Metricool, A Simple Review

So, you are considering Metricool

You’ll be wondering if it’s a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 


Plus, at the end of the article you’ll find links to alternatives to Metricool as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best Social Media Management Tools.

Without further ado, let’s get started.

Metricool Features

Metricool is an all-encompassing social media management tool designed for monitoring your digital presence efficiently. It streamlines the process of managing various social accounts, tracking performance through social media analytics, and simplifying the creation and scheduling of social media content. With its intuitive social media dashboard and a suite of features, Metricool is geared towards helping social media managers, marketers, and businesses optimize their social media strategies.

1. Analytics Dashboard:

Metricool’s analytics dashboard serves as a centralized hub for monitoring social media performance. It offers real-time insights into various metrics such as engagement, reach, and follower growth. With intuitive graphs and charts, users can easily track their progress and identify trends to inform their marketing strategies.

2. Post Scheduler:

The post-scheduling feature is a powerful tool that enables users to plan and schedule their social media content with precision and efficiency. It offers a range of advanced functionalities, including an Instagram feed preview, allowing users to visualize their posts within their feed before publishing, ensuring a cohesive and visually appealing aesthetic. Additionally, users can leverage the built-in hashtag search engine to discover relevant hashtags, customize posting times based on audience behavior, and utilize an approval system for collaborative content review, streamlining workflow and enhancing the impact of their social media campaigns.

With these capabilities, the post-scheduling feature empowers users to optimize their content strategy and maintain a consistent and engaging presence across multiple platforms.

3. Performance Tracking:

Metricool enables users to track the performance of their social media campaigns with precision. By analyzing key metrics such as likes, shares, and comments, users can gauge the effectiveness of their content and adjust their strategy accordingly. Performance tracking empowers users to make data-driven decisions and optimize their social media efforts for maximum impact.

4. Audience Insights:

Understanding the target audience is crucial for effective social media marketing, and Metricool’s audience insights feature provides valuable demographic information about followers. Users can gain insights into their audience’s age, gender and location, allowing for more targeted and personalized content strategies.

5. Competitor Analysis:

Metricool’s competitor analysis feature enables users to benchmark their performance against competitors. By monitoring competitors’ social media activity, engagement levels, and content strategies, users can identify opportunities for improvement and stay ahead of the competition. This feature provides valuable insights into industry trends and best practices.

6. Ad Management:

Ad management is essential for optimizing online advertising efforts, and Metricool’s ad management feature provides users with comprehensive tools to monitor and optimize their advertisements. From tracking ad performance metrics to managing ad campaigns effectively, this feature streamlines the advertising process, enabling users to maximize ROI and achieve their marketing objectives efficiently. With ad management, users can make data-driven decisions, allocate resources effectively, and enhance the overall effectiveness of their advertising campaigns.

7. Customizable Reports:

Metricool offers customizable reporting capabilities, allowing users to generate detailed reports tailored to their specific needs. Users can choose from a variety of metrics and data visualization options to create comprehensive reports that showcase their social media performance effectively. Customizable reports facilitate communication with stakeholders and demonstrate the impact of social media efforts.

In conclusion, Metricool’s comprehensive suite of features empowers users to optimize their social media presence, from analytics and scheduling to audience insights and competitor analysis. By leveraging these tools effectively, users can enhance engagement, drive traffic, and achieve their marketing goals with confidence.

Metricool Pricing

Metricool offers a flexible pricing plan catering to diverse needs, whether you’re just dipping your toes into social media management or are a seasoned social media marketer needing advanced features.

  • FREE Plan: An unbeatable offer of $0, suitable for managing one brand with content planning of up to 50 posts per month and analysis of 5 competitors. This plan includes a link-in-bio feature via SmartLinks, access to analytics with 3-month data retention, and an AI assistant for creative copy ideas.
  • STARTER Plan: A step up for more robust handling, starting at $18/month with an annual payment (or $22 monthly). Manage up to 2,000 posts per month, connect LinkedIn, enjoy limited Twitter analytics, and analyze up to 100 competitor profiles. The plan allows for up to 5 brands and includes downloadable reports and unlimited historical data analytics. Scale up to 10 brands with a slightly higher subscription.
  • ADVANCED Plan: For the more demanding social media manager, starting from $45/month annually (or $54 monthly). It includes all STARTER features plus team access, customizable report templates, full Twitter analytics, Looker Studio connection, and Zapier integration, supporting up to 25 brands.
  • ENTERPRISE Plan: This top-tier plan starts at $139/month annually (or $172 monthly). Aimed at large-scale operations, it supports planning up to 10,000 posts per month for up to 50 brands, with white label capabilities for full brand immersion.

These are summarized offerings; for detailed functionalities and the ability to handle more than 50 brands, Metricool encourages direct contact.

Metricool Discounts and Coupons

Metricool has emerged as a highly efficient social media management tool that caters to social media managers and marketers alike. In an effort to make their service more accessible and enticing, Metricool periodically offers discounts and coupons, which can be especially beneficial for those handling multiple social media profiles and looking to enhance their digital presence.

  • Seasonal Discounts: Metricool occasionally provides seasonal promotions, so keeping an eye out for these can be a huge time saver.
  • Bundle Savings: Subscribing to an annual payment plan often comes with a notable discount over monthly billing, making it a smart choice for long-term users.

For the budget-conscious social media marketer, these savings can make a significant difference. Always verify current offers on Metricool’s website or subscribe to their newsletter for the latest updates.

Metricool Free Trial

Metricool offers users a snapshot of their digital presence with its free plan, showcasing its robust features. As a potent social media management tool, Metricool simplifies managing multiple social media profiles. Users can schedule and analyze social media posts, track social media analytics, and refine their social media strategies without spending a dime with this free plan.

Metricool, A Short How-To Guide

Metricool is an all-in-one social media management tool designed to streamline your digital presence. It offers a unified social media dashboard that allows you to manage various social accounts across different platforms.

To begin, sign up on Metricool and link your social media profiles, including Google Business Profile. With social media analytics, track the performance of your social media content and understand your audience better. Create a social media strategy by scheduling posts per month directly through Metricool. The tool supports various social media channels, ensuring your message reaches your audience on time.

Monitor your social media posts’ performance with Social Media Metrics, and adjust your strategies accordingly. Metricool’s comprehensive report system is a huge time saver, offering insights into which content works best.

Further, track your digital ads with integrated Google Ads analysis. Metricool also syncs with Google Analytics and Looker Studio (formerly Google Data Studio) for a more detailed review of your traffic source and other valuable data.

Choose the right Metricool plan for your needs, with options including an Advanced plan. Subscriptions offer more features and may come with discounts on annual payments. Utilize custom reports to demonstrate success and adjust campaigns for maximum impact.

With Metricool, manage your social media presence more efficiently and become a proficient social media marketer.