OpenCart, A Brutally Honest Review

by Scott Max

So, you are considering OpenCart.

You’ll be wondering if it's a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 

Plus, at the end of the article you’ll find links to alternatives to OpenCart as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best e-commerce platforms.

Without further ado, let’s get started.

OpenCart Features

OpenCart is an eCommerce platform that offers all the prerequisite features to create, scale and run your online store. Its marketplace features over 13000 modules and themes to jumpstart and expand your business. Additionally, OpenCart comes with free lifetime updates and built-in SEO to drive traffic to your online store.

Here are some exclusive features of OpenCart:

Admin Features: OpenCart offers an administrator dashboard that provides all the important information at a glimpse. You can set advanced user privileges and separate access for user groups. Additionally, OpenCart lets you manage multiple stores from one admin interface and localize store settings.

Unlimited Everything: OpenCart does not have any limitations and makes it simpler to sell digital products. You can run reward programs that drive results and increase the customer's lifetime value. Moreover, OpenCart comes with a robust integrated comment, reviews and ratings system.

Customer-Oriented: OpenCart lets you create filters so your clients can refine and narrow down the search results. You can make sales in any currency, set up different taxes and get automatic rate updates. Additionally, OpenCart offers an easy way for clients to get subscribed to your newsletter and email marketing campaigns.

Shipping, Payments and Reports: With OpenCart, you can set up recurring payments for your customers and offer discounts or promotional codes. It integrates with the leading shipment methods like Australia Post, FedEx, Royal mail and UPS. Moreover, OpenCart comes powered up with a sales report and offers external reporting extensions.

Mobile & SEO: OpenCart is responsive by default, meaning your site looks awesome irrespective of the device. You can use SEO extensions to enhance your visibility on search engines. Additionally, OpenCart offers a marketing dashboard to help you track the campaigns.

OpenCart Pricing

OpenCart is completely free to use. You can click the "Download" tab and install OpenCart on your device.

OpenCart Discounts and Coupons

OpenCart does not require any discounts or coupons as it's a free-to-use platform.

OpenCart Free Trial

OpenCart offers a free eCommerce platform and does not require a trial offer.

OpenCart, A short how-to guide

Once you login to your OpenCart account, you'll enter the dashboard section. Here, you can see your total orders, sales and customers. Click on the "Catalogue" to update your inventory.

Go to the "Extensions" section to add third-party extensions to your OpenCart account. Click on "Design" to open the store editor and change the layout or elements.

Click on "Sales" for order management and refund processing. You can go to the "Gift Vouchers" section to create coupons.

Click on "Customers" to manage your clientele and send promotional emails. You can go to the "Marketing" section to track your ongoing campaigns. Click on "Reports" to enter the analytical section inside OpenCart.