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5 Best Free Landing Page Builders

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a free landing page builder tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Free Landing Page Builder specifically

Landing page builders enable you to use themes or pre-made templates for your landing pages. It allows you to make your visitors perform specific actions, improving your lead generation and conversion massively.

However, not every business is ready to splurge budgets toward a landing page builder tool. Have a look at the products below to choose the best free landing page builder tools for your business:

1. uCraft

uCraft is a website and landing page builder tool that specializes in page speed optimization and web hosting. It allows you to digitize your business and gain more visitors by building personalized landing pages. Additionally, uCraft offers a logo maker and blogging platform to help you build a descriptive website and capture your viewers.

uCraft Features

Here are some exclusive features of uCraft:

Landing page builder: uCraft allows you to build responsive landing pages with its intuitive builder, driving more traffic to your website and increasing your sales revenue. uCraft's landing page builder uses a simple drag and drop functionality and requires zero coding skills.

Blog Maker: uCraft offers blogging tools to help you build a loyal customer base and establish authority over your market. You can create well-crafted newsletters to connect with your audience and ultimately improve your sales. Additionally, you can choose blog templates, input comment sections and insert graphics to give your blogs a quality outlook.

Website language detection: uCraft detects the IP address location of your visitors to show your website content in their native language. So your visitors can actually comprehend the services or offers you are presenting.

Accordion elements: uCraft enables you to create panels that can be hidden by your visitors. Accordion elements are generally used to create sections which offer descriptive information about your services or answer the FAQs.

eCommerce: With uCraft, you can add digital products or services to your website and sell them to increase your market reach and sales revenue. Additionally, uCraft offers a secured payment gateway, enabling your visitors to safely checkout their carts.

uCraft Pricing

uCraft offers 4 Personal and 3 Branded subscription plans for its landing page builder tools.

The "Free Website" plan is priced at $0 and offers domain connectivity. You can create upto 15 pages and use Google Analytics.

The "Pro Website" plan is priced at $10/month upon annual billing and offers Basic elements. You can create unlimited pages and use SEO tools.

The "Pro Shop" plan is priced at $21/month upon annual billing and offers Advanced Elements. You can use Blogging tools and get a free domain.

The "Unlimited" plan is priced at $69/month upon annual billing and offers SSL security. You can use the RSS feed and membership functionality.

The "PayGo 1" plan is priced at $39/month and offers 3 Custom Templates.

The "PayGo 2" plan is priced at $69/month and offers 5 Custom Templates.

The "PayGo 3" plan is priced at $109/month and offers 10 Custom Templates.

2. Optimizely

If you want a tool that allows you to test different landing pages, to optimize the results, Optimizely is the platform you are looking for. 

With this tool you will be able to create variations of a page and discover which of the versions is the one that works best. One of the most interesting data that this platform offers you is the heatmap to find out in which areas users click most frequently.

Optimezely offers you a 30 day trial, after which you should contact their sales team to find out the price of the annual plans.

Optimizely Features

Optimizely is a landing page builder and conversion tool that improves your website through A/B testing. It offers an easy-to-use visual interface that allows you to create variations of your website. Optimizely simplifies the landing page designing and enables you to get higher conversions.

Here are some exclusive features of Optimizely:

Feature Flags: Optimizely offers Feature Flags that allow you to launch features to your users with a simple toggle. It ensures all your visitors see the latest updates or features available on your landing pages and websites. Additionally, you can easily toggle off a newly added feature if it's not appreciated; by your visitors or causes optimization problems.

Random and Targeted Rollouts: With Optimizely, you can launch targeted features for your internet traffic based on their click patterns, browsing behaviour or location. It helps you analyze how the latest rollouts are affecting your lead conversion. So you can make a definitive decision.

Content Management: Optimizely understands that content is the lifeblood of a website or landing page. It doesn't matter how good your landing page design is if you don't offer descriptive content about the services you're offering. With Optimizely, you can centralize and optimize your content to expedite delivery and increase sales conversions.

Web A/B Testing: Optimizely offers swift experimentation with split A/B testing. You can analyze multiple versions; of your website and publish the most optimized one. A/B testing removes the guesswork and improves your website's performance by increasing the load speed.

Visual Editor: Optimizely offers a Visual Editor that allows you to build landing pages and optimized websites with a few clicks. Optimizely is a no-code platform that enables you to design perfect websites without having any proficiency in CSS or HTML.

Optimizely Pricing

Optimizely offers pricing quotes on request for its landing page builder tools.

Alternatively, you can go for the "Welcome" plan. Here, you get 2 Predetermined subscription plans and 2 On-request pricing options.

The "Starter" subscription is priced at $0 and offers the core landing page builder tools.

The "Manage" subscription is priced at $79/user/month and offers brand compliance plus content proofing.

The "Create" and "Orchestrate" subscription plans offer pricing quotes based on your business requirements.

3. LeadPages

Leadpages is my favourite tool, even though it's paid and sometimes gets a bit slow it's the best solution globally for landing page creation. It is the tool designed for marketers and entrepreneurs who have no notions of design or programming. I have it configured with my WordPress and I can publish my pages with just one click. They also have the LeadBox that allows me to offer quickly downloadable content. They also have very easy to use templates and above all very effective. With Leadpages I have created pages to capture leads and pages to sell and I have always achieved great conversion results. The price of leadpages depends on the plan, but they range from $37 per month to $97. I have the PRO plan and I paid for it annually to save.

LeadPages Features

LeadPages enables you; to create and maintain landing pages for your business. It allows you to prompt the visitors to take a specific action. You can determine the action based on your business requirements. With LeadPages, you can capture leads for future marketing opportunities or drive sales of a specific product or service.

Here are some exclusive features of LeadPages:

Lead Routing: Landing Pages are essentially created to entice potential clients toward performing an action. However, it's not necessary that the visitors will actually perform the action. LeadPages integrates with your third-party channels like CRM or other tools and routes the leads instantaneously. It ensures your leads aren't wasted, and you can contact the unconverted leads in the future.

Page Optimization: LeadPages offers unlimited A/B testing for landing pages and provides quality optimization. Additionally, you can gain real-time optimization tips with Leadmeter and build better performing landing pages. You can also use third-party analytics by simply pasting the tracking code.

Design & Templates: LeadPages offers several templated designs to build your landing pages. You can add countdown timers to automatically redirect visitors to a new page once time runs out. In case you don't want to use a template, you can design your landing page from scratch and include your favourite widgets.

Publishing: LeadPages provides a free domain where you can host your website. Additionally, you can integrate LeadPages with WordPress or other website building tools; to directly publish your content. LeadPages offers a highly secured hosting domain with SSL encryption.

Site Builder: Apart from Landing Pages, LeadPages offers a website builder that requires no coding skills. You can preview your website on several devices to optimize it and provide a smooth browsing experience. Moreover, it offers built-in SEO tools that enable you to create title tags and meta descriptions.

LeadPages Pricing

LeadPages currently offers 3 Pricing options for its landing pages and website builder tools.

The "Pro" plan is priced at $99/month and allows you to host upto 3 Sites on the LeadPages domain. Additionally, it offers online sales & payments plus unlimited A/B testing.

The "Standard" plan is priced at $49/month and allows you to host 1 Site on the LeadPages domain. It offers tech support, unlimited Traffic and leads, a landing page builder and mobile-responsive site templates.

The "Advanced" plan offers a customizable package where you can choose your tools and features. Contact the sales team to get a pricing quotation for this subscription.

4. Unbounce

With Unbounce you can create very powerful landing pages, but I was personally overwhelmed when I started using it and so I switched to Leadpages. However, I have to confess that it is a very professional tool that allows you to do very powerful things such as using dynamic texts. My recommendation is that you try it out to see if it fits you. Another part that works very well is its content strategy, for example you can sign up for its Landig Pages course for free.

Unbounce Features

Unbounce offers landing page builder and conversion tools within its platform. Not only is it good for beginners who are just starting out, but also great for advanced users and marketing firms because it has the required features to help you understand where your conversions are coming from and what changes work the best through AB Testing.

Here are some exclusive features of Unbounce:

Smart Traffic: Unbounce' Smart Traffic automatically sends your visitors to the landing page where they are most likely to convert. Smart Traffic gets to know your visitor's attributes, including their device, browser, OS, location and time zone. It then routes them to the page variant where similar visitors have converted in the past.

Conversion Intelligence: Unbounce offers a unique approach to optimization with conversion intelligence. It enables you to combine your marketing skills with the power of machine learning to create higher-converting digital experiences. With Unbounce, you can see results from your experiments; in a fraction of the time.

Smart Builder: Unbounce' Smart Builder helps you build optimized landing pages for your business. Additionally, it offers viewer analytics that shows what type of landing pages are more likely to entice your traffic and convert them. Unbounce' landing pages are publishable on custom domains without changing the existing structure.

Smart Copy: Unbounce offers a content builder that helps you manufacture unique content for your website and landing pages. You can input a text, and Smart Copy will show suggestions for the next line or paragraph. Moreover, you can remix your existing content and turn it into a unique copy for one of your other products or services.

Integrations: Unbounce supports integration with third-party channels, enabling you to create and manage your marketing campaigns. Additionally, Unbounce allows you to manage several campaigns within its platform.

Unbounce Pricing

Unbounce offers 3 Pricing options for its landing page builder tools.

The "Launch" plan is priced at $90/month and offers a single domain. You can do upto 500 conversions and get 20,000 visitors per month.

The "Optimize" plan is priced at $135/month and offers 5 Domains. You can do upto 1000 conversions and get 30,000 visitors per month.

The "Accelerate" plan is priced at $225/month and offers 10 Domains. You can do upto 2500 conversions and get 50,000 visitors per month.

You can contact the sales team for a customized plan if you require higher conversion and visitor limits.

5. PageWIZ

This is another functional tool for creating landing pages. The good thing about it is that it allows you to create your own landing page from scratch, something that is not possible in Leadpages. PageWIZ offers you the first 30 days for free, this is ideal for you to test the tool and analyze if it works for you.

Pagewiz Features

Pagewiz is a landing page builder tool that offers innovative technology for in-house marketers to improve their digital campaigns. Pagewiz has a simple and effective interface, enabling you to create personalized landing pages on the go. It offers conversion tools that improve your lead conversion rate and empower your business.

Here are some exclusive features of Pagewiz:

Drag and Drop Builder: Pagewiz does not require any coding or technical skills to build a landing page. You can add custom elements to your landing page templates by simply dragging and dropping them onto the templated layout. Alternatively, you can select a blank page and build the landing pages from scratch.

Form Builder: Forms are a crucial element in landing pages as they collect valuable information from visitors. With Pagewiz, you can create forms and include different field types depending upon who is visiting your landing page.

Real-time Statistics: Pagewiz offers up-to-minute conversion statistics for your landing pages, enabling you; to accurately measure the effectiveness of your digital campaigns. Moreover, every click or unique visit is recorded: in the system.

Secure Lead Management: Pagewiz stores your incoming leads in a reliable and highly secured server, preventing data thefts. Additionally, it makes all leads available 24/7 and lets you export them into a CSV file. With Pagewiz, you insulate yourself against data security breaches and maintain data integrity.

Integrations: Pagewiz offers integrations with several CRMs like Zoho, Sugar, Salesforce and Capsule. It automatically redirects all leads to the CRM, reducing your manual work. Additionally, you can view leads obtained from a specific campaign or landing page to measure its effectiveness.

Pagewiz Pricing

Pagewiz offers 4 Subscription plans for its landing page builder tools.

The "Basic" plan is priced at $29/month and offers 2 Custom Domains. With this subscription, you can have upto 5,000 unique visitors on your landing pages.

The "Standard" plan is priced at $49/month and offers 5 Custom Domains. With this subscription, you can have upto 10,000 unique visitors on your landing pages.

The "Plus" plan is priced at $99/month and offers 10 Custom domains. With this subscription, you can have upto 30,000 unique visitors on your landing pages.

The "Pro" plan is priced at $199/month and offers 25 Custom Domains. With this subscription, you can have upto 100,000 unique visitors on your landing pages.

Why use a Landing Page Builder at all?

Landing pages are made for a very specific audience with one very specific conversion goal. Landing pages differ from your websites or blogs because their main aim is not to provide descriptive content. Landing pages focus on helping you generate more leads for your websites and ultimately improve your business' sales.

Landing Page Builder tools offer a no-code platform, enabling you to design, customize and create highly convertible landing pages for your business. Additionally, they offer a drag and drop functionality, allowing you to add custom elements to your pages.

Why should you use a Free Landing Page Builder?

Landing pages are crucial for your digital marketing strategies and growing your business online. You can grow your audience on Instagram, Facebook, Twitter or any other similar social media platforms.

However, they offer a much lesser conversion rate because you can't track your leads or stay in touch with them.

If you put a similar effort into email marketing, more people are likely to see your subject line, and you can see the open rates to determine the effectiveness of your emails.

You can use free landing page builders to create landing pages and make users subscribe to your email list or perform; some other specific action that improves your lead generation rate.

Free landing page builders ensure you don't incur any extra cost for your business and provide a much more effective way of converting your leads into sales. You can use landing pages to offer free services in exchange for growing your existing email list.

Landing Page Builders for Free, A Summary

Free Landing Page Builder tools allow you to create high-conversion pages for your online businesses and increase your clientele base. Additionally, you can use several templates according to your business niche to custom design your pages, improving the chances of making a conversion.

Ucraft offers a free subscription for its landing page builder tools and provides quality theme building and conversion tracking features. It is our suggested pick for a free landing page builder. Visit the website to get started.

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