Zoho Analytics, A Simple Review

So, you are considering Zoho Analytics.

You’ll be wondering if it’s a good choice for you, if its feature set compares well to other options on the market, and if it is priced affordably enough for what you get.

This article will break all that down for you and more. 


Plus, at the end of the article you’ll find links to alternatives to Zoho Analytics as well as our top picks for the options in this category.

Or, just go straight to Our top picks for Best analytics tools

Without further ado, let’s get started.

Zoho Analytics Features

Zoho Analytics is a modern self-service business intelligence and analytics platform that helps you create stunning data visualizations. Moreover, Zoho Analytics lets you search for trends to deliver deep insights based on business data. With Zoho Analytics, you can maximize your data to formulate and implement successful business strategies.

Here are some exclusive features of Zoho Analytics:

Data Preparation: You can use the self-service data preparation and management app Zoho DataPrep to get your raw data cleansed and enriched for better analysis. Zoho Analytics automatically identifies data types and offers suggestions for joining datasets. Additionally, you can improve the data quality by removing invalid entries.

Speech Analytics: Zoho Analytics’s speech analytics solution provides unrivalled transcription and comprehension accuracy. It enables you; to accurately process voice with complete speaker-separated transcription for customer interactions. Moreover, Zoho Analytics’s speech analysis offers AI-driven conversational themes, visual maps and sentiment analysis.

Text Analytics: Zoho Analytics provides a comprehensive view of customer interactions across channels by using two different purpose-built engines to process speech and text. It enables you to offer channel-specific conversational analytics like chat duration, overtalk and idle time.

Visual Analysis: Zoho Analytics allows you; to effortlessly create meaningful reports and dashboards using a drag-and-drop designer. You can use several interactive options like contextual filters and drill-downs to perform ad-hoc exploratory analysis. With Zoho Analytics, you can compare and measure key metrics across countries, regions or states.

Process Analytics: Zoho Analytics’s desktop and process analytics give you the context to fully understand which interactions need improvement and what actions must be taken to drive those improvements. Process analytics are necessary for supercharging your derived insights with context.

Augmented Analytics: Zoho Analytics augments your data analysis with AI, machine learning and NLP/G for faster insights. With Zoho Analytics, you can get actionable and contextual insights that go beyond visualizations. Additionally, you can engage in colloquial conversations with Ask Zia and get relevant reports.

Unified Business Insights: Zoho Analytics enables you to unify business data across your organization. You can automatically blend data from multiple apps, define metrics that span across data from multiple departments, plus create reports and dashboards with those metrics.

Data Storytelling: Zoho Analytics allows you to tell engrossing stories with your data. You can use ZohoShow to craft immersive analytics presentations by adding rich narratives in text, images and shapes, along with reports and dashboards. Additionally, you can create purpose-built analytics portals for your users.

Zoho Analytics Pricing

Zoho Analytics offers 4 Pricing options for its cloud-based data analytics platform.

The “Basic” plan is priced at $30/month and offers 250+ data connectors, along with unlimited reports.

The “Standard” plan is priced at $60/month and offers 5 User accounts, data snapshots, advanced slideshow and group support.

The “Premium” plan is priced at $145/month and offers 15 user accounts, Zia insights, advanced data preparation and logo rebranding.

The “Enterprise” plan is priced at $575/month and offers 50 user accounts, 5× performance and an analytics portal.

Zoho Analytics Discounts and Coupons

Zoho Analytics offers a 20% discount for its subscription plans upon annual billing.

Zoho Analytics Free Trial

Zoho Analytics offers a 15 Day free trial for its “Basic”, “Standard”, and “Premium” subscription plans.

Zoho Analytics, A short how-to guide

This guide is designed to give you an overview of how Zoho Analytics works and how to use it effectively. After completing this guide, you will be able to:

• Download and install Zoho Analytics

• Launch Zoho Analytics and open a workflow

• Configure nodes in a workflow

• Execute a workflow

• Export and share a workflow

Installing Zoho Analytics

Before you can use Zoho Analytics, you need to download and install it on your computer. Zoho Analytics is available for Windows, Mac, and Linux.

To download Zoho Analytics, go to the Zoho Analytics website and click the Download button.

On the next page, select the edition of Zoho Analytics that you want to install. For this tutorial, we will be using the Community Edition.

Click the Download button and select the installer for your operating system. Once the download is complete, launch the installer and follow the prompts to install Zoho Analytics.

Once you have Zoho Analytics installed, launch the application and you should see the “Welcome to Zoho Analytics” dialog.

From the “Welcome to Zoho Analytics” dialog, you can either choose to open an existing workflow or create a new workflow. For this tutorial, we will be creating a new workflow.

Creating and exporting a new workflow

To create a new workflow, click on the “Create new workflow” button.

This will take you to the workflow editor, which is where you will be spending most of your time in Zoho Analytics. The workflow editor is where you will be adding nodes and connecting them together to create your data analysis workflow.

Click on a data set to start analyzing it. You can right-click on a set and select combine to superimpose it with another relevant data set. You can save intermediate results by simply exporting the report while analyzing.

Once you login to your Zoho Analytics account, you’ll enter the dashboard section. Here, you can view results from recent analyses or merge data sets to uncover hidden trends.

Click on “Designer” to start preparing reports and visualizations for your analysis. You can use drag-and-drop functionality; to swiftly create attractive reports.

Go to “Advanced Analytics” to upscale your data analysis with artificial intelligence and machine learning.