5 Best Customizable eCommerce Platforms

by Scott Max

So, you are in the market for a customizable eCommerce platform

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Customizable eCommerce Platform Specifically

eCommerce platforms help businesses to build an online presence and make global sales. However, a customizable eCommerce platform gives you absolute control over your online store's appearance and thematic structure. Have a look at the products below to choose the best for a customizable eCommerce platform specifically:

1. Shopify

Shopify is a cloud-based software that's packaged as a service shopping cart solution and allows businesses to set up an online store with no hassle. With Shopify, you can build an online presence for your business and enhance your sales by offering your products to different demographics.

Shopify Features

Here are some exclusive features of Shopify:

Centralized Sales: Shopify elevates your in-person selling by offering your customers flexible shopping and painless returns. You can embed products on your website, create a customizable button and add a secure checkout experience to your site. Shopify extends your reach by boosting awareness on social media networks and enables you to tap into an unrealized clientele base.

Drag & Drop Builder: Shopify provides drag & drop functionality. So you can build an online store without any coding. You can use custom domains and select a professionally designed theme to find the best corporate image for your business. Shopify bypasses all limitations associated with design constraints.

Audience Targeting: With Shopify, you can identify your brand's ideal shoppers and reach them through content marketing, social media and SEO. You can edit title tags, meta descriptions or product details to help potential leads find your store. Moreover, Shopify lets you target unique clientele groups with customer segmentation.

Campaign Creation: Shopify lets you create online marketing campaigns to improve your brand's visibility. You can set budgets and let Shopify run your strategic campaigns. Additionally, it provides actionable insights that reduce the guesswork and helps you track campaign performance at every level.

Relationships: With Shopify, you can build sustainable customer relationships and drive growth. It turns your data into revenue by helping you accurately target segmented clientele groups. Additionally, you can build automated marketing workflows to establish personalized communication with prospects.

Shopify Pricing

Shopify offers 3 Pricing options for its e-commerce platform.

The "Basic" plan is priced at $29/month and offers basic reports, 2 Staff accounts, 4 Inventory locations and a 77% shipping discount.

The "Shopify" plan is priced at $79/month and offers professional reports, 5 Staff accounts and inventory locations, plus an 88% shipping discount.

The "Advanced" plan is priced at $299/month and offers a custom report builder, 15 staff accounts and 8 Inventory locations.

2. StoreHippo

StoreHippo is a fully-managed eCommerce platform that fulfils your online selling needs. It is designed for diverse business models with ever-changing requirements and scaling ambitions. StoreHippo tailors your online journey by leveraging the existing dealer network for decentralized fulfilment.

StoreHippo Features

Here are some exclusive features of StoreHippo:

Geolocation and Hyperlocal eCommerce: With StoreHippo, you can boost conversions through location-based eCommerce and offer customized services to ensure swift delivery. You can create multiple sub-stores based on customer geolocation and boost sales by offering bestsellers based on loc demand analysis.

MACH Architecture: With StoreHippo, you can make your disruptive business ideas a reality by leveraging the powerful MACH architecture for building out-of-the-box eCommerce solutions. You can build microservices-based agile and innovative business solutions that adapt quickly to the ever-changing market demands.

Delivery Boy Management: StoreHippo lets you manage your own fleet of carriers and delivery boys for hyperlocal deliveries. It streamlines your shipments and allows you to implement hassle-free fleet management. Moreover, you can optimize the efficiency of your deliveries by assigning delivery executives to every store.

Logistics: StoreHippo offers multiple logistics partners and discounted shipping costs. It takes your business to global markets with international shipping solutions. You can optimize your shipping costs by comparing the eCommerce partner delivery charges and choosing the most economical one.

SEO Tools: StoreHippo offers SEO tools for eCommerce that help you drive traffic with SEO index and rank quickly on search engines. It allows you to create unique URLs for pages, keywords and meta descriptions. Additionally, you can benefit from the inherent performance-enhancing features of SPA, MEAN stack, global CDN and offline caching.

StoreHippo Pricing

StoreHippo offers 4 Pricing options for its eCommerce platform.

The "Professional" plan is priced: at $49/month upon semi-annual billing. It offers payment gateway integration, abandoned cart recovery and reports and analytics.

The "Business" plan is priced: at $199/month upon semi-annual billing. It offers audit logs, affiliate management, advanced reports and loyalty wallets.

The "Enterprise" plan is priced: at $399/month upon semi-annual billing. It offers white labelling, delivery boy management, geolocation tools and multistore management.

The "Platinum" plan has an on-demand pricing quote and provides extreme flexibility for business models.

3. BigCartel

BigCartel is a popular e-commerce platform usually preferred by creatives like artists and designers. It allows you to set up your custom online store, make sales and market your brand. With BigCartel, you get all the necessary tools to fulfil orders, update inventory, check statistics and run promotions.

BigCartel Features

Here are some exclusive features of BigCartel:

Shipment Tracking: BigCartel ensures you stay on top of the shipment process and regularly updates your clients with shipping details. You can add tracking information to your orders, and BigCartel will automatically detect what shipment carrier you are using. Additionally, it populates the tracking URL so your clients can follow the real-time status of the order.

Promotion: BigCartel understands that marketing and promotion are necessary for creatives to build a clientele. The best way to promote yourself as an artist is by building a social following and putting your product out there. With BigCartel, you can connect your online store with social accounts to effortlessly market your creative talent and gain more clientele.

Store Editor: With BigCartel, you can customize the premade templates and turn them into a functional online store. Moreover, its simple drag-and-drop functionality ensures you can easily add or remove elements from your eCommerce store without coding. BigCartel allows you to focus on designing new content or products by automating store management.

Inventory Management: BigCartel keeps your inventory up-to-date with the latest order fulfilment. Artists can see which products are generating more interest and accordingly update their product lists. With BigCartel, you don't have to go through the hassle of manually inputting items into your database.

Discount Creator: BigCartel lets you create promotional codes and personalized discount offers for your clientele. It helps you increase conversions and clear out the inventory. Additionally, you can set up automation to connect with your customers through personalized emails.

BigCartel Pricing

BigCartel offers 3 Pricing options for its eCommerce store builder tool. However, they mostly differ only in inventory size.

The "Gold" plan is priced at $0 and allows you to add up to 5 products to your inventory. Additionally, you get real-time stats, shipment tracking and customizable themes.

The "Platinum" plan is priced at $9.99/month and allows you to add up to 50 products to your inventory. Additionally, you can use Google Analytics, theme code editing and inventory management.

The "Diamond" plan is priced at $19.99/month and allows you to add 500 products to your inventory. Additionally, you can do bulk editing, use a custom domain and autopilot sales tax.

4. Volusion

Volusion is an eCommerce online selling platform that lets you expand your online store with a multitude of advanced features and add-ons. You can use the expertly-designed themes and custom domains to increase conversions. Additionally, Volusion lets you add custom elements to your online store and enhance the customer experience.

Volusion Features

Here are some exclusive features of Volusion:

Branding and Customizable Layouts: Volusion ensures that your online store adapts to all devices and provides a swift shopping experience to your clients. You can showcase your branding across your site by uploading logos or using built-in promotional tools. With Volusion, you can incorporate testimonials, reviews and image galleries into your online store.

Warehouse and Firewall Settings: Volusion allows you to block certain traffic from your online store to avoid spam and provide reliable tracking data. Additionally, you can set up warehouse locations and calculate shipping rates to manage your inventory. With Volusion, you can easily ship and process orders from multiple warehouses.

Inventory Management: Volusion automates inventory management and displays product status, stock reorder and quantity verification. It automatically updated the inventory database based on recent additions and purchases. Volusion ensures that your online store only displays products that are actually available.

Product Variant Pricing: With Volusion, you can set different prices for every variant of your product. You can set up recurring payments for subscription-based products and generate store gift cards. Additionally, Volusion lets you display related products to your customers based on abandoned carts and recent purchases.

SEO: Volusion offers in-house SEO to help you improve the visibility of your online store. You can do site indexing and examine investment values with a full return. Moreover, Volusion offers a Robots.txt file that prevents certain pages from search engine crawling to improve your SEO strategy.

Volusion Pricing

Volusion offers 4 Pricing options for its eCommerce platform.

The "Personal" plan is priced at $35/month and offers free responsive themes, site editing tools and inventory management.

The "Professional" plan is priced at $79/month and offers abandoned cart reports, a customer loyalty plan and an advanced report builder.

The "Business" plan is priced at $299/month and offers priority support, built-in SEO, batch order processing and CRM.

The "Prime" plan charges based on your gross merchandise value. It offers VIP support, newsletters and third-party gateways.

5. WooCommerce

WooCommerce provides you with absolute control over your shop, starting with what you sell and how your shop looks. It lets you add new inventory on the go, no matter what type of product or services you're offering. WooCommerce is ideal for every business or individual looking to build an online presence.

WooCommerce Features

Here are some exclusive features of WooCommerce:

Sell Online: With WooCommerce, you can launch your online store in minutes and grow for years. Its flexible and customizable e-commerce store provides you with all essentials for selling online out of the box. Additionally, you can connect your online store with popular advertising channels like Google Ads, TikTok and Facebook.

No-Code Customization: WooCommerce lets you personalize every aspect of your online store to create a special shopping experience for your prospects. With WooCommerce's Block themes, you can edit the entire site visually without touching a line of code. Moreover, WooCommerce provides several templates to help you quickly set up an online store.

Marketing: WooCommerce allows you to promote your store through additional channels by connecting with third-party marketplaces. You can create campaigns and connect your store with Google to reach shoppers across the Google network. It ensures you stay close to your clientele and increase conversions by following up quickly.

Shipping: WooCommerce allows you to print USPS and DHL labels from its dashboard. You don't have to spend your valuable time copy-and-pasting order details into fulfilment software. WooCommerce centralizes all shipping, marketing and selling aspects of your online business.

Payments: With WooCommerce, you can run your business and manage payments. It lets you accept online and in-person payments, track revenue and handle all payment activity from the store dashboard. Additionally, you can maximize checkout conversions by providing buyers with flexible payment methods.

WooCommerce Pricing

WooCommerce does not offer subscription plans for its e-commerce platform. It provides various extensions for your WordPress website that help you set up an online store.

Why use an eCommerce platform at all?

In today's world, online shopping is highly prominent among consumers. Businesses need an online store that reflects their brand and provides a seamless shopping experience to the customers. With an eCommerce platform, you can start selling online and improve your sales conversion.

eCommerce platforms allow you to set up an online store and manage your inventory or process orders. You can create personalized promotional codes for your prospects to save abandoned carts and make more sales. Additionally, eCommerce platforms enable you to build an online presence and drive more traffic to your online store.

Why should you use a Customizable eCommerce Platform?

A few years ago, product customization was limited to coffee mugs and marketing merchandise. However, today, it has taken the eCommerce industry by storm. Product customization is naturally costly, but it helps you deliver tailored experiences to your clients.

With customization, companies don't have to lean on business data and industry trends to thrive. It reduces waste and product stagnation by letting your customers create personalized designs. Customizable eCommerce platforms help you create Customer-Oriented online stores and improve sales.

In the past, several people used to custom create their attire, boots and even weapons with their initials. Today, it has been scaled up to everybody, but that doesn't diminish the importance and exclusivity of customization.

With today's digitalization, offering product customization has become simpler for businesses. It eliminates the risk and stress of a general eCommerce store. Moreover, customization elevates your revenue as your clients are willing to pay more for personalized merchandise.

Customizable eCommerce Platform, A Summary

Customizable eCommerce platforms allow you to do branding and create personalized customer experiences. It enhances the checkout experience for your clients and lets you do email marketing. Moreover, with a customizable eCommerce platform, you can include elements in your online store layout and make it client-centric.

Shopify offers a completely customizable eCommerce platform, offering full control over the outlook and branding of your online store. It is our suggested pick for a customizable eCommerce platform. Visit the website to get started.