Learning Online Advertising?
Online you can learn it for free with excellent, high-quality courses at all levels.
This is a beginner level course in English with subtitles in 6 different languages. This course will elevate your ability in using Meta Ads Manager. You will learn to structure campaigns by selecting what your objective is for the ad, by choosing your target audience, establishing a budget and a placement which fits your goals. Further you will create ad manage ads across the Facebook, Instagram, and WhatsApp platforms and evaluate and optimize the results of your campaigns. At the end of the course you will create an ad campaign in Ads Manager to expand your knowledge and also your social media marketing portfolio. The course is designed for those wanting to use Meta Ads Manager to create, manage, and optimize campaigns on social media but you do not need prior marketing experience in order to do the course. A Facebook and Instagram account will help. The syllabus covers: Week 1 - First Steps in Ads Manager; Week 2 - Determine Your Campaign Objective and Budget; Week 3 - Selecting Your Audience, Platforms, and Schedule; Week 4 - Create Your ads and evaluate your campaign results and finally in Week 5 - Build Your Own Campaign in Ads Manager
Skills Acquired: Social Media Marketing, Meta Ads Manager, and Meta Advertising. Duration: Approx 10 hours over 5 weeks. Rating: 4.8/99%
After much research on all online Courses on offer, we have found the top 22 Targeted Advertising courses to make it easier for you to choose
Create a targeted ad with Facebook audience insights
This is an advanced course in English with no downloads required. Familiarity with social media and Facebook is helpful but not a necessity. But the conclusion of this course you will have the ability to create 3 different types of targeted audience ads for a business utilizing Facebook audience insights. This is an excellent tool to participate in Facebook market place and you will create a contact list, sight visitor, and an app user targeted ad for Facebook advertising. This is a ;powerful tool for marketing and sales professionals planning to advertise on Facebook. Step-by-step you will learn to: Understand your audience options and the audience insight tool; Create types of customer audience; Create a “Contact List” custom audience targeted ad; Create a “Sight Visitor” custom audience targeted ad; and Create an “App User” custom audience targeted ad. Skills Acquired: Targeted Advertising, Facebook Ads, Facebook Insights, Digital Marketing, Marketing, Social Media, and Advertising Campaign. Duration: 1,5 hours with a split-screen video
Create an advertising concept testing study in qualtrics
This course is in English and is an intermediate level course with no downloads required. At the conclusion of this project you would have learnt to create an Advertising Concept Testing survey in Qualtrics which will assist you in measuring your target audiences perceptions of your advertising campaign before finalizing the creative aspect and launching a campaign. This study is essential in allowing agencies and companies to gather feedback from the perspective target audience so allowing the creatives to adjust the concept, imagery, colour scheme, and copy before presenting the campaign to the client or executive team. Why this feedback is so important is that it avoids financial waste and relevance for the specified audience. Completion of this project will see the deepening of your understanding of ad concept studies and design. Step-by-step you will learn the advantage of Advertising Concept Testing surveys and create a free Qualtrics account: Choose a survey option from the catalogue and navigate the landing page; Design the ad concept survey; Draft survey questions/answer choices and personalize the template to fit your advertising objectives and finally survey finalization and distribution. Skills Acquired: Market research, Advertising, and Banding. Duration: 2 hours with a split-screen video
Marketing strategy specialization
This is a beginner level course in English with subtitles in 9 different languages. Many people hear the work marketing but are not completely au fait with it really is or why it is needed. Marketing is vital to your company product or service but many are not sure where to begin. On this specialization you will cover the concepts and tools required to develop a marketing strategy for your business product or service. You will begin by understanding consumers and the main market research techniques then how to segment your market and then target and position your product to achieve advertising success. You will analysis the 4 essential areas in marketing including product, price, promotion, and place. And finally in the Capstone project you will develop a marketing plan for a product or service. There are 5 courses: Course 1 - Market Research and Consumer Behavior; Course 2 - Positioning: What you need for a successful marketing strategy; Course 3 - Marketing Mix Fundamentals; Course 4 - The Marketing Plan and finally Course 5 - Marketing Strategy Capstone Project. Skills Acquired: Marketing Plan, Market research, Positioning (Marketing), Value Proposition, Consumer Behavior, Data Analysis, Market Segmentation, Marketing Process, Market Analysis, Planning, and Marketing Strategy. Duration: Appro 6 months at a pace of 3 hours per week - 5 Courses. Rating: 4.4
Facebook, Instagram, and Snapchat Marketing
This is a beginner level in English. This course comes highly recommended for those wanting to improve their skill in social media marketing, social commerce, and social media strategy. As we all know Facebook is the oldest social network and the largest, and having absorbed Instagram this has made Facebook the primary social media platform for advertising across all ages. Many people ask if Snapchat should be added into the social marketing mix. To better understand this dynamic landscape and the challenges faced by marketers to make their brand heard, then this course is just what you need. Through this course you will: Set up and optimize a Facebook page to promote a business; Use Facebook Ads Manger to build targeted advertising campaigns; Differentiate between the advantages of including Instagram and Snapchat in your advertising campaign; and use Best practices to build brand awareness through Facebook Instagram, and Snapchat. You will also learn to measure the performance of your campaigns using native analytics. The course covers metrics to track and gain insight using platform tools. On completion of the course you can be awarded a Digital Marketing Institute certified Digital Marketing Associate certification. The syllabus covers: Week 1 - Facebook Marketing Fundamentals, Week 2 - Facebook Ads and Marketing, Week 3 - Instagram and Snapchat- Social Apps and Week 4 - Instagram and Snapchat Marketing. Skills Acquired: Set up Adverting on Snapchat, Uncover campaign insights using native Facebook and Snapchat analytics tools, Use Snapchat Ad Manger to set up and optimize SnapAds, Set Up Advertising on Facebook and Instagram, Use Facebook Ads Manager to create and optimize Ad campaigns
Duration: Approx 12 hours over 4 weeks. Rating: 4.0
Marketing: Customer needs and wants
The course is in English and is by medium of videos. Key to successful marketing strategy is understanding who your customers are and what they need and want. This course explores how you would identify and classify customers and the ways marketers shed light on how theses people arrive at their purchasing decisions. The course covers marketing fundamentals; product pricing and channel decisions; building strong brands and communication strategy. The syllabus covers: Week 1 - Course Overview for Marketing Essentials; Week 2 - Product, Pricing and Channel Designing; Week 3 - Building Strong Brands; and Week 4 - Communication Strategy. Skills Acquired: Framing Marketing, Segmentation, Marketing Research, and Targeting. Duration: Approx 10 hours over 4 weeks. Rating: 4.4
The course is in English and has a split-screen video as instruction. In the course you will begin working with Google Search Ads and create campaigns to reach new customers and so grow your business. Work will be done on Google Ads as a platform. You will learn to drive qualified customers of bet-fit potential customers to your business while they search on Google for products and services like those offered by your own business. On completion you will have created your own Google Ads account, set up your first campaign structure together with the conversion tracking. You will have added your relevant audience and set in place bids, budgets and targeting. You will have also learnt to set up Ad groups, do keyword search, and create impactfull relevant ads. Finally, you will become familiar with Google Ads Dashboard and the tools and settings available while optimizing ad campaigns to generate conversions. Step-by-step you will be shown the introduction to and log in to Google Ads, Set up the first campaign, Create the campaign structure, Set up an ad group, and do key word search and create an ad. Thereafter you will learn about the Google ads dashboard, the tools and setting and campaign optimization. Skills Acquired: PPC Advertising, Digital Marketing, Marketing, Paid Search Advertising, and Keyword Research. Duration:Approx 2 hours. Rating: 4.5
Social media and social content strategy
This course is in English is a beginner level course. In this course you will explore the core principals of social media marketing and thereafter delve deeper into engaging, looking after and building a loyal social community and on the completion of this course you will will be able to identify benefits and advantages to a business through the utilization of social media to engage in audience. You will be able to note the differences between various social platforms and their relative advantages, you will set up a social media account for a business and then build, manage, and sustain an active social media following. Social content strategy is explored and discusses balance between organic social content seeding versus the instantaneous following provided by paid social content. Finally you will also learn the implementation of content strategy and how to read and understand the analytics. The course covers 3 modules: 1st Module - Social Media and Business Strategy, and then moves to in the 2nd Module - Social Media Platforms for Business and the 3rd and final module - Social Content Strategy and Promotion. The medium of instruction is by videos, readings, and quizzes.
Skills Acquired: Choosing Social Media Platforms and tools, Set Up a Social Media Experience for a Business, Share and Promote Social Content, Build and Sustain a Social Media Community, and Plan a Social Media Advertising Strategy. Duration: Approx 11 hours over 3 weeks. Rating: 4.5
Digital advertising strategy specialization
This course is a beginner level in English and has subtitles in 8 different languages. For this course it is recommended that you should have strong web skills and though the platforms and tools used do not require computer programming, strong computing skills will ensure your success. If you have an enquiring mind and think critically how ads might be used for business objectives then this is the right course for you. You will explore digital advertising tactics used by small business and you will learn how to create and launch ad campaigns on small budget with very limited design skills. The courses include the use of Google Ads, Social Media, Taboola, and you will gain a Google Ads search certification. The medium of instruction is via videos and readings and practice quizzes. The 4 specialization courses cover: Course 1 - Introduction to the Digital Advertising Landscape; Course 2 - Search Advertising; Course 3 - Social Media Advertising; and Course 4 - Native Advertising. Skills Acquired: Native Advertising, Google Ads Search Advertising, Facebook Advertising, Search Advertising, and Twitter Advertising. Duration: Approx 5 months at a pace of 2 hours per week - 4 Courses. Rating: 4.5
Introducion to the digital advertising landscape
This course is a beginner level in English and has subtitles in 8 different languages. The complexity of the digital advertising landscape is well know and there are many types of ads that can be used for example Display, Video, Audio, Sponsored, Native, Social Media, and Search. The options available to digital marketers is becoming increasingly difficult to manage and comprehend because the consumer data and technology that acts on that data is becoming very complicated. In this course you will learn major forms of digital advertising from basic displays to search to programmatic advertising concepts. This is where The Trade Desk comes in as our programmatic expert which offers a path on how small business can use the best advertising tech to achieve business objectives. Therefore ultimately this course builds understanding of digital advertising in its many forms and how to strategically determine digital advertising opportunities. The syllabus covers: Week 1 - Introduction: Display Advertising; Week 2 - Search Advertising; Week 3 - Banner & Video Advertising; Week 4 - Social Media Advertising; Week 5 - Mobile Advertising; and Week 6 - Programmatic Advertising. Skills Acquired: Advertising, Duration: Approx 14 hours over 6 weeks. Rating: 4.5/94%
Social media marketing in practice specialization
This course is a beginner level in English. Billions of people the world over are social media users. This eruptive growth together with the speed of mobile technology and innovation has reset consumer expectations, change how purchase decisions are made, and transformed how businesses should operate to support their customers needs. This program will assist you in understanding the forces that are transforming the way business is being conducted and the challenges social media marketers need to overcome to be recognized by, and maintain engagement with their audience. The 1st course in this specialization covers the main principles of digital marketing and transformation after which you get into social media marketing, content marketing and digital strategy. The 2nd course delves deeply into social media. Business strategy and strengths of various social platforms. The 3rd and 4th course focus on marketing through the main social media platforms available today, and covering acceptable methods and selling tactics to improve engagement with consumers. Within this course you will engage in an applied learning project where you will solve a wide range of business problems.
The courses include; Course 1 - Social Media and Digital Marketing Fundamentals; Course 2 - Social Media and Social Content Strategy; Course 3 - Facebook, Instagram, and Snapchat Marketing; and Course 4 - Twitter, Linkdin, and YouTube. Skills Acquired: Digital Transformation, Digital Marketing, Social Media Marketing, Content Marketing, Digital Strategy, Chose Social Media Platforms and Tools, Set up a Social Media Experience for a Business, Share and Promote Social Content, Build and Sustain a Social Media Community, Plan a Social Media Advertising Strategy, Set up Advertising on Snapchat, and Uncover Campaign Insights Using Native Facebook and Snapchat Analytics Tools. Duration: Approx 4 month at a pace of 3 hours per week - 4 Courses. Rating: 4.5
Digital advertising 101: how to develop a winning online advertising strategy
The course is in English and covers the many skills required by today’s digital advertisers like design, audience targeting, optimization, analysis, and much more. Because of the plethora of organic content, channels are being flooded and the only certain way to get your content to peoples feeds is through paid advertising. This course will teach you how to create a customer-based advertising strategy including journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic advertising, reporting, and more. If you are seeking to learn new advertising tactics and are interested in digital advertising or if you just want to build a new advertising strategy for your business, then this is the course for you. You will also learn to advertise at every stage of the buyers journey; to create digital advertising campaigns that convert; and to evaluate the performance of your strategy. The curriculum covers 10 lessons: Lesson 1 - Setting the foundation for digital advertising strategy; Lesson 2 - Getting started with journey-based advertising; Lesson 3 - How to strategise and plan your paid media campaigns; Lesson 4 - How to use targeted advertising; Lesson 5 - Mastering the art of ad copy, creative, and conversion; Lesson 6 - Introduction to social media advertising; Lesson 7 - Introduction to paid search advertising; Lesson 8 - Advanced Google ads strategies; Lesson 9 - What is programmatic advertising and how does it work?; and finally Lesson 10 - How to monitor and report on ad performance. Skills Acquired: Content Marketing, Lead Generation, Social Media and Advertising. Duration: 10 lessons with 34 videos and quizzes over approx 3 hours
Digital advertising and marketing 101
The course is in English and the medium of instruction is via video. One of the key parts of any business is digital advertising campaign and marketing. In this course you will be introduced to these essentials. You will learn in detail the strategy and techniques to expose your business through marketing and advertising. There are certain key things to have in ;place when advertising a business using global principals. These are discussed in the course as well as other areas relevant in the dynamic arena of digital advertising. Next you will delve into the practices and standards of the IAB (Interactive Advertising Bureau) based in the USA. You will also cover different types of ads like the banner ads, video ads, and rich media. And you will explore in deep detail regarding digital ads like ‘Takeovers’ and ‘Skins’. Further you will cover online advertising like publisher direct and become familiar with advertising exchanges, advertising networks, and trade desks. Premium content and its success is determined by the methods used and advertising exchanges which are good for high reach.
Finally, you will research the buying models and price ranges of various ads and how to target users based upon a predetermined set of behaviors based on their contextual, demographic, and geographic profile using market analytics. Skills Acquired: Digital Marketing, Marketing, Branding, Advertising,and Digital Media. Duration: Approx 3 - 4 hours video instruction. Rating: 5 star
The course is in English and covers advertising, and the process by which agencies compete for a clients attention and business. You will discuss the SS+K organization and what they did to revamp the MSNBC image. You will be exposed to the pitch process and how to identify your ad campaign objectives and the methods which can be used to deploy an advertising message and thereafter you will consider the Four Ps: Product, Place, Price, and Promotion and how to create the right impact blending all of these together. Next you will study the management of media using SWAT analysis and asymmetric communication briefs to solve issues. The course covers virtual worlds and how you can use them to bring messages to consumers. Also taught is copy research and testing for relevance and resonance and methods for marketing a product or service using radio or print. The course covers the measuring of leadership and the importance of customer relationship management. By gaining more customers and new clients with effective advertising campaigns as a sort after achievement which will earn you good recognition. This course comprises of 4 modules and an assessment. Module 1 - Advertising Campaign; Module 2 - Managing Media; Module 3 - Ad Development; Module 4 - Media Marketing and finally an assessment. Skills Acquired: Digital Marketing, Marketing, Sales, Advertising, and Market Strategy. Duration: Approx 1.5 - 3 hours over 4 modules covering 24 topics and a final assessment. Rating: 5 star
This is a beginner level course in English with subtitles in 8 different languages. Native advertising users that design and template of news and entertainment content . It is less about selling and more about producing content for consumers who are still in that phase of the advertising buying funnel called the consideration stage. These native adverts are usually in the form of news stories to persuade customers to move to the next level. This form of advertising is affordable in that it does not need major graphic design and hence it is a wonderful advertising technique for small business. The course explores a case study where a start up company uses native advertising to promote sales. Strategies for a successful, basic, native campaign are explored including: Gathering of current news coverage, Ethical Content Seeding, and Content building. You will learn in this course to create campaigns in Taboola, how to target desired audiences; the use of free tools to gather news for your native advertising, and you will learn to develop content seeding strategies through incentive programs. The syllabus covers; Week 1 - Case Study; Week 2 - Gathering and Targeting; Week 3 - Seeding; Week 4 - Taboola Campaign and Content Generation. Skills Acquired: Targeting, Seeding, Taboola, and Content Generation. Duration: Approx 7 hours over a4 weeks. Rating: 4.6
Marketing mix implementation specialization
This is a beginner level course English with subtitles in 11 languages. This specialization deep-dives into marketing mix and the skills required to successfully implement marketing strategies. The course looks at the 4 pillars of the marketing mix model being Product (brand and product management), Price, Place (distribution channel strategy and retail), and Promotion (communication strategies, PR, and advertising). Because this course is practical with focus on implementation, you can immediately apply these lessons to your work or a business idea you wish to take to the market. At the conclusion of the 4 courses the Capstone Project awaits you where you will apply what you have learnt by running a product through the marketing mix. The courses are as follows: Course 1 - Brand and Product Management; Course 2 - Pricing Strategy: Course 3 - Channel Management and Retailing; Course 4 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more and finally Course 5 - Marketing Mix Implementation Capstone. Skills Acquired: Pricing, Communication, Product Management, Marketing, Brand Architect, Brand Management, Brand Engagement, Psychology, Price Discrimination, Pricing Strategies, Retail Management, and Supply Management. Duration: Approx 6 months at a pace of 3 hours per week - 5 Courses. Rating: 4.6
This is a beginner level course in English with subtitles in 8 different languages. As you are aware most social media platforms are funded by digital advertising. And as a result it is affordable and can be only be restrained by your budget. Your targeting options have become very sophisticated and it is now possible to tailor ads around a user’s behaviors like their likes, posts, and clicks. This course delves into small business use of Facebook, Instagram, and Twitter advertising. And will take you from a basic campaign to advanced techniques like lookalike modeling and audience re-targeting.
The syllabus covers: Week 1 - Case Study; Week 2 - Facebook; Week 3 - Instagram, Week 4 - Twitter and Week 5 - Custom Audiences: Re-targeting and Lookalike Modeling. Skills Acquired: Social Media Advertising, targeted Advertising, Campaigns, and Types of Social Media Ads. Duration: Approx 11 hours over 5 weeks. Rating: 4.6/93%
This is a beginner level course in English with subtitles in Vietnamese and Javanese. No prior experience is required but some familiarity with basic marketing is recommended. This specialization looks at the evolving platforms and channels of digital marketing and you will learn to define and build an audience through social media, search engine marketing, and website optimization. Some of the areas you will look at are: Mobile-first marketing, Microsites, Measuring and Tracking Conversion through analytical Tools, and you will review and practice applicable digital tactics for your marketing goals. The courses are as follows: Course 1 - Identifying, Attracting, and Growing Your Digital Audience; Course 2 - Strategies for Converting and Retaining Customers Online; and Course 3 - Mobile Marketing, Optimization Tactics and Analytics. Skills Acquired: Marketing Optimization, Search Engine Marketing (SEM), Social Media, Mobile Marketing, Marketing Analytics, Marketing, Brand Management, Experienced Design, E-commerce, Landing Page, and Ad Campaigns.. Duration: Approx 3 months at a pace of 3 hours per week - 3 Courses. Rating: 4.7
Identifying, Attracting, and Growing Your Digital Audience
This is a beginner level course in English with subtitles in Vietnamese and Javanese. You will begin this course with a brief introduction to digital marketing and how your digital presence closely links to your brand identity. You will learn strategies to identify, grow, and maintain an online audience to achieve your marketing goals. These skills can be applied to your current or future business and the activities you will do in this course will guide you through the different sections of a digital marketing plan. What you will learn is to develop an audience persona based upon a target audience, identify strategies to define, attract, and engage with your online audience. And finally you will compare different social networks and develop a strategy to meet your goals and objectives. The syllabus covers: Week 1 - Introduction to Digital Marketing; Week 2 - Identifying and Defining your Audience; Week 3 - Attracting and building Your Audience and Week 4 - Maintaining and Engaging Your Audience. Skills Acquired: Marketing, Brand Management, Experience Design, Social Media, and E-commerce. Duration: Approx 13 hours over 4 weeks. Rating: 4.7
Social media marketing specialization
This is a beginner course in English with subtitles in 9 different languages. About 4 years ago it was discovered that less than 30% of businesses had effective social media marketing programs and this was because their sources of information and new ideas came from limited sources. Today social media is used by businesses and consumers to make their purchasing choices. This specialization is updated quarterly to ensure the information and training you receive is the most current. This specialization gives you the social analytics tools and training so that you may become an Influencer on social media. It also builds your knowledge and resources so you can create a social media marketing strategy from consumer insights. Each course suppliers you with toolkits and information and if you decide to pay for the Capstone, you will receive a market planning toolkit. The courses cover: Course 1 - What is Social?; Course 2 - The Importance of Listening; Course 3 - engagement & Nurture Marketing Strategies; Course 4 - Content, Advertising & Social IMC; Course 5 - The Business of Social and finally Course 6 - Social Marketing Capstone Project. Skills Acquired: Business Planning, Digital Marketing, Social Media, Marketing, Influencer Marketing, Analytics, Social Marketing, Social Network, Social Media, Marketing Strategy, Writing, A/B Testing, and Budgeting. Duration: Approx 7 months at a pace of 2 hours per week - 6 Courses. Rating: 4.7
Integrated marketing communications
This course is in English with subtitles in 9 different languages. You will learn about the key pillar in the marketing mix known as a marketing communication campaign and how to use it effectively and give your product or service the push it need. The course discusses the most important issues when planning and evaluating marketing communication strategies and their activities. You will learn to combine theories and models with practical information to make excellent communication decisions. Upon completion of this course you will be in a position to use integrated marketing communications (IMC) to create valuable brands and to win your consumers. The course will cover expert interviews from international marketing firms and interesting case studies, and you will be prepared with knowledge to secure correct decisions in communications and the placement of advertising and digital marketing. The course covers 4 modules: What is IMC?, IMC Planning Process, Advertising Management and Design, and finally Marketing Communication Mix. Skills Acquired: Advertising, Integrated Marketing Communications, Market Communications, and Marketing
Duration: Approx 11 hours over weeks. Rating: 4.7/96%
Content, Advertising & social IMC
This course is in English and has subtitles in 8 different languages. It is every social media marketer dream for their content to go viral. But this takes a thoughtful, integrated approach to make high memorable content in this over saturated market. You will learn how marketers navigate the media landscape and learn why creating engaging content is essential to effective social marketing. Our group of lecturer will explore the paid/owned/earned media riddle and replace it with a who/what/where approach which utilizes platform-specific messaging to enhance your market share. You will explore integrated marketing communications strategy for social media and how it is utilized worldwide, together with gamification tips to have your audience coming back for more and finally you will learn some secrets to advertising on Facebook and other social sites. The syllabus covers; Week 1 - Content Strategy; Week 2 - Advertising; Week 3 - Social Integrated Marketing Communications (IMC), and Week 4 - Measuring Your Social Programs. Skills Acquired: Social Media Marketing, Social Media, Marketing Strategy, and A/B Testing. Duration: Approx 8 hours over 4 weeks. Rating: 4.7/97%
This is a beginner level course in English with subtitles in 6 different languages. This course will elevate your ability in using Meta Ads Manager. You will learn to structure campaigns by selecting what your objective is for the ad, by choosing your target audience, establishing a budget and a placement which fits your goals. Further you will create ad manage ads across the Facebook, Instagram, and WhatsApp platforms and evaluate and optimize the results of your campaigns. At the end of the course you will create an ad campaign in Ads Manager to expand your knowledge and also your social media marketing portfolio. The course is designed for those wanting to use Meta Ads Manager to create, manage, and optimize campaigns on social media but you do not need prior marketing experience in order to do the course. A Facebook and Instagram account will help. The syllabus covers: Week 1 - First Steps in Ads Manager; Week 2 - Determine Your Campaign Objective and Budget; Week 3 - Selecting Your Audience, Platforms, and Schedule; Week 4 - Create Your ads and evaluate your campaign results and finally in Week 5 - Build Your Own Campaign in Ads ManagerSkills Acquired: Social Media Marketing, Meta Ads Manager, and Meta Advertising. Duration: Approx 10 hours over 5 weeks. Rating: 4.8/99%