So, you are considering Mailchimp.
You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.
This article will break all that down for you and more.
Plus, at the end of the article you’ll find links to alternatives to Mailchimp as well as our top picks for the options in this category.
Or, just go straight to Our top picks for Best Marketing Software.
Without further ado, let’s get started.
Mailchimp is a great tool for businesses looking to; significantly grow their audience and revenue. It provides you with all-round marketing software that increases your online presence and helps you generate maximum returns from your marketing campaigns. Mailchimp solely focuses on the advertising aspect of the business and is one of the best available marketing tools in the market.
Here are some exclusive features of Mailchimp:
Email Builder: With Mailchimp's Email Builder, you can add and customize different blocks using a drag-and-drop editor to plan out the design for your email. Mailchimp lets you add elements like text, headers, images and videos. Additionally, you can choose templates from Mailchimp's library for inspiration. After designing your email, you can create and send campaigns manually.
Automation: With Mailchimp, you can build customer journeys using a drag and drop flowchart. You can set the starting points to decide how customers get added to a campaign and add branching points or delays to personalize email campaigns as per customer behaviour. You can further customize emails by adding tags to customer profiles and send them content that's relevant to their interests.
Analytics: Mailchimp comes with an Analytics feature that shows key metrics like unsubscribes and bounces, delivery rates and opening click rates. Moreover, Mailchimp also offers helpful reports like the campaign benchmark report to see how an individual campaign performs against your average campaign performance.
Creative Tools: Mailchimp offers an AI-powered creative assistant and several content creation tools to enhance your marketing campaigns. With Mailchimp's creative assistant, you get design recommendations for your website or landing pages. Mailchimp understands your branding requirements and accordingly suggests the best designs.
Audience Management: Mailchimp acts like a marketing CRM, helping you evaluate the audience data to convert prospects into clients. You can segment your audience according to different demographics and run targeted advertising campaigns to improve the effectiveness and chances of getting a conversion.
Mailchimp offers 4 Pricing options for its marketing automation tool.
The "Premium" plan is priced at $299/month and offers advanced features plus complete control over customization.
The "Standard" plan is priced at $17/month and offers data-driven automation plus campaign optimization.
The "Essentials" plan is priced at $11/month and offers email marketing, making it ideal for businesses with limited clientele.
The "Free" plan is priced at $0 and offers core features of Mailchimp with some limitations.
All the above pricing plans are for upto 500 Contacts.
Mailchimp Discounts and Coupons
Mailchimp currently does not offer any discounts or coupons for its monthly subscriptions. However, Mailchimp's plans are fairly priced and offer quality marketing tools.
Mailchimp Free Trial
Mailchimp does not offer a free trial for its pricing options. However, you can use the free plan to get acquainted with the platform and perform basic marketing.
Mailchimp, A short how-to guide
Once you login to your Mailchimp account, you'll enter the dashboard. Firstly you should set up the email address for your marketing and promotional emails.
Go to the "Website" tab on the menu bar and click on "Domains". Scroll down to email domains and click on "Add and verify Domain". Once done, look for the verification code in your mailbox and paste it into the Mailchimp verification field.
Click on "Audience" and select "Preference Center" to customize your audience settings. Inside the "Audience" section, you can handle all prospect-related metrics.
Click on "Campaigns" to create new digital campaigns for your brand. Go to "Automations" to automate the lead segmentation or promotional emails.