41 Amazon Statistics to Know

Hey there, savvy shoppers and tech enthusiasts! It’s that time of the year when we take a deep dive into the digital empire that is Amazon.

As we roll into 2023, this e-commerce juggernaut continues to astound us with its ever-growing statistics. Buckle up because we’re about to uncover 41 Amazon facts that’ll leave you awestruck and maybe even make you reevaluate your online shopping habits.

From the number of Amazon Prime subscribers to their eye-popping advertising budget, Amazon’s world domination knows no bounds.

So, whether you’re a Prime addict or just a casual click-and-shipper, there’s something here for everyone. Let’s peel back the packaging tape and reveal these 2023 Amazon gems!

General Amazon Statistics

Dive into the heart of Amazon’s world with these compelling general statistics. Discover key insights about the e-commerce giant, including its brand value, employee count, and significant acquisitions. Get a comprehensive overview of Amazon’s multifaceted presence in the business landscape.

Sales and Growth

In the first quarter of 2023, Amazon’s net sales amounted to an impressive $127.4 billion, and industry experts anticipate this online giant to soar to a staggering $513.98 billion in net sales by the close of the year, cementing its position as a dominant force in e-commerce.


Despite its vast operations, Amazon managed to achieve a profit of $3.17 billion in the first quarter of 2023, showcasing its ability to balance scale and profitability.

Daily Revenue

Amazon’s cash flow is nothing short of astounding, with a daily net sales revenue of approximately $1.4 billion, equivalent to $16.3 million every single second, illustrating its financial prowess.

User Base

Amazon’s extensive user base surpasses 300 million, with a remarkable 80% of these users hailing from the United States, underscoring its substantial domestic presence.

Seller Ecosystem

Amazon’s marketplace boasts nearly 2 million sellers, with 1.1 million of them based in the United States, reflecting the platform’s attraction for both domestic and international entrepreneurs.

Product Portfolio

Amazon’s product catalog is vast, offering a staggering 600 million items, and the company directly sells a remarkable 12 million products, showcasing the breadth and depth of its offerings.

Shipping and Processing

The operational scale of Amazon is mind-boggling, with over 1.6 million packages shipped daily and 20 products processed every second, underscoring the company’s logistical capabilities.


As of 2023, Amazon holds a market valuation of $705.65 billion, establishing it as one of the world’s most valuable companies, a testament to its sustained growth.

Website Traffic

In 2022, Amazon.com attracted a staggering 2.4 billion visitors worldwide, underlining its global reach and popularity.


Amazon’s massive operations are powered by a workforce of 1,541,000 employees as of 2023, making it one of the largest employers globally.

Popular Product Category

Electronics are the go-to choice for a significant 44% of Amazon shoppers, reflecting the platform’s diverse product offerings and consumer preferences.

Consumer Preference

Fast and free shipping is the undisputed draw for Amazon shoppers, with nearly 80% of them citing this as their primary reason for choosing Amazon for their shopping needs, emphasizing the importance of convenience in e-commerce.

Daily Revenue

Amazon is nothing short of a financial juggernaut, raking in over $1.4 billion in net sales revenue every day as of 2023. Recent calculations reveal that this daily figure falls within the range of $1.36 billion to $1.42 billion, which equates to an astounding $16.3 million per second on average.

Annual Revenue

Annually, Amazon’s revenue soars past the $496 billion mark. The latest revenue calculations pinpoint this figure within the range of $496 billion to $498 billion, showcasing Amazon’s consistent financial performance.

Active Consumer Accounts

Amazon’s expansive reach extends to over 300 million active consumer accounts. A significant 80% of these accounts are based in the United States, solidifying Amazon’s presence on the domestic front.

Selling Partners

The Amazon marketplace plays host to more than 1.9 million selling partners across the globe, with nearly 1.1 million of them being from the United States. This highlights the platform’s appeal to entrepreneurs both domestically and internationally.

Product Variety

Amazon’s marketplace boasts a staggering 600 million products listed, making it a daily challenge to pinpoint the exact number. Out of this vast assortment, Amazon itself sells an impressive 12 million products directly, showcasing the diversity of its product offerings.

Shipping and Orders

Amazon’s operational scale is awe-inspiring, processing more than 1.6 million packages daily and fulfilling nearly 20 orders per second on average. It’s worth noting that this doesn’t include packages fulfilled by third-party merchants or multiple orders shipped together.

Market Share in the United States

Amazon reigns supreme in the realm of e-commerce, holding almost 37.8% of the market share in the United States. In contrast, Walmart and eBay command just 6.3% and 3.5% of the market share, respectively.

Amazon Sales Statistics

Uncover the financial powerhouse that is Amazon with these sales statistics. Explore the company’s net sales figures, quarterly revenues, and the growth of Amazon Web Services. Delve into Amazon’s dynamic financial performance, from net e-commerce sales to advertising revenue.

Quarterly Net Sales

In the first quarter of 2023, Amazon’s performance saw them generate $127.4 billion in net sales revenue. This marked an 11% increase compared to the previous year’s first quarter, when they earned $149.2 billion.

Amazon Web Services (AWS)

AWS proved its might in the first quarter of 2023, generating a substantial $21.4 billion in revenue. Notably, this marked a strong 16% year-over-year growth compared to the $18.4 billion earned in the same quarter of 2022.

Annual Revenue for AWS

AWS’s annual revenue in 2022 was impressive, hitting $79.9 billion. This demonstrated substantial growth from $62.1 billion in 2021 and $45.3 billion in 2020, highlighting its dominance in the cloud computing sector.

Amazon Subscriptions

Amazon’s subscription services yielded $35.2 billion in 2022, showcasing consistent growth over the past three years. In 2021, it reached $31.7 billion, and in 2020, it achieved $25.2 billion in revenue.

Amazon Advertising

Amazon’s advertising arm was notably profitable, contributing $37.7 billion in 2022, marking a significant increase from $31.1 billion in 2021 and $15.5 billion in 2020.

Profit and Loss

Amazon’s profitability has been dynamic. In the first quarter of 2023, the company reported a profit of $3.17 billion, a substantial improvement from the $278 million profit in the fourth quarter of 2022 and the loss of $3.84 billion in the first quarter of 2022.

Annual Profit/Loss for Amazon

The year 2022 saw Amazon facing a loss of $2.72 billion, a stark contrast to the $33.36 billion profit in 2021. This loss marked a significant departure from previous years when the company’s largest loss was $0.27 million in 2013.

E-Commerce Net Sales

Amazon’s e-commerce net sales soared to $142.43 billion in 2022, up from $131.01 billion in 2021 and $120.90 billion in 2020, illustrating its consistent growth in the online retail sector.

Regional Net Sales

Amazon’s highest net sales in 2022 came from the United States, reaching a staggering $356.113 billion, while the United Kingdom contributed $30.07 billion in net sales.

Revenue by Source

In 2022, Amazon’s revenue sources diversified. Online stores accounted for $220 billion, physical stores brought in $18.63 billion, and third-party seller services generated an impressive $117.71 billion in revenue.

Brand Value of Amazon

As of 2022, Amazon’s brand value was estimated at $705.65 billion, showing consistent growth from $683.85 billion in 2021 and $415.86 billion in 2020.

Amazon User, Ad, Subscription Statistics

Explore the world of Amazon through the lens of its users. Discover the staggering number of Amazon Prime subscribers and their growth over the years. Understand the shopping preferences of Amazon customers, the reasons behind their choices, and their shopping behaviors. These user statistics shed light on what makes Amazon a top choice for consumers.

Amazon Prime Subscribers

Amazon’s Prime subscription service has seen substantial growth, with nearly 200 million subscribers as of 2023. This represents a 10% increase from the 200 million subscribers in 2021.

Amazon Prime Subscribers in the United States

In the United States, Amazon Prime boasts 168 million subscribers in 2023. This reflects a slight decrease from 174 million in 2021 but is still notably higher than the 147 million recorded in 2020.

Amazon’s Advertising Expenditure

Amazon has significantly increased its advertising investments, with an expenditure of $20.6 billion in 2022. This marks a steady climb from $16.9 billion in 2021 and $10.9 billion in 2020.

Global Traffic on Amazon.com

In 2022, Amazon.com recorded 2.4 billion visits worldwide. However, there has been a fluctuation in traffic over recent months, with 2.3 million visits in April 2022 and 2.7 million in January 2022.

Sources of Traffic to Amazon.com

Direct visits to Amazon.com accounted for a significant portion of the traffic, with 5.6 billion visits in 2022. Additionally, 2.1 billion visits came from organic searches, and 616.8 million visits were recorded through referrals.

Amazon’s Employee Count

As of 2023, Amazon employs 1,541,000 people. This number decreased from 1,608,000 employees in 2021, likely due to the economic challenges posed by the pandemic.

Amazon’s Expensive Acquisitions

Amazon’s most expensive acquisition to date is Whole Foods, which it purchased in 2017 for $13.7 billion. The second costliest acquisition was Metro-Goldwyn-Mayer in 2021, for which Amazon paid $8.45 billion.

Shopping Habits

Approximately 65% of Amazon shoppers use desktop devices for their purchases. Meanwhile, 16.6% use the mobile website, and 13.6% opt for the Amazon shopping app.

Popular Product Categories

Electronics are the top-selling products on Amazon, with nearly 44% of shoppers preferring to buy them. Additionally, 43% of shoppers opt for items like clothing, shoes, and jewelry.

Reasons for Shopping on Amazon

Fast and free shipping is a primary reason, with 80% of shoppers choosing Amazon for this service. Additionally, 69% prefer the platform for its wide selection of products.

Consumer Search Habits

Approximately 66% of consumers begin their search for new products on Amazon, reflecting the platform’s dominance in the e-commerce market.


And there you have it, folks – 41 incredible Amazon stats for 2023 that paint a vivid picture of this e-commerce titan. From the soaring number of Prime subscribers to their whopping advertising expenditures, Amazon’s growth seems unstoppable.

Whether you’re shopping on your desktop or ordering that gazillionth package for the week, Amazon’s got you covered. As we’ve seen, it’s not just about shopping; it’s a way of life for many.

So, here’s to another year of doorstep surprises, endless product choices, and of course, Prime’s lightning-fast deliveries. Happy shopping, and may your carts be ever full!

Frequently Asked Questions

1. How many Amazon Prime subscribers are there in 2023?

In 2023, Amazon Prime boasts nearly 200 million subscribers globally. This marks a 10% increase from 2021 when there were 200 million Amazon Prime subscribers.

2. How many Amazon customers shopped on Amazon.com in 2023?

In 2023, Amazon.com recorded a global traffic of 2.4 billion visitors, reflecting the number of customers visiting the platform within that year. The platform’s traffic patterns show its continued popularity in 2023.

3. How many employees work at Amazon in 2023?

As of 2023, Amazon employs 1,541,000 individuals, which is a slight decrease from the 1,608,000 recorded in 2021.

4. What were Amazon’s most significant acquisitions in 2023?

Amazon’s most notable acquisitions in 2023 include Whole Foods, acquired for $13.7 billion in 2017, and Metro-Goldwyn-Mayer, acquired for $8.45 billion in 2021.

5. What are the main reasons people prefer Amazon for online shopping in 2023?

In 2023, 80% of shoppers opt for Amazon primarily due to its fast and free shipping services. Additionally, 69% of shoppers appreciate the platform’s wide product selection, making it their preferred choice for online shopping.