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5 Best Open-source eCommerce Platforms

by Scott Max
I'll offer two ways to find the tool, software or service you need, keep reading our breakdown and recommendations, or tell us about your business and the problem you are trying to solve and we will advise you for free!

So, you are in the market for an open-source eCommerce platform.

Ideal, because in this article we have our compilation list for our top picks, and we compare the features and pricing for you. 

If you just want the best choice, we’ve added that right at the top of the article as this was what is most requested by our customers and what we see the best feedback with. So, that’ll be the “can’t go wrong” option. 

Otherwise, feel free to explore all the options we’ve reviewed on the market to find something that might fit you a little better.

Enjoy the list!

The Best Open-source eCommerce Platform Specifically

Open-source eCommerce platforms offer full customization and flexibility to businesses in setting up an online store. An eCommerce platform that serves both B2B and B2C businesses plus provides order and inventory management will be the perfect fit for this category. Have a look at the products below to choose the best open-source eCommerce platform:

1. Magento

Magento was recently acquired by Adobe to enter the e-commerce market. It lets you build multi-channel commerce experiences for B2B and B2C customers. Magento specializes in helping you market your online store and drive more visitors. Additionally, you can create blogs to perform content marketing or personalize store themes for specific customer segments.

Magento Features

Here are some exclusive features of Magento:

Multi-brand Sales Solution: Magento lets you manage your brands and serve customers from one platform. It comes with an integrated B2B functionality and self-service customer portals for easy account management and ordering. Magento ensures you can provide seamless, app-like experiences and smooth conversion paths across all devices.

Powerful User Experience: With Magento, you can bring your commerce vision to life. It offers an unrivalled ability to customize third-party integrations. You can design and launch compelling content on your site to offer the best shopping experiences without limiting creativity. Moreover, Magento constantly provides AI-fuelled recommendations based on shopper behaviour and popular trends.

Measure and Optimize: Magento helps you make relevant shipping experiences with valuable insights, customized dashboards and business reporting. It eliminates technical data hurdles with a central solution, allowing you to analyze important aspects. Additionally, you can convert data into visual reports and pin them to the dashboard.

Scale and Support: Magento provides the control and flexibility you require to innovate and scale without sacrificing security. It lets you operate with confidence in cloud-based services with continuous releases, monitoring and development tools. Magento optimizes your performance and helps you scale your store with revenue.

Payments and Financing: Magento allows you to control your cash flow by streamlining internal processes for payments and funding. It has partnered with Wayflyer to provide revenue-based funding on the go. With Magento, you can easily track your finances and elevate your profit margins.

Magento Pricing

Magento offers an on-demand pricing option for its e-commerce platform.

2. Drupal

Drupal is an open-source eCommerce platform and website builder that requires zero technical skills. It's a highly flexible software that enables businesses to set up niche-specific online stores through several hosting methods. With Drupal, you can make your products accessible online and turn customer data into one-to-one custom experiences.

Drupal Features

Here are some exclusive features of Drupal:

Performance & Scaling: Drupal helps you cope with spikes in store traffic and retain your audiences by ensuring uninterrupted delivery. It ensures uptime without server outages and routes technology that dynamically scales across server clusters. Additionally, Drupal powers your online store to avoid extreme traffic bursts.

Marketing Automation: Drupal uses modules and toa to provide swift integration with automation platforms. It can amass customer demographics to help you convert potential prospects at the most feasible time. Moreover, you can assign rules for marketing automation or trigger drip campaigns from user interaction. With Drupal, you can get real-time sales alerts and do advanced email reporting.

Accessibility: Drupal enables you to reach 100% of your audience, reduce friction and increase usability for everyone. It provides structured metadata that's readable by screen readers and editorial options to enforce accessible content creation. With Drupal, you can elevate your global brand and create a cost-effective online store.

Content Authoring: Drupal is designed from the ground up for online store creation and web publishing. You can deploy content across channels and monitor campaigns to ensure brand consistency. Drupal enables you to tailor, retarget and personalize your content to increase traffic and conversions.

Personalization: With Drupal, you can draw from geolocation, browser history, device type and behaviour taxonomies to build a unique and personalized profile of each visitor. Moreover, you can segment visitors across devices, track and report with multivariate testing, plus increase ROI through targeted marketing.

Drupal Pricing

Drupal is a free-to-use eCommerce platform and does not offer any subscription plans.

3. OpenCart

OpenCart is an eCommerce platform that offers all the prerequisite features to create, scale and run your online store. Its marketplace features over 13000 modules and themes to jumpstart and expand your business. Additionally, OpenCart comes with free lifetime updates and built-in SEO to drive traffic to your online store.

OpenCart Features

Here are some exclusive features of OpenCart:

Admin Features: OpenCart offers an administrator dashboard that provides all the important information at a glimpse. You can set advanced user privileges and separate access for user groups. Additionally, OpenCart lets you manage multiple stores from one admin interface and localize store settings.

Unlimited Everything: OpenCart does not have any limitations and makes it simpler to sell digital products. You can run reward programs that drive results and increase the customer's lifetime value. Moreover, OpenCart comes with a robust integrated comment, reviews and ratings system.

Customer-Oriented: OpenCart lets you create filters so your clients can refine and narrow down the search results. You can make sales in any currency, set up different taxes and get automatic rate updates. Additionally, OpenCart offers an easy way for clients to get subscribed to your newsletter and email marketing campaigns.

Shipping, Payments and Reports: With OpenCart, you can set up recurring payments for your customers and offer discounts or promotional codes. It integrates with the leading shipment methods like Australia Post, FedEx, Royal mail and UPS. Moreover, OpenCart comes powered up with a sales report and offers external reporting extensions.

Mobile & SEO: OpenCart is responsive by default, meaning your site looks awesome irrespective of the device. You can use SEO extensions to enhance your visibility on search engines. Additionally, OpenCart offers a marketing dashboard to help you track the campaigns.

OpenCart Pricing

OpenCart is completely free to use. You can click the "Download" tab and install OpenCart on your device.

4. WooCommerce

WooCommerce provides you with absolute control over your shop, starting with what you sell and how your shop looks. It lets you add new inventory on the go, no matter what type of product or services you're offering. WooCommerce is ideal for every business or individual looking to build an online presence.

WooCommerce Features

Here are some exclusive features of WooCommerce:

Sell Online: With WooCommerce, you can launch your online store in minutes and grow for years. Its flexible and customizable e-commerce store provides you with all essentials for selling online out of the box. Additionally, you can connect your online store with popular advertising channels like Google Ads, TikTok and Facebook.

No-Code Customization: WooCommerce lets you personalize every aspect of your online store to create a special shopping experience for your prospects. With WooCommerce's Block themes, you can edit the entire site visually without touching a line of code. Moreover, WooCommerce provides several templates to help you quickly set up an online store.

Marketing: WooCommerce allows you to promote your store through additional channels by connecting with third-party marketplaces. You can create campaigns and connect your store with Google to reach shoppers across the Google network. It ensures you stay close to your clientele and increase conversions by following up quickly.

Shipping: WooCommerce allows you to print USPS and DHL labels from its dashboard. You don't have to spend your valuable time copy-and-pasting order details into fulfilment software. WooCommerce centralizes all shipping, marketing and selling aspects of your online business.

Payments: With WooCommerce, you can run your business and manage payments. It lets you accept online and in-person payments, track revenue and handle all payment activity from the store dashboard. Additionally, you can maximize checkout conversions by providing buyers with flexible payment methods.

WooCommerce Pricing

WooCommerce does not offer subscription plans for its e-commerce platform. It provides various extensions for your WordPress website that help you set up an online store.

5. VirtoCommerce

VirtoCommerce is built for enterprise continuity, not investor monetization. It focuses on delivering agility to businesses and ensuring that technology isn't a bottleneck during critical growth periods and new customer opportunities. You can rely on VirtoCommerce to ensure your business goals and initiatives are met.

VirtoCommerce Features

Here are some exclusive features of VirtoCommerce:

A platform for Business Leaders: VirtoCommerce allows you to enable flexible business scenarios and provide unique customer experiences. You can add new channels to market segments and use the comprehensive B2B eCommerce functionality to drive the growth of your online store.

Technical Excellence: With VirtoCommerce, you can run scalable online stores and enjoy headless microservices. It speeds up your system by integrating your backend with third-party applications. Additionally, VirtoCommerce provides a well-structured architecture and modularity features.

Headless eCommerce: VirtoCommerce is a headless eCommerce solution that enables you; to swiftly build and modify channels. It guarantees that all your digital channels are connected to a single backend and offers an efficient, omnichannel customer experience. With VirtoCommerce, you can verify your business ideas with minimal cost and effort.

Online Marketplace: VirtoCommerce offers an inbuilt marketplace that expands your market reach and unlocks new revenue streams. You can create complex multi-channel scenarios and diversify your offering risk-free. Moreover, VirtoCommerce provides diverse self-serve options and value-added services to your clients.

Agility: VirtoCommerce is open to rapid changes and alignment with your digital eCommerce strategy. It ensures fast implementation and a decentralized development process. Moreover, VirtoCommerce lowers ownership costs by adopting a microservice approach.

VirtoCommerce Pricing

VirtoCommerce offers on-demand pricing quotes for its eCommerce platform.

Why use an eCommerce platform at all?

In today's world, online shopping is highly prominent among consumers. Businesses need an online store that reflects their brand and provides a seamless shopping experience to the customers. With an eCommerce platform, you can start selling online and improve your sales conversion.

eCommerce platforms allow you to set up an online store and manage your inventory or process orders. You can create personalized promotional codes for your prospects to save abandoned carts and make more sales. Additionally, eCommerce platforms enable you to build an online presence and drive more traffic to your online store.

Why should you use an open-source eCommerce Platform?

Nowadays, eCommerce is a crucial part of every business in setting up an online store and making sales. Larger companies that serve different demographics must continuously adapt to market conditions and client behaviours.

With an open-source eCommerce platform, you can have the same online store with different thematic structures according to the demographics. It offers a free eCommerce framework without any licensing fees and reduces the total cost of ownership.

Open-source eCommerce platforms usually require coding experience and offer full flexibility over the user interface. It enables enterprises to build unique customer experiences and enhances sales by letting you personalize the online store for different market segments.

Moreover, open-source platforms offer headless eCommerce, meaning you can separate your online store's front end from the checkout phase. It lets you choose your front-end framework and customize it to your will. Open-source eCommerce platform boosts your business and sales by delivering seamless customer experiences.

Open-source eCommerce Platform, A Summary

Open-source eCommerce software offers headless technology, meaning you can have your front end and CMS on one platform and checkout on another. Moreover, open-source eCommerce solutions are installable on any server, unlike hosted platforms. It ensures you own the data, servers and code of your platform.

Magento offers advanced capabilities that help you set up a custom online store and enhance your sales by driving traffic and increasing conversions. It is our suggested pick for an open-source eCommerce platform. Visit the website to get started.

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