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ActiveCampaign, A Simple Review

by Scott Max
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So, you are considering ActiveCampaign.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to ActiveCampaign as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Marketing Software.

Without further ado, let’s get started.

ActiveCampaign Features

ActiveCampaign automatically generated new leads based on form completions or email responses. Leads then progress through various stages and are scored based on the prospect's actions. Each new stage reveals future tasks for your sales team to keep the lead moving forward. Moreover, if the interest cools down, ActiveCampaign automatically sends custom messages to re-establish engagement.

Here are some exclusive features of ActiveCampaign:

Email Designer

ActiveCampaign gives you the option of creating personalized and targeted emails within minutes. You can use drag-and-drop functionality to add any content to your mail.

Moreover, you can design targeted mails by using conditional content blocking. It allows you to set the condition to a content block, meaning the action is only triggered if the criteria are met.

Goals

ActiveCampaign's Goals allow you to remove a contact from your automation once they've achieved a goal. You can set a goal; by placing it at the end of your email sequence.

Once done, you can set a condition so the system can recognize the goal has been achieved. ActiveCampaign offers goal reporting so you can see exactly who achieved the goal and implement future actions accordingly.

Split Testing

Sometimes you are unsure of the best strategy to use, but as time goes on, you can increase the effectiveness of your automated follow-ups with split testing.

You can drop split actions into your sequence and even set conditions to trigger this split action. With the conditional split, you can decide which contacts will go through each pathway.

Deep Data Integrations

With ActiveCampaign Deep Data integrations, you can review purchase history within the contact's record. If you scroll past the information, you'll see an e-commerce tab listing how much this contact has spent with you and their last purchase.

Moreover, you can use the "makes a purchase" trigger to upsell your clients. With Deep Data Integrations, you can trigger a contact into automation and segment by the purchase history.

SMS Messaging

With ActiveCampaign, you can send a personalized automated text, appointment reminders or promo codes. You need to drag and drop the "Send SMS" action, create a text, personalize it through available tags and schedule the time it should be sent.

ActiveCampaign Pricing

ActiveCampaign's pricing depends upon how many contacts you need. The below-listed pricing options are for 1000 Contacts.

The "Lite" plan is priced at $30/month and offers marketing automation and unlimited email sending.

The "Plus" plan is priced at $70/month and offers contact scoring, an automation map and advanced performance reporting.

The "Professional" plan is priced at $187/month and offers website personalization, predictive sending and split automations.

The "Enterprise" plan has an On-request pricing option. It offers a custom mail server domain, free design services and social data enrichment.

ActiveCampaign Discounts and Coupons

ActiveCampaign currently does not offer any discounts or coupons for its subscription plans. However, you can get sizable off on "Plus" and "Professional" packages by opting for annual billing.

ActiveCampaign Free Trial

ActiveCampaign currently offers a 14-day trial without any obligations for its marketing automation tool. However, you have to visit the activecampaign.com/free to avail the trial offer as it is not available from the pricing section. Alternatively, you can get a demo by clicking on the "Request Demo" option on the homepage.

ActiveCampaign, A short how-to guide

Once you login to your ActiveCampaign account, you'll enter the dashboard. Here you can get a quick glimpse and overview of everything happening in your ActiveCampaign account.

Firstly you should head to the bottom left and click on the settings icon. Add an address to your ActiveCampaign account. So you can send emails.

Once done, go to the tracking option and turn on the site tracking. You can input your domain name and copy-paste the tracking code in your website's header. It enables you to track the lead's actions on your website.

After this, you're all set to use your ActiveCampaign account to send custom emails to your prospects and perform top-quality email marketing.

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