5 Best Social Media Scheduling Tools

by Scott Max

So, you are in the market for a social media scheduling tool

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Social Media Scheduling Tools Specifically

Scheduling timely posts on social platforms is necessary to maintain a visible and engaging profile. A social media management platform that offers flexible scheduling and publishing capabilities will be the perfect fit for this category. Have a look at the products below to choose the best social media scheduling tool specifically:

1. Buffer

Buffer helps you manage your social media and create perfect posts for every platform. You can optimize your posts with powerful analytics and invite team members to collaborate on posts with you. With Buffer, you can grow your audience organically by using engagement tools and automated publishing.

Buffer Features

Here are some exclusive features of Buffer:

Publishing: Buffer lets you plan and publish your content on multiple social media channels like Instagram, TikTok, Twitter, Pinterest and Facebook. It helps you design the perfect post for social networking sites and takes your Instagram marketing a notch above. You can set up direct scheduling to auto-publish your posts and drive more traffic to your shop.

Analytics: With Buffer, you can gain in-depth insights to grow your brand on social media. You can measure social media performance, create gorgeous reports and get recommendations to expand reach, engagement and sales. Buffer provides you with a broad understanding of your performance across multiple accounts and white-labelling capabilities.

Engagement: Buffer helps you build a loyal and engaged audience in social media, turn followers into fans and stay on top of important interactions. Its familiar grid view allows you; to quickly jump from post to post and see unanswered comments. Additionally, you can prioritize important conversations and see negative sentiments or comments about a purchase.

Start Page: Buffer's start page is a beautiful and flexible "link in the bio" page that gathers your best content and showcases it in one place. You can build a completely free microsite to start selling your products and services, plus stay in touch with your clientele by adding your preferred messaging platform.

Content Library: Buffer offers actionable advice for your social media marketing and several resources to level up your brand. It helps you effectively communicate your content and story to boost audience participation. Additionally, Buffer helps you boost your social media profiles by showing trending niches and hashtags.

Buffer Pricing

Buffer offers 3 Pricing options for its social media management platform.

The "Free" plan is priced at $0 and offers basic publishing tools plus a landing page builder.

The "Essentials" plan is priced at $6/month/channel and offers analytical, planning and engagement tools.

The "Team" plan is priced at $12/month/channel and offers draft collaboration tools plus clear exportable reports.

2. MeetEdgar

MeetEdgar is the only social media scheduler that lets you craft content and keep it too. Other schedulers delete your content right after posting, but not MeetEdgar. It stores your content in a limitless library. Anytime you run out of content to post, Edgar can draw from your library and repurpose older content with content resharing.

MeetEdgar Features

Here are some exclusive features of MeetEdgar:

Bottomless Library: Want to promote a special offer every other day or share blog posts once a week? With MeetEdgar, you can automate recurring tasks and kiss your to-do list goodbye. MeetEdgar builds a bottomless library of evergreen updates organized by category, so you control what type of content gets shared and when. If your library runs out of new updates, MeetEdgar will reshare the older ones, so your social media is always on - even when you're focused on other things.

Content Crafting: Meet Edgar offers unlimited scheduled posts, so you can plan and publish your social campaigns from one tidy dashboard and maintain the professional presence you've been dreaming about. If you get writer's block, you can plug in a link, and MeetEdgar will scan it for a quote-worthy text.

Strategy Monitoring: MeetEdgar tracks performance data for everything you post, so you can check in when it fits your plan and catch up in minutes with a distraction-free dashboard. With A/B testing options and link tracking, MeetEdgar takes the guesswork out of writing updates and gives you all the intel you require to see what your audience responds to best.

Lead Generation: MeetEdgar expands your social reach with Unlimited scheduling, automated updates and multiple user accounts. It helps you maintain a social media presence while building a community of followers. Additionally, MeetEdgar's algorithm analyzes your social media activity, giving you detailed insights into where you can improve engagement and reach new audiences.

MeetEdgar Pricing

MeetEdgar offers 2 Pricing options for its social media scheduling platform.

The "Eddie" plan is priced at $29.99/month and offers 5 Social profile connections, unlimited scheduled posts, 10 Weekly automation and 4 Content categories.

The "Edgar" plan is priced at $49.99/month and offers 25 Social profile connections, 1000 Weekly automation and limitless customizable content categories.

3. Brandwatch

With Brandwatch, you can find the conversations that really matter through accurate monitoring. Brandwatch starts with beautifully curated queries, so you only see meaningful data. Moreover, you get a range of search operators to put conversations into context. Brandwatch gives you a flying start with robust filtering and automatic sentiment analysis.

Brandwatch Features

Here are some exclusive features of Brandwatch:

Crisis Management: Brandwatch gives you a critical headstart with real-time signals and alerts. You can detect unusual activity or emerging crises and send automatic, real-time notifications to relevant internal and external shareholders. Moreover, it empowers your team to spot negative mentions and act immediately on potential issues before they escalate.

Data Democratization: With Brandwatch, you can break down silos and build a data-driven culture. It helps you go beyond the usual metrics and reports and put the voice of the consumer at the heart of your organization. Brandwatch enables you to build a 360-degree view of your clients with an integrated data approach and reveal hidden insights by analyzing social, web, marketing and business data.

Social Media Management: Managing your organization's social media activities across networks, regions, and teams can be a painful process. With Brandwatch, you can save time and avoid silos with a unified content calendar. It helps you maintain a responsive, aligned brand voice and automate cross-channel conversations.

Competitor Analysis: Brandwatch allows you to benchmark your marketing performance and brand awareness across your competitors. You can discover deeper consumer insights that can inform corporate competitive strategy. Moreover, Brandwatch provides real-time insight into your online presence and the purchase decisions of customers.

Trend Analysis: With Brandwatch, you get access to historical consumer conversations so you can spot trends your competitors are missing. You can see the change in consumer opinion over time and uncover new trends to better predict clients' requirements. Brandwatch helps you spot new opportunities for product expansion and market growth.

Brandwatch Pricing

Brandwatch offers 4 Pricing options for its social media management platform.

The "Essentials" plan is priced at $108/month and offers content scheduling, customer engagement, plus impact measuring.

The "Consumer Intelligence" plan offers an on-demand pricing quote. Additionally, it allows you to segment audiences, analyze data and distribute flexible reporting.

The "Social Media Management" plan offers an on-demand pricing quote. Additionally, it provides brand monitoring, a social calendar and a centralized CRM.

The "Full Suite" plan has an on-demand pricing quote. It offers combined access to Brandwatch's research and social media management products.

4. HeyOrca 

With your client's reputation on the line, content approval is an essential part of your job. However, the process isn't always easy. Slow client reviews, endless back-and-forth and delays can cause humongous headaches.

HeyOrca is a social media planner built to help agencies centralize content planning, approvals and publishing for multiple clients. Its visual planner simplifies team collaboration and client management, providing a unique content calendar and asset library.

HeyOrca Features

Here are some exclusive features of HeyOrca:

Social Media Scheduling: HeyOrca streamlines your agency's social media scheduling process with its collaborative social media scheduling tool. HeyOrca's visual post editor shows you and your clients exactly how your posts will appear on the social networks you're publishing to. Additionally, every brand you manage comes with its own dedicated social media calendar and media library.

Social Media Approvals: With HeyOrca, you can hand over a shareable link to your clients for review. Your clients can then approve social media posts or request revisions. Additionally, it gives your agency absolute control over how much or how little content your clients can see in their social media calendar.

Social Media Reporting: HeyOrca offers a client-friendly social media reporting tool for agencies that speeds up, simplifies, and visualizes your agency's reporting process. You can report on your client's engagement stats, audience growth and impressions and dive deeper into top post data with customizable engagement filters.

Facebook Post Promotion: HeyOrca empowers your social media team with Facebook Post Promotions. You can quickly create and schedule organic and paid posts for Facebook and see exactly how they will appear on devices. Moreover, you can instantly promote your scheduled organic posts within HeyOrca.

Custom Branding: HeyOrca allows you to welcome your clients with your personalized logo and brand colours. You can customize your sub-domain or the theme of your calendar navigation bar within HeyOrca. It helps you provide a professional outlook for your social media management agency.

HeyOrca Pricing

HeyOrca offers 3 Pricing options for its social media scheduler.

The "Basic" plan is priced at $59/month/calendar and offers post approvals, a media library and social media calendar.

The "Standard" plan is priced at $99/month/calendar and offers Facebook post promotion, social media reports and BioLink.

The "Pro" plan is priced at $129/month/calendar and offers a notes section and custom branding.

5. HootSuite

HootSuite offers an easy-to-use social media management platform that grows with you and your popularity. You can schedule content in advance and see what's working across your clients' social networks. HootSuite helps you find new customers by joining the conversations about your brand and automatically boosting your most popular posts.

HootSuite Features

Here are some exclusive features of HootSuite:

Publishing: HootSuite simplifies the process of planning, composing, and publishing engaging, on-brand content. Its planner includes a social media content calendar that lets you visualize your posts in a centralized dashboard. You can map out campaigns, fill content gaps or suspend scheduled posts when facing a potential crisis.

Curate High-performing Content: With HootSuite, you can easily create and preview engaging, on-brand posts using composer. It makes content development a breeze and saves your time with content libraries, image editing tools and video publishing. Additionally, you can plan your posts in advance and schedule multiple posts with a bulk composer.

Engagement: HootSuite helps you deliver efficient and personalized customer care through social media. You can monitor trends and your posts' performance across profiles by setting up custom streams that suit your workflow. Moreover, HootSuite's inbox is designed to help you monitor messages from different networks in a single view.

Monitoring: With HootSuite, you can stay on top of conversations and track the performance of your posts or brand mentions. Additionally, you can monitor competitor activities and efficiently respond in-stream whenever an opportunity arises. HootSuite also enables you to understand your brand's perception in the market and analyze mentions spikes.

Advertising: HootSuite offers a multi-channel functionality from start to finish. You can save time by boosting posts, analyzing and optimizing your efforts, and creating reports across all social channels within the HootSuite dashboard. Moreover, it provides the best-in-class analytics that supercharges your social media performance.

HootSuite Pricing

HootSuite offers 4 Pricing options for its social media management and monitoring platform.

The "Professional" plan is priced: at $19/month upon annual billing. It offers 10 social accounts, post-scheduling and a publishing calendar.

The "Team" plan is priced: at $99/month upon annual billing. It offers bulk scheduling, custom-branded URL and message monitoring.

The "Business" plan is priced: at $599/month upon annual billing. It offers campaign planning, post boosting and customizable reports.

The "Enterprise" plan has an on-demand pricing quote and offers 10 Ad profiles, employee advocacy and social selling.

Why use Social Media Management Tools at all?

In today's world, building an online presence on social media channels is crucial for brand loyalty and lead generation. However, managing and maintaining your social profile across different networks is a highly complicated process. You need a dedicated tool that automates your content curation and lets you schedule posts in advance.

Social media management tools rejuvenate your social profiles by drawing in crowds and offering new chances to expand. You can analyze the engagement rate on your posts to see which content works best on various channels. With social media management tools, you can keep your social profile active even when you aren't.

Why should you use Social Media Scheduling Tools?

Managing your company's social media accounts can be daunting. How do you ensure that you're providing relevant content at the right time and often enough to achieve your goals? The best idea is to schedule your social media accounts.

Social media scheduling tools allow you to post at the optimal time for views. By performing experiments, you can see what time garners the most likes, comments, views and shares. You can then schedule your future posts around that time to maximize engagement.

Social media scheduling tools provide a sense of consistency. It ensures that your content is cohesive and fulfils your audience's expectations. With a social media scheduling tool, you can build a greater brand image.

Another benefit of social media scheduling is that it makes your posts more intentional. When you're scheduling your posts, you're creating a story so your audience can follow. Additionally, it helps you create an online presence without remaining ever-active on your social media channels.

Social Media Scheduling Tools, A Summary

Social media Scheduling tools are crucial for every influencer and business; to swiftly grow its brand value on social networks. It helps you create and plan your posting schedule in advance. Additionally, you can use performance analysis to uncover upcoming crises and delay your social media posts.

Buffers offers quality scheduling capabilities and allows you to automate the entire curating, publishing and scheduling process. It is our suggested pick for a social media scheduling tool. Visit the website to get started.