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21+ Best Social Media Management Tools

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

Nowadays, social media has become an everyday part of life. Whether you're a business, content creator or solopreneur, managing social media channels is of utmost importance to deploy the right strategies on the right audience. However, curating content for each social network is a time-consuming process and does not offer guaranteed results when done generically.

You need an innovative platform that simplifies content curation and lets you schedule the posting process. Social media management tools allow you to effectively organize your profiles by getting performance insights for each post and seeing what draws the most interest from your audience.

Social media management tools greatly enhance your digital marketing strategies and online presence by helping you identify the perfect trends and hashtags for your posts. It's the perfect tool for elevating your social profile without lifting a finger.

In this article, we'll enlist the must-have features of a social media management platform. We will also provide a descriptive list of the best options.

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What features to look for in a Social Media Management Tool?

Social media management tools basically help you handle your social accounts, boost engagement with the community and turn your fans into followers. They are mostly used by every influencer and business with a digital marketing strategy to enhance social profiles and understand consumer sentiment. In fact, it won't be erroneous to say that social media management tools should be an inseparable part of your digital marketing strategies for maximum effectiveness.

Any social media management platform worth using should offer scheduling, monitoring and a unified content calendar.

However, quality social media management tools offer advanced benefits to expedite your expansion. Here are some attributes you should consider while buying a social media management platform.

  • Social Listening: You should be able to make sense of data in your social channels and identify trends before your competitors.
  • Crisis Management: Top-quality social media management tools allow you to understand customer sentiment and avoid bad marketing by posting wrong content.
  • Performance Analysis: You should be able to analyze the engagement rate on your social media posts.
  • Content Library: You should be able to curate exciting content and get advice on how to boost engagement.
  • Publishing Automation: You should be able to plan and automate the entire publishing process.

With the above-enlisted features, you'll have the necessary tools in your arsenal to efficiently manage your social media channels and improve visibility.

What are the Best Social Media Management Tools?

Honestly, it very much depends on your scaling objectives, content type and budget. Some prefer an all-in-one social media management platform, while others prefer a nifty scheduler. However, we have prepared this guide with all the factors in mind to help you pick the best social media management platform.

Here are the best social media management tools in 2022:

Brandwatch

With Brandwatch, you can find the conversations that really matter through accurate monitoring. Brandwatch starts with beautifully curated queries, so you only see meaningful data. Moreover, you get a range of search operators to put conversations into context. Brandwatch gives you a flying start with robust filtering and automatic sentiment analysis.

Brandwatch Features

Here are some exclusive features of Brandwatch:

Crisis Management: Brandwatch gives you a critical headstart with real-time signals and alerts. You can detect unusual activity or emerging crises and send automatic, real-time notifications to relevant internal and external shareholders. Moreover, it empowers your team to spot negative mentions and act immediately on potential issues before they escalate.

Data Democratization: With Brandwatch, you can break down silos and build a data-driven culture. It helps you go beyond the usual metrics and reports and put the voice of the consumer at the heart of your organization. Brandwatch enables you to build a 360-degree view of your clients with an integrated data approach and reveal hidden insights by analyzing social, web, marketing and business data.

Social Media Management: Managing your organization's social media activities across networks, regions, and teams can be a painful process. With Brandwatch, you can save time and avoid silos with a unified content calendar. It helps you maintain a responsive, aligned brand voice and automate cross-channel conversations.

Competitor Analysis: Brandwatch allows you to benchmark your marketing performance and brand awareness across your competitors. You can discover deeper consumer insights that can inform corporate competitive strategy. Moreover, Brandwatch provides real-time insight into your online presence and the purchase decisions of customers.

Trend Analysis: With Brandwatch, you get access to historical consumer conversations so you can spot trends your competitors are missing. You can see the change in consumer opinion over time and uncover new trends to better predict clients' requirements. Brandwatch helps you spot new opportunities for product expansion and market growth.

Brandwatch Pricing

Brandwatch offers 4 Pricing options for its social media management platform.

The "Essentials" plan is priced at $108/month and offers content scheduling, customer engagement, plus impact measuring.

The "Consumer Intelligence" plan offers an on-demand pricing quote. Additionally, it allows you to segment audiences, analyze data and distribute flexible reporting.

The "Social Media Management" plan offers an on-demand pricing quote. Additionally, it provides brand monitoring, a social calendar and a centralized CRM.

The "Full Suite" plan has an on-demand pricing quote. It offers combined access to Brandwatch's research and social media management products.

Brandwatch Discounts and Coupons

Brandwatch currently does not offer any discounts or coupons for its social media Management platform.

Brandwatch Free Trial

Brandwatch offers a 14 Day free trial for its "Essentials" plan without any obligations.

Brandwatch, A short how-to guide

The first step to using Brandwatch is consumer research. You can easily find meaningful data by using quick AI-powered searches for any brand or topic. Here, you can analyze what consumers are saying about long-term trends or track your brand and measure your share of voice.

Step two involves segmenting your data. You can break down conversations by sentiment, emotion or demographics and create unlimited custom segmentations using machine learning classifiers or searching for specific keywords.

Buffer

Buffer helps you manage your social media and create perfect posts for every platform. You can optimize your posts with powerful analytics and invite team members to collaborate on posts with you. With Buffer, you can grow your audience organically by using engagement tools and automated publishing.

Buffer Features

Here are some exclusive features of Buffer:

Publishing: Buffer lets you plan and publish your content on multiple social media channels like Instagram, TikTok, Twitter, Pinterest and Facebook. It helps you design the perfect post for social networking sites and takes your Instagram marketing a notch above. You can set up direct scheduling to auto-publish your posts and drive more traffic to your shop.

Analytics: With Buffer, you can gain in-depth insights to grow your brand on social media. You can measure social media performance, create gorgeous reports and get recommendations to expand reach, engagement and sales. Buffer provides you with a broad understanding of your performance across multiple accounts and white-labelling capabilities.

Engagement: Buffer helps you build a loyal and engaged audience in social media, turn followers into fans and stay on top of important interactions. Its familiar grid view allows you; to quickly jump from post to post and see unanswered comments. Additionally, you can prioritize important conversations and see negative sentiments or comments about a purchase.

Start Page: Buffer's start page is a beautiful and flexible "link in the bio" page that gathers your best content and showcases it in one place. You can build a completely free microsite to start selling your products and services, plus stay in touch with your clientele by adding your preferred messaging platform.

Content Library: Buffer offers actionable advice for your social media marketing and several resources to level up your brand. It helps you effectively communicate your content and story to boost audience participation. Additionally, Buffer helps you boost your social media profiles by showing trending niches and hashtags.

Buffer Pricing

Buffer offers 3 Pricing options for its social media management platform.

The "Free" plan is priced at $0 and offers basic publishing tools plus a landing page builder.

The "Essentials" plan is priced at $6/month/channel and offers analytical, planning and engagement tools.

The "Team" plan is priced at $12/month/channel and offers draft collaboration tools plus clear exportable reports.

Buffer Discounts and Coupons

Buffer currently does not offer any discounts or coupons for its social media management platform.

Buffer Free Trial

Buffer offers a 14 Day free trial for its pricing options. Alternatively, you can opt for the free plan and manage upto 3 Channels.

Buffer, A short how-to guide

Once you login to your Buffer account, you'll enter the "Calendar" subsection inside "Publishing". Here you can schedule your posts. Click on "Campaigns" to track multi-channel campaigns and social media strategies.

Click on "Analytics" to enter the reporting section inside Buffer. Here, you can see the engagement stats on your recent posts or tweets and social channel overview.

Click on "Engagements" to see the unanswered questions or comments on your recent social media posts. You can automate responses within this section and build meaningful relationships.

Click on "Start Page" to build a landing page for your top-rated content. You can choose different templates and input elements by dragging and dropping.

eClincher

eClincher offers a value-rich end-to-end social media management powerhouse at the nucleus of your digital marketing strategy. It helps you quantify your social ROI and increase productivity. Additionally, you can streamline posting with the visual calendar and suggested content feeds, improving your brand reach.

eClincher Features 

Here are some exclusive features eClincher:

Publishing & Advertising: eClincher offers instant access to brand mentions across social, news, blogs and forums. You can uncover trends and conversations of any keywords, hashtags and phrases across the web. Additionally, eClincher helps you understand your brand perception and discover how your audience really feels through sentiment analysis.

Visual calendar: eClincher offers cross-network publishing, editing and filtering. You can complete post customization per channel while curating new content. Additionally, eClincher lets you visually plan and schedule your posts with drag-and-drop functionality. It offers swift methods to edit or reuse content and workflows.

Competitor Benchmarking: With eClincher, you can analyze your competitors' social media posts and audience sentiment. You can benchmark their performance to enhance your content and improve visibility. eClincher helps you deliver better content at a faster rate.

Advanced Analytics: eClincher offers advanced reporting tools that let you analyze your market segments and engagement rates. It ensures you only post content that's actually received well by your audience. Moreover, with eClincher'a social listening, you can identify any potential issues in advance and delay your posts.

Engagement: Engagement is crucial to turn your fans into followers on social media. With eClincher, you can see the latest and top-rated comments on your posts and reply instantly. It ensures you stay connected with your audience and make them feel important.

eClincher Pricing

eClincher offers 3 Pricing options for its social media management platform.

The "Basic" plan is priced at $65/month and offers a publishing schedule, content suggestions and social listening.

The "Premier" plan is priced at $175/month and offers post approval workflows, inbox sentiment, and custom reports.

The "Agency" plan is priced at $425/month and offers a media library, team productivity reports and smart queues.

eClincher Discounts and Coupons

eClincher currently does not offer any discounts or coupons for its pricing options. However, you can get a 10% off by opting for annual billing.

eClincher Free Trial

eClincher offers a 14 Day free trial for its social media management platform.

eClincher, A short how-to guide

Once you login to your eClincher account, you'll enter the initial dashboard section. Here, you can curate new posts, write messages and get a calendar view of your publishing schedule.

Click on "Publishing" to schedule publishing across your social media channels. Go to the "Inbox" section to enter the message database inside eClincher.

Click on "Feeds" to see the latest activities on your social media channels and understand the audience sentiment. Go to "Analytics" to enter the reporting section inside eClincher. You can click on "Influencers" to manage affiliates.

Crowdfire

Crowdfire simplifies social media management by connecting your social media channels and discovering and Scheduling content. It helps you automatically discover articles and images your audience will love, so you can share them to your social profiles and keep your timeline buzzing.

Crowdfire Features

Here are some exclusive features of Crowdfire:

Content Curation: With Crowdfire, you can focus on your content strategy and automate curation. It is the only social media management platform that provides image recommendations to curate shareable images for Instagram. Moreover, with Crowdfire, you can input the topics you want to curate and get relevant articles and images to post.

Publishing: Crowdfire helps you stay on top of your social media game with easy scheduling and publishing. It lets you customize the best time to post every day or use the automatic "Best time to post" recommendation. With Crowdfire, you ensure that you have enough content scheduled for the week with the queue meter.

Analytics: Crowding helps you understand your ROI and automate your end-to-end reporting process. You can build and share custom professional reports with the data points you want to highlight. Additionally, it offers competitor analysis to get an overview of their performance and find their top posts.

Mentions: With Crowdfire, you can track every mention, comment, and reply in your team inbox. It helps you monitor mentions for your Twitter account instantly, so you can engage with the people talking about your brand. Moreover, you can reply to all mentions right from Crowdfire's centralized message platform.

Crowdfire Pricing

Crowdfire offers 4 Pricing options for its social media management platform.

The "Free" plan is priced at $0. It offers 10 Scheduled posts per account and hashtag recommendations.

The "Plus" plan is priced at $9.99/month. It offers 100 Scheduled posts per account, a custom posting schedule and unlimited article curation.

The "Premium" plan is priced at $49.99/month. It offers post-analytics, bulk scheduling and advanced reporting.

The "VIP" plan is priced at $99.99/month. It offers RSS feed connect, competitor analysis and mentions tracking.

Crowdfire Discounts and Coupons

Crowdfire currently does not offer any discounts or coupons for its pricing options.

Crowdfire Free Trial

Crowdfire does not offer a free trial for its pricing options. However, you can use the free plan to try out Crowdfire.

Crowdfire, A short how-to guide

Once you login to your Crowdfire account, you'll be asked to choose the topics relevant to your audience. Crowdfire will use these topics to recommend articles and images your audience will love.

Once done, Crowdfire will instantly show recommendations that you can share with your audience. You can also block articles by tapping on the drop-down arrow.

Tap on the share button to share an article. It opens up a tailored post screen where you can select the social accounts you want to share to, customize your posts and preview them before scheduling.

HootSuite

HootSuite offers an easy-to-use social media management platform that grows with you and your popularity. You can schedule content in advance and see what's working across your clients' social networks. HootSuite helps you find new customers by joining the conversations about your brand and automatically boosting your most popular posts.

HootSuite Features

Here are some exclusive features of HootSuite:

Publishing: HootSuite simplifies the process of planning, composing, and publishing engaging, on-brand content. Its planner includes a social media content calendar that lets you visualize your posts in a centralized dashboard. You can map out campaigns, fill content gaps or suspend scheduled posts when facing a potential crisis.

Curate High-performing Content: With HootSuite, you can easily create and preview engaging, on-brand posts using composer. It makes content development a breeze and saves your time with content libraries, image editing tools and video publishing. Additionally, you can plan your posts in advance and schedule multiple posts with a bulk composer.

Engagement: HootSuite helps you deliver efficient and personalized customer care through social media. You can monitor trends and your posts' performance across profiles by setting up custom streams that suit your workflow. Moreover, HootSuite's inbox is designed to help you monitor messages from different networks in a single view.

Monitoring: With HootSuite, you can stay on top of conversations and track the performance of your posts or brand mentions. Additionally, you can monitor competitor activities and efficiently respond in-stream whenever an opportunity arises. HootSuite also enables you to understand your brand's perception in the market and analyze mentions spikes.

Advertising: HootSuite offers a multi-channel functionality from start to finish. You can save time by boosting posts, analyzing and optimizing your efforts, and creating reports across all social channels within the HootSuite dashboard. Moreover, it provides the best-in-class analytics that supercharges your social media performance.

HootSuite Pricing

HootSuite offers 4 Pricing options for its social media management and monitoring platform.

The "Professional" plan is priced: at $19/month upon annual billing. It offers 10 social accounts, post-scheduling and a publishing calendar.

The "Team" plan is priced: at $99/month upon annual billing. It offers bulk scheduling, custom-branded URL and message monitoring.

The "Business" plan is priced: at $599/month upon annual billing. It offers campaign planning, post boosting and customizable reports.

The "Enterprise" plan has an on-demand pricing quote and offers 10 Ad profiles, employee advocacy and social selling.

HootSuite Discounts and Coupons

HootSuite currently offers a 20% discount for its "Professional" and "Team" pricing options.

HootSuite Free Trial

HootSuite offers a 30 Day free trial for its "Professional" and "Team" pricing options.

HootSuite, A short how-to guide

Once you login to your HootSuite account, you have to connect at least 3 of your social accounts. Next, you'll be asked to schedule a post or explore streams.

Once you click on "Schedule a Post", you'll enter the planner section. Here, you can see recommendations based on the active hours of your audience. Click on "Content" to curate your social media post.

Once done, you'll be redirected to the "Streams" section. Here, you can see your recently posted content across all social channels. Go to "Analytics" to enter the monitoring and reporting area inside HootSuite.

HeyOrca 

With your client's reputation on the line, content approval is an essential part of your job. However, the process isn't always easy. Slow client reviews, endless back-and-forth and delays can cause humongous headaches.

HeyOrca is a social media planner built to help agencies centralize content planning, approvals and publishing for multiple clients. Its visual planner simplifies team collaboration and client management, providing a unique content calendar and asset library.

HeyOrca Features

Here are some exclusive features of HeyOrca:

Social Media Scheduling: HeyOrca streamlines your agency's social media scheduling process with its collaborative social media scheduling tool. HeyOrca's visual post editor shows you and your clients exactly how your posts will appear on the social networks you're publishing to. Additionally, every brand you manage comes with its own dedicated social media calendar and media library.

Social Media Approvals: With HeyOrca, you can hand over a shareable link to your clients for review. Your clients can then approve social media posts or request revisions. Additionally, it gives your agency absolute control over how much or how little content your clients can see in their social media calendar.

Social Media Reporting: HeyOrca offers a client-friendly social media reporting tool for agencies that speeds up, simplifies, and visualizes your agency's reporting process. You can report on your client's engagement stats, audience growth and impressions and dive deeper into top post data with customizable engagement filters.

Facebook Post Promotion: HeyOrca empowers your social media team with Facebook Post Promotions. You can quickly create and schedule organic and paid posts for Facebook and see exactly how they will appear on devices. Moreover, you can instantly promote your scheduled organic posts within HeyOrca.

Custom Branding: HeyOrca allows you to welcome your clients with your personalized logo and brand colours. You can customize your sub-domain or the theme of your calendar navigation bar within HeyOrca. It helps you provide a professional outlook for your social media management agency.

HeyOrca Pricing

HeyOrca offers 3 Pricing options for its social media scheduler.

The "Basic" plan is priced at $59/month/calendar and offers post approvals, a media library and social media calendar.

The "Standard" plan is priced at $99/month/calendar and offers Facebook post promotion, social media reports and BioLink.

The "Pro" plan is priced at $129/month/calendar and offers a notes section and custom branding.

HeyOrca Discounts and Coupons

HeyOrca offers a 40% discount on all its pricing options if you add 5+ Calendars.

HeyOrca Free Trial

HeyOrca offers a 14 Day free trial for its social media scheduling platform.

HeyOrca, A short how-to guide

Once you login to your HeyOrca account, you'll enter the Home Section. Here, you'll see all your existing calendars for different clients. You can click on a calendar to start planning your posts.

Once done, click on "Create Post" to curate new content. Next, you have to choose the social account you're curating the post for and schedule the post time.

Once done, you'll enter the post categorization section. Here, you can add content, images or gifs to your scheduled social media posts.

MeetEdgar

MeetEdgar is the only social media scheduler that lets you craft content and keep it too. Other schedulers delete your content right after posting, but not MeetEdgar. It stores your content in a limitless library. Anytime you run out of content to post, Edgar can draw from your library and repurpose older content with content resharing.

MeetEdgar Features

Here are some exclusive features of MeetEdgar:

Bottomless Library: Want to promote a special offer every other day or share blog posts once a week? With MeetEdgar, you can automate recurring tasks and kiss your to-do list goodbye. MeetEdgar builds a bottomless library of evergreen updates organized by category, so you control what type of content gets shared and when. If your library runs out of new updates, MeetEdgar will reshare the older ones, so your social media is always on - even when you're focused on other things.

Content Crafting: Meet Edgar offers unlimited scheduled posts, so you can plan and publish your social campaigns from one tidy dashboard and maintain the professional presence you've been dreaming about. If you get writer's block, you can plug in a link, and MeetEdgar will scan it for a quote-worthy text.

Strategy Monitoring: MeetEdgar tracks performance data for everything you post, so you can check in when it fits your plan and catch up in minutes with a distraction-free dashboard. With A/B testing options and link tracking, MeetEdgar takes the guesswork out of writing updates and gives you all the intel you require to see what your audience responds to best.

Lead Generation: MeetEdgar expands your social reach with Unlimited scheduling, automated updates and multiple user accounts. It helps you maintain a social media presence while building a community of followers. Additionally, MeetEdgar's algorithm analyzes your social media activity, giving you detailed insights into where you can improve engagement and reach new audiences.

MeetEdgar Pricing

MeetEdgar offers 2 Pricing options for its social media scheduling platform.

The "Eddie" plan is priced at $29.99/month and offers 5 Social profile connections, unlimited scheduled posts, 10 Weekly automation and 4 Content categories.

The "Edgar" plan is priced at $49.99/month and offers 25 Social profile connections, 1000 Weekly automation and limitless customizable content categories.

MeetEdgar Discounts and Coupons

MeetEdgar currently does not offer any discounts or coupons for its pricing options. However, you can get a favourable deal by opting for annual billing.

MeetEdgar Free Trial

MeetEdgar offers a one-time free trial for its social media scheduling platform.

MeetEdgar, A short how-to guide

Once you login to your MeetEdgar account, you'll enter the dashboard section. Here, you can see the engagement rate on your recent posts and customize KPIs for detailed insights.

Click on "Library" to see your historical and upcoming content. You can go to "Schedule" to plan your content posts for the future.

Click on "Import" to import content from blog posts or social media channels. You can go to "Categories" to categorize your social content. If you want to see your connected social accounts, Click on the "Accounts " section.

Sendible

Sendible helps you in expanding your clientele and reaching your social media goals. With Sendible, you can create engaging content that can be scanned amidst incessant interruptions and daily distractions. Additionally, Sendible lets you customize and preview posts, plus keep the images pixel-perfect with its built-in editor.

Sendible Features

Here are some exclusive features of Sendible:

Dashboard: Sendible makes it easy to effectively interact with your client's audience, monitor their brand and track results from one dashboard. You can manage direct messages and comments in individual feeds and assign specific conversations to others. Moreover, you can see all incoming engagements and filter them by profiles.

Publishing: Sendible simplifies your content scheduling workflow. You can tailor content for every social channel and save time when crafting posts for your clients. With Sendible, you can plan the calendar in advance and gain visibility on what's next. Moreover, you can group social media posts into campaigns and schedule them on specific days and at optimal times.

Collaboration: Sendible offers seamless collaboration for teams. You can assign and approve posts and grant custom access to clients. Additionally, you can use shared content libraries to store brand assets, most-used hashtags and evergreen content. Sendible allows you to delegate messages regarding sales opportunities or support issues to provide quality customer service.

Analytics: Sendible allows you to wow your clients with meaningful analytics. You can gain useful insights from your social media strategy and quickly generate in-depth reports for every social media channel. Additionally, it allows you to build presentation-ready reports tailored for each client.

Listening: Sendible helps you connect with customers using social listening. You can enhance your social media strategy by tracking brand, competitor, and key industry terms. Moreover, Sensible lets you monitor how your audience engages with your reels or feed posts on Instagram.

Sendible Pricing

Sendible offers 4 Pricing options for its social media management platform.

The "Creator" plan is priced at $29/month and offers unlimited scheduling, reporting and content suggestions.

The "Traction" plan is priced at $89/month and offers user management, team collaboration and post approvals.

The "Scale" plan is priced at $199/month and offers automated client reports, content and hashtag library, and personalized onboarding.

The "Custom" plan has an on-demand pricing quote. It offers white labelling, SSO, merge tags and a dedicated account manager.

Sendible Discounts and Coupons

Sendible currently does not offer any discounts or coupons for its social media management platform. However, you can get a 15% off by opting for annual billing.

Sendible Free Trial

Sendible offers a 14 Day free trial for its social media management platform without any buying obligations.

Sendible, A short how-to guide

Once you login to your Sendible account, you'll enter the "Calendar" area inside the "Publish" section. Here, you can plan your content posting. Click on "Activity" to see your recent interactions in the priority inbox.

Click on "Monitor" to add Monitoring terms or analyze competitors. Go to the "Content" section to see topic suggestions, RSS feed and your recent posts.

Click on "Reports" to enter the analytical section inside Sendible. Here, you can see Google analytics and engagement reports.

SocialPilot

SocialPilot offers all prerequisite tools to hit your social media marketing objectives. It enables powerful publishing, insightful analytics and seamless collaboration. With SocialPilot, you can efficiently manage your social media channels, enhance engagement and create curated content to turn fans into followers.

SocialPilot Features

Here are some exclusive features of SocialPilot:

Publishing and Scheduling: You can expand your brand reach on all social platforms with SocialPilot's scheduling engine. It allows you to go the extra mile by customizing your posts for multiple social media channels. Moreover, SocialPilot leaves no room for redundancies by offering flexible scheduling to improve your visibility.

Content Curation: SocialPilot's content curation platform provides you with content pieces that help you come up with new ideas. Unlike content marketing tools that limit your searches, SocialPilot enables you to search unlimited keywords and recognize hidden trends.

Client Management: You can give your clients complete peace of mind with SocialPilot's secure, hassle-free client account management. It helps you create the right impression by onboarding clients with a customized invitation that showcases your branding. Moreover, you can automate the onboard process by distributing links via email or by embedding them on a website.

RSS Feeds Automation: With SocialPilot, you can add the RSS feed of a particular site and leave the rest on its robust platform. SocialPilot's RSS feed automation tool will automatically share the blogs of your favourite websites on your social media channels. Moreover, its auto-hashtag feature puts your posts in front of the right audience.

Analytics: SocialPilot offers a dedicated analytics tool for every social media channel. You can get detailed insights into your audience's behaviour and demographics on Twitter, Facebook or Instagram. SocialPilot helps you make data-driven decisions based on engagement and post-performance metrics for higher impact.

SocialPilot Pricing

SocialPilot offers 4 Pricing options for its social media management platform.

The "Professional" plan is priced at $30/month and offers smart queues, bulk scheduling and audience targeting.

The "Small Team" plan is priced at $50/month and offers team management, UTM parameters, an image editor and Instagram image tagging.

The "Studio" plan is priced at $100/month and offers post boosting, custom CTAs and detailed social media analytics.

The "Agency" plan is priced at $125/month and offers post performance, white-label reports and social inbox.

SocialPilot Discounts and Coupons

SocialPilot currently does not offer any discounts or coupons for its pricing options. However, you can get a 15% off by opting for annual billing.

SocialPilot Free Trial

SocialPilot offers a 14 Day free trial for its social media management platform.

SocialPilot, A short how-to guide

Once you login to your SocialPilot account, you'll enter the dashboard section. Here, you'll see your daily usage chart and posting history. You can click on "Groups" to manage teams for collaboration.

Click on "Accounts" to switch between your social media channels. Go to "Posts" to view the activity feed of your social accounts.

You can click on "Analytics" to enter the reporting section inside SocialPilot. Go to the "Inbox" to handle communication across all social channels. If you wish to curate new content on SocialPilot, click on the "Content Feed" tab.

SproutSocial

SproutSocial offers a unique social media management platform that unlocks the true potential of social to transform your marketing strategy. It helps users organize content, plan scheduled posts, manage communication, analyze data and reach wider audiences. With SproutSocial, you can empower your social profile and grow your brand value.

SproutSocial Features

Here are some exclusive features of SproutSocial:

Engagement: With SproutSocial's engagement tools, you can better address customer needs and build greater brand loyalty. It removes engagement roadblocks that affect your team's ability to deliver relationship-building experiences on social media. Additionally, you can foster effective teamwork with communication and collaboration tools.

Publishing & Scheduling: SproutSocial drives real business results with your social content. Its intuitive publishing and scheduling tools make quick work of delivering content, so your team can focus on strengthening strategy and effectively connecting with your customers. Moreover, it helps you overcome publishing obstacles by allowing you to formulate a publishing strategy and maintain oversight.

Analytics: SproutSocial helps you make more strategic business decisions with social media analytics. It speeds up data collection and distribution so brands can focus on KPIs that matter, inform strategy and prove ROI. You can maintain complete oversight of all connected social profiles and have customizable reporting options at your disposal.

Listening: SproutSocial uncovers business-critical insights with social listening. Its listening tools help brands tap into the global social conversation to extract actionable insights, identify industry gaps and improve brand health. Moreover, you can track and analyze conversations around relevant topics to understand customer sentiment.

Employee Advocacy: SproutSocial extends your social reach and eliminates extra work by combining social media management and employee advocacy. You can centralize your shareable content so employees can swiftly and easily post approved content to their social networks.

SproutSocial Pricing

SproutSocial offers 3 Pricing options for its social media management platform.

The "Standard" plan is priced: at $89/month upon annual billing. It offers 5 Social profiles, review management and keyword monitoring.

The "Professional" plan is priced: at $149/month upon annual billing. It offers 10 Social profiles, competitive reports and custom approval workflows.

The "Advanced'' plan is priced: at $249/month upon annual billing. It offers a content library, link tracking and chatbot automation.

SproutSocial Discounts and Coupons

SproutSocial currently does not offer any discounts or coupons for its social media management platform.

SproutSocial Free Trial

SproutSocial offers a 30 Day free trial for its pricing options.

SproutSocial, A short how-to guide

Once you login to your SproutSocial account, you'll enter the dashboard section. Here, you can see your performance overview and label posts. Click on "Smart Inbox" to start interacting with your audience.

Click on "Tasks" to see your upcoming content creation tasks according to the planner. Go to the "Feeds" section to see the latest activity on your social media channels.

Click on "Publishing" to curate new content for your social media posts. Go to the "Listening" tab to monitor relevant conversations and trends.

Click on "Reports" to enter the analytical section inside SproutSocial. You can go to the "Reviews" tab to manage audience sentiment and comments on your posts.

Agorapulse

Agorapulse keeps teams organized and on top of social media. It offers scheduling tools and clear concise reports for each profile. With Agorapulse, you can craft content once and publish it to multiple networks. Moreover, Agorapulse offers a robust, centralized message box that imports all meaningful interactions and comments from your social media channels.

Agorapulse Features

Here are some exclusive features of Agorapulse:

Intuitive Publishing: Agorapulse optimizes every piece of content you schedule and post to your social media channels. You can use the shared calendar to view the entirety of your scheduled, published, to-approve and rejected content. Moreover, you can reschedule your content posting during a crisis to maximize reach and effectiveness.

Social Listening: With Agorapulse's social listening, you can focus on what counts and block out noise. It lets you organize your strategy by labelling items and customer feedback for easy retrieval and response. Additionally, Agorapulse helps you identify potential new business opportunities with unlimited saved searches.

Insightful Analytics: Agorapulse improves your social content strategy by detecting your best-performing areas and niches, tracking trends and performance and recommending your next social content move. You can design custom reports based on the metrics and date ranges, plus set automatic scheduled reports.

Social Media ROI: With Agorapulse, you can measure the real business impact of your social campaigns. It helps you identify what posts and conversations are driving sales, leads, and traffic, plus prove social media ROI by using stone-cold data. Moreover, Agorapulse automatically pulls data from Google Analytics, so you can easily see the performance of your social media efforts.

Inbox: Agorapulse helps you conquer the chaos in your social inboxes by centralizing your conversations. You can add convenient labels to categorize users and internal notes to provide your team context before contact. Moreover, Agorapulse's inbox captures organic comments, mentions, private messages and reviews chronologically.

Agorapulse Pricing

Agorapulse offers 4 Pricing options for its social media management platform.

The "Free" plan is priced: at $0. It offers 10 Scheduled posts at any time, social CRM tools and a Facebook ROI calculator.

The "Pro" plan is priced: at $99/month. It offers unlimited scheduled posts, reel publishing, listening searches and report exports.

The "Premium" plan is priced: at $249/month. It offers an automated inbox assistant, collision detection, team reports and competitor analysis.

The "Enterprise" plan has an on-demand pricing quote. It offers team workflows, power reports and quarterly business reviews.

Agorapulse Discounts and Coupons

Agorapulse currently does not offer any discounts or coupons for its subscription plans. However, you can get a 20% off by opting for annual billing.

Agorapulse Free Trial

Agorapulse offers a 30 Day free trial for its pricing options. Alternatively, you can use the "Free" plan to manage upto 3 Social profiles.

Agorapulse, A short how-to guide

Once you login to your Agorapulse account, you'll enter the Home section. Here, you'll see your recent social media activity across all channels and summarized insights.

Click on "Publish" to start curating new content or schedule posts. You can go to the "Listening" section to do a competitor analysis and identify market trends.

Click on "Analytics" to monitor your social media ROI and generate reports on your performance. You can go to the "Inbox" section to view your centralized interactions from every social media channel.

SocialBee

If you're searching for a platform that simplifies social media management and handles everything from posting to all your profiles, and recycling evergreen content, to automating content curation, SocialBee is the perfect tool for you. It enables you to get more leads with less effort. With SocialBee, you can grow your online presence and improve your content quality.

SocialBee Features

Here are some exclusive features of SocialBee:

Content Curation: With SocialBee, you can turn your articles into social media posts by importing feeds from blogs with the RSS functionality and letting SocialBee generate social media content whenever a new blog post gets shared. Additionally, you can reuse your top-performing content by creating different variations of your evergreen post.

Scheduling: SocialBee maximizes your performance by scheduling and repurposing your content for all social media channels. You can organize your posts in diverse content categories and create evergreen posting sequences. Moreover, SocialBee lets you visualize and fine-tune your posting system.

Publishing: SocialBee optimizes your social media posting strategy with its all-in-one publishing tools. It enables you to diversify your social media posts and keep your audience engaged. Moreover, you can evaluate your entire posting strategy with SocialBee's built-in content calendar that provides a clear overview of your upcoming posts.

Analyze: You can use SocialBee to inform your social media strategy by tracking page growth, audience demographics, and post analytics for every network. It helps you identify opportunities and winning patterns. You no longer have to worry about manually gathering data, as SocialBee provides a 360-degree view of your social strategy.

Campaigns: With SocialBee, you can run successful social media campaigns and achieve your marketing goals. It allows you to audit your social media performance by evaluating every aspect of your strategy through visually appealing charts. Moreover, SocialBee offers heat and bubble maps to provide a thematic representation of how and when people interact with your content.

SocialBee Pricing

SocialBee offers 3 Pricing options for small businesses and 4 Subscription plans for agencies.

The "Bootstrap" plan is priced at $19/month and offers content approval and historical data access upto 3 Months.

The "Accelerate" plan is priced at $39/month and offers 50 Content categories and historical data access upto 2 Years.

The "Pro" plan is priced at $79/month and offers unlimited content categories and 5 Workspaces.

The "Pro25" plan is priced at $79/month and offers report exporting and upto 25 Social profile connections.

The "Pro50" plan is priced at $149/month and offers 10 Workspaces and 50 Social profile connections.

The "Pro100" plan is priced at $279/month and offers 20 Workspaces and 100 Social profile connections.

The "Pro150" plan is priced at $379/month and offers 30 Workspaces and 150 Social profile connections.

SocialBee Discounts and Coupons

SocialBee currently does not offer any discounts or coupons for its pricing options. However, you can get a sizable off by opting for annual billing.

SocialBee Free Trial

SocialBee offers a 14 Day free trial for its social media management and scheduling tools.

SocialBee, A short how-to guide

Once you login to your SocialBee account, you must connect your social media to start crafting content. You can use the category-based system to organize your content mix or share your posts once and done without categories.

Whenever you want to add posts, you can do so from SocialBee's advanced post editor, which allows you to personalize your posts completely. You can use media files like photos or videos and generate link previews from the links you are using.

ZohoSocial

ZohoSocial lets you schedule unlimited posts, monitor valuable aspects and create custom reports to analyze your social media performance. With ZohoSocial, you can visualize your content pipeline and ensure there are no dull moments for your audience. Additionally, its multiple listening columns help you stay tuned with relevant trends.

ZohoSocial Features

Here are some exclusive features of ZohoSocial:

Scheduling: ZohoSocial simplifies your content pipeline with an intuitive social media scheduler. You can customize content for individual networks and ensure optimization for every channel. Moreover, you can make content-recycling a non-task and set your evergreen content to make periodic rounds.

Live Stream and Monitoring Columns: ZohoSocial offers a real-time stream of updates from your audience across all social media channels. You can learn how often your audience is engaging and get a snapshot of their profile. Additionally, you can get in-depth tracking for hashtags, page reviews, and user profiles.

Connections: ZohoSocial offers a contact directory specifically for your brand. You can discover the sentiments of your followers and target prospects on social media. Additionally, ZohoSocial lets you view and filter social connections based on priority. With ZohoSocial, you can ensure maximum engagement with your followers.

Collaboration: ZohoSocial is a social media management platform with smart collaboration features. It lets you discuss popular posts, share custom reports, or plan a campaign together. With ZohoSocial, you can make faster decisions. It enables you to discuss content ideas with your team and get approvals on drafts.

Analyze: ZohoSocial's social media analytics tool measures your brand's crucial aspects. You can analyze the impact of your social media strategy and create insightful reports that help you understand your audience and track performance. With Zoho Social's rich analytics dashboard, you can use custom KPIs to make smart decisions.

ZohoSocial Pricing

ZohoSocial offers 3 Pricing options for businesses and 2 Plans for agencies.

The "Standard" plan is priced at $9.99/month and offers multi-channel publishing and content scheduling.

The "Professional" plan is priced at $29.99/month and offers repeat posting, bulk scheduling and post insights.

The "Premium" plan is priced at $49.99/month and offers a reports dashboard, content approvals and UTM parameters.

The "Agency" plan is priced at $249.99/month and offers portal customization and 10 Brands.

The "Agency Plus" plan is priced at $349.99/month and offers 20 brands, agency-branded reports and client invitations.

ZohoSocial Discounts and Coupons

ZohoSocial currently does not offer any discounts or coupons for its social media management platform.

ZohoSocial Free Trial

ZohoSocial offers a 15 Day free trial for its social media management platform without any obligations.

ZohoSocial, A short how-to guide

Once you login to your ZohoSocial account, you'll be asked to connect your social media channels. Once done, you'll enter the Home section. Here, you can see your recent posts, brand health and engagements.

Click on "Posts" to design new social media content or view your existing posts. You can go to the "Messages" section to access all interactions from your integrated social media networks.

Click on "Monitor" to monitor the latest market trends and your competitors' performance. You can go to the "Connections" to integrate third-party extensions to your ZohoSocial account.

Click on "Reports" to enter the analytical section inside ZohoSocial. You can go to the "Lead Forms" to build landing pages.

The Best Social Media Management Tools, A Conclusion

Now that you've seen our suggestions for the best social media management platform, we'd love to know your opinion.

Have you used any of these tools? If yes, what was your experience? Did we miss any quality social media management platforms?

Let us know in the comments.

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