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5 Best Free Social Media Management Tools

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for a free social media management tool.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Free Social Media Management Tools Specifically.

Nowadays, social media is an inseparable part of digital marketing strategies. However, building profiles across different channels and engaging with audiences requires excruciating discipline. A free social media management platform that allows you to uncover hidden trends and automate publishing will be the perfect fit for this category. Have a look at the products below to choose the best free social media management tools specifically:

1. Agorapulse

Agorapulse keeps teams organized and on top of social media. It offers scheduling tools and clear concise reports for each profile. With Agorapulse, you can craft content once and publish it to multiple networks. Moreover, Agorapulse offers a robust, centralized message box that imports all meaningful interactions and comments from your social media channels.

Agorapulse Features

Here are some exclusive features of Agorapulse:

Intuitive Publishing: Agorapulse optimizes every piece of content you schedule and post to your social media channels. You can use the shared calendar to view the entirety of your scheduled, published, to-approve and rejected content. Moreover, you can reschedule your content posting during a crisis to maximize reach and effectiveness.

Social Listening: With Agorapulse's social listening, you can focus on what counts and block out noise. It lets you organize your strategy by labelling items and customer feedback for easy retrieval and response. Additionally, Agorapulse helps you identify potential new business opportunities with unlimited saved searches.

Insightful Analytics: Agorapulse improves your social content strategy by detecting your best-performing areas and niches, tracking trends and performance and recommending your next social content move. You can design custom reports based on the metrics and date ranges, plus set automatic scheduled reports.

Social Media ROI: With Agorapulse, you can measure the real business impact of your social campaigns. It helps you identify what posts and conversations are driving sales, leads, and traffic, plus prove social media ROI by using stone-cold data. Moreover, Agorapulse automatically pulls data from Google Analytics, so you can easily see the performance of your social media efforts.

Inbox: Agorapulse helps you conquer the chaos in your social inboxes by centralizing your conversations. You can add convenient labels to categorize users and internal notes to provide your team context before contact. Moreover, Agorapulse's inbox captures organic comments, mentions, private messages and reviews chronologically.

Agorapulse Pricing

Agorapulse offers 4 Pricing options for its social media management platform.

The "Free" plan is priced: at $0. It offers 10 Scheduled posts at any time, social CRM tools and a Facebook ROI calculator.

The "Pro" plan is priced: at $99/month. It offers unlimited scheduled posts, reel publishing, listening searches and report exports.

The "Premium" plan is priced: at $249/month. It offers an automated inbox assistant, collision detection, team reports and competitor analysis.

The "Enterprise" plan has an on-demand pricing quote. It offers team workflows, power reports and quarterly business reviews.

2. Buffer

Buffer helps you manage your social media and create perfect posts for every platform. You can optimize your posts with powerful analytics and invite team members to collaborate on posts with you. With Buffer, you can grow your audience organically by using engagement tools and automated publishing.

Buffer Features

Here are some exclusive features of Buffer:

Publishing: Buffer lets you plan and publish your content on multiple social media channels like Instagram, TikTok, Twitter, Pinterest and Facebook. It helps you design the perfect post for social networking sites and takes your Instagram marketing a notch above. You can set up direct scheduling to auto-publish your posts and drive more traffic to your shop.

Analytics: With Buffer, you can gain in-depth insights to grow your brand on social media. You can measure social media performance, create gorgeous reports and get recommendations to expand reach, engagement and sales. Buffer provides you with a broad understanding of your performance across multiple accounts and white-labelling capabilities.

Engagement: Buffer helps you build a loyal and engaged audience in social media, turn followers into fans and stay on top of important interactions. Its familiar grid view allows you; to quickly jump from post to post and see unanswered comments. Additionally, you can prioritize important conversations and see negative sentiments or comments about a purchase.

Start Page: Buffer's start page is a beautiful and flexible "link in the bio" page that gathers your best content and showcases it in one place. You can build a completely free microsite to start selling your products and services, plus stay in touch with your clientele by adding your preferred messaging platform.

Content Library: Buffer offers actionable advice for your social media marketing and several resources to level up your brand. It helps you effectively communicate your content and story to boost audience participation. Additionally, Buffer helps you boost your social media profiles by showing trending niches and hashtags.

Buffer Pricing

Buffer offers 3 Pricing options for its social media management platform.

The "Free" plan is priced at $0 and offers basic publishing tools plus a landing page builder.

The "Essentials" plan is priced at $6/month/channel and offers analytical, planning and engagement tools.

The "Team" plan is priced at $12/month/channel and offers draft collaboration tools plus clear exportable reports.

3. Crowdfire

Crowdfire simplifies social media management by connecting your social media channels and discovering and Scheduling content. It helps you automatically discover articles and images your audience will love, so you can share them to your social profiles and keep your timeline buzzing.

Crowdfire Features

Here are some exclusive features of Crowdfire:

Content Curation: With Crowdfire, you can focus on your content strategy and automate curation. It is the only social media management platform that provides image recommendations to curate shareable images for Instagram. Moreover, with Crowdfire, you can input the topics you want to curate and get relevant articles and images to post.

Publishing: Crowdfire helps you stay on top of your social media game with easy scheduling and publishing. It lets you customize the best time to post every day or use the automatic "Best time to post" recommendation. With Crowdfire, you ensure that you have enough content scheduled for the week with the queue meter.

Analytics: Crowding helps you understand your ROI and automate your end-to-end reporting process. You can build and share custom professional reports with the data points you want to highlight. Additionally, it offers competitor analysis to get an overview of their performance and find their top posts.

Mentions: With Crowdfire, you can track every mention, comment, and reply in your team inbox. It helps you monitor mentions for your Twitter account instantly, so you can engage with the people talking about your brand. Moreover, you can reply to all mentions right from Crowdfire's centralized message platform.

Crowdfire Pricing

Crowdfire offers 4 Pricing options for its social media management platform.

The "Free" plan is priced at $0. It offers 10 Scheduled posts per account and hashtag recommendations.

The "Plus" plan is priced at $9.99/month. It offers 100 Scheduled posts per account, a custom posting schedule and unlimited article curation.

The "Premium" plan is priced at $49.99/month. It offers post-analytics, bulk scheduling and advanced reporting.

The "VIP" plan is priced at $99.99/month. It offers RSS feed connect, competitor analysis and mentions tracking.

4. SocialPilot

SocialPilot offers all prerequisite tools to hit your social media marketing objectives. It enables powerful publishing, insightful analytics and seamless collaboration. With SocialPilot, you can efficiently manage your social media channels, enhance engagement and create curated content to turn fans into followers.

SocialPilot Features

Here are some exclusive features of SocialPilot:

Publishing and Scheduling: You can expand your brand reach on all social platforms with SocialPilot's scheduling engine. It allows you to go the extra mile by customizing your posts for multiple social media channels. Moreover, SocialPilot leaves no room for redundancies by offering flexible scheduling to improve your visibility.

Content Curation: SocialPilot's content curation platform provides you with content pieces that help you come up with new ideas. Unlike content marketing tools that limit your searches, SocialPilot enables you to search unlimited keywords and recognize hidden trends.

Client Management: You can give your clients complete peace of mind with SocialPilot's secure, hassle-free client account management. It helps you create the right impression by onboarding clients with a customized invitation that showcases your branding. Moreover, you can automate the onboard process by distributing links via email or by embedding them on a website.

RSS Feeds Automation: With SocialPilot, you can add the RSS feed of a particular site and leave the rest on its robust platform. SocialPilot's RSS feed automation tool will automatically share the blogs of your favourite websites on your social media channels. Moreover, its auto-hashtag feature puts your posts in front of the right audience.

Analytics: SocialPilot offers a dedicated analytics tool for every social media channel. You can get detailed insights into your audience's behaviour and demographics on Twitter, Facebook or Instagram. SocialPilot helps you make data-driven decisions based on engagement and post-performance metrics for higher impact.

SocialPilot Pricing

SocialPilot offers 4 Pricing options for its social media management platform.

The "Professional" plan is priced at $30/month and offers smart queues, bulk scheduling and audience targeting.

The "Small Team" plan is priced at $50/month and offers team management, UTM parameters, an image editor and Instagram image tagging.

The "Studio" plan is priced at $100/month and offers post boosting, custom CTAs and detailed social media analytics.

The "Agency" plan is priced at $125/month and offers post performance, white-label reports and social inbox.

5. Sendible

Sendible helps you in expanding your clientele and reaching your social media goals. With Sendible, you can create engaging content that can be scanned amidst incessant interruptions and daily distractions. Additionally, Sendible lets you customize and preview posts, plus keep the images pixel-perfect with its built-in editor.

Sendible Features

Here are some exclusive features of Sendible:

Dashboard: Sendible makes it easy to effectively interact with your client's audience, monitor their brand and track results from one dashboard. You can manage direct messages and comments in individual feeds and assign specific conversations to others. Moreover, you can see all incoming engagements and filter them by profiles.

Publishing: Sendible simplifies your content scheduling workflow. You can tailor content for every social channel and save time when crafting posts for your clients. With Sendible, you can plan the calendar in advance and gain visibility on what's next. Moreover, you can group social media posts into campaigns and schedule them on specific days and at optimal times.

Collaboration: Sendible offers seamless collaboration for teams. You can assign and approve posts and grant custom access to clients. Additionally, you can use shared content libraries to store brand assets, most-used hashtags and evergreen content. Sendible allows you to delegate messages regarding sales opportunities or support issues to provide quality customer service.

Analytics: Sendible allows you to wow your clients with meaningful analytics. You can gain useful insights from your social media strategy and quickly generate in-depth reports for every social media channel. Additionally, it allows you to build presentation-ready reports tailored for each client.

Listening: Sendible helps you connect with customers using social listening. You can enhance your social media strategy by tracking brand, competitor, and key industry terms. Moreover, Sensible lets you monitor how your audience engages with your reels or feed posts on Instagram.

Sendible Pricing

Sendible offers 4 Pricing options for its social media management platform.

The "Creator" plan is priced at $29/month and offers unlimited scheduling, reporting and content suggestions.

The "Traction" plan is priced at $89/month and offers user management, team collaboration and post approvals.

The "Scale" plan is priced at $199/month and offers automated client reports, content and hashtag library, and personalized onboarding.

The "Custom" plan has an on-demand pricing quote. It offers white labelling, SSO, merge tags and a dedicated account manager.

Why use Social Media Management Tools at all?

In today's world, building an online presence on social media channels is crucial for brand loyalty and lead generation. However, managing and maintaining your social profile across different networks is a highly complicated process. You need a dedicated tool that automates your content curation and lets you schedule posts in advance.

Social media management tools rejuvenate your social profiles by drawing in crowds and offering new chances to expand. You can analyze the engagement rate on your posts to see which content works best on various channels. With social media management tools, you can keep your social profile active even when you aren't.

Why should you use Free Social Media Management Tools?

Every business or influencer wants to maximize visibility on popular social media like Instagram, Facebook, Twitter and TikTok. The first step to realizing this objective is simplifying the content curation and targeting the right audience.

With a social media management platform, you can see what piques your audience's interest and accordingly craft your posts. It enables you to get valuable insights that reflect your current visibility and engagement rate. Moreover, social media management tools help you convert your fans into followers and prospects into customers.

However, not everyone can afford to buy a dedicated tool for social media management. Businesses have several expenses and may not have enough funds to add another expenditure to the list. Nowadays, there are several free social media management tools available that enhance your digital marketing strategies without charging a penny.

Free social management tools empower your social presence by offering post scheduling and letting you access all interactions in a unified inbox. You can view the entirety of your content before publishing and reschedule posting during a crisis to maximize effectiveness.

Free Social Media Management Tools, A Summary

Free social media management tools improve your content strategy and help you remain ever-present. Additionally, you can detect your best-performing niches and demographics; to accurately locate your clientele. Free social media management is the way forward for businesses looking to increase brand visibility.

Agorapulse offers a free pricing option and limitless analytics to help you track stats. It is our suggested pick for a free social media management platform. Visit the website to get started.

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