49 Travel Industry Statistics To Know

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Hey Wanderlusters and Globe-Trotters, buckle up for a wild ride through the latest and greatest in the travel world!

In a world where adventure beckons and wanderlust is practically a way of life, we’ve gathered some mind-boggling, eye-opening, and downright intriguing travel industry stats to keep you in the loop.

Whether you’re a jetsetter, a road-trip aficionado, or just dreaming of far-off lands, these numbers are about to take you on a virtual journey through the highs, lows, and unexpected turns of the travel industry.

So, grab your metaphorical passport, fasten your seatbelts, and let’s dive into the whirlwind of 49 Travel Industry Statistics you absolutely need to know!

Statistical Overview of the Travel and Tourism Industry

Delve into the heartbeat of global travel with a statistical rollercoaster, exploring the post-pandemic struggles, international arrivals, and the workforce dynamics shaping the travel and tourism industry’s landscape.

Let’s break down the numbers in a more casual, human way.

Global Tourism in 2022: A Comeback in Progress

Recovery after the pandemic has been a bit of a rollercoaster for the travel industry, especially for international journeys. In May 2022, there were 65.5 million international tourist arrivals worldwide.

While that might sound impressive, it’s just a little over half the numbers we saw back in May 2019 when a whopping 121 million people jet-setted across borders. The silver lining? It’s a threefold increase from the gloomy 19.9 million recorded in May 2021.

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Employment in the Travel Industry: A Pre and Post-COVID Tale

Before the world was introduced to COVID, the travel industry was a job powerhouse, employing a staggering 330 million people globally. Picture this: entire nations, like the Philippines, relying on tourism for a quarter of their workforce.

Fast forward to today, and the industry employs 289 million, a significant drop from its pre-pandemic glory days. The struggle wasn’t limited to island nations; even countries like Macau, Belize, and Croatia, with over 20% of their population in tourism, felt the pinch.

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Global GDP and Travel’s Roller Coaster Ride

In 2021, travel and tourism made up 6.1% of the global GDP, a notable jump from the pandemic-hit 5.3% in 2020.

But let’s put it in perspective – in 2019, it accounted for a solid 10.3%. That’s a shift from a $9.6 trillion industry in 2019 to a $5.8 trillion one in 2021. Experts predict a full rebound to pre-COVID levels won’t happen until 2024, underlining the long road ahead.

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Travel Preferences Across Generations: Gen Z and Beyond

Age seems to play a role in travel preferences. Take Gen Z, for example. A whopping 61% of the youngest among them prefer international escapades. As you move up the age ladder, the appetite for domestic adventures seems to increase.

Here’s an interesting tidbit: While 57% of the general US population leans towards laid-back vacations, a majority of Gen Zers, especially the youngest ones (67%), crave the thrill of adventure.

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Business Travel Statistics

Uncover the nuances of business tourism as it navigates a near-existential crisis post-COVID, exploring the impact on global tourism revenues, the fascinating rise of “laptop luggers,” and the pivotal role business travel plays in the industry’s financial tapestry.

The Business Travel Saga: 2021 in Review

While the worlds of business and tourism may seem like distant cousins, the impact of COVID brought them closer than we thought, especially hitting business travel with an almost existential crisis.

As of the end of 2021, the numbers were telling – business travel was still grappling, down by a significant 40% from the pre-pandemic heights of 2019.

Progress has been made from the early days of the pandemic when it plummeted by a staggering 90%, but we’re not quite back to the boardroom flights of yesteryear.

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The Numbers Game: Business Travel’s Share of the Pie

In the grand buffet of global tourism revenues, business travel holds its own substantial portion, constituting a solid fifth of the total feast.

Interestingly, even though business travel took a hit in frequency due to the pandemic, its slice of the revenue pie hasn’t diminished much. In 2019, it made up 21% of all travel spending, leaving the rest (a tasty 79%) to leisure pursuits.

Fast forward to 2021, and business travel still claims 20% of the pie, raking in around $600 billion out of the nearly $3 trillion in total spending.

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The Rise of the “Bleisure” Travelers

Ever heard of “bleisure”? It’s not just a catchy term; it’s a lifestyle. Bleisure, a fusion of “business” and “leisure,” has become the new normal. Those who carry their laptops on vacation, affectionately known as “laptop luggers,” are changing the game.

Statistics spill the beans: these multitasking individuals, seamlessly blending work and play, embark on their travel adventures 2-4 times a year. In contrast, the “disconnectors,” those who prefer a complete break from work during holidays, pack their bags only once or twice annually.

The lines between business and pleasure seem to be blurring, and the “bleisure” trend is taking off at full speed.

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US Travel Statistics—COVID and GDP

Embark on a journey through the stars and stripes as we unravel the intricate dance between the United States, COVID-19, and the travel industry’s economic pulse, dissecting GDP contributions, revenue losses, and the lingering effects of the pandemic on international arrivals.

US Tourism and the Rollercoaster of GDP

The United States, a perennial favorite among globetrotters, has seen its tourism industry take a hit and undergo a rollercoaster of recovery. In the golden pre-pandemic days of 2019, the travel sector contributed a whopping 8.6% to the nation’s GDP, raking in a substantial $1.8 trillion.

The pandemic threw a curveball, reducing the figure to just over $1 trillion in 2020. The journey to recovery began in 2021, with the industry reporting $1.27 trillion, but the scars were evident – international travel spending, a significant slice of the tourism pie, took a substantial hit.

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The Toll on the US Travel Industry

The pandemic’s impact on the US travel industry is no small matter. Since the outbreak, the sector has suffered a staggering loss of $755 billion.

While domestic leisure travel spending showed signs of resilience, growing by 4% and reaching $751 billion in 2021 (compared to $722 billion in 2019), the scars on business and international travel revenues were stark, down 56% and 78%, respectively.

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The International Travel Slump: A 72% Dip

The numbers paint a grim picture of international tourism to the US. In 2019, a robust 79.4 million international visitors explored the country. Enter the pandemic, and the count plummeted to a mere 19 million in 2020. 2021 saw a modest uptick, adding three million to the tally, reaching 22 million.

Canada, once a robust source of visitors, saw arrivals weaken to just 12% of pre-2020 levels. Mexico emerged as a significant player, contributing 10.4 million visitors in 2021, nearly half of all international arrivals but still only 57% of the typical volume of Mexican tourists.

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New York City: From Bustling to Quiet

In the city that never sleeps, the impact is palpable. In 2021, New York City, a perennial tourist magnet, saw 33 million visitors – a marked improvement from the pandemic-hit 22 million in 2020.

However, it’s a far cry from the bustling 66 million in 2019, including 10 million international travelers. NYC & Company, the city’s official nonprofit tourism organization, anticipates a recovery in 2022, projecting arrivals to reach 56 million—a hopeful yet cautious step toward normalcy.

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Travel Industry Trendy Statistics To Know

Fasten your seatbelts for a glimpse into the future as we ride the waves of the latest travel trends in 2023, from the gradual resurgence post-COVID to the eco-conscious choices, preferences of different age groups, and the promising trajectory of global tourism.

The Travel Landscape: A Numbers Game

Let’s talk numbers. In the year of globetrotting dreams, 2019, a staggering 1.465 billion travelers crisscrossed borders, creating a vibrant tapestry of global exploration. But then, as we all know, 2020 ushered in a travel hibernation, with a mere 405 million jet setters taking the plunge.

2021 saw a modest uptick, reaching 429 million, but the road to recovery still stretches ahead. The optimistic outlook? With the removal of COVID-era measures, we’re anticipating a steady comeback over 2022 and 2023, with pre-pandemic levels greeting us by 2024.

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Unpacking Travel Concerns: Barriers in the Post-COVID Era

Navigating the post-COVID travel landscape reveals some intriguing barriers. A whopping 77% of travelers point fingers at government restrictions as the chief roadblock, expressing frustration with overly strict measures.

Quarantine is a deal-breaker for 64%, while a surprisingly lower 53% cite health concerns. Strikingly, despite economic uncertainties, only 15% let financial worries dictate their travel plans.

It seems the wanderlust spirit prevails, but bureaucracy and red tape are the real buzzkills.

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Soaring Above the Skies: The Safety of Air Travel

Air travel, often touted as one of the safest modes of transportation, boasts an impressive statistic—on average, only one in every 90 million flyers meets an accident-related fate. It’s a far cry from the turbulent past, where the odds were less favorable.

In the 1969 hijacking spike, passengers were statistically safer in the air than on a hijacked plane, marking a unique historical footnote. Fast forward to today, safety regulations have ushered in a new era of secure skies.

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Sustainability Takes Flight: The Eco-Conscious Traveler

In the ever-evolving realm of global travel, sustainability emerges as a rising star. An impressive 90% of travelers now actively seek sustainable options when planning their escapades.

What’s more, 70% are willing to trade a bit of convenience for an eco-friendly journey, proving that the conscious traveler is more than a passing trend.

With a nod to social and environmental responsibility, 75% opt to support local communities by choosing local accommodations, eateries, and transportation.

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2023 Travel Costs: How Much People Spend Statistics

Crunch the numbers and follow the dollars as we dissect the costs of travel in 2023, exploring the inflation-driven price hikes, consumer spending habits, and the ingenious ways travelers save money without compromising on adventure.

Price Hikes Across the Board

Comparing April 2019 to April 2023 reveals an uptick in travel costs:

  • Airfare prices have soared by 9.6%
  • Hotel prices have experienced a 15.3% surge
  • Car rental prices have taken the lead with a staggering 51.4% increase
  • Restaurant prices are up by 24.2%
  • Entertainment costs have risen by 18.2%
  • Despite these inflationary pressures, only 5% of travelers plan to trim their travel budget.

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Financial Concerns in the Travel Sphere

34% of consumers link their personal financial situation to a reluctance to travel. 69% of travelers express a willingness to spend more if it supports local communities. Nearly 25% of global travelers plan to adopt a more frugal approach in 2023.

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Budgeting Strategies and Priorities

38% of travelers cook their own food to cut vacation costs. 84% plan to spend more on travel in 2023 compared to 2022. Those flying midweek can save $90 on domestic airfare and $140 on international flights.

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Business Travel Insights

U.S. businesses expect a 33% increase in international travel costs in 2023. 1/3 of U.S. businesses aim to reduce travel per employee by over 20% for sustainability targets by 2030. 71% of U.S. businesses anticipate a full recovery in travel spend by the end of 2024.

33% of business travel budgets are allocated to international trips, with 16% going to Europe, 10% to South America, and 10% going to Asia.

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Factors Influencing Business Travel Return

Higher travel prices top the list of factors slowing the return of business travel, followed by travel restrictions and reduced budget

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Strategies to Control Business Travel Spending

90% of businesses are now reimbursed for non-hotel accommodations, up from 50% in 2022. To control spending, 59% opt for cheaper lodging, 58% negotiate preferred rates, 56% choose lower-cost flights, and 45% limit travel frequency.

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Consumer Behaviors and Booking Habits

49% will spend more on travel in 2023 due to missed vacations during the pandemic. When booking, 37% prioritize the lowest cost, and 35% prioritize minimizing COVID-19 exposure. 60% of travelers prioritize “getting the right price” on online travel booking sites.

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Smart Booking Strategies

Travelers are employing savvy strategies to save money:

  • 69% use deals, hacks, and smartly-timed travel.
  • 61% plan further in advance.
  • 60% utilize discounts and loyalty programs.
  • 55% opt for two longer vacations instead of more short ones.
  • 53% choose off-season destinations or longer routes.

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Technological Influence and Travel Preferences

69% of millennials use technology to save money when traveling.

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Booking Priorities and Consumer Preferences

When booking hotels, travelers prioritize:

  • 23% seek atypically low pricing.
  • 21% value the ability to get a full refund on cancellations.
  • 14% prioritize enhanced and frequent cleaning methods.

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Travel Deals and Consumer Priorities

Deals take center stage when it comes to consumer priorities:

  • Complimentary add-ons, like free parking, are valued by 33% of consumers.
  • Discounts for booking in advance and booking packages are each valued by 33%.
  • Discounts for booking at the last minute are valued at 22%.

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Consumer Sentiments on Inflation and Budgets

51% of consumers anticipate that inflation will impact their travel plans over the next 12 months. 31% of travelers expect their travel budget to remain the same, while 43% have a larger budget in 2023.

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Upcoming Business Trips and Future Plans

One in three consumers is planning an upcoming business trip in 2023.

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Traveler Demographics Statistics

Meet the faces behind the statistics as we unravel the demographic tapestry of travelers, from the preferences of Gen Z and their penchant for international adventures to the contrasting choices of the broader population when it comes to vacation styles.

Membership in Travel Loyalty Programs (Insider Intelligence, 2023)

Among U.S. adults in February 2023, the allure of travel loyalty or rewards programs varies across generations and income brackets.

Gen Z demonstrates a keen interest, with 42% proudly holding membership, while Millennials are slightly ahead at 48%, showcasing an active engagement with loyalty programs. Gen X, at 38%, and Baby Boomers, at 41%, also partake in the benefits and rewards offered by travel loyalty programs.

Delving into income demographics, 29% of individuals earning less than $50K are loyalty program enthusiasts, while the figures rise significantly for those making $50K-$100K (55%) and those earning $100K or more (76%).

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Aspirations for Travel in 2023 (iSeatz, 2023)

Looking forward to the travel landscape in 2023, a significant 67% of Millennials and Gen Z express their intent to travel more this year than in 2022.

This shared enthusiasm points to a collective desire among these generations to expand their horizons, explore new destinations, and seek enriching travel experiences throughout the upcoming year.

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Travel Destinations Statistics

Navigate the globe through the lens of destination popularity, uncovering the fastest-growing spots in 2023, international travel percentages, and the fascinating dynamics between leisure and business travel preferences.

Trending Hotspots for 2023

Based on lodging searches, the following destinations are capturing the imagination of travelers:

  • Edinburg, Scotland
  • Lisbon, Portugal
  • Tokyo, Japan
  • Dublin, Ireland
  • New York, USA

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International Travel Resurgence

In April 2023, 16% of travelers ventured internationally, marking the highest percentage in years.

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Leisure Travel Plans: A Global Outlook

One-third of travelers with leisure trips planned this year are opting for international destinations, a significant 13 points higher than the previous year. Domestically, 78% of travelers with leisure plans are exploring their own countries.

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Planning and Decision-Making Process

For leisure travelers, the journey from idea to reality is swift:

  • 48% research potential destinations
  • 54% select a destination
  • 56% arrange transportation
  • 54% secure accommodations

Business travelers follow a similar pattern:

  • 57% research potential destinations
  • 54% select a destination
  • 64% arrange transportation
  • 61% secure accommodations

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The Appeal of Lesser-Known Spots

A remarkable 68% of travelers take pride in discovering lesser-known vacation spots before they gain widespread popularity.

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Influences on Destination Choice

When it comes to choosing a destination, 52% of travelers rely on recommendations from friends and family. Travel providers inspire 44% of travelers, while 33% turn to social media for destination inspiration.

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Preferred Mode of Travel

A significant 51% of consumers plan to travel by air in the next 12 months.

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Duration of Trips: A Global Perspective

The average trip duration varies across continents:

  • U.S.: 4.5 days (half a day shorter than the previous year)
  • Europe: 16.1 days (1.3 days longer than the previous year)
  • Africa and the Middle East: 24.5 days (0.7 days longer than the previous year)
  • Asia: 31.4 days (7 days longer than the previous year)
  • Oceania: 21 days (1.6 days longer than the previous year)
  • South America: 16.4 days (0.4 days longer than the previous year)

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International Travel Intentions

A promising 1 in 2 consumers express likelihood or have already booked international travel in the next 12 months.

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Travel Reasons & Decisions Statistics

Delve into the motivations guiding our travel decisions, whether it’s the impact of customer reviews, priorities when booking transportation and accommodations, or the various reasons—from family visits to special events—that inspire us to pack our bags and explore the world.

Transportation Booking Priorities

46% of travelers prioritize options with the best customer reviews over the best value.

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When booking transportation:

  • 61% prioritize price.
  • 49% consider a brand’s safety measures.
  • 41% value fare flexibility.
  • 38% rely on past experience with a brand.
  • 29% consider available amenities.
  • 22% factor in environmental impact.

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Accommodations Booking Priorities

When booking accommodations:

  • 62% prioritize price.
  • 48% consider a brand’s safety measures.
  • 45% value rate flexibility.
  • 39% rely on past experience with a brand.
  • 37% consider available amenities.
  • 31% consider loyalty program perks.
  • 28% assess the potential to earn/redeem loyalty points.

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Leisure Travel Motivations

59% of travelers embark on leisure trips to get away. 52% travel to visit family or friends. 17% plan trips for special events. Irresistible deals sway 11%.

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Travel Frequency and Budget Priorities

85% of people plan to take 2 or more leisure trips in 2023. 78% consider travel an important budget priority. 74% prioritize creating a travel experience meeting expectations over cost considerations.

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Travel Preferences and Inspirations

89% of people aim to travel to destinations they’ve never visited before. 79% of Gen Z and millennials are interested in “a day in the life of locals” at their travel destinations. Social media (75%) and TV shows/movies/news (64%) are significant sources of travel inspiration.

48% of travelers want to travel to showcase experiences on social media. 47% are influenced by recommendations from family and friends. 66% of Gen Z and millennials find inspiration for dining through social media.

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Technology and Travel Decision-Making

2/3 of travelers have considered, and 39% have booked trips to destinations after seeing them in streamed shows or movies. 43% of travelers use virtual reality to inspire destination choices.

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Booking and Planning Habits

Globally, 38% of travelers plan to book hotels with extras like plush toiletries or free breakfast. On average, travelers start searching for trips 5 weeks before departure and book 3 weeks before departure.

40% of travelers start researching with a firm destination and dates in mind, while 37% start with flexible plans. U.S. travelers return to booking apps 33% more often to double-check travel prices.

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Attitudes Towards Travel

55% of consumers plan to travel more in 2023 than they did in 2022. 72% of consumers who receive personalized recommendations on booking sites report satisfaction with loyalty programs. 73% of travelers are more optimistic about travel in 2023 than in 2022.

72% of travelers believe traveling is still worth it amid global economic and political uncertainty. 70% of travelers are likely to choose more inclusive travel options, even if they’re more expensive.

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Business Travel Dynamics

76% of business travelers plan to extend work trips for leisure purposes in the next 12 months. 28% of people plan trips in the next 12 months that will include both remote work and vacation leisure.

37% of people will travel for business, with reasons including meeting and working with customers (37%), industry conferences and events (32%), and internal team meetings (26%).

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Sustainability and Inclusivity

60% of travel businesses have made changes in the last year to increase inclusivity and accessibility. 90% of consumers are looking for sustainable options when traveling.

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Conclusion

Well, fellow explorers, wasn’t that one heck of a ride? As we bid adieu to our statistical adventure, it’s clear that the travel landscape is shifting, adapting, and evolving like never before. From the resurgence of international travel to the rise of virtual reality-inspired journeys, each statistic is a glimpse into the dynamic world of our favorite pastime—exploring the unknown.

So, whether you’re planning a cozy weekend getaway, a globetrotting extravaganza, or just dreaming of sandy beaches and mountain vistas, remember, the travel world is alive, kicking, and more fascinating than ever.

As you navigate the exciting realms of travel, may your adventures be boundless, your connections unforgettable, and your suitcase always ready for the next big escapade. Happy travels, fellow wayfarers!

Frequently Asked Questions

1. How has the COVID-19 pandemic impacted international tourism recovery in 2023?

Despite a threefold increase in international tourist arrivals from May 2021 to May 2022, the numbers remain barely over half of those recorded in May 2019, indicating a slow recovery.

Experts suggest that a return to pre-pandemic travel levels might not happen until 2024.

2. What’s the current employment scenario in the global travel industry post-COVID-19?

Pre-pandemic, the travel industry employed 330 million people globally, but now, it has seen a significant decrease to 289 million employees.

Various nations, including insular ones like Aruba and St. Lucia, are grappling with the economic fallout as a substantial portion of their labor market depends on tourism.

3. How has the contribution of travel and tourism to the global GDP changed since the pre-pandemic era?

In 2021, the travel and tourism sector accounted for 6.1% of the global GDP, a notable increase from the previous year but still far below the 2019 figure of 10.3%.

The industry’s revenue plummeted from $9.6 trillion in 2019 to $5.8 trillion in 2021, with experts predicting a return to pre-COVID levels by 2024.

4. What are the preferences of different age groups when it comes to travel, particularly focusing on Gen Z?

Surprisingly, 61% of young Gen Zers prefer international travel, diverging from the trend of older age groups favoring domestic trips.

Additionally, 67% of the youngest Gen Zers lean towards adventurous vacations, setting them apart from the general U.S. population’s preference for relaxing getaways.

5. How are business travel and leisure-oriented tourism faring in terms of recovery and preferences in 2023?

At the end of 2021, business travel was still 40% below 2019 levels, showcasing a slower rebound compared to leisure-oriented tourism.

The concept of “bleisure” is gaining traction, with “laptop luggers” traveling two to four times a year, highlighting the merging of work and leisure experiences.