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HootSuite, A Brutally Honest Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering HootSuite.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to HootSuite as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best social media management tool.

Without further ado, let’s get started.

HootSuite Features

HootSuite offers an easy-to-use social media management platform that grows with you and your popularity. You can schedule content in advance and see what's working across your clients' social networks. HootSuite helps you find new customers by joining the conversations about your brand and automatically boosting your most popular posts.

Here are some exclusive features of HootSuite:

Publishing: HootSuite simplifies the process of planning, composing, and publishing engaging, on-brand content. Its planner includes a social media content calendar that lets you visualize your posts in a centralized dashboard. You can map out campaigns, fill content gaps or suspend scheduled posts when facing a potential crisis.

Curate High-performing Content: With HootSuite, you can easily create and preview engaging, on-brand posts using composer. It makes content development a breeze and saves your time with content libraries, image editing tools and video publishing. Additionally, you can plan your posts in advance and schedule multiple posts with a bulk composer.

Engagement: HootSuite helps you deliver efficient and personalized customer care through social media. You can monitor trends and your posts' performance across profiles by setting up custom streams that suit your workflow. Moreover, HootSuite's inbox is designed to help you monitor messages from different networks in a single view.

Monitoring: With HootSuite, you can stay on top of conversations and track the performance of your posts or brand mentions. Additionally, you can monitor competitor activities and efficiently respond in-stream whenever an opportunity arises. HootSuite also enables you to understand your brand's perception in the market and analyze mentions spikes.

Advertising: HootSuite offers a multi-channel functionality from start to finish. You can save time by boosting posts, analyzing and optimizing your efforts, and creating reports across all social channels within the HootSuite dashboard. Moreover, it provides the best-in-class analytics that supercharges your social media performance.

HootSuite Pricing

HootSuite offers 4 Pricing options for its social media management and monitoring platform.

The "Professional" plan is priced: at $19/month upon annual billing. It offers 10 social accounts, post-scheduling and a publishing calendar.

The "Team" plan is priced: at $99/month upon annual billing. It offers bulk scheduling, custom-branded URL and message monitoring.

The "Business" plan is priced: at $599/month upon annual billing. It offers campaign planning, post boosting and customizable reports.

The "Enterprise" plan has an on-demand pricing quote and offers 10 Ad profiles, employee advocacy and social selling.

HootSuite Discounts and Coupons

HootSuite currently offers a 20% discount for its "Professional" and "Team" pricing options.

HootSuite Free Trial

HootSuite offers a 30 Day free trial for its "Professional" and "Team" pricing options.

HootSuite, A short how-to guide

Once you login to your HootSuite account, you have to connect at least 3 of your social accounts. Next, you'll be asked to schedule a post or explore streams.

Once you click on "Schedule a Post", you'll enter the planner section. Here, you can see recommendations based on the active hours of your audience. Click on "Content" to curate your social media post.

Once done, you'll be redirected to the "Streams" section. Here, you can see your recently posted content across all social channels. Go to "Analytics" to enter the monitoring and reporting area inside HootSuite.

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