaS. There’s a match made in tech heaven, with a whopping 7,000 SaaS companies serving the marketing industry alone. It’s like a buffet of software solutions catering specifically to marketers’ needs.

Meanwhile, there are about 770 major SaaS players in the healthcare software space as of 2020 – talk about specialized care!

The Trial Tale: 56% No Free Lunch

Not everyone believes in a free trial feast. In fact, 56% of SaaS companies are saying, “No free lunch here!”

However, the other 44% are a bit more generous – offering a mix of free online trials (44%), free 30-day trials (41%), and free two-week trials (18%). It’s like a smorgasbord of trial options to entice potential customers.

Churn Drama: 5% Heartbreak

Churn rates – the heartbreak of the SaaS world. On average, SaaS companies experience a 5% churn rate. Now, in the world of churn, lower is better, and 3% or less is considered gold standard. It’s a bit like dating – you want to keep those customers coming back for more!

Contract Values: Big and Small Players

Let’s talk money! Enterprise SaaS companies are rolling in the dough, boasting an average contract value of over $100,000.

Mid-market companies are no slouches either, with values ranging from $10,000 to $100,000. Meanwhile, our small and mighty SMB companies are playing it lean, with contracts under $10,000 per year for each customer.

Spending Spree: 92% on Customer Love

SaaS companies are not shy when it comes to showering love on their customers. On average, they splurge 92% of their first year’s revenue on customer acquisition.

That’s almost a whole year’s worth of attention dedicated to bringing new customers into the fold. It’s like the ultimate spending spree on customer love!

Contract Length Chronicles: 48% One-Year Romances

In the realm of contract lengths, 48% of SaaS businesses are in it for the one-year romance. It’s like committing to a relationship for a solid year.

On the flip side, 13% are keeping it casual with month-to-month contracts, and 11% are thinking long-term with contracts that last at least three years. Talk about contract drama!

Saas Industry Trends and Projections Statistics

Hold on tight for a ride through the future of SaaS with these Industry Trends and Projections Statistics.

From a 30% surge in app usage to a jaw-dropping Compound Annual Growth Rate (CAGR), explore how the SaaS landscape is evolving, growing, and reshaping the digital horizon in 2023.

App Extravaganza: 30% More Fun!

Hold on tight because SaaS app usage is having a wild party! Between 2018 and 2019, companies of all shapes and sizes upped their app game by a cool 30%. Picture it like a massive app buffet – more options, more choices, and more business efficiency.

This info comes straight from a 2020 annual report that peeked into the tech habits of over 1,000 companies. Oh, and not just usage – the average number of apps in play also joined the party with a 30% increase. It’s like the SaaS app world is on a growth spree, and everyone’s invited!

Growth on Steroids: 16.4% CAGR Magic

Let’s talk growth, shall we? The Compound Annual Growth Rate (CAGR) for SaaS business applications is the stuff of legends – a whopping 16.4% between 2017 and 2022.

That’s not just growth; it’s growth on steroids! In terms of dollars, we’re talking about a jump from $44.4 billion in 2017 to a jaw-dropping $94.9 billion in 2022. It’s like the SaaS market is flexing its muscles and showing us all how it’s done.

The 99% Revolution: SaaS Taking Over!

Fasten your seatbelts because it’s a SaaS revolution by the end of 2023, and everyone’s on board! A staggering 99% of companies are jumping on the SaaS bandwagon.

It’s like the entire business world is saying, “We want in on this!” And in the health field? Hold on to your stethoscopes – SaaS adoption is growing at a rate of 20% every year. That’s not just adoption; it’s an explosion of SaaS goodness in the healthcare realm.


And there you have it, folks – the backstage pass to the dynamic world of SaaS! From the United States dominating the SaaS scene to companies embracing the flexibility of dynamic pricing, it’s clear that SaaS is not just a trend; it’s a game-changer.

The adoption rates are skyrocketing, the growth is relentless, and with 99% of companies expected to hop on the SaaS bandwagon by the end of this year, it’s safe to say this tech powerhouse is here to stay.

Whether you’re a business guru, a tech geek, or just curious about the forces shaping our digital world, these 18 SaaS industry statistics offer a front-row seat to the action.

So, as we navigate this ever-evolving landscape, one thing’s for sure – SaaS is not just software; it’s a revolution. Here’s to a future where the cloud is the limit and SaaS is the star of the show. Cheers to the exciting journey ahead!

Frequently Asked Questions

1. How has the SaaS industry evolved globally in recent years?

The SaaS industry has experienced an explosive evolution, with a 30% surge in app usage and a 16.4% Compound Annual Growth Rate (CAGR) between 2017 and 2022. Companies worldwide are embracing SaaS solutions at an unprecedented pace, reshaping the digital landscape.

2. Why is the United States a powerhouse in the SaaS world?

The U.S. dominates the SaaS arena, hosting 56.67% of global SaaS companies and boasting a market value of $108.4 billion. Its dynamic pricing strategies and tech giants like Salesforce contribute to its undeniable leadership.

3. How are businesses adopting SaaS solutions, and what’s the forecast for the near future?

An astonishing 99% of companies are projected to use at least one SaaS solution by the end of 2023, marking a historical surge in adoption rates. SaaS isn’t just a trend; it’s becoming an essential tool across industries, with the health sector witnessing a staggering 20% annual adoption growth.

4. What challenges do SaaS companies face in customer acquisition and retention?

Despite the industry’s prowess, SaaS companies grapple with an average churn rate of 5%, emphasizing the importance of effective customer retention strategies. Interestingly, these companies allocate a significant 92% of their first-year revenue to customer acquisition, reflecting the competitive nature of the market.

5. How are SaaS companies shaping their pricing models, and what’s the significance of dynamic pricing?

Dynamic pricing is the secret sauce for 98% of SaaS businesses, allowing them to adapt to market conditions flexibly. This approach maximizes revenue by breaking free from traditional pricing schedules, showcasing its effectiveness in the ever-evolving SaaS landscape.