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5 Best B2B eCommerce Platforms

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a B2B eCommerce platform.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best B2B eCommerce Platform Specifically

B2B eCommerce platform focuses on bringing your wholesale customers online. It is essential for businesses that cater to large groups. An eCommerce platform that offers automated inventory management, quote creation and order processing will be the perfect fit for this category. Have a look at the products below to choose the best B2B eCommerce platform:

1. Shopify

Shopify is a cloud-based software that's packaged as a service shopping cart solution and allows businesses to set up an online store with no hassle. With Shopify, you can build an online presence for your business and enhance your sales by offering your products to different demographics.

Shopify Features

Here are some exclusive features of Shopify:

Centralized Sales: Shopify elevates your in-person selling by offering your customers flexible shopping and painless returns. You can embed products on your website, create a customizable button and add a secure checkout experience to your site. Shopify extends your reach by boosting awareness on social media networks and enables you to tap into an unrealized clientele base.

Drag & Drop Builder: Shopify provides drag & drop functionality. So you can build an online store without any coding. You can use custom domains and select a professionally designed theme to find the best corporate image for your business. Shopify bypasses all limitations associated with design constraints.

Audience Targeting: With Shopify, you can identify your brand's ideal shoppers and reach them through content marketing, social media and SEO. You can edit title tags, meta descriptions or product details to help potential leads find your store. Moreover, Shopify lets you target unique clientele groups with customer segmentation.

Campaign Creation: Shopify lets you create online marketing campaigns to improve your brand's visibility. You can set budgets and let Shopify run your strategic campaigns. Additionally, it provides actionable insights that reduce the guesswork and helps you track campaign performance at every level.

Relationships: With Shopify, you can build sustainable customer relationships and drive growth. It turns your data into revenue by helping you accurately target segmented clientele groups. Additionally, you can build automated marketing workflows to establish personalized communication with prospects.

Shopify Pricing

Shopify offers 3 Pricing options for its e-commerce platform.

The "Basic" plan is priced at $29/month and offers basic reports, 2 Staff accounts, 4 Inventory locations and a 77% shipping discount.

The "Shopify" plan is priced at $79/month and offers professional reports, 5 Staff accounts and inventory locations, plus an 88% shipping discount.

The "Advanced" plan is priced at $299/month and offers a custom report builder, 15 staff accounts and 8 Inventory locations.

2. VirtoCommerce

VirtoCommerce is built for enterprise continuity, not investor monetization. It focuses on delivering agility to businesses and ensuring that technology isn't a bottleneck during critical growth periods and new customer opportunities. You can rely on VirtoCommerce to ensure your business goals and initiatives are met.

VirtoCommerce Features

Here are some exclusive features of VirtoCommerce:

A platform for Business Leaders: VirtoCommerce allows you to enable flexible business scenarios and provide unique customer experiences. You can add new channels to market segments and use the comprehensive B2B eCommerce functionality to drive the growth of your online store.

Technical Excellence: With VirtoCommerce, you can run scalable online stores and enjoy headless microservices. It speeds up your system by integrating your backend with third-party applications. Additionally, VirtoCommerce provides a well-structured architecture and modularity features.

Headless eCommerce: VirtoCommerce is a headless eCommerce solution that enables you; to swiftly build and modify channels. It guarantees that all your digital channels are connected to a single backend and offers an efficient, omnichannel customer experience. With VirtoCommerce, you can verify your business ideas with minimal cost and effort.

Online Marketplace: VirtoCommerce offers an inbuilt marketplace that expands your market reach and unlocks new revenue streams. You can create complex multi-channel scenarios and diversify your offering risk-free. Moreover, VirtoCommerce provides diverse self-serve options and value-added services to your clients.

Agility: VirtoCommerce is open to rapid changes and alignment with your digital eCommerce strategy. It ensures fast implementation and a decentralized development process. Moreover, VirtoCommerce lowers ownership costs by adopting a microservice approach.

VirtoCommerce Pricing

VirtoCommerce offers on-demand pricing quotes for its eCommerce platform.

3. WooCommerce

WooCommerce provides you with absolute control over your shop, starting with what you sell and how your shop looks. It lets you add new inventory on the go, no matter what type of product or services you're offering. WooCommerce is ideal for every business or individual looking to build an online presence.

WooCommerce Features

Here are some exclusive features of WooCommerce:

Sell Online: With WooCommerce, you can launch your online store in minutes and grow for years. Its flexible and customizable e-commerce store provides you with all essentials for selling online out of the box. Additionally, you can connect your online store with popular advertising channels like Google Ads, TikTok and Facebook.

No-Code Customization: WooCommerce lets you personalize every aspect of your online store to create a special shopping experience for your prospects. With WooCommerce's Block themes, you can edit the entire site visually without touching a line of code. Moreover, WooCommerce provides several templates to help you quickly set up an online store.

Marketing: WooCommerce allows you to promote your store through additional channels by connecting with third-party marketplaces. You can create campaigns and connect your store with Google to reach shoppers across the Google network. It ensures you stay close to your clientele and increase conversions by following up quickly.

Shipping: WooCommerce allows you to print USPS and DHL labels from its dashboard. You don't have to spend your valuable time copy-and-pasting order details into fulfilment software. WooCommerce centralizes all shipping, marketing and selling aspects of your online business.

Payments: With WooCommerce, you can run your business and manage payments. It lets you accept online and in-person payments, track revenue and handle all payment activity from the store dashboard. Additionally, you can maximize checkout conversions by providing buyers with flexible payment methods.

WooCommerce Pricing

WooCommerce does not offer subscription plans for its e-commerce platform. It provides various extensions for your WordPress website that help you set up an online store.

4. Magento

Magento was recently acquired by Adobe to enter the e-commerce market. It lets you build multi-channel commerce experiences for B2B and B2C customers. Magento specializes in helping you market your online store and drive more visitors. Additionally, you can create blogs to perform content marketing or personalize store themes for specific customer segments.

Magento Features

Here are some exclusive features of Magento:

Multi-brand Sales Solution: Magento lets you manage your brands and serve customers from one platform. It comes with an integrated B2B functionality and self-service customer portals for easy account management and ordering. Magento ensures you can provide seamless, app-like experiences and smooth conversion paths across all devices.

Powerful User Experience: With Magento, you can bring your commerce vision to life. It offers an unrivalled ability to customize third-party integrations. You can design and launch compelling content on your site to offer the best shopping experiences without limiting creativity. Moreover, Magento constantly provides AI-fuelled recommendations based on shopper behaviour and popular trends.

Measure and Optimize: Magento helps you make relevant shipping experiences with valuable insights, customized dashboards and business reporting. It eliminates technical data hurdles with a central solution, allowing you to analyze important aspects. Additionally, you can convert data into visual reports and pin them to the dashboard.

Scale and Support: Magento provides the control and flexibility you require to innovate and scale without sacrificing security. It lets you operate with confidence in cloud-based services with continuous releases, monitoring and development tools. Magento optimizes your performance and helps you scale your store with revenue.

Payments and Financing: Magento allows you to control your cash flow by streamlining internal processes for payments and funding. It has partnered with Wayflyer to provide revenue-based funding on the go. With Magento, you can easily track your finances and elevate your profit margins.

Magento Pricing

Magento offers an on-demand pricing option for its e-commerce platform.

5. Salesforce Commerce

Salesforce Commerce offers flexible tools and easy automation to help you connect with clients on an industry-leading platform. It helps you adapt quickly to market changes, reduce overhead costs and increase sales. With Salesforce Commerce, you can grow revenue and relationships with a completely connected digital customer journey.

Salesforce Commerce Features

Here are some exclusive features of Salesforce Commerce:

B2C Commerce: Salesforce Commerce unifies your complete customer journey with agile and scalable methodologies. It unlocks revenue across channels with customizable commerce experiences. Moreover, you can reduce abandoned carts with proven best practices and leverage social extensions by merging digital commerce with social channels.

B2B Commerce: Salesforce Commerce empowers your customers by providing consumer-like shopping experiences. It simplifies online buying with specifically designed B2B features, including fast reorders, custom catalogues and account hierarchies. Additionally, you can stock the shelves of your retail stores and enable online ordering of replacement parts.

Order Management: Salesforce Commerce offers customer-centric order management and automates order fulfilment, payment capture and supply chain workflows. You can accurately view inventory with a single source of truth across all orders and records. Moreover, Salesforce Commerce improved customer satisfaction by issuing painless returns.

Content Management: Salesforce Commerce lets you create, tailor and deliver content across every commerce experience. Content creators can collaborate, manage approvals and tailor variations to deliver personalized content experiences across every customer segment.

Einstein AI: Salesforce Commerce offers Einstein AI to speed up business growth with artificial intelligence built for eCommerce transformation. It displays spot-on recommendations across all possible touchpoints and boosts conversions by connecting prospects to the products they seek.

Salesforce Commerce Pricing

Salesforce Commerce offers on-demand pricing quotes for its eCommerce platform.

The "Starter" plan charges 1% of your Gross Merchandise Value and offers 2 Price Books plus 750k Sandbox credits.

The "Growth" plan charges 2% of your Gross Merchandise Value and offers 10 Price Books plus 1.2M Sandbox credits.

The "Plus" plan charges 3% of your Gross Merchandise Value and offers unlimited price books plus 2M Sandbox credits.

Why use an eCommerce platform at all?

In today's world, online shopping is highly prominent among consumers. Businesses need an online store that reflects their brand and provides a seamless shopping experience to the customers. With an eCommerce platform, you can start selling online and improve your sales conversion.

eCommerce platforms allow you to set up an online store and manage your inventory or process orders. You can create personalized promotional codes for your prospects to save abandoned carts and make more sales. Additionally, eCommerce platforms enable you to build an online presence and drive more traffic to your online store.

Why should you use a B2B eCommerce Platform?

Today, every business has an online presence. Like it or not, to stay competitive, B2B businesses have to get good digitally, but it's not that straightforward. B2B supply chains consist of businesses that cater to each other. However, their working methodologies are dependent on role configuration.

In B2B, distributors can be both buyers and sellers, plus operate as the middlemen in supply chains. Some require a single-user experience for all clients, while others must offer a unique shopping experience based on customer behaviour and market segments.

Unlike selling direct to consumers, selling to businesses needs to support complex scenarios like a self-serve model where business buyers purchase online without speaking to sales representatives. With a B2B eCommerce platform, you can easily adapt to your buyer's business methodology.

Moreover, B2B eCommerce solutions let you manage corporate customer accounts and offer custom pricing for negotiated contracts. Also, you can gain valuable insights into your online store by analyzing consumer behaviour and following up on abandoned carts.

B2B eCommerce Platform, A Summary

B2B eCommerce is essential for businesses that focus on market segments instead of a single consumer. It improves the overall efficiency and effectiveness of your sales efforts by providing an online sales portal. Moreover, B2B eCommerce typically involves unique transactions with flexible price points for every sales effort.

Shopify offers a quality B2B eCommerce platform that enables you to set up unique experiences for every customer. Additionally, it provides quality reporting and inventory management. Shopify is our suggested pick for a B2B eCommerce platform.

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