A Community Manager is responsible for sustaining, increasing and, in a certain way, defending the company's relationships with its clients in the digital environment, thanks to the knowledge of the needs and strategic approaches of the organization and the interests of the clients.
This video will help explain:
If there is something that characterizes today's Community Manager, it is that he or she knows the objectives of the brand and acts accordingly to achieve them.
In short, a Community Manager is the person in charge of managing a brand's online community.
The term is starting to gain importance in the US in 2008 and 2009 due to the boom of Facebook and Twitter, and the recently detected need of companies to have the presence in these channels of professionals who know how to manage them.
Despite this, the concept is older, and under its umbrella we could gather the webmasters, bloggers and moderators (in forums, chats, etc.) who had to manage, moderate and energize online communities, a necessary task since the late 90s.
Currently there is no agreement in the Internet industry about the functions of the Community Manager and his role within the organization. Depending on the sector and the company, a Community Manager can be a person with great importance within the organization in charge of strategic planning, objectives and reporting to the organization, while in other cases it can be a person with purely operational functions.