5 Best eCommerce Platforms for SEO

by Scott Max

So, you are in the market for an SEO eCommerce platform.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best eCommerce Platform for SEO Specifically

Setting up an online store with eCommerce platforms is the easy part. The main challenge lies in driving traffic and actually making sales. SEO enables you to rank higher in the search rankings by optimizing the content and meta descriptions. An eCommerce software that offers content optimization and SEO capabilities will be the perfect fit for this category. Have a look at the products below to choose the best eCommerce platform for SEO:

1. WooCommerce

WooCommerce provides you with absolute control over your shop, starting with what you sell and how your shop looks. It lets you add new inventory on the go, no matter what type of product or services you're offering. WooCommerce is ideal for every business or individual looking to build an online presence.

WooCommerce Features

Here are some exclusive features of WooCommerce:

Sell Online: With WooCommerce, you can launch your online store in minutes and grow for years. Its flexible and customizable e-commerce store provides you with all essentials for selling online out of the box. Additionally, you can connect your online store with popular advertising channels like Google Ads, TikTok and Facebook.

No-Code Customization: WooCommerce lets you personalize every aspect of your online store to create a special shopping experience for your prospects. With WooCommerce's Block themes, you can edit the entire site visually without touching a line of code. Moreover, WooCommerce provides several templates to help you quickly set up an online store.

Marketing: WooCommerce allows you to promote your store through additional channels by connecting with third-party marketplaces. You can create campaigns and connect your store with Google to reach shoppers across the Google network. It ensures you stay close to your clientele and increase conversions by following up quickly.

Shipping: WooCommerce allows you to print USPS and DHL labels from its dashboard. You don't have to spend your valuable time copy-and-pasting order details into fulfilment software. WooCommerce centralizes all shipping, marketing and selling aspects of your online business.

Payments: With WooCommerce, you can run your business and manage payments. It lets you accept online and in-person payments, track revenue and handle all payment activity from the store dashboard. Additionally, you can maximize checkout conversions by providing buyers with flexible payment methods.

WooCommerce Pricing

WooCommerce does not offer subscription plans for its e-commerce platform. It provides various extensions for your WordPress website that help you set up an online store.

2. OpenCart

OpenCart is an eCommerce platform that offers all the prerequisite features to create, scale and run your online store. Its marketplace features over 13000 modules and themes to jumpstart and expand your business. Additionally, OpenCart comes with free lifetime updates and built-in SEO to drive traffic to your online store.

OpenCart Features

Here are some exclusive features of OpenCart:

Admin Features: OpenCart offers an administrator dashboard that provides all the important information at a glimpse. You can set advanced user privileges and separate access for user groups. Additionally, OpenCart lets you manage multiple stores from one admin interface and localize store settings.

Unlimited Everything: OpenCart does not have any limitations and makes it simpler to sell digital products. You can run reward programs that drive results and increase the customer's lifetime value. Moreover, OpenCart comes with a robust integrated comment, reviews and ratings system.

Customer-Oriented: OpenCart lets you create filters so your clients can refine and narrow down the search results. You can make sales in any currency, set up different taxes and get automatic rate updates. Additionally, OpenCart offers an easy way for clients to get subscribed to your newsletter and email marketing campaigns.

Shipping, Payments and Reports: With OpenCart, you can set up recurring payments for your customers and offer discounts or promotional codes. It integrates with the leading shipment methods like Australia Post, FedEx, Royal mail and UPS. Moreover, OpenCart comes powered up with a sales report and offers external reporting extensions.

Mobile & SEO: OpenCart is responsive by default, meaning your site looks awesome irrespective of the device. You can use SEO extensions to enhance your visibility on search engines. Additionally, OpenCart offers a marketing dashboard to help you track the campaigns.

OpenCart Pricing

OpenCart is completely free to use. You can click the "Download" tab and install OpenCart on your device.

3. Magento

Magento was recently acquired by Adobe to enter the e-commerce market. It lets you build multi-channel commerce experiences for B2B and B2C customers. Magento specializes in helping you market your online store and drive more visitors. Additionally, you can create blogs to perform content marketing or personalize store themes for specific customer segments.

Magento Features

Here are some exclusive features of Magento:

Multi-brand Sales Solution: Magento lets you manage your brands and serve customers from one platform. It comes with an integrated B2B functionality and self-service customer portals for easy account management and ordering. Magento ensures you can provide seamless, app-like experiences and smooth conversion paths across all devices.

Powerful User Experience: With Magento, you can bring your commerce vision to life. It offers an unrivalled ability to customize third-party integrations. You can design and launch compelling content on your site to offer the best shopping experiences without limiting creativity. Moreover, Magento constantly provides AI-fuelled recommendations based on shopper behaviour and popular trends.

Measure and Optimize: Magento helps you make relevant shipping experiences with valuable insights, customized dashboards and business reporting. It eliminates technical data hurdles with a central solution, allowing you to analyze important aspects. Additionally, you can convert data into visual reports and pin them to the dashboard.

Scale and Support: Magento provides the control and flexibility you require to innovate and scale without sacrificing security. It lets you operate with confidence in cloud-based services with continuous releases, monitoring and development tools. Magento optimizes your performance and helps you scale your store with revenue.

Payments and Financing: Magento allows you to control your cash flow by streamlining internal processes for payments and funding. It has partnered with Wayflyer to provide revenue-based funding on the go. With Magento, you can easily track your finances and elevate your profit margins.

Magento Pricing

Magento offers an on-demand pricing option for its e-commerce platform.

4. Salesforce Commerce

Salesforce Commerce offers flexible tools and easy automation to help you connect with clients on an industry-leading platform. It helps you adapt quickly to market changes, reduce overhead costs and increase sales. With Salesforce Commerce, you can grow revenue and relationships with a completely connected digital customer journey.

Salesforce Commerce Features

Here are some exclusive features of Salesforce Commerce:

B2C Commerce: Salesforce Commerce unifies your complete customer journey with agile and scalable methodologies. It unlocks revenue across channels with customizable commerce experiences. Moreover, you can reduce abandoned carts with proven best practices and leverage social extensions by merging digital commerce with social channels.

B2B Commerce: Salesforce Commerce empowers your customers by providing consumer-like shopping experiences. It simplifies online buying with specifically designed B2B features, including fast reorders, custom catalogues and account hierarchies. Additionally, you can stock the shelves of your retail stores and enable online ordering of replacement parts.

Order Management: Salesforce Commerce offers customer-centric order management and automates order fulfilment, payment capture and supply chain workflows. You can accurately view inventory with a single source of truth across all orders and records. Moreover, Salesforce Commerce improved customer satisfaction by issuing painless returns.

Content Management: Salesforce Commerce lets you create, tailor and deliver content across every commerce experience. Content creators can collaborate, manage approvals and tailor variations to deliver personalized content experiences across every customer segment.

Einstein AI: Salesforce Commerce offers Einstein AI to speed up business growth with artificial intelligence built for eCommerce transformation. It displays spot-on recommendations across all possible touchpoints and boosts conversions by connecting prospects to the products they seek.

Salesforce Commerce Pricing

Salesforce Commerce offers on-demand pricing quotes for its eCommerce platform.

The "Starter" plan charges 1% of your Gross Merchandise Value and offers 2 Price Books plus 750k Sandbox credits.

The "Growth" plan charges 2% of your Gross Merchandise Value and offers 10 Price Books plus 1.2M Sandbox credits.

The "Plus" plan charges 3% of your Gross Merchandise Value and offers unlimited price books plus 2M Sandbox credits.

5. StoreHippo

StoreHippo is a fully-managed eCommerce platform that fulfils your online selling needs. It is designed for diverse business models with ever-changing requirements and scaling ambitions. StoreHippo tailors your online journey by leveraging the existing dealer network for decentralized fulfilment.

StoreHippo Features

Here are some exclusive features of StoreHippo:

Geolocation and Hyperlocal eCommerce: With StoreHippo, you can boost conversions through location-based eCommerce and offer customized services to ensure swift delivery. You can create multiple sub-stores based on customer geolocation and boost sales by offering bestsellers based on loc demand analysis.

MACH Architecture: With StoreHippo, you can make your disruptive business ideas a reality by leveraging the powerful MACH architecture for building out-of-the-box eCommerce solutions. You can build microservices-based agile and innovative business solutions that adapt quickly to the ever-changing market demands.

Delivery Boy Management: StoreHippo lets you manage your own fleet of carriers and delivery boys for hyperlocal deliveries. It streamlines your shipments and allows you to implement hassle-free fleet management. Moreover, you can optimize the efficiency of your deliveries by assigning delivery executives to every store.

Logistics: StoreHippo offers multiple logistics partners and discounted shipping costs. It takes your business to global markets with international shipping solutions. You can optimize your shipping costs by comparing the eCommerce partner delivery charges and choosing the most economical one.

SEO Tools: StoreHippo offers SEO tools for eCommerce that help you drive traffic with SEO index and rank quickly on search engines. It allows you to create unique URLs for pages, keywords and meta descriptions. Additionally, you can benefit from the inherent performance-enhancing features of SPA, MEAN stack, global CDN and offline caching.

StoreHippo Pricing

StoreHippo offers 4 Pricing options for its eCommerce platform.

The "Professional" plan is priced: at $49/month upon semi-annual billing. It offers payment gateway integration, abandoned cart recovery and reports and analytics.

The "Business" plan is priced: at $199/month upon semi-annual billing. It offers audit logs, affiliate management, advanced reports and loyalty wallets.

The "Enterprise" plan is priced: at $399/month upon semi-annual billing. It offers white labelling, delivery boy management, geolocation tools and multistore management.

The "Platinum" plan has an on-demand pricing quote and provides extreme flexibility for business models.

Why use an eCommerce platform at all?

In today's world, online shopping is highly prominent among consumers. Businesses need an online store that reflects their brand and provides a seamless shopping experience to the customers. With an eCommerce platform, you can start selling online and improve your sales conversion.

eCommerce platforms allow you to set up an online store and manage your inventory or process orders. You can create personalized promotional codes for your prospects to save abandoned carts and make more sales. Additionally, eCommerce platforms enable you to build an online presence and drive more traffic to your online store.

Why should you use an eCommerce platform with SEO?

Imagine you need a new pair of running shoes, the first thing you do is start googling. Next, you see several online stores in the search results offering running shoes. Now, if you run an online business, you want to maximize your visibility by appearing at the top of the search results.

eCommerce SEO is about optimizing your online shop to make it more visible in the search results. It helps you get more visitors and consequently drives sales. Setting up an online store isn't the hardest part;, the challenge lies in drawing traffic to your store.

Nowadays, several eCommerce platforms offer inbuilt SEO to help you optimize the store's content and metadata. You can improve the browsing and checkout experiences for your prospects by optimizing the product pages and reducing downtime.

Additionally, SEO helps you maintain your online store's architecture and prevent any lags. You can ensure your store remains responsive and functional on all devices. SEO upgrades your online store from generic to top-quality.

eCommerce platform with SEO, A Summary

SEO is just as valuable for online stores as for a website. It helps you grow swiftly by ranking high in the search results and redirects more traffic to your online store. An eCommerce platform with SEO capabilities can help you establish your online business and build a reliable clientele by providing a smooth browsing experience.

WooCommerce offers SEO extensions for online stores to optimize their content and several reporting tools that showcase where your customers are abandoning purchases. It is our suggested pick for an eCommerce platform with SEO capabilities. Visit the website to get started.