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Shopify, A Brutally Honest Review

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are considering Shopify.

You’ll be wondering if it's a good choice for you if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article, you’ll find links to alternatives to Shopify as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best e-commerce platforms.

Without further ado, let’s get started.

Shopify Features

Shopify is a cloud-based software that's packaged as a service shopping cart solution and allows businesses to set up an online store with no hassle. With Shopify, you can build an online presence for your business and enhance your sales by offering your products to different demographics.

Here are some exclusive features of Shopify:

Centralized Sales: Shopify elevates your in-person selling by offering your customers flexible shopping and painless returns. You can embed products on your website, create a customizable button and add a secure checkout experience to your site. Shopify extends your reach by boosting awareness on social media networks and enables you to tap into an unrealized clientele base.

Drag & Drop Builder: Shopify provides drag & drop functionality. So you can build an online store without any coding. You can use custom domains and select a professionally designed theme to find the best corporate image for your business. Shopify bypasses all limitations associated with design constraints.

Audience Targeting: With Shopify, you can identify your brand's ideal shoppers and reach them through content marketing, social media and SEO. You can edit title tags, meta descriptions or product details to help potential leads find your store. Moreover, Shopify lets you target unique clientele groups with customer segmentation.

Campaign Creation: Shopify lets you create online marketing campaigns to improve your brand's visibility. You can set budgets and let Shopify run your strategic campaigns. Additionally, it provides actionable insights that reduce the guesswork and helps you track campaign performance at every level.

Relationships: With Shopify, you can build sustainable customer relationships and drive growth. It turns your data into revenue by helping you accurately target segmented clientele groups. Additionally, you can build automated marketing workflows to establish personalized communication with prospects.

Shopify Pricing

Shopify offers 3 Pricing options for its e-commerce platform.

The "Basic" plan is priced at $29/month and offers basic reports, 2 Staff accounts, 4 Inventory locations and a 77% shipping discount.

The "Shopify" plan is priced at $79/month and offers professional reports, 5 Staff accounts and inventory locations, plus an 88% shipping discount.

The "Advanced" plan is priced at $299/month and offers a custom report builder, 15 staff accounts and 8 Inventory locations.

Shopify Discounts and Coupons

Shopify currently does not offer any discount or coupon for its subscription plans. However, you can get a 50% off by opting for annual billing.

Shopify Free Trial

Shopify offers a 14 Day free trial for its e-commerce platform. You can avail the offer by clicking on "Try for free".

Shopify, A short how-to guide

Once you login to your Shopify store, you'll enter the dashboard section. Here, you can choose your store theme and add products or domains. Click on "Orders" to see the entire order history of your online store.

Click on "Products" to enter the inventory section inside Shopify. Here, you can input new items or mark unavailable products sold out. Go to "Customers" to view your clientele details.

Click on "Analytics" to see sales and marketing reports concerning your online store. Go to "Marketing" to create new online campaigns for brand awareness.

Click on "Discounts" to offer special deals to your clients on certain products. Go to "Apps" to integrate outside channels with your Shopify store.

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