Magento, A Brutally Honest Review

by Scott Max

So, you are considering Magento.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to Magento as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best e-commerce platforms.

Without further ado, let’s get started.

Magento Features

Magento was recently acquired by Adobe to enter the e-commerce market. It lets you build multi-channel commerce experiences for B2B and B2C customers. Magento specializes in helping you market your online store and drive more visitors. Additionally, you can create blogs to perform content marketing or personalize store themes for specific customer segments.

Here are some exclusive features of Magento:

Multi-brand Sales Solution: Magento lets you manage your brands and serve customers from one platform. It comes with an integrated B2B functionality and self-service customer portals for easy account management and ordering. Magento ensures you can provide seamless, app-like experiences and smooth conversion paths across all devices.

Powerful User Experience: With Magento, you can bring your commerce vision to life. It offers an unrivalled ability to customize third-party integrations. You can design and launch compelling content on your site to offer the best shopping experiences without limiting creativity. Moreover, Magento constantly provides AI-fuelled recommendations based on shopper behaviour and popular trends.

Measure and Optimize: Magento helps you make relevant shipping experiences with valuable insights, customized dashboards and business reporting. It eliminates technical data hurdles with a central solution, allowing you to analyze important aspects. Additionally, you can convert data into visual reports and pin them to the dashboard.

Scale and Support: Magento provides the control and flexibility you require to innovate and scale without sacrificing security. It lets you operate with confidence in cloud-based services with continuous releases, monitoring and development tools. Magento optimizes your performance and helps you scale your store with revenue.

Payments and Financing: Magento allows you to control your cash flow by streamlining internal processes for payments and funding. It has partnered with Wayflyer to provide revenue-based funding on the go. With Magento, you can easily track your finances and elevate your profit margins.

Magento Pricing

Magento offers an on-demand pricing option for its e-commerce platform.

Magento Discounts and Coupons

Magento currently does not offer any discounts or coupons for its subscription plan.

Magento Free Trial

Magento currently does not offer a free trial for its e-commerce platform.

Magento, A short how-to guide

Once you login to your Magento account, you'll enter the home page. Here, you'll see a pre-made theme which is customizable as per your preferences. Go to the "Dashboard" section to view the analytical details regarding your online store.

Click on "Sales" to see recently recorded revenue and completed orders. You can go to the "Catalog" section to add new inventory to your online store.

Click on "Customers" to view your clientele base. Here, you can see their contact details to establish personalized communication and boost engagement. You can go to "Content" to update your online store's content. Click on "Reports" to enter the advanced reporting section inside Magento.