What is Configure, Price, Quote (CPQ) Software?
In the fast-paced world of B2B sales, efficiency, accuracy, and personalization are no longer optional—they’re essential. Sales teams that struggle with complex pricing, inconsistent quotes, and delays in proposal generation risk losing high-value deals. Enter CPQ software. But what is CPQ software, and why is it becoming indispensable for modern businesses? CPQ stands for Configure,…