22 Best Free Online Business Courses
Learning Business?
Online you can learn it for free with excellent, high-quality courses at all levels.
Here are:
Our Favorite Free Online Business Courses
Brand Management: Aligning Business, Brand and Behaviour
Brand management: Aligning business, brand and behaviour
This course is a beginner level in English with subtitles in 8 different languages. This course examines the traditional branding approach using visual identity and customer promise, versus brands as a customer experience delivered by the complete organization, which is the current view. The course looks at an assessment for your own brand and videos from leaders in branding. The course sets about changing a brand as being viewed as an organization’s visual identity like their logo, and image being associations people have with a brand name, to an experience in a series of moments that matter through the customers journey along with the organization. Brands therefore are not just a promise to customers but a means of applying business strategy through brand-led behaviour and culture. In this course you will learn how to build your brand from a broader perspective: How to lead brand-led culture change; How to build brands in multi-brand companies; How to measure your brands health in new ways and How to value and capture returns to brands across the organization. This course covers: Week 1 – Brand Purpose and Experience; Week 2 – Brand Design and Delivery; Week 3 – Brand Leadership and Alignment; Week 4 – Brand Practices and Engagement; Week 5 – Brand Metrics and Returns. Skills Acquired: Corporate Branding, Brand Marketing, Brand Management, and Brand Identity
Duration: Approx 17 hours over 5 weeks. Rating: 4.9/97%
What are the Top Free Online Business Courses
After much research on all online Business Courses on offer, we have found the top 22 Business courses to make it easier for you to choose
22 Leadership and Negotiation Skills Specialization
Leadership and negotiation skills specialization
The course is an advanced level in English. This program is designed to assist leaders consolidate their negotiation and communication skills by applying techniques for which improve relationships and promote cooperation between all parties. This specialization will enhance your skill in analyzing he social aspect of a negotiation and how it impacts on achieving successful agreements. You will enhance your most important communication skills like assertiveness and empathy and understand the different negotiation styles and strategies based upon the results you expect together with the impact it will have on business relationships. The project will see you develop a negotiation skills training program and the implementation phase for an agreement to be effective after which you will carry out a self diagnoses to develop an action plan to improve upon detected opportunities. The specialization course covers: Course 1 – Effective Communication for Today’s Leader; Course 2- Negotiation Skills and Effective Communication; Course 3 – Negotiation Strategies and Styles. Skills Acquired: Negotiation, Negotiation skills training, Communication, and Strategies. Duration: Approx 3 months at a pace of 3 hours per week – 3 Courses. Rating: 4.1
21 Business Analysis & Process Management
Business analysis & process management
The course is in English with a split-screen of instruction. No downloads are required but at least 2 years experience with business is required. If you are new to, or currently managing a small to medium enterprise, or if you are working as a business analyst or involved in business process management then this course will provide you with the fundamentals of analyzing businesses from a process perspective to develop the skill required to formulate solutions for your current business issues. On concluding this project your skill set will include: Analyzing business processes to find solutions to problems; Define your business processes and objectives and how they flow together in the organization; Identify stakeholders and their roles in these processes; and Evaluate your business as it is now from a process view, breaking down the problems and finding applicable solutions. Step-by-step you will learn: Building basic knowledge; Recognize business processes; Learn the modeling tool Lucidchart; Create models on Lucidchart and finally analyze and evaluate process models. Skills Acquired: Proficient English Background, Business Background, and Computer Literacy
Duration: Approx 2 hours with a split-screen video. Rating: 4.3
20 Business and Financial Modeling Specialization
Business and financial modeling specialization
This course is a beginner level in English with subtitles in 9 different languages. This course is designed to assist you in making calculated business and financial decisions. By introducing you to spreadsheet models, modeling techniques, and applications for investment analysis, company valuations, forecasting, and so forth. By the time you have completed this course you will describe your picture shot scenario, build scenarios and predict performance using your own data. You will learn to create your own quantitative models and harness the power of Excel to map and predict data. You will understand the measurement of risk and its management and lastly you will learn how to utilize your decision-making for optimum return on investment. This specialization consists of 5 courses:Course 1 – Fundamentals of Quantitative modeling; Course 2 – Modeling Introduction to Spreadsheets and Models; Course 4 – Decision Making and Scenarios and finally in Course 5 – Business and Financial Modeling Capstone. Skills Acquired: Financial Modeling, Microsoft Excel, Simulation, Linear Programming (LP), Modeling, Linear Regression, Probabilistic Models, Regression Analysis, Monte Carlo Method, Solver, Risk,and Cash Flow. Duration: Approx 6 months at a pace of 2 hours per week – 5 Courses.Rating: 4.5
19 How to Start Your Own Business Specialization
How to start your own business specialization
This is a beginner level course in English with subtitles in 8 different languages. This specialization will guide you in creating your own business. You will cover a series of topics including mindset, Ideation, planning, action, and strategy. The focus in this course is on taking you through the process of actually doing the work to set up the business. The Capstone brings all the tools and lessons discussed into play to launch your business. Although this may not be your ideal business, it will be functional giving you the execution ability to start something that you are passionate about. The 6 courses are as follows: Course 1 – Developing An Entrepreneurial Mindset: First Step Towards Success; Course 2 – The Search For Great Ideas: Harnessing creativity to empower innovation; Course 3 – Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan; Course 4 – Structure: Building the Frame for Business Growth; and Course 5 – Launch Strategy: 5 Steps to Capstone Experience. Skills Acquired: Leadership, Lean Startup, Plan, and Entrepreneurship
Duration: Approx 8 months at a pace of 3 hours per week – 6 Courses. Rating: 4.6
18 Business Analytics Specialization
Business analytics specialization
This is a beginner level course in English with subtitles in 11 different languages. This specialization introduces big data analytics for business professionals including those without previous experience in analytics, This course will show you how data analysts describe, predict, and make business decisions, specifically in marketing, human resources, finance, and operations. You will also develop data literacy and an analytical mind set to assist you in making strategic decisions based on data provided. The Capstone project applies your skills in interpreting a real data set making appropriate business strategy recommendations. These 5 courses cover; Course 1 – Customer Analytics; Course 2 – Operations Analytics; Course 3 – People Analytics; Course 4 – Accounting Analytics; and Course 5 – Business Analytics Capstone. Skills Acquired: Customer Analytics, Analytics, Business Analytics, Decision Tree, Predictive Analytics, Regression Analysis, Marketing Performance Measurement and Management, Simulation, Mathematical Optimization, Solver, Talent Management, and Performance Management. Duration: Approx 6 months at a pace of 3 hours per week – 5 Courses. Rating: 4.46
17 Business Value and Project Management Specialization
Business value and project management specialization
This is a beginner level course in English with subtitles in 8 different languages. For business both large and small it is essential to have a deep understanding of the building blocks that creates a successful business. Building, growing, and sustaining a business that thrives and succeeds requires knowledge in many fields. This specialization in business value and project management will provide a comprehensive look at 3 key areas of business, being financial accounting, managing of projects and organization. Some oaf the topics include: How to analyze balance sheet and cash flow statements; Strategies for business growth: Solutions to managerial challenges; and a host of models for project planning and you will develop an understanding of which model is most effective and when; You will also approach project evaluation using the waterfall approach and the agile approach. This 6 course specialization covers: Course 1 – Financial Accounting: Foundations; Course 2 – Financial Accounting: Advanced Topics; Course 3 – Designing the Organization; Course 4 – Managing the Organization; Course 5 – Project Initiation and Planning; and finally in Course 6 – Project Execution and Control.
Skills Acquired: Organizational Structure, Project Execution, Financial Accounting, Strategic Management, Project Management, Accounting, Accrual, Financial Statement, Cash Flow, Cash Flow Statement, Knowledge of General Business Functions, and Organization Design. Duration: Approx 6 months at a pace of 4 hours per week – 6 Courses. Rating: 4.7
16 Introduction to Business Specialization
Introduction to business specialization
The course is a beginner level in English, but some business knowledge or digital marketing experience is helpful. If you are new to business and seek to develop your management, finance, leadership, and digital marketing skills then this is the course for you. You will learn how to operate or participate in the operation of a business through material taught in the 3 courses making up this specialization where you will cover leadership skills, people management skills, strategic planning to align your business for success, search engine strategies so you can be found, reputation management, content creation to draw your customers in and some accounting aspects like financial statements, cash flow, and managing your expenses. There are 3 final projects for this specialization where you can apply what you have learnt in each of the courses and includes a strategic planning session agenda, a strategy concerning cash flow and ratios, and recommendations for your digital marketing strategy. This specialization covers: Course 1 – Essentials of Management and Strategic Planning, Course 2 – fundamentals of Finance; and Course 3 – Introduction to Digital Marketing. Skills Acquired: Strategic Planning, Engagement, Storytelling, Expense Control, Leadership Style, Training and Development, Setting Objectives. Manage Expense Control, Analyze Financial Statements, Create a Forecast, Identifying Capital Resource, and Effective use of Labor. Duration: Approx 3 months at a pace of 3 hours per week – 3 Courses. Rating: 4.7
15 AI, Business & the Future of Work
AI, business & the future of work
The course is in English and is a beginner level, and is aimed at creating understanding and utilization of AI in order that you can improve your organization’s efficiency, sustainability and therefore make it more innovative. Peoples lives are becoming enhanced and shaped by AI and to many organizations there are opportunities and risks especially venturing into AI. So, where do you start in your planning for AI and what is the future of work. Irrespective of whether your are in the public or private sector, in a corporate organization or merely a street corner cafe, AI is impacting your business. Unfortunately, most businesses do not have a strategy in place to make AI work for them. The mode of instruction is by short lectures with interviews and interactive exercises to get you thinking about how to best use artificial intelligence in your business. The interviews include industry professionals, AI experts and thought leaders fro many industries to give you an overview of perspectives on the topic. The course covers: Week 1 – Introduction to AI in Work and Business; Week 2 – What AI Can Do; Week 3 – Risk With Ai; and Week 4 – AI and the Future of Work. Skills Acquired: AI (artificial intelligence), Process Automation, and Decision Making.Duration: approx 12 hours over 4 weeks. Rating: 4.7
14 Global Challenges in Business Specialization
Global challenges in business specialization
This is a beginner level in English with subtitles in 8 different languages, and will prepare you for global challenges businesses face in the modern era. The global marketplace covers emerging markets, a social media connected world and technological advancements proceeding at a never before seen rate. These work hand in hand with challenges relating to environment and poverty and you will learn how business strategy is developed and utilized globally in all this complexity. This specialization looks at ethics and corporate responsibility in a connected world and the role of business in addressing poverty and the environment. You will look at how global business pursues opportunities while confronting challenges at the same time in a responsible way. On completion of this specialization course you will have the understanding as to how businesses operate in the global market place and make ethical decisions on running a responsible business in the market place as well as explore the role 0f business to address poverty and the environment and how to ethically pursue opportunity and to confront challenges in this complex environment.
The specialization covers: Course 1 – Sustainable Innovation fro Subsistence Marketplace; Course 2 – Sustainable Business Enterprises; Course 3 – Globally Strategy 1: How the Global Economy Works; Course 4 – Global Strategy II: Doing Business in The Global Economy; Course 5 – Global Impact: Cultural Psychology; Course 6 – Global Impact: Business ethics; and finally in Course 7 – Global Challenges in Business Capstone.
Skills Acquired: Strategy, Business, and Innovation, Global Impact, and Sustainability. Duration: Approx 8 months with a pace of 4 hours per week – & Courses. Rating: 4.7
13 Business Model Innovation
This course is English and has subtitles in 8 different languages. You will learn hat innovation proceeds beyond technology, products, and processes and that the new environment requires a more holistic and strategic perspective base upon business models. You will have access to the Odyssey 3.14 approach which is a framework to help you invent or reinvent your business model. This methodology has proved invaluable for start-up entrepreneurs, business mangers, and offers an effective framework and toolbox for either the invention or reinvention of your business model in a very efficient way. The approach delves into 3 aspects of the business model – the value proposition (who the customers are and what you are offering them) ; The value architecture (how you are organized to deliver your value proposition) and the profit equation (how the first two pillars align to generate profit). 14 different directions are explored in the examination of business models and include: Reducing clients overall costs; Modifying the revenue stream; Introducing a 3rd party; Eliminating a step in the value chain; and exploring new resources to mention a few. A number of these directions will be illustrated through examples like Ikea, Tetra pack, Air BnB, Zopa, etc. The syllabus covers: Week 1 – Module 1: Introduction to Business Model Innovation; Week 2 – Module 2: The 3 Components of a Business Model; Week 3 – Module 3: 7Directions For The Value Proposition; Week 4 – Module 4: 7 Directions For The Value Architecture; Week 5 – Module 5: It’s Your Turn To Apply The Odyssey 3. 14 Approach. Skills Acquired: Strategic Management,Business Model, Business Modeling, and Business Strategy. Duration: Approx 14 hours over 5 weeks. Rating: 4.7/96%
12 Business Strategies for A Better World Specialization
Business strategies for a better world specialization
This is a beginner level course in English with subtitles in 9 different languages. Today’s entrepreneurs are not only interested in making money, but do their upmost to make a difference in the world as well. Steer your career in business to greater success by learning strategies which will create sustainable social impact. This specialization will give you the tools and strategies you require to create measurable social impact globally whether in creating jobs, reduce world hunger, or to create affordable green housing or in any way that you endeavour to impact the world positively. These courses will teach you to apply business strategy to problems through the realization of global practices and trends which shape the world today. By the end of the course you will be able to lead, invest, and make business decisions for social impact; analysis global trend data to make more strategic and informed business decisions; understand corruption in society so you can make wiser business decisions and finally develop, launch, test, and scale projects with high potential of significant positive social impact. The courses are as follows: Course 1 – Global Trends for Business and Society; Course 2 – Corruption; Course 3 – Social Entrepreneurship and Course 4 – Business Strategies for Social Impact. Skills Acquired: Social Return on Investment (SROI), Corruption, Social Entrepreneurship, Socially Responsible Investing, Global Financial Crises, Trend Analysis, Economy, Trading, and Strategic Management. Duration: Approx 4 months at a pace of 2 hours per week – 4 Courses. Rating: 4.7
11 Key Technologies for Business Specialization
Key technologies for business specialization
The course is a beginner level in English with subtitles in 9 different languages. This specialization covers 3 technologies which are driving growth and innovation globally. These are: Cloud Computing, Artificial Intelligence (AI), and Data Science. These technologies are critical to any organization wanting to modernize or advance, and so a deep understanding of these technologies need to be understood and utilized to their full potential. The courses within this specialization provide the basic knowledge needed I order to understand their growth, the value that they provide, the applications and uses, and an understanding of how they work. You will experience them in practice and develop skills to begin working with them. There is no special knowledge or hardware required but it is advisable have the basic computer literacy, modern internet connectivity and access to modern web browser. The courses cover: Course 1 – Introduction to Cloud Computing; Course 2 – Introduction to Artificial Intelligence and Course 3 – What is Data Science. Skills Acquired: Data Science, Artificial Intelligence (AI), Business, Cloud Computing, Technology, Cloud Native, Devops, Iaas PaaS Saas, Hybrid Multicloud, Deep Learning, Jobs, and Machine Learning. Duration: Approx 3 months at a pace of 3 hours per week – 3 Courses. Rating: 4.7
10 Leading the Modern Day Business Specialization
Leading the modern-day business specialization
The course is a beginner level in English with subtitles in 11 different languages. Modern day businesses require leaders with a wide range of skills ranging from design thinking and digital transformation, to product management and IT. These skills and concepts are covered in this specialization together with what they mean for companies and businesses. You will begin with digital transformation and progresses to design thinking which will give you tools with which to become an innovative thinker and show you how to uncover creative opportunities in all aspects in any kine of business. The specialization then goes into what is required to be a product person in our digital age, which is different to what product management used to be. Finally, the last part of this specialization covers major challenges in corporate IT because this is the one area which companies have become heavily invested in, and how to address them with design thinking. . These courses cover: Course 1 – Digital Transformation; Course 2 – Design Thinking for Innovation; Curse 3 – Digital Product Management: Modern Fundamentals and Course 4 – Customer-Centric IT Strategy. Skills Acquired: Marketing, Business Strategy, Leadership and Management, Storytelling, Innovation, Technology Disruption, Digital Trends, Competitive Lifecycle, Digital Strategy, Strategic Management, Strategic Thinking and Design Thinking. Duration: Approx 4 month at a pace of 2 hours per week – 4 Courses. Rating: 4.7
09 Strategic Management and Innovation Specialization
Strategic management and innovation specialization
This is a beginner level course in English with subtitles in 10 different languages, and explores the revolutionary world of business strategy by focusing on the roles of design, user experience, and innovation, in shaping your bushiness competitive advantage. Concept like goal setting, value creation, global integration, and diversification is learnt and you will analyze theories and frameworks within the realm of new business actuality. In the final Capstone project you will create a business strategy and defend the strategy in response to a case study. The courses cover: Course 1 – Strategic Management; Course 2 – Strategy formulation; Course 3 – Strategy Implementation and Course 4 – Strategic Management – Capstone Project. Skills Acquired: Strategic Management, Strategy Implementation, Strategic Thinking, Business Strategy, Strategic Planning, Decision-Making, and Performance Management. Duration: Approx 6 months at a p[ace of 2 hours per week – 4 Courses. Rating: 4.7
08 Business Foundations Specialization
Business foundations specialization
This is a beginner level course with subtitles in 12 different languages. This specialization consists of 5 courses and a Capstone Project. Whether you are wishing to go into a new career, start or enhance your business or further your education on business then this course will teach you the fundamentals of marketing, accounting, operations and finance. You will learn to understand branding and marketing strategies, how to mange people, understand income statements, balance sheets and cash flow statements. You will also learn how to analyze and improve business in service or manufacturing. No previous experience is necessary. The specialized 6 courses are: Course 1 – Introduction to Marketing; Course 2 – Introduction to Financial Accounting; Course 3 – Managing Social and Human Capital; Course a4 – Introduction to Corporate finance; Course 5 – Introduction to Operations Management and finally Course 6 – Wharton Business Foundations Capstone. Skills Acquired: Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction, Financial Accounting, Accounting, Financial Statement, Balance Sheet, Decision-Making, Change Management, Human Resources (HR), and Discounted Cash Flow. Duration: Approx 7 months at a pace of 2 hours per week – 6 Courses. Rating: 4.7
07 Protecting Business Innovation Specialization
Protecting business innovation specialization
This is a beginner level course in English with subtitles in 5 other languages. In this specialization you will cover business law and strategy with other essential skills and concepts to protect innovaitons you have developed within your business. As technology and businesses expand, so do ideas and concepts and these require protection to safe guard your hard worked Research and Development. Protecting your innovations entails acquiring new skills like intellectual property rights and trade mark law to acquire patents to protect your business. You will start with trade mark establishment and then proceed to patent law and copyright law which gives you the tools you will need to submit a formal patent application and how to avoid copyright infringement. This specialization then proceeds to create a resource based strategy through a host of resources within a business, like how to create protection from other firms copying your innovations and now companies are innovating methods and processes through technological advancements. This specialization covers: Course 1 – Protecting Business Innovations via Trademark; Course 2 – Protecting Business Innovations via Strategy; Course 3 – Protecting Patent and Course 4 – Business Innovations via Copyright. Skills Acquired: Business Patent Law, Business Strategy, Innovation, Intellectual Business Rights, Business Copyright Law, New Business Development, International Business Strategy, Patent Law, and Start-up Business. Duration: Approx 5 months at a pace of 2 hours per week – 4 Courses. Rating: 4.8
06 International Business Specialization
International business specialization
This is a beginner level course in English, no prior experience required. If you would like a deeper understanding of international business concepts, tools, and applications, then this is the course for you. The knowledge gained here will advance you in your current job or prepare you for a career in a foreign country and to generally understand the importance and role of international business practice in globalization and geopolitics. You will learn about the global context of business, national cultures, human resources, marketing, supply chain logistics, foreign exchange, and modes of entry all with an international business and commerce bent. Through the course are many lectures, case studies, readings, and tools which can be used to improve our understanding of the practice of international business. These specialization course are: Course 1 – International Business Context; Course 2 – International Business and Culture; Course 3 – International Business Operations and Course 4 – International Business Venturing Abroad. Skills Acquired: Global Marketing, International trade, International Finance, International Logistics, International Living, Globalization, International Trade Laws, International Economic and Ethical Systems, International Human Resources, International Human Resources, International Cultures, International Supply Chains and FOREX Hedging. Duration: Approx 5 months at a pace of 3 hours per week – 4 Courses. Rating: 4.8
05 Entrepreneurship: Growing Your Business Specialization
Entrepreneurship: Growing your business specialization
The course is a beginner level in English with subtitles in 9 different languages. A complete set of skills including leadership, strategy. Planning, finance, accounting, ethics, employee management, accountability, and profitability are all required by an entrepreneur to grow a business. This specialization explores facets which are encountered by private businesses when they begin to grow substantially. You will begin with human resource issues followed by an exploration of financial accounting skills like creating and enterprising cash flow, balance sheet, and income statements which will aid your constant review on the financial health of your business. You will learn a new and exciting approach to value driven leadership development at work, and in life. You will also improve on the latest discussions around ethics and looking at your business within a societal framework and thereafter you will learn to write innovative business plans through focus specificity and linking business drivers. This specialization covers: Course 1 – Financial Accounting Fundamentals; Course 2 – Ethical Leadership Through Giving Voice to Values; Course 3 – New Models of Business in Society and Course 4 – Innovating with the Business Model Canvas. Skills Acquired: Entrepreneurship, Leadership and Management, Innovation, Finance, HR tech, Financial Accounting, Accounting, Financial Statement, Balance Sheet, Leadership, Business Ethics, and Ethical Leadership.. Duration: Approx 4 months at a pace of 2 hours per week – 4 Courses
Rating: 4.8
04 Business Strategy Specialization
Business strategy specialization
This is a beginner level course in English with subtitles in 10 different languages. You will learn the dynamics and global aspects of strategic management and how to evaluate industry evaluation, build and maintain competitive advantage, create and examine your business strategies, and align efforts to organizational strategy. IN the Capstone you will apply your new found skills by developing a comprehensive Strategic Analysis for either an existing business, or a new business. The projects involve analyzing the current postilion of your chosen organization, issues that it faces strategically and the strategic paths that the business might follow. Finally, you will recommend the best path for the organization to proceed along and create an executive summary of your recommendation. This 5 specialization courses are: Course 1 – Foundations of Business Strategy; Course 2 – Advanced Business Strategy; Course 3 – Business Growth Strategy; Course 4 – Strategic Planning and Execution and Course 5 – Business Strategy in Practice (Project-Centered Course). Skills Acquired: Strategic Analysis, Strategic Management, Strategic Thinking, Business Strategy, Capabilities Analysis, Competitive Position, Industry Structure, Business Competition. Duration: Approx 6 months at a pace of 2 hours per week – 5 Courses. Rating: 4.8
03 Foundations of Business Strategy
Foundations of business strategy
This is a beginner level course in English with subtitles in 9 different languages. This course will develop your strategic thinking and analysis of competitive environment and make recommendations on positioning and value creation. You will explore the theory and framework that provides the basis of a successful business strategy, and provide tools you require to understand the strategy: SWOT Analysis, Competitor, Environmental, 5 Forces, Capabilities, Analyses, and finally Strategy Maps. You will learn to use SWOT, competitor, and environmental analysis tools; asses an industries structure and how its competitive dynamics affect profitability; to complete a capabilities analysis and how this analysis can guide your decision making; and finally you will analyze the advantages and disadvantages of 4 generic competitive positions. The syllabus covers: Week 1 – Introduction to Strategic Analysis; Week 2 – Analyzing Industry Structure; Week-3 -Analyzing Firm Capabilities Week 4 – and Determining Competitive Position. Skills Acquired: Capabilities Analysis, Business Strategy, Competitive Position, Strategic Analysis, and Industry Structure. Duration: Approx 8 hours over 4 weeks. Rating: 4.8/97%
02 Launch Your Online Business
This is a beginner level in English where you will learn to understand different business models, and you will explore strategies for naming your business. You will create customer personas and a brand identity after which you will outline your Unique Value Proposition and explore how to differentiate your business from competitors. YOU will be shown each step required to build your website while being made aware of the do’s and don’ts for copyrighting, photography, and videos. You will establish a pre-launch check list and gain knowledge of marketing and public relations as well as create a pitch deck about your business which can be delivered to potential partners and investors. The syllabus covers: Week 1 – Let’s Start With The Basic Of An Online Business; Week 2 – A Deeper Dive Into Creating an Online Business; Preparing Your Online Business Launch. Skills Acquired: Business,Online Business, and How to Launch a Business Online. Duration: Approx 16 hours over 4 weeks. Rating: 4.8/99%
01 Brand Management: Aligning Business, Brand and Behaviour
Brand management: Aligning business, brand and behaviourThis course is a beginner level in English with subtitles in 8 different languages. This course examines the traditional branding approach using visual identity and customer promise, versus brands as a customer experience delivered by the complete organization, which is the current view. The course looks at an assessment for your own brand and videos from leaders in branding. The course sets about changing a brand as being viewed as an organization’s visual identity like their logo, and image being associations people have with a brand name, to an experience in a series of moments that matter through the customers journey along with the organization. Brands therefore are not just a promise to customers but a means of applying business strategy through brand-led behaviour and culture. IN this course you will learn how to build your brand from a broader perspective: How to lead brand-led culture change; How to build brands in multi-brand companies; How to measure your brands health in new ways and How to value and capture returns to brands across the organization. This course covers: Week 1 – Brand Purpose and Experience; Week 2 – Brand Design and Delivery; Week 3 – Brand Leadership and Alignment; Week 4 – Brand Practices and Engagement; Week 5 – Brand Metrics and Returns. Skills Acquired: Corporate Branding, Brand Marketing, Brand Management, and Brand Identity
Duration: Approx 17 hours over 5 weeks. Rating: 4.9/97%