60 Social Media & Mental Health Statistics To Know

Hey there, fellow digital adventurers! Have you ever wondered how deep we’ve dived into the rabbit hole of social media addiction? Buckle up, because we’re about to take a wild ride through the captivating world of likes, shares, and endless scrolls.

From jaw-dropping global stats to Gen Z’s battle with FOMO, we’ve got the inside scoop on just how hooked we are. So, grab your favorite virtual snack and let’s uncover the secrets of our social media obsession through our well-researched 60 Social Media & Mental Health Statistics To Know in 2023.

General Statistics of Social Media Addiction: How Hooked Are We?

Social media has become a staple in our daily lives, but just how addicted are we? Well, the numbers might surprise you.

Overall Addiction Rates

Let’s start with the big picture: 30% of American adults admit to having a bit of a social media addiction. Yep, you read that right – nearly a third of grown-ups in the U.S. have fallen deep into social media .

Age Matters

Age plays a significant role in our social media habits. It seems like the younger you are, the more likely you are to be glued to your feeds. Check this out:

– Among the 18-22-year-olds, a whopping 40% confess to being hooked.

– The 23-38-year-olds aren’t far behind, with 37% acknowledging their social media dependence.

– Meanwhile, as you climb the age ladder, the numbers start to drop:

– 26% of the 39-54-year-olds admit to the addiction.

– For those aged 55-64, it’s 21%.

Battle of the Genders

Men and women seem to have slightly different struggles when it comes to social media. Here’s the scoop:

– 26% of American men feel the pull of social media addiction.

– Women, on the other hand, are just a tad more immersed, with 34% confessing to the same struggle.

Diversity in Addiction

Now, let’s talk about diversity. Social media addiction isn’t limited to any particular ethnicity, but the numbers do vary:

– Among White Americans, 32% wrestle with social media addiction.

– Hispanic Americans aren’t far behind, with 29% feeling the pull.

– Asian Americans have a 27% addiction rate.

– And for African Americans, it’s 25%.

Global Statistics of Social Media: Who’s in the Club?

Social media has become a global phenomenon, with a staggering 4.7 billion people worldwide joining in on the digital fun. To put that in perspective, that’s a whopping 59% of the world’s population!

But when we take a closer look at more developed regions, those numbers shoot up even higher. Check out these regional breakdowns:

Eastern Asia Takes the Lead

Eastern Asians are leading the charge when it comes to social media adoption, with an impressive 71% of the population actively using social platforms. They’ve truly embraced the digital age.

North America’s Digital Dominance

Across the Atlantic, North America isn’t far behind. An impressive 78% of North Americans are active on social media. It’s no surprise that the birthplace of many major tech giants is deeply entrenched in the world of social networking.

Western Europe’s Digital Landscape

Over in Western Europe, a staggering 83% of the population is tapping, swiping, and scrolling their way through social media. It’s become an integral part of daily life for many in the region.

Northern Europe’s Social Media Enthusiasm

And finally, in Northern Europe, social media is practically a way of life, with a remarkable 84% of Northern Europeans engaging on these platforms. It’s clear that digital connectivity knows no bounds in this part of the world.

Usage Statistics of Social Media

Ever wonder where all those precious online minutes go? Well, it turns out, that a significant chunk of our digital lives is devoted to social media. Here’s the scoop:

Overall Social Media Share

On average, adults dedicate a hefty 36% of their online time to social media. That’s a big slice of the digital pie!

Age and Gender Matter

Now, let’s break it down further:

– Social media reigns supreme among women aged 25-34, with a whopping 40% of their online time dedicated to scrolling through feeds, liking, and sharing. It seems like this age group has a particularly strong bond with their digital social circles.

– On the flip side, men aged 55-64 seem to be a bit more sparing with their internet time. They spend just 28% of their online hours on social media. The younger generations appear to be more plugged into the social media scene.

Scroll Time Statistics

Ever wondered why people turn to social media? It turns out, there are a variety of motives, and filling spare time ranks high on the list. Here’s the lowdown:

The Spare Time Connection

For 36% of internet users aged 16-24, the top reason they dive into the world of social media is to fill their spare time. It’s like a digital playground where they can explore, engage, and pass the hours.

Friends and Family Come First

While filling spare time is a big draw, it’s worth noting that the top spot still belongs to staying connected with friends and family. People want to maintain those digital bonds, and this motive takes precedence for many.

Gen Z User Statistics

When it comes to social media, Gen Z is the trailblazing generation that’s grown up with screens at their fingertips from a young age. This unique connection with technology makes them particularly susceptible to the allure of social media.

A Digital Generation

A staggering 91% of Gen Z adults are active on at least one social media platform. For them, it’s not just a digital accessory; it’s a way of life.

Constant Connectivity

But here’s the kicker – over half of Gen Z’ers, a whopping 51%, admit to using social media almost constantly. It’s like an ever-present companion in their daily routines.

Blurring Boundaries

What’s even more fascinating is that the lines between the digital and real worlds are blurring for half of Gen Z. Social media isn’t just something they do online; it’s intricately woven into their real-life experiences. It’s a reflection of how deeply integrated social media has become in their lives.

A Statistics on why Gen Z is Tapping the Breaks on Social Media

Despite being the generation that’s practically grown up with social media, even Gen Z isn’t immune to its downsides. Here’s why some of them are hitting pause:

The Time Trap

For a significant 41% of Gen Z, the biggest reason to step back from social media is that it eats up too much of their precious time. It’s easy to get lost in the endless scroll; they’re not alone in feeling this way.

Negativity Overload

Coming in at a close second, 35% of Gen Z’ers are looking to reduce their social media time because they’ve had enough of the negativity that can often pervade these platforms. It’s a reminder that, in the midst of the virtual world, real emotions are at stake.

Impact on Self-Esteem

Lastly, 17% of Gen Z’ers have found that social media can sometimes take a toll on their self-esteem. The comparison game and the highlight reels of others can lead to feelings of inadequacy.

A Statistics on Gen Z’s Self-Reflection on Social Media

It seems that Gen Z is engaging in some serious self-reflection when it comes to their digital habits, and the numbers speak for themselves:

Social Media Overload

An overwhelming 72% of Gen Z adults believe that their peers spend excessive time on social media. It’s a clear sign that they recognize the potential pitfalls of overindulgence in the digital realm.

Taking Action

In response to this awareness, 58% of Gen Z’ers are actively trying to cut back on their social media consumption. It’s a proactive move to regain control over their online lives and ensure that they’re not getting lost in the digital noise.

A Statistics on Social Media and the “Missing Out” Feeling

Lululemon’s survey sheds light on an interesting connection between the time we invest in social media and our social well-being:

The 3-Hour Threshold

Here’s a noteworthy finding: Users who spend 3 hours or more per day on social media are the most likely to report negative feelings about their social well-being. It seems that there’s a tipping point where the digital world begins to cast shadows on the real one.

FOMO and Comparison

The survey also asked if social media made users feel like they were “missing out” or if it led them to “compare themselves to others.” The results were telling:

– 33% of those who spend over 3 hours on social media answered “yes” to these questions, indicating a higher likelihood of experiencing these negative emotions.

– In contrast, only 20% of users who spent an hour or less on social media per day admitted to feeling the same way.

User Statistics of A Multi-Account World

In today’s digital age, the average internet user isn’t just sticking to one social media platform. They’re branching out and diversifying their online presence, and the numbers tell an interesting story:

The Multi-Account Trend

On average, internet users now have a staggering 8.5 social media accounts to their name. That’s a significant increase from just a few years ago, showcasing our growing appetite for digital connections and content consumption.

Purposeful Presence

What’s intriguing is that each of these platforms serves a different purpose in the digital ecosystem. It’s like a toolbox where users select the right platform for the right job. For instance:

– Facebook has become a go-to for messaging and keeping in touch with friends and family.

– Instagram transforms into a platform for following brands, and influencers, and seeking visual inspiration.

– TikTok emerges as the go-to place for entertainment, where short, engaging videos take center stage.

The Expanding Universe

And as new social media networks continue to pop up and capture our attention, that average of 8.5 social media accounts per user is bound to climb even higher. It’s a reflection of our ever-evolving digital landscape, where each platform offers a unique experience and serves a specific role in our online lives.

Statistics of YouTube: America’s Go-To Social Hub

In the ever-evolving world of social media, YouTube stands tall as the undisputed champion in the United States. Here’s a closer look at its stronghold:

Impressive Adoption Rates

An astounding 81% of Americans are active on YouTube. It’s become a digital staple for a vast majority of the population, proving its enduring popularity.

Daily Engagement

But it’s not just about having an account; it’s about how often people engage with the platform. Over half of internet users in the US visit YouTube at least once per day, making it a regular destination for millions.

A Habitual Connection

Digging deeper, 36% of users check in on YouTube several times per day. It’s clear that YouTube has become an integral part of their daily routines, whether it’s for entertainment, education, or simply staying in the loop.

Statistics of Facebook: The King of Multiple Daily Visits

When it comes to multiple daily visits, Facebook wears the crown among American adults. Here’s a closer look at the stats:

Frequent Check-Ins

A substantial 49% of adults in the United States find themselves logging into Facebook more than once per day. It’s a testament to the enduring popularity of this social media giant.

Snapchat: A Close Competitor

Snapchat, with its ephemeral and interactive nature, isn’t far behind. 45% of adults can’t resist checking their Snapchat stories and messages multiple times daily.

Instagram’s Regular Scroll

Instagram, known for its visually captivating content, also enjoys frequent engagement. 38% of adults are drawn to their Instagram feeds several times throughout the day.

Statistics of WhatsApp: A Messaging Giant

WhatsApp has solidified its position as a global messaging juggernaut with an astonishing 2 billion users worldwide. That’s a remarkable testament to its ubiquity in the digital realm.

A User Favorite

But what’s even more fascinating is that while it ranks third in terms of total users across social media platforms, it sits at the very top when it comes to users’ preferences. A significant 16.4% of global adults consider WhatsApp as their favorite social media platform.

Statistics of TikTok: The Captivating Time-Eater

TikTok has taken the American social media landscape by storm, with users spending an average of 45.8 minutes per day on the app. But that’s just the tip of the iceberg:

A Yearly TikTok Marathon

In a year, the average American dedicates a whopping 1,393 minutes per month to TikTok. That’s equivalent to an astonishing 278 hours per year spent on the platform.

Over 11 Full Days

To put it in perspective, those 278 hours amount to more than 11 full days per year devoted to TikTok. It’s a testament to the app’s addictive nature and its unique ability to capture the attention and imagination of its users.

Statistics of Social Media Habits among Children

– Overall Social Media Checking: Children spend approximately 50 minutes per day checking their social media feeds. This reflects their time to stay connected, share content, and engage with friends and followers.

– TikTok: TikTok takes the lead with an average of 91 minutes per day spent on the platform. Its short-form video content has become incredibly popular among younger users.

– Snapchat: Children dedicate an average of 71 minutes per day to Snapchat. This platform’s ephemeral nature and interactive features are particularly appealing to younger users.

– Instagram: Instagram ranks third, with an average of 41 minutes per day spent by children. Its visual nature and emphasis on sharing photos and stories make it a go-to platform for many.

– Reddit: Children spend an average of 15 minutes per day on Reddit, a platform known for its diverse communities and discussion threads.

– Pinterest: Pinterest captures an average of 13 minutes of children’s time daily, thanks to its focus on visual discovery and inspiration.

– Facebook: Finally, children dedicate an average of 10 minutes per day to Facebook. While it may not be the primary platform for this age group, it still maintains a presence in their digital lives.

Mental Health Statistics

While social media addiction may not carry the same life-or-death stakes as substance abuse, its adverse effects are undeniably tangible and concerning. Here’s a closer look at what can happen when social media use spirals out of control:

Underperformance in School or Work

One of social media addiction’s most immediate and practical consequences is underperformance in academic or professional settings. Constant distractions and excessive screen time can lead to decreased productivity and focus, ultimately affecting one’s performance at school or work.

Increased Exposure to Cyberbullying

Another troubling effect is an increased vulnerability to cyberbullying. Spending excessive time on social media can expose individuals to online harassment, trolling, and hurtful comments, negatively impacting their emotional well-being.

Deteriorating Mental Health

Perhaps the most concerning consequence is the toll it takes on mental health. Social media addiction has been linked to higher levels of stress, anxiety, and depression. The constant comparison to others and the pressure to maintain an idealized online persona can contribute to feelings of inadequacy and low self-esteem.

Facebook’s Substantial Impact

Zooming in on Facebook, a survey revealed that 12.5% of its users feel that the platform negatively affects their work, sleep, or parenting. With a massive user base of 2.9 billion, this statistic implies that these issues could potentially impact over 362 million users.

Social Isolation

Ironically, despite the illusion of connection that social media can provide, it can also contribute to social isolation. Spending too much time online can lead to reduced face-to-face interactions, which are crucial for maintaining meaningful relationships.

Anxiety and Stress

The constant exposure to carefully curated images and lifestyles on social media can fuel anxiety and stress. People often compare themselves to others, leading to feelings of inadequacy and a fear of missing out (FOMO).


Social media can be a breeding ground for negative emotions, and prolonged exposure to such negativity can contribute to depression. The relentless pursuit of validation through likes and comments can lead to a sense of emptiness and dissatisfaction.

Eating Disorders

The prevalence of idealized body images on social media can also have a detrimental impact on body image and self-esteem. This, in turn, can contribute to the development of eating disorders among some individuals.

Sleep Disruption

Excessive use of social media, particularly late at night, can disrupt sleep patterns, leading to fatigue and exacerbating mental health issues.

Social Isolation and Loneliness

An overwhelming 67% of US adults believe that social media usage is closely linked to feelings of social isolation and loneliness. It’s a clear recognition of the paradox where digital connectivity can sometimes lead to emotional disconnection.

Negative Impact on Mental Health

Nearly 38% of respondents believe that social media has a negative impact on mental health. This acknowledgment highlights growing concerns about the potential toll of constant comparison, cyberbullying, and other stressors associated with digital life.

Concerns about Suicide Rates

Perhaps the most striking finding is that 74% of US adults believe that social media usage has an impact on suicide rates. This underscores the seriousness of the issue and the recognition of the potential link between online experiences and mental health crises.

Statistics of Mixed Perceptions of Social Media’s Impact

These numbers from YouGov illustrate a complex and varied set of views among American adults when it comes to the societal impact of social media:

Concern over Negative Effects

A substantial 39% of respondents express the belief that social media is bad for society. This suggests a significant level of apprehension about the potential drawbacks of these platforms, from issues like misinformation and polarization to concerns about mental health and privacy.

Positive Perspective, but Less Prevalent

In contrast, 22% of American adults hold the view that social media is good for society. This group likely sees the positive aspects of social media, such as facilitating communication, enabling activism, and promoting awareness.

A Middle Ground

A sizable portion, 27%, believes that social media is neither inherently good nor bad for society. This group might acknowledge both the benefits and drawbacks and emphasize the importance of responsible use.

Undecided and Uncertain

Lastly, 12% remain undecided, indicating that they may not have a clear stance on the issue or require more information to form an opinion.

Statistics of Mixed Feelings in Gen Z

These statistics highlight the mixed emotional landscape that many Gen Z adults navigate when it comes to their social media experiences:

Negative Emotional Impact

A significant 41% of Gen Z adults associate negative feelings with social media consumption. They report feelings of sadness, anxiety, or depression as a result of their online interactions.

Impact on Self-Esteem and Insecurity

Additionally, 29% of Gen Z respondents express that social media has negatively affected their self-esteem or led to feelings of insecurity. The comparison culture and curated online personas can contribute to these emotions.

Fear of Missing Out (FOMO)

A notable 22% feel like they’re missing out due to social media. The constant stream of others’ experiences can create a sense of exclusion or inadequacy.

Balancing Act

Despite these challenges, it’s noteworthy that a significant majority—77%—of Gen Z individuals believe that the benefits of social media outweigh its drawbacks. This suggests that they recognize the value of online connectivity, information sharing, and community-building.

Statistics of Parents’ Top Concerns

Parents have several key concerns when it comes to their kids’ social media usage, and these concerns often revolve around their children’s well-being and academic performance:

– Mental Health: One of the top concerns is maintaining their children’s mental health. Excessive use of social media can contribute to anxiety, depression, and other mental health issues.

– Academic Performance: Parents are also worried about the impact of social media on their children’s academic performance. Spending too much time on these platforms can lead to distractions and reduced focus on schoolwork.

Widespread Concern

These concerns are widely shared among adults in the United States, with a substantial 88% expressing worry about the amount of time kids and teens spend on social media. This highlights the broad recognition of the potential challenges associated with excessive screen time.

Taking Action: Blocking Social Media Apps

Some parents choose to take action to address their concerns about their children’s social media use. One common approach is to block access to certain social media apps. According to Qustodio, a parental control app, TikTok, Instagram, and Snapchat are among the most commonly blocked apps globally.

Rising Screen Time among Teens

American teenagers are spending an average of 7 hours and 22 minutes per day in front of screens. This significant amount of screen time encompasses various activities, including social media, streaming content, gaming, and more. It reflects the increasing integration of digital devices into their daily lives.

Children’s Screen Time on the Rise

It’s not just teenagers who are consuming substantial screen time. Kids aged 8-12 years old also dedicate a significant portion of their day to screens, averaging 4 hours and 44 minutes of screen time per day. This trend indicates that screen time habits are established at an early age.

Early Smartphone Ownership

Moreover, a noteworthy statistic reveals that 53% of kids own their own smartphone by the time they reach 11 years old. This underscores the increasing accessibility and prevalence of digital devices among younger age groups.


Well, folks, it’s been a whirlwind tour of the social media universe, and the numbers don’t lie. Whether you’re a TikTok enthusiast, a Facebook aficionado, or just a casual scroller, the digital age has certainly woven its web around us. From the thrill of constant connection to the perils of overindulgence, it’s clear that social media addiction is a real, and sometimes mixed, bag.

But as we navigate this ever-evolving digital landscape, one thing’s for sure: striking that balance between online and offline life is the key to staying sane in this pixelated world. Until next time, remember to log out, take a deep breath, and maybe, just maybe, put that phone down for a while. Happy scrolling!

Frequently Asked Questions

1. Is social media addiction a real thing?

Yes, social media addiction is real. It’s characterized by excessive, compulsive use of social platforms, often leading to negative consequences like decreased productivity, mental health issues, and strained relationships.

2. Why do younger people seem more addicted to social media?

Younger individuals are more immersed in social media due to factors like digital native status, peer influence, and the need for constant connectivity. These factors can make them more susceptible to addiction.

3. Can social media affect my mental health?

Yes, excessive social media use can negatively impact mental health. It can contribute to feelings of anxiety, depression, loneliness, and low self-esteem due to factors like social comparison and cyberbullying.

4. How can I tell if I’m addicted to social media?

Signs of social media addiction include spending excessive time online, neglecting real-life responsibilities, feeling anxious when unable to access social media, and prioritizing online interactions over face-to-face ones.

5. What can I do to reduce social media addiction?

To reduce social media addiction, set time limits for usage, engage in offline activities, unfollow accounts that trigger negative emotions, and seek support from friends, family, or professionals if needed.