A hashtag is a way of tagging content in social networks. It was popularized all over the world by Twitter. However, its use has spread to all areas of the Internet.
This video will help explain:
It consists of putting a hashtag before a term or sequence of terms to generate a conversation around it. In some social networks such as Twitter, Facebook, Snapchat, LinkedIn or Instagram it is widely used by users to group all content published around a particular topic.
It is, without a doubt, a great marketing tool since it adds value to campaigns by creating conversation about brands and their messages.
In fact, they are much more than just a way of labeling a conversation or a topic, as they have revolutionized the way consumers communicate with each other and with brands. These are some of their many advantages:
Hashtracking offers you charts, graphs, tweets and retuits, reach or impressions of the hashtag you are looking for.
On Hashtag.org you will see all kinds of analysis on the most used hashtags in the last 24 hours. Besides offering you the most popular hashtags, you'll also be able to see what kind of users are using them.
BundlePost allows you to create different sections for each of your campaigns in which you assign the hashtags you want to use for each of them.
In the free version of Hashtagify you will be able to analyze related hashtags, the 6 most influential users, variations in the use of that hashtag and a list of the latest popular tweets where it was used.